392. Leslie Bailey’s Secret Sauce for Coworking: Food, Events, and Corporate Sponsors
Release Date: 07/16/2025
410. The Day Pass Experience: A Checklist for Turning Drop-Ins into Long-Term Members
Everything Coworking
What happens when a coworking expert walks into a national coworking brand as a day pass user—and the experience falls flat? This week, Jamie shares her recent day pass experience and turns it into a practical checklist for operators who want to treat every day passer like a potential long-term member (because they might be). It's the holiday season, which means travelers are staying with family, needing to get work done, and looking for a place to escape for the day. Day passers might be transient—or they might become your next member, referral source, or meeting room regular. But if...
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410. The Day Pass Experience: A Checklist for Turning Drop-Ins into Long-Term Members
Everything Coworking
What happens when a coworking expert walks into a national coworking brand as a day pass user—and the experience falls flat? This week, Jamie shares her recent day pass experience and turns it into a practical checklist for operators who want to treat every day passer like a potential long-term member (because they might be). It's the holiday season, which means travelers are staying with family, needing to get work done, and looking for a place to escape for the day. Day passers might be transient—or they might become your next member, referral source, or meeting room regular. But if...
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409. The Invisible Flex Model: How Andrea Pirrotti Helps Landlords Activate Space Without the Friction
Everything Coworking
What happens when a flex workspace veteran with decades of global experience decides the future isn't about branded coworking takeovers—but about making flex invisible so the building itself can thrive? In this episode, Andrea Pirrotti, Head of Real Estate at infinitSpace, shares her unconventional approach to helping landlords activate underutilized space without heavy CapEx, long lease-up timelines, or the friction that comes with traditional flex operators. Andrea's background is extensive—she ran global marketing for IWG across 65 countries, led operations at Office Evolution, and...
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408. The Power of Fractional Offices: How Vena Boddy Built The Foundry Workspaces
Everything Coworking
What happens when a lifelong hairstylist-turned-life-coach steps away from the salon and builds one of the most flexible, hyper-local coworking models I’ve ever seen? You get The Foundry Workspaces, created and operated by Vena Boddy, who brings an action-oriented, community-centered approach to coworking that works beautifully in her Michigan suburb. In this episode, Vena shares her unexpected journey into coworking, how her husband’s early entrepreneurial experiences inspired their model, and why she leaned fully into fractional private offices instead of the typical dedicated office or...
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408. The Power of Fractional Offices: How Vena Boddy Built The Foundry Workspaces
Everything Coworking
What happens when a lifelong hairstylist-turned-life-coach steps away from the salon and builds one of the most flexible, hyper-local coworking models I’ve ever seen? You get The Foundry Workspaces, created and operated by Vena Boddy, who brings an action-oriented, community-centered approach to coworking that works beautifully in her Michigan suburb. In this episode, Vena shares her unexpected journey into coworking, how her husband’s early entrepreneurial experiences inspired their model, and why she leaned fully into fractional private offices instead of the typical dedicated office or...
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407. Building Coworking Where It Doesn’t Exist Yet: Jodie Gallant's Story
Everything Coworking
What happens when a lifelong marketer and multi-business entrepreneur realizes she’s tired of working alone — and decides to build the space she wishes existed? In this episode, Jodie Gallant, CEO of WORK Lakes Region, shares the remarkable story behind launching the first coworking space of its kind in New Hampshire’s Lakes Region — and why the idea lived in her for nearly a decade before becoming real. Jodie’s journey is full of surprising turns, smart marketing insights, and honest lessons about opening a coworking space in a smaller market. We cover: How growing up inside a...
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406. Planning for 2026: Themes Every Operator Should Be Thinking About
Everything Coworking
In this episode, Jamie shares the key themes she’s taking into her 2026 planning — and why now is the moment to shift from working in your business to working on it. She also walks through what to expect in this year’s Q1 planning workshop and pop-up community. In this episode you'll learn: • Why “radical responsiveness” is becoming a major differentiator • How to plan for outcomes instead of tactics • What owners should keep close instead of delegating • Why carving out R&D time (especially around AI) matters • How to think realistically about projects, KPIs, and...
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405. From Antiques to Coworking: Carol DiGiovanni’s Journey to Building onFlume Coworking
Everything Coworking
What do antiques and coworking have in common? For Carol DiGiovanni, more than you’d think. Carol never set out to run a coworking space. With a degree in material culture and a long career as an accredited antiques appraiser, she loved researching the stories behind old treasures—not managing HVAC contractors or setting up a member portal. But when the pandemic hit, Carol and her husband—owners of a full city block of office space in downtown Chico, California—knew they’d need to pivot. In this episode, Carol shares her journey from antique expert to community builder, and how...
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404. When It's Time to Hire a Business Coach
Everything Coworking
In this episode, Jamie dives deep into how to choose the right business coach for where you are in your coworking journey — whether you’re just dreaming about opening your first space or you’re years in and ready to grow profitably. She shares personal stories from her own coaching experiences, from mindset breakthroughs to painful early mistakes that could’ve been avoided with coworking-specific guidance. What You’ll Learn in This Episode Why the type of coach you choose depends on your stage of business The difference between general business coaching and industry-specific...
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403. What Every Coworking Operator Should Track (and How Often)
Everything Coworking
Most coworking operators didn’t open their doors because they love spreadsheets — but the truth is, what gets focus gets results. In this episode, Jamie Russo breaks down the essential rhythm every coworking business needs for reviewing its numbers. You’ll learn what to track weekly, monthly, and quarterly so you can make better decisions, spot opportunities early, and grow profit with intention. No spreadsheets, no overwhelm — just a practical framework that helps you stay connected to your business and confident in your next move. In This Episode: Why your numbers aren’t...
info_outlineIn this episode, I talk with Leslie Bailey, founder and CEO of Indy Maven and the powerhouse behind Maven Space, a coworking space that was as bold and layered as Leslie herself.
Leslie never set out to run a coworking space. What began as a media company and newsletter for women in Indianapolis quickly snowballed into a full-on community, and eventually a physical space with coworking, a cafe, a gym, an event venue, and yes, cauliflower soup that apparently had a fan club.
We talk about:
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How Leslie went from lifestyle editor to community builder and coworking operator, almost by accident.
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The business model behind Maven Space: combining coworking, hospitality, events, and sponsorships into one seamless experience.
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What worked (and didn’t) in her 15,000 sq ft downtown space, and what she planned to change in her next location.
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How she used sponsorships and her media background to unlock non-traditional coworking revenue streams.
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Why her digital membership community is still going strong, and what the future looks like post-coworking.
Whether you’re dreaming about layering more revenue streams into your coworking business or wondering how to build community with or without a physical space, this one’s packed with takeaways you can use.
Resources Mentioned in this Episode:
Leslie Bailey’s personal website
Leslie’s 10 Lessons Learned article
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space