The Recruitment Trap
Easy Prey
Everybody is searching for ways to increase income. Unfortunately, MLMs often look like an easy way to start a business without taking on the cost of a traditional company. The pitch sounds simple. Buy the product, follow the plan, and put in the work. The numbers behind those promises often tell a different story. Today’s guest, Stacie Bosley, has spent years studying what really happens inside MLMs. She is a professor at Hamline University in Minnesota and holds a Ph.D. in applied economics. Her research covers multi-level marketing, consumer protection, income claims, and pyramid scheme...
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Convincing Deepfakes
Easy Prey
A familiar voice on the phone or a recognizable face on a video call used to offer some reassurance that you knew who you were dealing with. AI has changed that. Voice cloning, face swaps, and real-time video impersonation now allow scammers to convincingly pose as executives, job candidates, romantic interests, or even family members. Understanding how these attacks work and where they may be headed is a central part of Tom Cross’s work as Head of Threat Research at GetReal Security. Tom has spent more than 30 years studying cybersecurity threats, software vulnerabilities, and the methods...
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When Trust Becomes a Trap
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Most people use technology all day without giving much thought to what is happening behind the screen. We trust routers that may not have been updated in years, depend on internet systems few of us understand, and now turn to artificial intelligence for everything from travel plans to home repairs. That convenience comes with tradeoffs. In this episode, we look at the weaknesses built into our connected world and what happens when our technical knowledge fails to keep pace with the technology surrounding us. Sherrod DeGrippo leads threat intelligence for Unit 42 at Palo Alto Networks, where...
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Scam Compounds
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When most people think about online scams, they picture criminals sitting behind a screen and stealing from victims around the world. But in Southeast Asia, many of the people sending those messages are victims too. Some were promised legitimate jobs, flown across borders, trapped inside guarded compounds, and forced to scam others while trying to survive. In this episode, I talk with Ivan Franceschini, a lecturer in Chinese Studies at the Center for Contemporary Chinese Studies Asia Institute. After years of studying labor rights, civil society, and Chinese investment in Cambodia,...
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Sports Betting
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Sports betting is everywhere now. It is in the commercials, on the apps, wrapped into game broadcasts, and sold as a fun way to make sports more exciting. But behind the easy sign-ups and “risk-free” offers is an industry built on odds most people do not fully understand, fine print that can cost real money, and a business model that depends on customers losing. In this episode, I talk with Danny Funt, an investigative reporter and the author of Everybody Loses: The Tumultuous Rise of American Sports Gambling. His reporting on sports betting, politics, news, and sports media has appeared...
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Google Maps Scams
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Most people are not thinking clearly when they need a locksmith or a plumber. They are locked out, water is leaking, something broke, and they just want somebody nearby who can fix it. So they open Google, tap one of the first businesses that comes up, and assume the listing is real. Unfortunately, that is exactly the kind of situation scammers count on. In this episode, Mike Blumenthal, co-founder and analyst at Near Media, talks about fake local business listings and the ways bad actors have learned to game Google Maps. Mike has been following this problem for years, going back to the...
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Job Recruiter Scams
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Job hunting is hard enough without having to stop and ask whether the recruiter in your inbox is even real. My guest today, Jay Jones, ran into that problem firsthand after being laid off in December 2023. With his daughter due to be born just weeks later, Jay began receiving messages from recruiters that looked promising at first, but quickly turned out to be fake. Jay, also known as The Profiler, decided not to ignore what was happening. He started investigating the patterns behind these scams and has since identified and helped remove thousands of fake profiles, fraudulent companies, and...
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Bail Bonds Scams
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Getting a call that someone you love has been arrested is scary enough. Getting that call from someone who sounds official, knows just enough to seem credible, and says you have to send money right away is exactly the kind of moment scammers are counting on. Julie Henderson is the president of the North Carolina Bail Agents Association and has spent 24 years working in the bail bond industry. She started in the field almost by accident after applying for what she thought was a legislative assistant job, and she has stayed because she cares about helping people get through one of the most...
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Confessions of a Fraudster
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Technology keeps changing, but many of the most effective scams still come down to something very human: trust. My guest today is Tony Sales, co-founder of We Fight Fincrime and Underworld TV. Tony has a perspective most people in fraud prevention will never have. Earlier in his life, he was involved in organized financial crime and was once described in the UK press as Britain’s greatest fraudster. After years in that world, and after serving time in prison, Tony made the decision to use what he knew to help stop the very crimes he had once been part of. Today, Tony works with...
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Personal Safety
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Scams and safety threats don’t always announce themselves. Sometimes they start quietly, with a moment of distraction, a strange feeling you ignore, or a situation that shifts just enough to test whether you’re paying attention. My guest today is S. Gale Bleth, a personal safety educator, certified RAD self-defense instructor, speaker, and author of Aware: A Personal Safety Playbook for Leaving the Nest. Gale brings a deep background in crime prevention and safety education, including 16 years at Cal State East Bay and 16 years as a crime prevention specialist with the Hayward Police...
info_outlineEverybody is searching for ways to increase income. Unfortunately, MLMs often look like an easy way to start a business without taking on the cost of a traditional company. The pitch sounds simple. Buy the product, follow the plan, and put in the work. The numbers behind those promises often tell a different story.
Today’s guest, Stacie Bosley, has spent years studying what really happens inside MLMs. She is a professor at Hamline University in Minnesota and holds a Ph.D. in applied economics. Her research covers multi-level marketing, consumer protection, income claims, and pyramid scheme fraud. She has also served as an expert witness in cases involving the Federal Trade Commission and the Securities and Exchange Commission.
We talk about what separates an MLM from a pyramid scheme or a Ponzi scheme. Stacie explains why these opportunities attract smart and motivated people. We’ll learn about the role of recruitment including those hidden expenses and fake or misleading success stories. We also learn questions people should ask before investing their money and time in any business opportunity.
Show Notes:
- [01:03] Stacey explains how her background in applied economics led to research on multi-level marketing, pyramid schemes, and income misrepresentation.
- [03:22] Early experiences in rural Wisconsin and changes in retail and internet commerce sparked an interest in how people pursue business opportunities.
- [05:07] Pyramid schemes rely on a pay-and-recruit structure that mathematically leaves most participants with losses.
- [08:57] Adding a legitimate product does not change the underlying structure when profits still depend primarily on recruitment.
- [10:33] Ponzi schemes generally use investment language, while pyramid schemes tie a participant’s compensation directly to recruiting others.
- [12:38] Products, demographics, religious communities, and other affinity groups can shape how MLM opportunities are marketed.
- [16:17] Reward-responsive people may be attracted to the recognition, status, and sense of competence these opportunities promise.
- [19:47] Anyone considering an MLM should define what they hope to gain and examine their realistic chances of reaching that goal.
- [22:53] The appeal of a turnkey “business in a box” can cause people to skip the research they would normally do before starting a business.
- [25:32] Earnings often look far worse after product purchases, training costs, conference fees, and other expenses are deducted.
- [28:13] Companies making income claims have a responsibility to explain what participants typically earn and spend.
- [31:02] Disclaimers such as “results not typical” do little to correct exaggerated success stories or earnings claims.
- [34:08] MLM losses can affect finances, relationships, social connections, and a participant’s sense of personal worth.
- [37:12] Limited time, money, and energy can be diverted into opportunities that fail to improve a family’s financial situation.
- [40:03] A company may be operating as an MLM regardless of its chosen label if participants earn from the activity of recruited sellers.
- [42:22] Important questions include the typical startup cost, ongoing expenses, earnings, profitability, and participant retention.
- [44:23] Claims that unsuccessful participants simply quit or failed to work hard can be used to dismiss troubling outcome data.
- [46:12] Encouraging sellers to recruit their own competitors conflicts with basic principles of supply and demand.
- [48:03] A large number of local sellers may be presented as community support even though it can indicate market saturation.
- [49:47] Resources such as Stacey’s TED Talk, Truth in Advertising, and her published research can help people investigate these opportunities.
- [50:59] A reminder to look beyond the sales pitch and ask what people actually earn after expenses.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.