030: From Spas to Supermarkets: Tracing the Evolving Intersection of Wellness and Beauty with Kelly Kovack
Release Date: 02/11/2025
Essential Ingredients Podcast
Episode Description: “How can we make growing your own food possible in environments where it normally wasn’t? Or can we drastically lower the impact of water use, fertilizer use, or resources used to drive to the grocery store? That’s a big impact that we can have if we can allow you to grow your own food right at home.” —Conner Tidd What if you could grow fresh, pesticide-free produce just steps from your refrigerator, regardless of where you live? Indoor vertical farming isn't just a trend— it's a revolutionary approach to sustainable, accessible food production....
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Episode Description: “Once you start eating your own food, it expands your taste horizons and you can’t be afraid to experiment. If it doesn’t work out and it’s horrible, just put it in the compost bucket and start over. It’s okay, you’ll be fine.” —Marjory Wildcraft Food is not just sustenance; it's a fundamental human right that we've outsourced to complex, fragile systems. This disconnection from food sources has transformed us into passive consumers dependent on a market that creates an illusion of abundance, masking a precarious supply chain that can unravel in...
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Episode Description: “I don’t have an MBA. I only have a food knowledge background, and that doesn’t make me an expert, either. But I know how to inquire and how to connect. So I have just been digging and grinding through my process, always finding the answers when I need them.” —Seena Chriti Snack innovation is more than just creating a product—it's about telling a cultural story through flavor. Every bite carries the potential to bridge traditions and challenge culinary expectations. Seena Chriti is a culinary arts graduate from Mexico City with a...
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Episode Description: “We need to think more about the ecosystem, and it’s not always the cheapest way to do stuff. I think we’re just trying to make a difference. And if we can make a living while making a difference, then that’s really important.” —Jason Walker Regenerative organic farming is more than just a method—it's a revolutionary approach to healing our planet's most critical resource: soil. It offers a holistic approach that sees agriculture not as an extraction process but as a recuperative, life-giving partnership with the Earth. Jason Walker is a visionary...
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Episode Description: “Trust that you can do the Math and that you have the tenacity and that nature will give you way more opportunities than you even need.” —Jamiah Hargins Imagine a world where water conservation isn't just a choice, but a critical strategy to survival. Water isn't just slipping through our fingers—it's vanishing before our eyes. Yet, our current consumption patterns are writing a dangerous narrative for future generations. Hence, the silent crisis of water conservation demands immediate, innovative solutions that reimagine how we interact with...
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Episode Description: “I want to create a world of mindful foodies. I don't see this as a little project. I see this as something big.” —Janet Irizarry Every bite we take is a vote for the planet's future, and our children are the most powerful voters we have. By modeling mindful eating to them, we can transform how future generations understand and respect the journey of their food. Janet Irizarry is a culinary innovator and passionate educator who has dedicated her professional life to reshaping how families approach food sustainability. As an instructor at the Culinary...
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Founder Resource Series Episode Description: “My advice for people that are wanting to shift or starting out is to just jump in the water. Once you're there, you're going to figure out how to swim.” —Sebastian Stahl A lot of startups crumble within their first year—a stark reminder that dreams alone cannot sustain a business. But the difference between survival and surrender often hinges on adaptability, strategic thinking, and the courage to pivot when the path becomes uncertain. Sebastian Stahl is a battle-tested entrepreneur who has navigated the complex terrains...
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Episode Description: “You can over engineer things like a business plan. I think there's no substitute for going out and just trying things— that's the best and fastest way you can learn.” —Ashwin Cheriyan Modern life often makes it hard to balance convenience, health, and sustainability, leaving many searching for better options. Ashwin Cheriyan, Thistle’s co-founder and CEO, is a former corporate lawyer turned passionate innovator, dedicated to bringing health and sustainability to everyone’s table. Ashwin’s work focuses on proving that eating delicious,...
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Founder Resource Series Episode Description: “I think consumers and company leaders are becoming more curious as to what the alternatives are and not just following simple workflows and playbooks. The transparency and the ability to educate around the possibilities— the alternative possibilities of manufacturing and ingredients that are available.” —Riana Lynn The possibilities for AI-powered innovation in the culinary world are truly exciting. Consumers are now more intrigued than ever about the transformative potential of AI-powered solutions in innovation and...
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Beyond the Basket: The Secret Ingredient to Building a Regenerative Community with Wen-Jay Ying Episode Description: “It's having a genuine interest in your consumers, not just a transactional experience— That is the best way to build community.” —Wen-Jay Ying Building a thriving community takes more than just a shared interest— it requires genuine connections, a sense of belonging, and a shared vision for a better future. In an age of impersonal online interactions, the power of face-to-face relationships and supporting local businesses has never been more important....
info_outlineClean Beauty Series
Episode Description:
“You also need a little bit of luck. You can make decisions, and they can cut both ways— you can make a decision and your brand goes through the roof, and you can make a good decision but it just didn't work and you can't recover from it. So you have to stick around long enough for luck to happen too. You just have to be patient.” —Kelly Kovack
The lines between wellness and beauty continue to blur, as innovative brands harness the power of functional ingredients and cutting-edge biotech to redefine what it means to look and feel our best. As the industry evolves, navigating the clean beauty landscape has become a minefield of misinformation and greenwashing, underscoring the need for transparency and scientific rigor. Yet, amidst the challenges, a new generation of experts and entrepreneurs are paving the way for a more sustainable, efficacious future.
Kelly Kovack is the founder and CEO of BeautyMatter. With over two decades of experience in the beauty and wellness space, she is a respected thought leader known for her insights on the business of beauty.
Tune in as Justine and Kelly dive deep into the impact of food on the beauty industry, the rise of biotech and clean beauty, the role of education, the future of expert-backed brands, the importance of ensuring legal issues in brand innovation, the importance of patience and perseverance, and more.
Meet Kelly:
Kelly launched BeautyMatter in the Fall of 2016 with the firm belief that in a fast-moving world, information is knowledge, but context matters. And more importantly, innovation comes from the cross-pollination of industries and expertise. She set out to use her experience building brands and scaling businesses to offer a new perspective and holistic approach to B2B content that filled a void in the beauty industry.
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Episode Highlights:
02:04 Ingestible Beauty
08:17 Historical Context of Food and Beauty
12:13 Biotech in Beauty
20:04 Lawsuits and Legal Threats in Product Innovation
29:36 The Future of Clean Beauty
33:39 Doctor-Made Products and Brand Innovation
37:53 The Timeline of Building a Product