5 Must-Do Tips to Crush Black Friday Sales on Etsy
Release Date: 11/03/2023
Problem Solved: Expanding Your Niche Without Running Out Of Ideas
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In the latest episode of my podcast, I tackled a question many Etsy sellers ponder: "How do I niche down and list more when my niche seems too specific?" This is a great question because as I dive into the world of niches, the paths can seem limited, but they really aren't. I started by unpacking why niching down is so powerful. It's about connecting directly and intimately with your target audience. Think about the difference between shouting in a packed stadium versus having a conversation in a quiet room. Niching effectively puts you in that quiet room with...
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5 Etsy Time Saving Hacks
Handmade & Beyond Podcast
In today's podcast episode, I'm excited to share some top time-saving hacks that have revolutionized how I manage my Etsy business. Managing time efficiently is crucial, and with these strategies, you can streamline your operations too. Here are the hacks I covered: Duplicate Similar Listings: Why start from scratch when you can use existing listings as templates? Bulk Edit Listings: Take advantage of Etsy's bulk editing tools to update multiple listings simultaneously. Leverage AI for Descriptions: AI tools can dramatically reduce the time it takes to write product descriptions. Prepaid Etsy...
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Handmade & Beyond Podcast
Etsy is known for its continual evolution, always tweaking and testing to enhance the marketplace experience. Recently, they've begun experimenting with altering seller titles—a move that has sparked a mixed reaction within the community. In this podcast episode, we delve into the pros and cons of Etsy's latest strategy and discuss potential solutions for sellers. Pros of Etsy Testing Titles: Improvement of Poor Listings: By adjusting less effective titles, Etsy aims to help these listings perform better, potentially increasing visibility and sales. Leveling the Playing...
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Handmade & Beyond Podcast
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In today's episode, I want to address a concern many Etsy shop owners face: the fear of failure. I'm here to remind you that you are not a failure. Entrepreneurship is challenging, and it's normal not to see immediate growth or sales. But this doesn't mean you're failing; it means there's more work to be done and more ground to cover on your journey to freedom and success. The time it takes to reach your goals varies for everyone, but the key is to never give up. Facing no sales can be frustrating, but it's a common issue that can be addressed by examining and adjusting your...
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Today, I'm diving into a topic that might just be the golden key to unlocking more sales and success on Etsy: the Sales Funnel. Yes, it's a term that might seem a bit complex or even intimidating at first, but I promise, understanding it is like finding a treasure map for your business. So, let's embark on this journey together, shall we? The Magic of Etsy Sales Funnels Imagine a funnel, wide at the top and narrow at the bottom. This, my friends, is the perfect metaphor for the journey your potential customers take, from discovering your shop to making a purchase, and hopefully, becoming loyal...
info_outlineGet Set for a Stellar Black Friday on Etsy!
As the calendar pages flip rapidly towards the end of November, the buzz for Black Friday is building up. This isn't just any regular sales day; it's the sales event of the year. And if you're an Etsy seller, it's prime time to gear up and grab a slice of the sales pie.
People don't just like sales—they go gaga for them. And Black Friday is the pinnacle of this sale frenzy. As an Etsy shop owner, you have a golden opportunity to tap into this bustling market. But how do you make sure your Black Friday doesn't just blend into the background? I've got your back with a tailored Black Friday blueprint and a handful of hot tips to ensure your sale sizzles!
Exclusive for You: The Ultimate Black Friday Guide
Before we dive into the strategies, grab my exclusive Black Friday guide, crafted to catapult your campaign to new heights. It's packed with a thorough sale overview, key dates to circle on your calendar, savvy sale strategies, and a guide to promotional marketing—all for free!
🌟 Download Your Black Friday Playbook Here! 🌟
5 Pro Tips to Make Your Black Friday Shine:
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Preparation is Key: Don't wait until the turkey's in the oven. Pin down the specifics of your sale now. What treasures will you highlight? When and where will you start the drumroll? Past bestsellers and seasonal specials are usually a hit.
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Tease Your Audience: Start whispering secrets about your upcoming sale a week in advance. Whether through social media, email blasts, or your Etsy shop announcement section, get the word out and the excitement up.
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Creative Sale Concepts:
- Consider percentage discounts.
- Play with BOGO (buy one, get one) deals.
- Offer the ever-enticing free shipping.
- Mix and match the above for an irresistible combo.
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Sweeten the Pot: How can you add that extra sugar to the deal? Bundle up products, toss in a free accessory, or include a surprise sample. Be innovative—this is your moment to turn a buyer into a brand ambassador.
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Don't Stop the Party Early: Keep the confetti flying post-Friday. Ponder extending the sale through the weekend or even the following week. Decide whether to announce this extension early on or surprise them mid-celebration.
The Bonus Tip to Seal the Deal:
Remember, many Black Friday purchases are destined to be gifts. A good number of these giftees may be unfamiliar with Etsy or your shop. Charm them at hello with a well-crafted packing slip—complete with a tempting discount code for their next purchase (a feature easily handled through Etsy's packing slip options).
This Black Friday, set your shop apart from the crowd. With these tips and your free guide, you're not just participating in the biggest sales day of the year—you're positioned to dominate.
🛍️ Ready, set, sell! 🛍️