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Crafting Intentional Content for Your Audience

The Business Owners Podcast

Release Date: 05/27/2025

Outsmarting Challenges in Business with Kirsten Graham show art Outsmarting Challenges in Business with Kirsten Graham

The Business Owners Podcast

When you're doing everything in your business, you're not doing the work that truly matters. In this episode of The Business Owners Podcast, Clive Enever sits down with Kirsten Graham, co-founder of Six Figure Business Coaching, to unpack how outsourcing and the right support systems can transform the way you grow.

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Clear and Simple Strategies for Business Growth show art Clear and Simple Strategies for Business Growth

The Business Owners Podcast

Have you ever walked out of a strategy session feeling more confused than when you started? You’re not alone. Business strategy can often seem complicated, but the truth is, real strategy is about clarity, and clarity is simple.

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Building Resilience and Inclusive Leadership with Kunal Joshi show art Building Resilience and Inclusive Leadership with Kunal Joshi

The Business Owners Podcast

Kunal Joshi’s story begins with a leap of faith: leaving a steady job to enter business ownership. What started as a single franchise store grew into three successful locations before he and his wife Shahin launched their own brand during the height of the COVID-19 pandemic. Through perseverance and creativity, they turned uncertainty into opportunity, expanding their business Bang On Brows into a thriving multi-store enterprise with a dedicated training centre.

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Journey from Overwhelmed to Automated show art Journey from Overwhelmed to Automated

The Business Owners Podcast

Running a business doesn’t mean doing everything yourself. Automation is one of the smartest ways to free up your time, reduce stress, and serve your clients better.

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Business Wisdom That Stands the Test of Time show art Business Wisdom That Stands the Test of Time

The Business Owners Podcast

If you had to start your business again from scratch, what lessons would you carry with you? In this episode of Business Wisdom, Clive Enever shares the five timeless business principles he uses every day.

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Unlocking Growth with Strategic Mentoring show art Unlocking Growth with Strategic Mentoring

The Business Owners Podcast

Have you ever felt like you’re working harder in your business but not getting anywhere? You’re not alone, and more importantly, there’s nothing wrong with you.

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How to Create Human-Centred Customer Experiences with Aileen Day show art How to Create Human-Centred Customer Experiences with Aileen Day

The Business Owners Podcast

From Bunnings to boardrooms, Aileen Day has built a career helping businesses of all sizes design better experiences for customers, employees and communities. In this episode of The Business Owners Podcast, Linda Reed Enever chats with Aileen about what customer experience (CX) really means, why it goes far beyond customer service and how business owners can start building human-centred journeys that keep people coming back.

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Overcoming Negativity with These Simple Strategies show art Overcoming Negativity with These Simple Strategies

The Business Owners Podcast

Need a mindset refresh? Sometimes a small shift is all it takes to bring clarity, focus, and renewed energy to your day.

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Strategies to Thrive as a Multi-Business Entrepreneur with Caterina Sullivan show art Strategies to Thrive as a Multi-Business Entrepreneur with Caterina Sullivan

The Business Owners Podcast

From handmade jewellery at seven years old to running six businesses alongside her husband today, entrepreneur and consultant Caterina Sullivan has built a career on creativity, resilience and purpose. In this episode of The Business Owners Podcast, Linda Reed Enever chats with Caterina about the realities of managing multiple ventures, why charging what you’re worth is essential, and how to build a business that’s both profitable and sustainable.

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The Power of Silent Strength in Leadership show art The Power of Silent Strength in Leadership

The Business Owners Podcast

Loud voices often dominate the room, but they don’t always lead it. In this powerful episode, Clive Enever challenges the idea that confident leadership must be bold, brash, or loud. Instead, he shares how true trust is earned through clarity, consistency, and calm presence, not volume.

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More Episodes
Crafting Intentional Content for Your Audience Creating content is more than just pressing record or typing out a blog post, it's about intentionally showing up for the audience you're speaking to. In this episode, Ideas, Impact and Marketing Strategist Linda Reed-Enever shares her proven approach for making sure your content is focused, purposeful, and created with your target audience in mind. Linda explores how repurposing content can sometimes dilute your message when not done with intention, and instead encourages content creators to stay present and purposeful in their creation process. Key Takeaways - Start With the Audience in Mind: Don’t just batch content for the sake of efficiency. Think first about who you're creating for and what they need. Structure your videos, blogs, or webinars to serve that specific audience. - Avoid Overwhelm: Trying to create long-form, short-form, and everything in between all at once can be overwhelming. - Script Strategically: Use a bullet-point format to outline your key talking points before recording. This allows for flexibility while keeping the message clear and focused. - Record With Purpose: Don’t just extract snippets from a long-form piece. Consider purposely recording separate short-form content that directly addresses quick tips or smaller angles on the topic. - Batch for Efficiency: Record in blocks, whether it's half a day or a full day, to generate a suite of content in the same theme. - Leverage Tools: Tools like Descript can help turn your recordings into transcripts, which you can use as the base for blog posts or show notes with the help of ChatGPT or other writing aids. Actions You Can Take - Script your content with your audience’s needs at the centre. - Record intentionally, focus on one type of content at a time. - After recording, decide what can be repurposed and how, without losing message clarity. - Block out time for batch recording sessions. - Use transcription and AI tools to turn your videos into written content. Your Content Creation Challenge Look at your upcoming content plan and choose one main piece to create intentionally for your core audience. Then explore how that piece can be used as the foundation for smaller snippets or support content. Learn more from Linda Reed-Enever The AI, Async & Automation Hub is a comprehensive resource centre designed to help business owners and course creators leverage the power of technology to streamline their operations and workflows. https://academy.enevergroup.com.au/courses/aaahub From branding to course creation, Linda’s expertise empowers entrepreneurs to create a lasting impact. Book a discovery call with Linda https://www.enevergroup.com.au/booking-linda. Want more marketing tips? Join The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle. Highlights 00:40 The Importance of Audience-Focused Content 01:32 Creating Content with Purpose 03:40 Recording Tips and Tools 04:08 Final Thoughts on Content Creation