052: Beauty Decoded: Skincare Truths, Sunscreen Myths & Brand-Building Wisdom with Carmine Montalto
Release Date: 06/17/2025
Essential Ingredients Podcast
“It's all about labels, it's all about claims, and it's all about certifications. Regenerative is a mess. It's a hot mess. ... I can understand, articulate, and define it really easily, but the average consumer, I don't think, can for a myriad of reasons.... The entire reason regenerative agriculture was created is the beauty of it being a transition tool to improve conventional agriculture. The challenge is it's super easy to greenwash if it's not legit, and it's really easy to lower the bar as low as possible.” —Anthony Corsaro Ever picked up a carton of “regenerative” eggs...
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“Life is so crazy, and you just want to be able to live it to the fullest and the best you can.” —Elissa Goodman Everyone’s selling the next big wellness fix—but what if the real answers are simpler than you think? We’re bombarded with superfoods, supplements, and miracle diets, but the truth is, most of us are still searching for what really works. If you’re tired of chasing trends and want to feel genuinely good in your body, you’re in the right place. Returning guest, Elissa Goodman’s journey from chronic illness to vibrant health is proof that real change...
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“Simplicity was something I learned from my family and grew up with. The fact is, you do not need fancy food, you do not need a huge variety of food. You can have some potatoes, and you can have one vegetable, and you make a brothy sauce with the vegetables, and you pour it over the freshly cooked potatoes. It can be so comforting and nourishing. So simplicity is something that is important for us to understand.” —Daniela Kratz “I grew up in a household where we cooked together. Cooking was a way of connecting for us. Culturally, food is a language of love, poetry, and respect...
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“To be an effective climate optimist and person who cares about sustainability, you need equal parts of two different ingredients. The first is inspiration, because if you don't believe you can make a difference, and if you don't believe that what you do matters, then you're not going to try. You also need the other ingredient of empowerment. If you are really, really encouraged to try to make a difference, but you're not given the tools or the knowledge, then all that energy dissipates and becomes wasted.” —Charlie Sellars What if sustainability wasn’t a burden, but an...
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“An interdisciplinary approach to medicine is probably the way the future is going to go. There will be dieticians and a whole host of different people involved in helping someone to heal.” —Jonathan Carp For too long, we’ve been told that health comes in a medicine bottle or a doctor’s office, but what if the real power lies in the food we choose every day? If you’ve ever felt frustrated by quick fixes that don’t last or wondered how to make healthy changes that actually stick, you’re not alone—and this episode is for you. Dr. Jonathan Carp is a board-certified...
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“In the old days, families worked together, like on a farm, and that's the model we wanted to create for ourselves at EO Products.” —Brad Black Most businesses die because they chase profits instead of purpose—a raw, honest truth that cuts to the core of entrepreneurial burnout and lost passion. A lot of entrepreneurs pour their hearts and soul into a business, only to become a slave to spreadsheets and profit margins. But what if there was another way? Brad and Susan Black, co-founders of , are pioneering entrepreneurs who transformed a passionate curiosity...
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“You can’t be all things to all people, and a brand can’t be all things to all people. A brand can be as big as it gets with tons of money supporting it. But, there has to be a point of difference to stand out to consumers.” —Carmine Montalto Most beauty founders drown in a saturated market, chasing viral trends while struggling to build brands that resonate. They sacrifice authenticity for algorithms, forgetting that true loyalty starts with a razor-sharp point of view—not pink packaging or empty promises. Carmine Montalto is a NYC-based brand strategist with 25 years...
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“The truth is, when you start checking out other brands, you will start to notice how inconsistent they are. So just by being consistent, you're already ahead of the game.” —Jeff Greenfield. Most entrepreneurs are drowning in a sea of marketing noise, desperately trying to be heard while burning through limited resources with little measurable return. But the real battle isn't about having the most sophisticated tactics, but about crafting a message so compelling that it cuts through the digital clutter and speaks directly to our ideal customer's deepest desires and unspoken...
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“You follow your passion, and when you have a purpose behind it, everything becomes a little bit clearer.” —Nancy Rimbergas Clean beauty isn't just another Instagram hashtag—it's a real movement that starts with actually caring about what we're putting on our skin. Every lotion, cream, or serum is like a tiny decision that ripples out, affecting not just our body, but the whole planet. We're not just buying products anymore; we're voting with our dollars, pushing brands to be real about their ingredients, and showing the beauty industry that we want something better. Nancy...
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“I had to find that niche, that core community of people who were trying to solve the same problems that I was and who were passionate about the solution. But if I hadn’t found that, I think it would be tough to try to keep promoting your product and your brand without actually knowing where it fits.” —Belinda Lau Every toothpaste tube and toothbrush we've ever used might still be existing somewhere on this planet! Plastic dental care products are silent environmental destroyers, with each toothbrush lingering for about 500 years in landfills and oceans. Belinda Lau,...
info_outline“You can’t be all things to all people, and a brand can’t be all things to all people. A brand can be as big as it gets with tons of money supporting it. But, there has to be a point of difference to stand out to consumers.” —Carmine Montalto
Most beauty founders drown in a saturated market, chasing viral trends while struggling to build brands that resonate. They sacrifice authenticity for algorithms, forgetting that true loyalty starts with a razor-sharp point of view—not pink packaging or empty promises.
Carmine Montalto is a NYC-based brand strategist with 25 years of beauty industry mastery, from Barneys’ cosmetics floors to judging global innovation awards. He’s named hundreds of products and built category-disrupting brands by marrying scientific rigor with soulful storytelling.
Tune in as Justine and Carmine dissect sunscreen myths, expose hyaluronic acid’s "plumping" deception, and reveal why SPF 30 outperforms SPF 50—then discover how to carve your niche in a market screaming for authenticity.
Meet Carmine:
Carmine Montalto is a NYC-based copywriter, brand advisor, blogger and podcaster with 25 years doing what he loves to do - write. With extensive expertise in beauty across every category – skincare, hair care, body care, fragrance, makeup, men’s, and oral care – Carmine has helped build multiple consumer brands from the ground up. He’s named 100s of products, crafted packaging copy, written brand & product concepts, and created compelling digital campaigns.
Carmine uses his Skincarma blog and companion podcast to demystify perceptions about skincare. He leverages his extensive knowledge, experience and wit to deliver education on skincare products and ingredients, breaking down how to use them effectively to optimize your skin health. For the past three years, Carmine has been a judge in the annual Beauty Matter NEXT awards in the product innovation category.
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Episode Highlights:
00:55 From Clearasil To Cosmetics: Carmine’s Accidental Beauty Career
08:07 Sunscreen Showdown: Mineral Vs. Chemical Filters Demystified
10:25 Why Loving Your Sunscreen Matters More Than Its Spf
22:44 Brand-Building 101: Brand Focus
24:27 Top Innovations: Peptides, Exosomes & The Rise Of "Skin Health"
27:42 Spf 30 Vs. SPF 50
29:06 Beauty Fads That Flopped (And Ones That Deserve A Comeback)
31:21 The Hyaluronic Acid Myth: Why "Plumping" Isn’t Hydrating