10 Things That I Have Learned in the Years That I Have Been Running This Business
Release Date: 05/20/2024
The Importance of Branding in a Digital World
The Even Better Podcast
This episode is brought to you by the . In this episode of Even Better, Sinikka Waugh is joined by marketing expert Paige Arnof-Fenn to explore how personal branding has become essential in today’s digital-first world. Paige shares why everyone—from entrepreneurs to professionals—needs an authentic online presence to stand out and stay relevant. Discover how to build a brand that reflects your voice, choose the right platforms, and avoid becoming invisible in a crowded marketplace. Whether you're just starting or refining your digital presence, this episode offers practical...
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Capability Problem or Capacity Problem?
The Even Better Podcast
This episode is brought to you by the ! In this solo episode, Sinikka Waugh dives into one of the top causes of project pain: role and responsibility mismatch. Is it a capability issue—or a capacity one? Knowing the difference can make or break your team’s success. Sinikka shares real-life examples, practical solutions, and insights to help you align people with roles that fit, elevate others by playing to their strengths, and ultimately create better workdays full of hope and joy. Sinikka Waugh - Connect with me on either or send me an email! Founder, Owner,...
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Appetite for Change
The Even Better Podcast
This episode is brought to you by the ! In this solo episode of Even Better, Sinikka Waugh explores how our appetite for change—just like our craving for pizza—varies from person to person and even from day to day. With warmth and insight, she reminds us that our openness to change doesn’t define our worth. Instead of judging others for their responses to change, Sinikka encourages curiosity, compassion, and support. Whether you're leading change or just living through it, this episode offers a refreshing perspective—and a helpful tip—for managing the journey with...
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Excellence Matters
The Even Better Podcast
This episode is brought to you by the ! In this solo episode of Even Better, host Sinikka Waugh explores the real impact of excellence and why it’s essential to organizational success. Excellence isn’t just a lofty ideal—it’s a practical, strategic advantage. Customers notice when we go above and beyond, and that level of quality is key to building satisfaction and loyalty. Team members notice too; when mediocrity is tolerated, top performers are more likely to disengage or walk away, making excellence vital to retention and morale. And ultimately, the bottom line feels...
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Finding More Joy
The Even Better Podcast
This episode is brought to you by the . In this episode of Even Better, host Sinikka Waugh sits down with Carrie Copley to explore how we can find more joy, even in the midst of life's challenges. Carrie shares personal stories and insightful questions designed to shift your perspective, like "What letter grade would you give your life?" and "Which part was your fault?" They dive into the power of vulnerability, visioning, and how understanding your "why" can help guide you through obstacles. Whether your life turned out as expected or not, Carrie’s message is clear: joy is found...
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When Things Don't Go as Planned: Rebuilding Relationships with Vulnerability and Trust
The Even Better Podcast
This episode is brought to you by the . In this episode of Even Better, When Things Don't Go as Planned, host Sinikka Waugh is joined by guest Christine Samuel for a heartfelt conversation about navigating tough moments in relationships. They explore how to rebuild trust and authenticity when things don't go as expected. From dealing with emotional frustrations to practicing vulnerability, they dive deep into how relationships can recover and grow after moments of disappointment. With insights from the Your Clear Next Step class, they discuss key principles like freedom from judgment,...
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Nervous System Regulation as a Leader
The Even Better Podcast
This episode is brought to you by the Abby Martinez is a multi-passionate entrepreneur, business coach, and founder of Well Balanced Business. With extensive experience scaling her own agency to multi-six figures, Abby empowers female entrepreneurs and leaders to align their business growth with personal fulfillment. Specializing in self-leadership, emotional resilience, systems, and sustainable scaling, Abby helps clients move beyond burnout and into authentic, purpose-driven success. Abby can be contacted by email at or you can visit her website: abbymartinezcoaching.com. In...
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Living in the Lab
The Even Better Podcast
This episode is brought to you by the ! Lisa Even knows firsthand that leadership isn’t about tracking metrics or delivering perfect PowerPoint slides—it’s about creating a culture where people choose to show up, engage, and make an impact. Early in her career, Lisa thought doing “all the right things” as a leader—tracking numbers, holding others accountable, and saying “good job” often—would be enough. But when her engagement scores landed squarely in the middle ofthe pack, she realized something had to change. Instead of giving up, Lisa redefined her approach. ...
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From Fear to Flow: Heart-Centered Approaches to Workplace Uncertainty
The Even Better Podcast
This episode is brought to you by the ! Christine Samuel is a coach, author, facilitator, and speaker dedicated to bringing relational intelligence and heart-centered leadership into the way humans live, work, lead and connect in a changing world. As the founder of Inner Work Matters and the Listening Lab, Christine has pioneered Deep Listening Circles and delivered the TEDx Talk “How Deep Listening Can Change Our World.” As the author of "The Heart Space: Living with Grace and Ease in an Era of Uncertainty," she maps a revolutionary path, transforming our fear of life’s...
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Caring for Others Isn't an Act of Sacrifice or Altruism
The Even Better Podcast
This episode is brought to you by the ! Sinikka Waugh - Connect with me on either or send me an email! Founder, Owner, Trainer, and Coach Sinikka Waugh, PMP, President and CEO of Your Clear Next Step, spends her days helping people have better workdays. Trainer, coach, business leader, and difference maker, Sinikka is known for consistently helping people solve problems and get things done at work. With a 20+ year background in languages, literature, and project management, Sinikka has helped over 50,000 people have better workdays since 2008. Her clients value how her...
info_outline100 episodes of Even Better! 100+ ways shared with our audience with tips, tricks, ideas, ways to be even better! What better way to celebrate our 100th episode than a solo episode where Sinikka discusses the 10 Things That I Have Learned in the Years That I Have Been Running This Business?!
Sinikka Waugh
Founder, Owner, Trainer, and Coach
Sinikka Waugh, PMP, President and CEO of Your Clear Next Step, spends her days helping people have better workdays. Trainer, coach, business leader, and difference maker, Sinikka is known for consistently helping people solve problems and get things done at work. With a 20+ year background in languages, literature, and project management, Sinikka has helped over 50,000 people have better workdays since 2008. Her clients value how her professionalism blends seamlessly with her down-to-earth, “try this now” approach and her passion for helping others. Sinikka holds a BA from Central College, an MA from the University of Iowa, and is a certified Project Management Professional through the Project Management Institute (PMI).