163 | How Text Message Marketing Gave Me My Best Day Yet

Hello! I'm Chance Reynolds - AKA - That LLC Guy. Here's How You Can Follow Me everywhere to see how I'm building my businesses!

 

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[00:00] Hey guys, I'm trying to record this podcast every day of the week and I just started back on Wednesday and today's Friday and I already missed Thursday somehow. How the Hell I missed the second day yesterday I kept saying I'm about to do the podcast, I'm going to do the podcast, I'm going to do the podcast. And I never got around to it because I had kind of a, just a busy day. As anyone who operates a business knows that is pretty much everyday. So I have to knock this thing out first thing in the morning or it does not get done if I try to wait until the afternoon or I tell myself I can do it over my lunch, you know, what I'm eating lunch or something like that. It never happens. So I got to start getting up, you know, 15 minute. It only takes 15 minutes to record this.

[00:48] The put it together and posted. And then I have a va that does kind of the rest of the stuff on the, on the backend. But, uh, either way, the stuff that's going on in my business right now, if you're new to the podcast, this is kind of what I talk about. It's like what I'm doing in my business that's working, what I'm doing isn't working and kind of what my plans are for the future and just random things that are happening that might be able to help you. So I started using some text message marketing tactics and tools this week for the first time ever. Um, they always, it always just seemed a little bit too expensive to me and a little bit complicated because I was trying to do the text message marketing through like landing pages before, like collecting a, uh, you know, a cell phone number along with an email and then having kind of an automated sequence of text messages that went out that was similar to like an automated mail email drip campaign where it's like something goes out day once and it goes out day two, day three, there's a piece of content.

[01:52] And then, you know, like day four there's an offer, whatever it is, just like typical email marketing. But you're doing a text messaging and it just wasn't something I ever really pulled the trigger on. I kept thinking I was going to do it and I would investigate and I'd have my va send me information, I would look at it and I'd go, I don't know how many text messages it's going to require to do this, so I don't know which plan to do. And so I just kept doing emailing, email marketing and I don't really do a lot of like drip email. Actually, it's a big problem. I don't do a whole lot of followup with my clients. Like I get so busy that I, I, my flow is like, people get on my calendar, they call me and then I send them, you know, the offer that they can take advantage of after we talk and I let them know what it is on the phone.

[02:40] There's no mystery to it. And then I'm not really following up with them at that point. I'm just like, well I already talked to them personally. If they want it, they want it. But I wanted to start doing some text message marketing. So I could reach out to them that way to see if maybe that would improve my closing rate and then, you know, just allow me to follow up with those people and possibly just not let all these leads that I have that are go to my calendar, just die off because I have all their phone numbers already. I'm just like, they've given me their phone number for the, for the meeting, I might as well use it for something reasonable. Um, so I did some research, I was using zaengle day one and then I asked my va to do some research on it and he came back with a software called Hay market and haymarket was a little less powerful than single, but like half the price.

[03:31] So single starts at $100 a month for the basic plan. And then it's pretty much, you can't even use most of the features for less than $200 a month. So it's not like it's crazy. Um, but I think you'd get around 2000 text messages a month for that, which I can tell you is not very much. Hay Market starts off at like $30 a month on the basic plan, a two week free trial and then like the mid grade print blend is like 50 bucks a month for I think a thousand text messages and it's the highest level is $100 a month. Um, so I just went with a mid grade one yesterday and I sent out a blast to 70, 70 people that had been on my calendar last month and this month that didn't close. So I spent a symptom, like a special offer that was like a short term offer that was only good for a few hours.

[04:23] And just in that exchange I wrote up some copy, I sent it out, I already sent and received like total over 300 text messages and that was in one day. So the text messages go quick really, really quick because people just want to ask a lot of questions and of course you need to answer those questions. So I'm just sitting on my computer and basically the software, it's just like a. If you've ever. It's just, it's like chatting. It's like facebook messenger basically. Except a lot more organized than that. So it was pretty freaking awesome. It was sales wise, the best day I've ever had as far as sheer numbers of just llc sold. Um, but really what I want to do it for us is to replace some cold calling that I'm trying to do in my real estate business. So on the real estate side of things, I'm, I'm, I did a lot of cold calling.

[05:14] It's fine. I'm sure it would work if you had time to do the numbers of it, but I just don't have time to do that right now and I don't really have the resources to outsource it. So I'm going to use this other method, um, that I've been learning about to text to text some of the sellers instead of like actually calling them and I can mass mass text them and it'd be way, way easier. I'm probably a lot less response, probably more expensive to do it that way, but a cold calling just so time consuming. And when I have this many llcs in the pipeline, when it's like I have 10 llcs to create and then had to drop the operating agreements, get the ends, all that, there's just not time to do all the real estate stuff and I want to keep that side of my business moving because I, that's a really important thing to keep momentum and I don't want it to die off because I've done a lot of, you know, like most entrepreneurs, I've tried a lot of things.

[06:10] I've been distracted by a lot of shiny objects in my time and I don't want real estate to be another shiny object because my llc business is rolling and it's great. Um, but I do want to do more real estate investing just because I like it. I actually really like it. So text messaging, text message marketing definitely came at the right time. I've found out from a few of my clients that my emails are for some reason going to their junk mail. So I'm like, man, no better time that this happened because I was wondering why I wasn't closing as many this last week. I was like, what the Hell is going on? It turns out my emails, my follow up emails after the conversation are going to junk mail, so I have to reach out to a g mail today to see why that's happening because I use g suite for, for my, uh, business emails.

[07:00] I was hoping I was going to be my web host if you'd have no idea what I'm talking about. Technically, like normally your web host can figure out what's going on with your emails if you're using like a business email with your, with your domain as, as your email. But they said, no, you're using g suite. And I was like, damn, it's possible to get them on the phone. So either way it's been, it's been a crazy week. Text message marketing I think is definitely something I'm going to continue to do. And it, it, it's, it is responsible for the largest amount of sales I've ever made in one day already. And I've only had the software for one day. So as soon as I learn it better and I understand how to write the copy for text messaging a little bit better, I'm sure it will only improve from there. So everybody have a great weekend. Hope you had a great week. I'm subscribed to the podcast. If you want to actually talk with me about the LLC, go over to LLC, freedom.com/calendar, and a I'd love to speak with you about your business. All right. Talk to you soon.