Why You Fall For Scams
Easy Prey
Why do smart, capable people fall for scams even when the warning signs seem obvious in hindsight? In this episode, Dan Ariely joins us to examine how intuition often leads us in the wrong direction, especially under stress, uncertainty, or emotional pressure. A renowned behavioral economist, longtime professor of psychology and behavioral economics at Duke University, and bestselling author of Predictably Irrational, The Upside of Irrationality, Misbehaving, and Misbelief, Dan has spent decades studying why rational people consistently make choices that don’t serve them. We talk about...
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Mobile Device Threats
Easy Prey
In a world where we’re told to carry our entire lives in our pockets, we’ve reached a strange tipping point where the very devices meant to connect us have become windows into our private lives for those who wish us harm. It’s no longer a matter of looking for the "shady" corners of the internet; today, the threats come from nation-state actors, advanced AI, and even the people we think we’re hiring. We are living in an era where the most sophisticated hackers aren't just trying to break into your phone, they’re trying to move into your business by pretending to be your best...
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Past, Present, and Future of AI agents
Easy Prey
The intersection of AI and cybersecurity is changing faster than anyone expected, and that pace is creating both incredible innovation and brand-new risks we’re only beginning to understand. From deepfake ads that fool even seasoned security professionals to autonomous agents capable of acting on our behalf, the threat landscape looks very different than it did even a year ago. To explore what this evolution means for everyday people and for enterprises trying to keep up, I’m joined by Chris Kirschke, Field CISO at Tuskira and a security leader with more than two decades of experience...
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You Are Traceable with OSINT
Easy Prey
Publicly available data can paint a much clearer picture of our lives than most of us realize, and this episode takes a deeper look at how those tiny digital breadcrumbs like photos, records, searches, even the background of a Zoom call can be pieced together to reveal far more than we ever intended. To help break this down, I’m joined by Cynthia Hetherington, Founder and CEO of The Hetherington Group, a longtime leader in open-source intelligence. She also founded Osmosis, the global association and conference for OSINT professionals, and she oversees OSINT Academy, where her team trains...
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Anyone Could Walk In
Easy Prey
Sometimes we forget how much trust we place in the little things around us like a lock on a door or a badge on someone’s shirt. We see those symbols and assume everything behind them is safe, but it doesn’t always work that way. A person with enough confidence, or the right story, can slip through places we think are locked down tight, and most of us never notice it’s happening. My guest today is Deviant Ollam, and he’s one of the rare people who gets invited to break into buildings on purpose. He talks about how he fell into this unusual line of work, the odd moments that shaped his...
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The Scam You Never See Coming
Easy Prey
Fraud today doesn’t feel anything like it used to. It’s not just about somebody skimming a credit card at a gas pump or stealing a check out of the mail. It has gotten personal, messy, emotional. Scammers are building relationships, earning trust, and studying the little details of our lives so they can strike when we’re tired, distracted, or dealing with something big. And honestly, most people have no idea how far it’s gone. My guest, Ian Mitchell, has spent more than 25 years fighting fraud around the world and leading teams in the financial sector. He’s the founder of The Knoble,...
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Hacking AI
Easy Prey
AI has brought incredible new capabilities into everyday technology, but it’s also creating security challenges that most people haven’t fully wrapped their heads around yet. As these systems become more capable and more deeply connected to the tools and data we rely on, the risks become harder to predict and much more complicated to manage. My guest today is Rich Smith, who leads offensive research at MindGard and has spent more than twenty years working on the front lines of cybersecurity. Rich has held leadership roles at organizations like Crash Override, Gemini, Duo Security, Cisco,...
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The Ransomware War
Easy Prey
Ransomware isn’t a lone hacker in a hoodie. It’s an entire criminal industry complete with developers, brokers, and money launderers working together like a dark tech startup. And while these groups constantly evolve, so do the tools and partnerships aimed at stopping them before they strike. My guest today is Cynthia Kaiser, former Deputy Assistant Director of the FBI’s Cyber Division and now the Head of the Ransomware Research Center at Halcyon. After two decades investigating global cyber threats and briefing top government leaders, she’s now focused on prevention and building...
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Opportunistic Crimes
Easy Prey
Criminals are always adapting. Whether it’s copper wiring stripped from job sites or porch pirates grabbing deliveries in broad daylight, they keep finding new ways to take what isn’t theirs. But maybe prevention isn’t about harsher punishment or more cameras. Maybe it’s about smarter design and understanding what drives people to steal in the first place. My guest today is Dr. Ben Stickle, a professor of criminal justice at Middle Tennessee State University and one of the country’s top researchers on property crime. Before entering academia, he worked in law enforcement, which gives...
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Post Scam Guidebook
Easy Prey
Fraud usually gets talked about in numbers like how much money was stolen, how many people were affected, how many cases got filed. But behind every one of those numbers is a person who’s been blindsided, manipulated, or left trying to rebuild trust in others and in themselves. This episode shifts the focus back to those human stories and the fight to protect them. My guest, Freddie Massimi, has spent more than a decade helping scam victims find both financial and emotional recovery, bringing empathy and understanding to a field that too often feels cold and procedural. As a certified...
info_outlineWhy do smart, capable people fall for scams even when the warning signs seem obvious in hindsight? In this episode, Dan Ariely joins us to examine how intuition often leads us in the wrong direction, especially under stress, uncertainty, or emotional pressure. A renowned behavioral economist, longtime professor of psychology and behavioral economics at Duke University, and bestselling author of Predictably Irrational, The Upside of Irrationality, Misbehaving, and Misbelief, Dan has spent decades studying why rational people consistently make choices that don’t serve them.
We talk about the deeply human forces that shape how we decide who to trust, and how easily those instincts can be exploited in high-stakes situations involving fraud, financial loss, and digital deception. Dan shares a deeply personal story about surviving severe burns and the long process of self-acceptance that followed, using his own experience to show how hiding, blending in, and social pressure quietly influence behavior in ways most of us never stop to question.
We also explore why stress pushes people to search for patterns, stories, and a sense of control, even when those explanations aren’t accurate. Dan explains how our minds operate like a “vintage Swiss Army knife,” well suited for small, predictable communities but poorly equipped for modern risks like scams, cybersecurity threats, and low-probability, high-impact events. Topics include why near-misses teach the wrong lessons, why authority and urgency are so effective in manipulation, and why expecting people to be perfectly rational is a losing strategy. We also discuss practical ways to slow decisions down and bring in outside perspectives to help design safeguards that work with human nature.
Show Notes:
- [01:52] Dan Ariely joins the episode to examine how human decision-making actually works under pressure.
- [03:41] How intuition can point us in the wrong direction during moments of stress and uncertainty.
- [05:26] Trust, authority, and urgency as core levers used in fraud and manipulation.
- [07:12] When decisions feel overwhelming, the brain’s tendency to rely on shortcuts.
- [08:58] Dan explains why rational thinking often breaks down faster than we expect.
- [10:34] Near-misses and how they quietly reinforce false confidence instead of caution.
- [12:09] Why repeated exposure to risk doesn’t necessarily make people better decision-makers.
- [13:55] Stress-driven pattern seeking and the human need for explanation and control.
- [15:32] Superstition, conspiracy thinking, and what they reveal about uncertainty tolerance.
- [17:18] Why modern threats like scams and cybercrime confuse brains built for simpler environments.
- [18:56] The “vintage Swiss Army knife” analogy and what it says about human cognition.
- [20:41] Authority cues and why skepticism often disappears in the presence of perceived expertise.
- [22:27] Slowing decisions down as one of the most reliable defenses against manipulation.
- [24:13] Dan reflects on how behavioral economics challenged traditional models of rational choice.
- [25:59] A personal story about surviving severe burns and the long path to self-acceptance.
- [27:44] How hiding and blending in can quietly shape behavior and self-perception.
- [29:31] Social pressure and its role in everyday compliance and risk-taking.
- [31:16] Why vulnerability doesn’t look the way people expect it to.
- [33:02] Expecting perfect rationality and why that assumption consistently fails.
- [34:47] Designing systems that account for human limits instead of ignoring them.
- [36:33] The value of outside perspective when decisions carry real consequences.
- [38:19] Practical ways individuals can reduce risk by changing how they decide.
- [40:05] When slowing down matters more than having more information.
- [41:52] Applying behavioral insights to fraud prevention and digital safety.
- [43:38] Why better tools help, but mindset still plays a critical role.
- [45:24] Final thoughts on working with human nature rather than fighting it.
- [48:02] What listeners can take away about decision-making, risk, and self-awareness.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.