032: Sea the Difference: Unlocking Seaweed's Potential for Beauty and Beyond with Matthew Perkins
Release Date: 02/25/2025
051: Marketing Mythbusters: What Really Makes Customers Buy with Jeff Greenfield
Essential Ingredients Podcast
“The truth is, when you start checking out other brands, you will start to notice how inconsistent they are. So just by being consistent, you're already ahead of the game.” —Jeff Greenfield. Most entrepreneurs are drowning in a sea of marketing noise, desperately trying to be heard while burning through limited resources with little measurable return. But the real battle isn't about having the most sophisticated tactics, but about crafting a message so compelling that it cuts through the digital clutter and speaks directly to our ideal customer's deepest desires and unspoken...
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050: Skin Deep: The Surprising Power of Natural, Locally-Sourced Beauty Products with Nancy Rimbergas
Essential Ingredients Podcast
“You follow your passion, and when you have a purpose behind it, everything becomes a little bit clearer.” —Nancy Rimbergas Clean beauty isn't just another Instagram hashtag—it's a real movement that starts with actually caring about what we're putting on our skin. Every lotion, cream, or serum is like a tiny decision that ripples out, affecting not just our body, but the whole planet. We're not just buying products anymore; we're voting with our dollars, pushing brands to be real about their ingredients, and showing the beauty industry that we want something better. Nancy...
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049: NASA's Dental Care Secret: Saving Teeth with Eco-Friendly Space-Age Tech with Belinda Lau
Essential Ingredients Podcast
“I had to find that niche, that core community of people who were trying to solve the same problems that I was and who were passionate about the solution. But if I hadn’t found that, I think it would be tough to try to keep promoting your product and your brand without actually knowing where it fits.” —Belinda Lau Every toothpaste tube and toothbrush we've ever used might still be existing somewhere on this planet! Plastic dental care products are silent environmental destroyers, with each toothbrush lingering for about 500 years in landfills and oceans. Belinda Lau,...
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048: Taste Training: How to Turn Picky Eaters into Food Explorers
Essential Ingredients Podcast
Episode Description: “In the CPG industry, so many individuals are just so friendly and eager to help emerging brands and founders succeed. Ask for help and they’re always willing to make an introduction.” —Danny Auld Early childhood nutrition is more than just filling tiny bellies with food. It's about creating lifelong eating habits that can shape health, curiosity, and cultural understanding. The first few years of a child's diet can determine their relationship with food for decades to come. Danny Auld and David Fullner are the co-founders of , a groundbreaking baby food...
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047: Waste Less, Taste More: Tasty Guide to Pickling Everything with Sam Paone
Essential Ingredients Podcast
Episode Description: “I would say stick to your values because once we start to slip on that, everybody knows it and we’re not authentic anymore— and what people want is the transparency of who’s making their food.” —Sam Paone We've all been there—watching those beautiful farmers market finds slowly wilt in the fridge, feeling guilty with every sad, soggy leaf. What if there was a delicious way to rescue those forgotten vegetables and turn them into something not just healthy and edible, but absolutely crave-worthy? Sam Paone is a culinary alchemist who traded restaurant...
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046: Your Kitchen, Your Garden: The Indoor Farming Game Changer with Conner Tidd
Essential Ingredients Podcast
Episode Description: “How can we make growing your own food possible in environments where it normally wasn’t? Or can we drastically lower the impact of water use, fertilizer use, or resources used to drive to the grocery store? That’s a big impact that we can have if we can allow you to grow your own food right at home.” —Conner Tidd What if you could grow fresh, pesticide-free produce just steps from your refrigerator, regardless of where you live? Indoor vertical farming isn't just a trend— it's a revolutionary approach to sustainable, accessible food production....
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045: Urban Food Hacking: Your Yard's Hidden Food Potential with Marjory Wildcraft
Essential Ingredients Podcast
Episode Description: “Once you start eating your own food, it expands your taste horizons and you can’t be afraid to experiment. If it doesn’t work out and it’s horrible, just put it in the compost bucket and start over. It’s okay, you’ll be fine.” —Marjory Wildcraft Food is not just sustenance; it's a fundamental human right that we've outsourced to complex, fragile systems. This disconnection from food sources has transformed us into passive consumers dependent on a market that creates an illusion of abundance, masking a precarious supply chain that can unravel in...
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044: Entrepreneurial Flavor: Breaking Barriers in the Healthy Snack Market with Seena Chriti
Essential Ingredients Podcast
Episode Description: “I don’t have an MBA. I only have a food knowledge background, and that doesn’t make me an expert, either. But I know how to inquire and how to connect. So I have just been digging and grinding through my process, always finding the answers when I need them.” —Seena Chriti Snack innovation is more than just creating a product—it's about telling a cultural story through flavor. Every bite carries the potential to bridge traditions and challenge culinary expectations. Seena Chriti is a culinary arts graduate from Mexico City with a...
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043: Farming Forward: How Regenerative Methods Are Rewriting Agriculture with Jason Walker
Essential Ingredients Podcast
Episode Description: “We need to think more about the ecosystem, and it’s not always the cheapest way to do stuff. I think we’re just trying to make a difference. And if we can make a living while making a difference, then that’s really important.” —Jason Walker Regenerative organic farming is more than just a method—it's a revolutionary approach to healing our planet's most critical resource: soil. It offers a holistic approach that sees agriculture not as an extraction process but as a recuperative, life-giving partnership with the Earth. Jason Walker is a visionary...
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042: From Tap to Table: Smart Water Storage Techniques for Modern Communities with Jamiah Hargins
Essential Ingredients Podcast
Episode Description: “Trust that you can do the Math and that you have the tenacity and that nature will give you way more opportunities than you even need.” —Jamiah Hargins Imagine a world where water conservation isn't just a choice, but a critical strategy to survival. Water isn't just slipping through our fingers—it's vanishing before our eyes. Yet, our current consumption patterns are writing a dangerous narrative for future generations. Hence, the silent crisis of water conservation demands immediate, innovative solutions that reimagine how we interact with...
info_outlineSea the Difference: Unlocking Seaweed's Potential for Beauty and Beyond with Matthew Perkins
Clean Beauty Series
Episode Description:
“Sometimes, it might feel like you're not making progress, but you might just be missing a critical piece of information. Don't give up unless you understand why you want to change direction before you do it.” —Matthew Perkins
Imagine a world where our beauty products come from the sea, not the land. Could kelp farming be the answer to reducing pressure on terrestrial agriculture while providing sustainable ingredients for our skincare? As we face growing environmental challenges, this innovative approach might just be the wave of the future we've been waiting for.
Matthew Perkins is the CEO and founder of Macro Oceans, a California-based startup transforming seaweed into low-carbon biomaterials. With a background in agriculture and a passion for sustainability, Matthew is pioneering the use of kelp in beauty products and beyond.
Tune in as Justine And Matthe talk about sustainable harvesting, clinical trials for kelp-derived ingredients, the challenges of green chemistry, expanding beyond skincare to packaging, and the future of bio-based materials in the beauty industry.
Meet Matthew:
Matthew Perkins is the CEO and founder of Macro Oceans, a California-based startup that's revolutionizing the beauty and materials industries through innovative use of kelp. With a background in agriculture and previous experience in the digital ag space, Matthew is leveraging his expertise to transform seaweed into sustainable, low-carbon biomaterials.
His vision extends beyond beauty products, aiming to build a kelp economy that replaces petrochemicals in everyday materials. Matthew's entrepreneurial journey is marked by persistence, a commitment to sustainability, and a drive to create high-performance, environmentally friendly alternatives to traditional products.
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Episode Highlights:
02:17 Macro Oceans: Inspiration and Initial Challenges
10:23 Navigating Consumer Reception and Market Impact
18:02 Lessons Learned: Before Abandoning a Project
23:42 The Impact of Food-Based Ingredients on Beauty
27:00 The Way to Move Faster