Easy Prey
Fraud doesn’t always announce itself with obvious warning signs. Quite often, it shows up wrapped inside something that feels routine — a purchase you’ve made before, a link that looks legitimate, a message that arrives at just the wrong moment. Nothing feels suspicious, so your guard stays down. By the time questions start forming, the transaction is already done. My guest today is Iremar Brayner. He’s spent more than 15 years working in fraud prevention and risk management across payments, retail, ride-hailing, fintech, and digital marketplaces. In his role at G2A, he leads fraud...
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Organized crime is often imagined as something violent, chaotic, and obvious. But today, it looks far more polished than that. It operates like a multinational business, spread across borders, built on trust networks, specialization, and efficiency rather than brute force. This episode looks at how modern scams, fraud, and money laundering actually work and why they’re so hard to spot before serious damage is done. My guest is Geoff White, an investigative journalist who has spent decades covering organized crime, cybercrime, and financial fraud. His reporting has appeared on BBC News, Sky...
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Most cybersecurity conversations focus on stolen data, breached accounts, and attacks that live entirely on screens. This episode looks at a far more consequential threat: what happens when cyberattacks target the physical systems that keep society running. Power, water, transportation, and manufacturing. When those systems fail, the consequences aren’t just digital. They’re immediate, visible, and sometimes dangerous. My guest is Lesley Carhart, Technical Director of Incident Response at Dragos, a cybersecurity firm focused exclusively on protecting critical infrastructure. Lesley...
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Identity theft is usually framed as an external threat. Hackers, data breaches, anonymous criminals operating somewhere far away. This episode looks at a much harder reality to face: identity theft that happens inside families, often quietly, over many years, and without immediate detection. The damage isn’t just financial. It reshapes trust, relationships, and a person’s sense of stability long before anyone realizes what’s happening. My guest is Axton Betz-Hamilton, an associate professor of financial counseling and planning whose research focuses on familial and child identity theft....
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Security failures rarely come from cutting-edge attacks or sophisticated tools. They happen in ordinary moments when someone holds a door, follows an instruction without questioning it, or finds a workaround that makes their day easier. Those small, human decisions are often the real entry points, and they tend to compound over time. This episode picks up the second half of our conversation on exploiting trust with FC Barker, a veteran ethical hacker and physical security expert known for legally breaking into banks, government buildings, and high-security facilities around the world. With...
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Most security failures don’t start with a dramatic breach or a mysterious hacker sitting in a dark room. They usually start quietly. Someone assumes a system is locked down. Someone trusts that a door shouldn’t open, or that a machine “just works,” or that no one would ever think to look there. Over time, those small assumptions stack up, and that’s where things tend to go wrong. Today’s guest is FC Barker, a renowned ethical hacker, social engineer, and global keynote speaker with more than three decades of experience legally breaking into organizations to expose their blind...
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A ransomware attack doesn’t always announce itself with flashing warnings and locked screens. Sometimes it starts with a quiet system outage, a few unavailable servers, and a sinking realization days later that the threat actors were already inside. This conversation pulls back the curtain on what really happens when an organization believes it’s dealing with routine failures only to discover it’s facing a full-scale cyber extortion event. My guest today is Zachary Lewis, CIO and CISO for a Midwest university, a 40 Under 40 Business Leader, and a former Nonprofit CISO of the Year....
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Why do smart, capable people fall for scams even when the warning signs seem obvious in hindsight? In this episode, Dan Ariely joins us to examine how intuition often leads us in the wrong direction, especially under stress, uncertainty, or emotional pressure. A renowned behavioral economist, longtime professor of psychology and behavioral economics at Duke University, and bestselling author of Predictably Irrational, The Upside of Irrationality, Misbehaving, and Misbelief, Dan has spent decades studying why rational people consistently make choices that don’t serve them. We talk about...
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In a world where we’re told to carry our entire lives in our pockets, we’ve reached a strange tipping point where the very devices meant to connect us have become windows into our private lives for those who wish us harm. It’s no longer a matter of looking for the "shady" corners of the internet; today, the threats come from nation-state actors, advanced AI, and even the people we think we’re hiring. We are living in an era where the most sophisticated hackers aren't just trying to break into your phone, they’re trying to move into your business by pretending to be your best...
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The intersection of AI and cybersecurity is changing faster than anyone expected, and that pace is creating both incredible innovation and brand-new risks we’re only beginning to understand. From deepfake ads that fool even seasoned security professionals to autonomous agents capable of acting on our behalf, the threat landscape looks very different than it did even a year ago. To explore what this evolution means for everyday people and for enterprises trying to keep up, I’m joined by Chris Kirschke, Field CISO at Tuskira and a security leader with more than two decades of experience...
info_outlineWhy do smart, capable people fall for scams even when the warning signs seem obvious in hindsight? In this episode, Dan Ariely joins us to examine how intuition often leads us in the wrong direction, especially under stress, uncertainty, or emotional pressure. A renowned behavioral economist, longtime professor of psychology and behavioral economics at Duke University, and bestselling author of Predictably Irrational, The Upside of Irrationality, Misbehaving, and Misbelief, Dan has spent decades studying why rational people consistently make choices that don’t serve them.
We talk about the deeply human forces that shape how we decide who to trust, and how easily those instincts can be exploited in high-stakes situations involving fraud, financial loss, and digital deception. Dan shares a deeply personal story about surviving severe burns and the long process of self-acceptance that followed, using his own experience to show how hiding, blending in, and social pressure quietly influence behavior in ways most of us never stop to question.
We also explore why stress pushes people to search for patterns, stories, and a sense of control, even when those explanations aren’t accurate. Dan explains how our minds operate like a “vintage Swiss Army knife,” well suited for small, predictable communities but poorly equipped for modern risks like scams, cybersecurity threats, and low-probability, high-impact events. Topics include why near-misses teach the wrong lessons, why authority and urgency are so effective in manipulation, and why expecting people to be perfectly rational is a losing strategy. We also discuss practical ways to slow decisions down and bring in outside perspectives to help design safeguards that work with human nature.
Show Notes:
- [01:52] Dan Ariely joins the episode to examine how human decision-making actually works under pressure.
- [03:41] How intuition can point us in the wrong direction during moments of stress and uncertainty.
- [05:26] Trust, authority, and urgency as core levers used in fraud and manipulation.
- [07:12] When decisions feel overwhelming, the brain’s tendency to rely on shortcuts.
- [08:58] Dan explains why rational thinking often breaks down faster than we expect.
- [10:34] Near-misses and how they quietly reinforce false confidence instead of caution.
- [12:09] Why repeated exposure to risk doesn’t necessarily make people better decision-makers.
- [13:55] Stress-driven pattern seeking and the human need for explanation and control.
- [15:32] Superstition, conspiracy thinking, and what they reveal about uncertainty tolerance.
- [17:18] Why modern threats like scams and cybercrime confuse brains built for simpler environments.
- [18:56] The “vintage Swiss Army knife” analogy and what it says about human cognition.
- [20:41] Authority cues and why skepticism often disappears in the presence of perceived expertise.
- [22:27] Slowing decisions down as one of the most reliable defenses against manipulation.
- [24:13] Dan reflects on how behavioral economics challenged traditional models of rational choice.
- [25:59] A personal story about surviving severe burns and the long path to self-acceptance.
- [27:44] How hiding and blending in can quietly shape behavior and self-perception.
- [29:31] Social pressure and its role in everyday compliance and risk-taking.
- [31:16] Why vulnerability doesn’t look the way people expect it to.
- [33:02] Expecting perfect rationality and why that assumption consistently fails.
- [34:47] Designing systems that account for human limits instead of ignoring them.
- [36:33] The value of outside perspective when decisions carry real consequences.
- [38:19] Practical ways individuals can reduce risk by changing how they decide.
- [40:05] When slowing down matters more than having more information.
- [41:52] Applying behavioral insights to fraud prevention and digital safety.
- [43:38] Why better tools help, but mindset still plays a critical role.
- [45:24] Final thoughts on working with human nature rather than fighting it.
- [48:02] What listeners can take away about decision-making, risk, and self-awareness.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.