Episode 22: How to Create a Podcast-Centric Quiz That Drives Revenue
Podcast Growth and Marketing Tools for Female Entrepreneurs
Release Date: 06/03/2025
Podcast Growth and Marketing Tools for Female Entrepreneurs
What if your podcast wasn’t just a platform—but the most powerful marketing tool in your entire business? In this episode of Podcast Growth Tools, I sit down with the incredible Cathy Heller—business coach, speaker, host of the wildly successful Don’t Keep Your Day Job podcast (40M+ downloads), and the ultimate example of what happens when you build from purpose instead of pressure. What you’ll learn in this episode: The truth about podcast monetization—and why most creators are doing it backwards How to talk to your audience in a way that builds trust (and turns listeners...
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Let’s be honest — we’ve all obsessed over podcast download numbers. Refresh. Refresh. Refresh. “Did I hit 10k yet?” But here’s what I’ve learned after nearly a decade in the podcasting world (and helping creators like Amy Porterfield scale to a million downloads/month): download numbers are not the metric that matters most. In this episode of Podcast Growth Tools, I’m breaking down what really drives podcast ROI — and it’s probably not what you think. We’ll cover: The truth about vanity metrics (and the anxiety they cause) Why focusing on downloads might be holding you...
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Ever feel like you’re juggling motherhood, running a business, and trying to grow your podcast—and it’s all just one big hot mess? Yep… same. 😅 That’s why I couldn’t wait to sit down with Jennifer Allwood on this episode of Podcast Growth Tools. Jennifer is a 7-figure business coach, podcast host, and mentor to thousands of women entrepreneurs—and she’s built it all by being real, relatable, and wildly strategic. This episode is full of actionable podcast marketing tips, especially if you want to grow your email list, monetize your podcast, or create content that actually...
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Ever wish you could grow your podcast, build your list, and connect with the right listeners—without churning out more content every week? In Episode 22 of Podcast Growth Tools, I’m walking you through one of my favorite systems: the Podcast-Centric Quiz Funnel. It’s the same framework I build for my private clients—and now, I’m sharing it with you step-by-step. In this solo episode, we will talk about: Why quiz funnels convert 40–50% of leads How to build curated podcast playlists for each audience segment The tools I recommend for quiz creation, automation, and email...
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If you’ve ever said, “My podcast is how I serve, not how I sell,” this episode was made for you. In this solo episode, I’m sharing the exact mindset shift and tangible strategy that changed everything for me—and for my clients. Because here’s the truth: your podcast isn’t just a creative outlet. It’s a high-converting asset that can drive serious list growth and revenue… if you allow it to. Here’s what we dive into: The “serve but don’t sell” trap (and how to shift out of it) Why your podcast is your warmest, most underutilized lead source How to align your...
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This episode had me thinking long after we hit stop on the recording. In Episode 20 of Podcast Growth Tools, I sat down with Sonia Thompson, an inclusion marketing strategist who helps brands show up in ways that make everyone feel like they belong—and the conversation was full of lightbulb moments. We didn’t just talk about values—we talked about practical steps podcasters can take to build a show and a brand that’s truly inclusive. Here’s what we covered: How to audit your podcast through the lens of inclusivity The role of intentional guest selection in making people...
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Are you leveraging your podcast as a powerful tool for list building and course enrollments? 👀 In this episode of Podcast Growth Tools, host Kylie Chandler shares her proven framework for using your podcast strategically—before, during, and after your launch! Kylee breaks down: How to warm up your audience with intentional, value-driven episodes before launch Creative ways to nurture listeners and address objections during launch week Evergreen strategies for consistent sales and ongoing engagement The magic of using transformational stories, dynamic ads, and free lead magnets And...
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Creating weekly content is exhausting—especially if you’re trying to show up everywhere. But what if you didn’t need to start from scratch each time? In this episode of Podcast Growth Tools, I’m walking you through my exact content repurposing system—inspired by a cookbook that changed my life (Cook Once, Eat All Week). You’ll learn how to take one long-form podcast episode and repurpose it into a full content ecosystem—with 15+ posts, emails, captions, and more. Whether you're a podcaster, coach, or content creator, this strategy will help you: ✔️ Save hours each week...
info_outlineEver wish you could grow your podcast, build your list, and connect with the right listeners—without churning out more content every week?
In Episode 22 of Podcast Growth Tools, I’m walking you through one of my favorite systems: the Podcast-Centric Quiz Funnel.
It’s the same framework I build for my private clients—and now, I’m sharing it with you step-by-step.
In this solo episode, we will talk about:
- Why quiz funnels convert 40–50% of leads
- How to build curated podcast playlists for each audience segment
- The tools I recommend for quiz creation, automation, and email sequences
- How to launch your quiz like a product and keep it running on autopilot
- What to update over time to keep results rolling in
Timestamps:
- 04:11 - "Podcast Quiz Solution for Engagement"
- 09:54 - "Mapping Personalized Nurture Sequences"
- 12:21 - Newsletter & Podcast Engagement Strategy
- 15:42 - Podcast Funnel Optimization Strategies
If you’ve got a solid podcast library and want to put it to work strategically, this episode will help you turn it into a scalable lead-gen machine.
DM me on IG @kyleejchandler if you want help building your own quiz funnel—I love chatting about this stuff!
#PodcastFunnels #QuizLeadMagnet #PodcastStrategy #KyleeChandler #ContentRepurposing #ListBuilding #MarketingTips