Libsyn Directory

053: Making Business Personal: Lessons from 30 Years of Conscious Entrepreneurship with Susan and Brad Black

Release Date: 06/24/2025

080: Busy Lives, Better Health: How Drinkable Vitamins Fit Real Life with Leslie Danford

Essential Ingredients Podcast

“In an entrepreneurial journey, fear is a constant roadblock. But everything's at risk, and it's this balance between calculated risk while still managing a backup plan.” —Leslie Danford Growth does not come from chasing every opportunity. It comes from making clear choices and standing behind them. This conversation explores what it really takes to build a brand that lasts without losing direction along the way. We sit down with Leslie Danford, founder of , to talk through her evolution from a small, kid-focused idea into a national functional beverage brand now on Sprouts...

079: Healthy Habits Start Young: Making Food Education Accessible with Carolyn Federman

Essential Ingredients Podcast

“If we can't bring the kids to the kitchen, maybe we can bring the kitchen to the kids.” —Carolyn Federman Food education often gets treated as optional, even though it shapes health, culture, and opportunity from the very start. When kids lack access to hands-on food learning, the gap shows up everywhere from classrooms to hospitals. This conversation explores what changes when education meets practicality. Carolyn Federman shares how years of work alongside Alice Waters and the Edible Schoolyard revealed a major barrier. Teaching kitchens worked, but they were out of reach...

078: Menu Transparency Unlocked: Find Safe Restaurant Choices Fast with Dylan McDonnell

Essential Ingredients Podcast

“It is the most loyal customer segment that exists because people find it so hard to find places that they trust, that when they do and they have a good experience, they keep going back again and again. It’s a huge revenue opportunity for restaurants to take advantage of transparency.” —Dylan McDonnell Nothing about dining out should feel like a gamble. In this episode, we talk with Dylan McDonnell, founder of , about how accurate ingredient data and personalized menus restore trust and enjoyment at restaurants for people with celiac disease, allergies, and special diets....

077: Perimenopause & Menopause Decoded: What to Watch for and How to Cope with Lauren Tetenbaum

Essential Ingredients Podcast

“In general, knowledge is power, and the more equipped we are with the tools we need, the better off we are. At a networking event, there were women who wish they knew about perimenopause, that it can be 10 years, and that it can impact mental health. Now I know, and I want me to tell my generation.” —Lauren Tetenbaum Some moments in life flip a switch and make our bodies feel unfamiliar. A quiet shift shows up in our mood, sleep, energy, or reactions, and it becomes clear that something deeper deserves attention. This episode sits right in that space where questions rise, and real...

076: Old Gems, New Stories: Turning Heirlooms into Sustainable, Modern Treasures with Ashley Berman

Essential Ingredients Podcast

“Sustainability, where you can, is always an important resource to go to first… This earth gives us such precious resources, and it's nice to maintain and take care of the earth as well for your children and children to come.” —Ashley Berman The most meaningful jewelry isn’t bought, it’s reborn. It carries stories, fingerprints, and memories that outshine anything new. In a world chasing trends, there’s power in slowing down, honoring what already exists, and turning what once sat in a drawer into something extraordinary. For jewelry designer Ashley Berman, the pandemic...

075: Gut Health Without Guesswork: The Emotional Side of Healing and the Science of Real Relief with Xeba Zareie

Essential Ingredients Podcast

“Learning and seeing what customers respond to and what they like is how your brand grows. It's half me, but then it's how it's received. They help me decide what the rest will be. And it's so fun to co-create with customers in that way.” —Xeba Zareie Some days, the body sends signals that can’t be ignored. The bloating that shows up out of nowhere. The foods that once felt safe are suddenly turning into a guessing game. The search for relief becomes an ongoing job that no one feels prepared for. Xeba Zareie knows that life well. Years of gut illness shaped her path from film...

074: Empowering Farmers: Local Markets Boosting Community Food Access

Essential Ingredients Podcast

"It's hard work being a farmer, and we just don't value it. And we just don't realize… that we're losing them." —Jennifer Grissom When SNAP and EBT are in flux, local food systems become a lifeline. This episode breaks down how farmers' markets can become emergency food hubs that protect both people and producers. Jennifer Grissom from Food Access LA shares how her nonprofit expanded market match, launched emergency food distributions, and coordinated with partners to meet urgent needs while keeping farmers paid. Listen now to learn: How market match stretches SNAP and keeps choice for...

073: Planting Self-Care: How Lavender Teaches Rest, Renewal, And Joy with DeAnna Schaefer

Essential Ingredients Podcast

“There is something missing in modern medicine that's not just about the therapy and exercises or about empowering the patient, but getting the patient to really choose self-care.” —DeAnna Schaefer Stillness doesn’t just happen; it’s created. Between deadlines, worries, and daily noise, most of us forget what it’s like to truly breathe. But when we give ourselves permission to pause, we begin to heal in ways no medicine alone can. After decades of treating pain through physical therapy, . Founder, DeAnna Schaefer, saw the missing piece: people weren’t just aching in their bodies,...

072: Rethink Your Plate: How Agriculture Shapes Everyday Wellness with Jennifer Waxman

Essential Ingredients Podcast

“Everything about our waking being is affected by the food we eat. And it’s not just where your food comes from, but the ingredients…with integrity. Who is putting their love and passion into a crop? Who is not taking the shortcuts? How are individual ingredients… affecting our overall mood, physicality, all those things. All this is coming to light now— this is not pseudoscience anymore.” —Jennifer Waxman Every meal shapes more than our day—it shapes our health, our habits, and even our outlook. The world talks about superfoods and supplements, but the real power is digging...

071: Community Baked In: PACHA Bread’s Secret Ingredient with Maddie Hamann

Essential Ingredients Podcast

“It’s a really interesting thing to figure out how to communicate the essence of something like [Pacha Bread] and the heart of what the product is. It’s a bread that could heal the planet and could heal our bodies. It’s something really magical.”–Maddie Hamann Sometimes the best things in life take time to rise, especially when you’re trying to build something people truly crave. If finding your people or turning loyal customers into true believers seems out of reach, you may just need a new approach to building community around what matters. Maddie Hamann left ocean...

More Episodes

“In the old days, families worked together, like on a farm, and that's the model we wanted to create for ourselves at EO Products.” —Brad Black

Most businesses die because they chase profits instead of purpose—a raw, honest truth that cuts to the core of entrepreneurial burnout and lost passion. A lot of entrepreneurs pour their hearts and soul into a business, only to become a slave to spreadsheets and profit margins. But what if there was another way?

Brad and Susan Black, co-founders of EO Products, are pioneering entrepreneurs who transformed a passionate curiosity about essential oils into a 30-year sustainable business empire. With backgrounds spanning fashion, product design, and holistic wellness, they've built a company that seamlessly integrates purpose, profitability, and principled leadership.

Tune in as Justine, Susan, and Brad reveal how shared values, resilience through personal challenges, commitment to sustainable practices, and a radical approach to business can create a brand that transcends traditional profit-making models while inspiring meaningful change.

Meet Susan and Brad:

Susan Griffin-Black is a visionary product designer and co-founder of EO Products, with a background in fashion and a passion for natural wellness. After a transformative experience in a London apothecary, she studied aromatherapy and cosmetic chemistry, becoming an expert in essential oils. Her innovative approach to product development and commitment to transparency has been instrumental in shaping the natural personal care industry.

Brad Black, a former clothing manufacturer, brings extensive production expertise and a strong commitment to sustainable business practices to EO Products. With a background in recycled fabrics and ethical manufacturing, he has been crucial in developing the company's operational strategy. His focus on responsible decision-making and community-driven business models has been key to the company's success.

In 1995, Susan and Brad co-founded EO Products, leveraging their complementary skills and shared values to create a pioneering natural personal care brand. Starting with four blends for the Bloomingdale's catalog, they built a company dedicated to using pure essential oils, sustainable packaging, and transparent manufacturing. Their partnership, rooted in mutual respect and a vision for better-for-you products, has sustained EO Products through 30 years of growth and innovation in the natural products market.

Website

Instagram

Facebook

Connect with NextGen Purpose:

Episode Highlights:

01:02 Partners in Purpose: Brad and Susan’s Journey to a Values-Driven Business

05:38 The No Margin, No Mission Business Philosophy

08:57 The Heart of EO: Transparency, Authenticity, Community, Communication