Episode 15: Podcast Superfans: Turn Your Existing Audience Into Loyal Listeners
Podcast Growth and Marketing Tools for Female Entrepreneurs
Release Date: 04/15/2025
Episode 26: It Was Never About The Podcast with Cathy Heller
Podcast Growth and Marketing Tools for Female Entrepreneurs
What if your podcast wasn’t just a platform—but the most powerful marketing tool in your entire business? In this episode of Podcast Growth Tools, I sit down with the incredible Cathy Heller—business coach, speaker, host of the wildly successful Don’t Keep Your Day Job podcast (40M+ downloads), and the ultimate example of what happens when you build from purpose instead of pressure. What you’ll learn in this episode: The truth about podcast monetization—and why most creators are doing it backwards How to talk to your audience in a way that builds trust (and turns listeners...
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Episode 25: The Emotional Toll of Chasing Downloads
Podcast Growth and Marketing Tools for Female Entrepreneurs
Let’s be honest — we’ve all obsessed over podcast download numbers. Refresh. Refresh. Refresh. “Did I hit 10k yet?” But here’s what I’ve learned after nearly a decade in the podcasting world (and helping creators like Amy Porterfield scale to a million downloads/month): download numbers are not the metric that matters most. In this episode of Podcast Growth Tools, I’m breaking down what really drives podcast ROI — and it’s probably not what you think. We’ll cover: The truth about vanity metrics (and the anxiety they cause) Why focusing on downloads might be holding you...
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Episode 24: Podcast Growth 101: Hot Leads, Ditching Downloads and Email List Strategies
Podcast Growth and Marketing Tools for Female Entrepreneurs
Raise your hand if you’ve ever judged the success of your podcast by the download count 🙋♀️ Been there. Did it for years. It feels important. It’s easy to track. And they give us that little dopamine hit. But if you want to actually grow your audience and your business, you’ve gotta start tracking the metrics that matter. In this episode of Podcast Growth Tools, I’m pulling back the curtain on why downloads are one of the most overhyped metrics—and what you should be paying attention to instead if you want your podcast to actually move the needle. Here’s what I...
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Episode 23: Podcasting, Coaching, and Being a Hot Mess: Real Talk with Jennifer Allwood
Podcast Growth and Marketing Tools for Female Entrepreneurs
Ever feel like you’re juggling motherhood, running a business, and trying to grow your podcast—and it’s all just one big hot mess? Yep… same. 😅 That’s why I couldn’t wait to sit down with Jennifer Allwood on this episode of Podcast Growth Tools. Jennifer is a 7-figure business coach, podcast host, and mentor to thousands of women entrepreneurs—and she’s built it all by being real, relatable, and wildly strategic. This episode is full of actionable podcast marketing tips, especially if you want to grow your email list, monetize your podcast, or create content that actually...
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Episode 22: How to Create a Podcast-Centric Quiz That Drives Revenue
Podcast Growth and Marketing Tools for Female Entrepreneurs
Ever wish you could grow your podcast, build your list, and connect with the right listeners—without churning out more content every week? In Episode 22 of Podcast Growth Tools, I’m walking you through one of my favorite systems: the Podcast-Centric Quiz Funnel. It’s the same framework I build for my private clients—and now, I’m sharing it with you step-by-step. In this solo episode, we will talk about: Why quiz funnels convert 40–50% of leads How to build curated podcast playlists for each audience segment The tools I recommend for quiz creation, automation, and email...
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Episode 21: The Revenue-Driving Mindset Every Podcaster Needs
Podcast Growth and Marketing Tools for Female Entrepreneurs
If you’ve ever said, “My podcast is how I serve, not how I sell,” this episode was made for you. In this solo episode, I’m sharing the exact mindset shift and tangible strategy that changed everything for me—and for my clients. Because here’s the truth: your podcast isn’t just a creative outlet. It’s a high-converting asset that can drive serious list growth and revenue… if you allow it to. Here’s what we dive into: The “serve but don’t sell” trap (and how to shift out of it) Why your podcast is your warmest, most underutilized lead source How to align your...
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Episode 20: Increasing Podcast Diversity: Actionable Strategies From Inclusion Expert Sonia Thompson
Podcast Growth and Marketing Tools for Female Entrepreneurs
This episode had me thinking long after we hit stop on the recording. In Episode 20 of Podcast Growth Tools, I sat down with Sonia Thompson, an inclusion marketing strategist who helps brands show up in ways that make everyone feel like they belong—and the conversation was full of lightbulb moments. We didn’t just talk about values—we talked about practical steps podcasters can take to build a show and a brand that’s truly inclusive. Here’s what we covered: How to audit your podcast through the lens of inclusivity The role of intentional guest selection in making people...
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Episode 19: Ditching Vanity Metrics + What’s Next for Podcasting with Trent Anderson
Podcast Growth and Marketing Tools for Female Entrepreneurs
If you’ve been feeling the pressure to do all the things—video, sponsorships, data, growth—this episode is going to help you slow down and strategize smarter. This week, I’m joined by Trent Anderson, Head of Growth & Strategy at Podchaser, and we’re diving into what’s actually working for podcast growth in 2025 (and what’s just noise). Here’s what we cover in this episode: Should you be on YouTube? Here’s the real answer (based on your goals, not hype) What "downloads" actually mean—and better metrics to track The exact survey questions to ask your listeners to...
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Episode 18: Podcasting for Course Creators: How to Turn Listeners into Paying Students
Podcast Growth and Marketing Tools for Female Entrepreneurs
Are you leveraging your podcast as a powerful tool for list building and course enrollments? 👀 In this episode of Podcast Growth Tools, host Kylie Chandler shares her proven framework for using your podcast strategically—before, during, and after your launch! Kylee breaks down: How to warm up your audience with intentional, value-driven episodes before launch Creative ways to nurture listeners and address objections during launch week Evergreen strategies for consistent sales and ongoing engagement The magic of using transformational stories, dynamic ads, and free lead magnets And...
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Episode 17: The Repurposing Playbook: 15+ Ways to Repurpose Your Podcast Content (Without Burning Out)
Podcast Growth and Marketing Tools for Female Entrepreneurs
Creating weekly content is exhausting—especially if you’re trying to show up everywhere. But what if you didn’t need to start from scratch each time? In this episode of Podcast Growth Tools, I’m walking you through my exact content repurposing system—inspired by a cookbook that changed my life (Cook Once, Eat All Week). You’ll learn how to take one long-form podcast episode and repurpose it into a full content ecosystem—with 15+ posts, emails, captions, and more. Whether you're a podcaster, coach, or content creator, this strategy will help you: ✔️ Save hours each week...
info_outlineDo you feel like your audience isn't listening—even though you’ve built a solid following? You’re not alone.
In this episode of Podcast Growth Tools, I share a behind-the-scenes story of a client with a massive list and online community who wasn’t seeing the podcast growth she wanted. Why? Because she wasn’t engaging the people already in her orbit.
We changed that—and her podcast took off.
You’ll learn:
✅ How to turn casual followers into loyal podcast listeners
✅ The importance of email list health (and how to fix it)
✅ How to integrate your podcast into existing platforms like Instagram & your courses
✅ Why focusing on retention before acquisition makes all the difference
Timestamps:
- 00:00: Podcast Growth Secrets with Kylie
- 05:59: "Integrate Podcasts into Membership Sites"
- 08:45: Enhance Content with Podcasts
- 11:10: Enhancing Podcast Listener Engagement
- 14:12: Boost Engagement: Podcast Bundles & Newsletters
- 20:01: Re-Engagement Campaign Strategy
- 20:54: Email List Engagement Strategy
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