Helping Women Get Paid What They Are Worth w/ Richa Bansal
Expert Edge Podcast
This week in the podcast, we interviewed the exceptional career coach and advisor Richa Bansal from Pink Careers. "I am lucky to have this job." That sentence just cost you $50,000. Maybe more. Here's what most coaches miss: the same mindset that keeps corporate professionals undervaluing themselves is the exact same mindset that keeps you undercharging for your programs. You think "I'm lucky they want to work with me" instead of "they're lucky to work with me." You put potential clients on a pedestal. You make yourself feel small. You negotiate from scarcity instead of abundance. And then you...
info_outline
The Message Your Body Is Sending You - Dr Jin Ong
Expert Edge Podcast
You know that thing you've been ignoring? That business move you keep putting off because it doesn't make logical sense? That pivot your gut keeps nudging you toward but your brain keeps talking you out of? Your intuition has been whispering. Then speaking. Now it's probably yelling. In this episode of The Expert Edge, I sit down with Dr. Jin Ong, an osteopath, acupuncturist, and herbalist who got a crystal-clear message from her intuition: "You can intuitively see the emotions stuck in people's bodies. You need to speak the truth to it." Her logical brain kicked in. "What will people think?...
info_outline
3 Secrets To Market Leadership
Expert Edge Podcast
Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas. They weren't. It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight. That's what standards look like when you're a market leader. In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need...
info_outline
How to Build A Highly Valuable Network
Expert Edge Podcast
"Colin, how did you get connected to these big names you’ve collaborated and worked this? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?" Here's the honest answer nobody wants to hear: I paid to be in the same room as them. Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer. In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has...
info_outline
Nailing Your Niche
Expert Edge Podcast
I was terrified to niche down. Genuinely terrified. I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..." You know what happened? Nothing. Crickets. Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem. My business tripled. In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program...
info_outline
How to Actually Use AI in Your Business (Without the BS) w/ Rick Mulready
Expert Edge Podcast
99% of AI use is making you less efficient, not more. You open ChatGPT and ask "What are some things I can do with AI for my business?" Then you spend three hours going down rabbit holes, testing random prompts, and convincing yourself you're being productive. You're not. You're procrastinating with a fancy tool. In this episode of The Expert Edge, I sit down with Rick Mulready, an AI expert who shut down a million-dollar mastermind three years ago to go all-in on AI for online business owners. Rick breaks down the biggest mistake people make with AI - coming without a use case and asking...
info_outline
Psychology of a Personal Brand
Expert Edge Podcast
Your course isn't the problem. Your offer isn't broken. Your pricing isn't off. The problem is simpler - and harder to hear: People don't buy courses. They buy coaches. In this solo episode of The Expert Edge, I break down the psychology of building a personal brand that actually sells. Six months ago, I launched a high-level mastermind. Almost every person who got on a call with me said the same thing: "I'm not here because of the program. I'm here because of you." That was a massive reminder: They don't buy coaching programs. They buy coaches. They don't buy masterminds. They buy coaches. If...
info_outline
Selling High Ticket 1-1 Stuff
Expert Edge Podcast
The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money. And they're right. Sort of. But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs. In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three. This...
info_outline
The 4 Patterns Of Growth
Expert Edge Podcast
You know how to create success. You're already doing it in at least one area of your life. The question isn't whether you can build mastery - it's why you're not applying it everywhere. In this solo episode of The Expert Edge, I break down a four-level framework that shows you exactly where you're running mastery patterns and where you're running dabbling patterns. This is a life coaching model I learned 18 years ago that I recently shared with my Inner Circle clients (experts doing $300K+/year) and my Elite coaching group - and it's one of the most powerful growth models I've ever come...
info_outline
Secrets Behind Profitable Paid Traffic w/ Kerry Egeler
Expert Edge Podcast
Month one looks great. Month two looks even better. Then month three hits and your revenue drops by 60%. What just happened? Your organic audience ran out of people. That's what happened. In this episode of The Expert Edge, I sit down with Kerry Egeler, a veteran in the expert space who's been running paid ads for nearly a decade across e-commerce and coaching businesses. Kerry breaks down the hard truth most coaches don't want to hear: you can't scale a business on organic content alone. You're capped by how much you can create and how much the algorithm decides to show it. We talk about when...
info_outlineWhat if the biggest thing holding you back in business isn’t your funnel, your offer, or even your strategy …but your brain?
In this episode of The Expert Edge, I sit down with Dr. Shannon Irvine - entrepreneur, neuroscientist, coach, and author of the brand-new book The 67 Day Year. Shannon has helped thousands of business owners rewire their thinking so success isn’t just possible - it’s inevitable.
We dive into:
-
Why your brain is wired for safety, not success - and how to flip the switch so growth feels natural instead of threatening.
-
How to identify and break subconscious “brake pedal” beliefs (like “I’m not enough” or “No one will buy this”) that stall your momentum.
-
The priming process elite athletes use to train their brains for performance—and how you can apply it to launches, sales calls, and big stages.
Shannon also unpacks her Mind Matrix tool and shares why rewiring your brain is the fastest way to unlock higher income, influence, and impact - without burning out or adding 27 new strategies to your plate.
If you’ve ever felt like you’re doing everything “right” and still not getting the results you want, this episode will show you what’s really going on under the hood - and how to change it.
Grab Shannon’s new book The 67 Day Year at 67dayyearbook.com. When you do, you’ll get free access to the audiobook and a workbook to help you implement the process step by step.
[Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.
Check out the details here:
https://training.colinboyd.co/inner-circle-mastermind-application
Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you.
PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at
https://onepresentationawaybook.com/
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating!
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode289
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/