Episode 18: Podcasting for Course Creators: How to Turn Listeners into Paying Students
Podcast Growth and Marketing Tools for Female Entrepreneurs
Release Date: 05/06/2025
Episode 26: It Was Never About The Podcast with Cathy Heller
Podcast Growth and Marketing Tools for Female Entrepreneurs
What if your podcast wasnât just a platformâbut the most powerful marketing tool in your entire business? In this episode of Podcast Growth Tools, I sit down with the incredible Cathy Hellerâbusiness coach, speaker, host of the wildly successful Donât Keep Your Day Job podcast (40M+ downloads), and the ultimate example of what happens when you build from purpose instead of pressure. What youâll learn in this episode: The truth about podcast monetizationâand why most creators are doing it backwards How to talk to your audience in a way that builds trust (and turns listeners...
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Episode 25: The Emotional Toll of Chasing Downloads
Podcast Growth and Marketing Tools for Female Entrepreneurs
Letâs be honest â weâve all obsessed over podcast download numbers. Refresh. Refresh. Refresh. âDid I hit 10k yet?â But hereâs what Iâve learned after nearly a decade in the podcasting world (and helping creators like Amy Porterfield scale to a million downloads/month): download numbers are not the metric that matters most. In this episode of Podcast Growth Tools, Iâm breaking down what really drives podcast ROI â and itâs probably not what you think. Weâll cover: The truth about vanity metrics (and the anxiety they cause) Why focusing on downloads might be holding you...
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Episode 24: Podcast Growth 101: Hot Leads, Ditching Downloads and Email List Strategies
Podcast Growth and Marketing Tools for Female Entrepreneurs
Raise your hand if youâve ever judged the success of your podcast by the download count đââïž Been there. Did it for years. It feels important. Itâs easy to track. And they give us that little dopamine hit. But if you want to actually grow your audience and your business, youâve gotta start tracking the metrics that matter. In this episode of Podcast Growth Tools, Iâm pulling back the curtain on why downloads are one of the most overhyped metricsâand what you should be paying attention to instead if you want your podcast to actually move the needle. Hereâs what I...
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Episode 23: Podcasting, Coaching, and Being a Hot Mess: Real Talk with Jennifer Allwood
Podcast Growth and Marketing Tools for Female Entrepreneurs
Ever feel like youâre juggling motherhood, running a business, and trying to grow your podcastâand itâs all just one big hot mess? Yep⊠same. đ Thatâs why I couldnât wait to sit down with Jennifer Allwood on this episode of Podcast Growth Tools. Jennifer is a 7-figure business coach, podcast host, and mentor to thousands of women entrepreneursâand sheâs built it all by being real, relatable, and wildly strategic. This episode is full of actionable podcast marketing tips, especially if you want to grow your email list, monetize your podcast, or create content that actually...
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Episode 22: How to Create a Podcast-Centric Quiz That Drives Revenue
Podcast Growth and Marketing Tools for Female Entrepreneurs
Ever wish you could grow your podcast, build your list, and connect with the right listenersâwithout churning out more content every week? In Episode 22 of Podcast Growth Tools, Iâm walking you through one of my favorite systems: the Podcast-Centric Quiz Funnel. Itâs the same framework I build for my private clientsâand now, Iâm sharing it with you step-by-step. In this solo episode, we will talk about: Why quiz funnels convert 40â50% of leads How to build curated podcast playlists for each audience segment The tools I recommend for quiz creation, automation, and email...
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Episode 21: The Revenue-Driving Mindset Every Podcaster Needs
Podcast Growth and Marketing Tools for Female Entrepreneurs
If youâve ever said, âMy podcast is how I serve, not how I sell,â this episode was made for you. In this solo episode, Iâm sharing the exact mindset shift and tangible strategy that changed everything for meâand for my clients. Because hereâs the truth: your podcast isnât just a creative outlet. Itâs a high-converting asset that can drive serious list growth and revenue⊠if you allow it to. Hereâs what we dive into: The âserve but donât sellâ trap (and how to shift out of it) Why your podcast is your warmest, most underutilized lead source How to align your...
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Episode 20: Increasing Podcast Diversity: Actionable Strategies From Inclusion Expert Sonia Thompson
Podcast Growth and Marketing Tools for Female Entrepreneurs
This episode had me thinking long after we hit stop on the recording. In Episode 20 of Podcast Growth Tools, I sat down with Sonia Thompson, an inclusion marketing strategist who helps brands show up in ways that make everyone feel like they belongâand the conversation was full of lightbulb moments. We didnât just talk about valuesâwe talked about practical steps podcasters can take to build a show and a brand thatâs truly inclusive. Hereâs what we covered: How to audit your podcast through the lens of inclusivity The role of intentional guest selection in making people...
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Episode 19: Ditching Vanity Metrics + Whatâs Next for Podcasting with Trent Anderson
Podcast Growth and Marketing Tools for Female Entrepreneurs
If youâve been feeling the pressure to do all the thingsâvideo, sponsorships, data, growthâthis episode is going to help you slow down and strategize smarter. This week, Iâm joined by Trent Anderson, Head of Growth & Strategy at Podchaser, and weâre diving into whatâs actually working for podcast growth in 2025 (and whatâs just noise). Hereâs what we cover in this episode: Should you be on YouTube? Hereâs the real answer (based on your goals, not hype) What "downloads" actually meanâand better metrics to track The exact survey questions to ask your listeners to...
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Episode 18: Podcasting for Course Creators: How to Turn Listeners into Paying Students
Podcast Growth and Marketing Tools for Female Entrepreneurs
Are you leveraging your podcast as a powerful tool for list building and course enrollments? đ In this episode of Podcast Growth Tools, host Kylie Chandler shares her proven framework for using your podcast strategicallyâbefore, during, and after your launch! Kylee breaks down: How to warm up your audience with intentional, value-driven episodes before launch Creative ways to nurture listeners and address objections during launch week Evergreen strategies for consistent sales and ongoing engagement The magic of using transformational stories, dynamic ads, and free lead magnets And...
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Episode 17: The Repurposing Playbook: 15+ Ways to Repurpose Your Podcast Content (Without Burning Out)
Podcast Growth and Marketing Tools for Female Entrepreneurs
Creating weekly content is exhaustingâespecially if youâre trying to show up everywhere. But what if you didnât need to start from scratch each time? In this episode of Podcast Growth Tools, Iâm walking you through my exact content repurposing systemâinspired by a cookbook that changed my life (Cook Once, Eat All Week). Youâll learn how to take one long-form podcast episode and repurpose it into a full content ecosystemâwith 15+ posts, emails, captions, and more. Whether you're a podcaster, coach, or content creator, this strategy will help you: âïž Save hours each week...
info_outlineAre you leveraging your podcast as a powerful tool for list building and course enrollments? đ In this episode of Podcast Growth Tools, host Kylie Chandler shares her proven framework for using your podcast strategicallyâbefore, during, and after your launch!
Kylee breaks down:
- How to warm up your audience with intentional, value-driven episodes before launch
- Creative ways to nurture listeners and address objections during launch week
- Evergreen strategies for consistent sales and ongoing engagement
- The magic of using transformational stories, dynamic ads, and free lead magnets And so much more!
Whether youâre gearing up for a big live launch or looking to supercharge your evergreen funnel, youâll get step-by-step guidance (and a free Launch List checklist!) you can reference anytime.
đ Grab your free Launch List here: https://podcastmarketinghub.com/launch
Donât forget to like, subscribe, and let us know in the comments how youâre planning to implement these podcast growth strategies!
Timestamps:
- 05:03: "Podcast-Driven Lead Generation Strategy"
- 09:23: Podcasting for Engagement & Social Proof
- 13:26: Nurture Sequence and Course Promotion
- 14:26: Podcasting as a Sales Extension
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