Helping Women Get Paid What They Are Worth w/ Richa Bansal

This week in the podcast, we interviewed the exceptional career coach and advisor Richa Bansal from Pink Careers.

"I am lucky to have this job."

That sentence just cost you $50,000. Maybe more.

Here's what most coaches miss: the same mindset that keeps corporate professionals undervaluing themselves is the exact same mindset that keeps you undercharging for your programs.

You think "I'm lucky they want to work with me" instead of "they're lucky to work with me." You put potential clients on a pedestal. You make yourself feel small. You negotiate from scarcity instead of abundance.

And then you wonder why you can't charge what you're worth.

In this episode of The Expert Edge, I sit down with Richa Bansal, founder of Pink Careers, who's built a seven-figure business teaching women how to step into leadership roles and get paid what they're worth. Richa breaks down the exact mindset shifts that unlock everything from career moves to sales conversations to scaling your business.

We talk about why mindset is a strategy (not just a nice-to-have), how to fight for the prospect instead of just closing the sale, and what it takes to scale past seven figures when you've been a successful solopreneur with great margins.

What you'll learn:

→ The biggest mindset shift: From "I'm lucky to have this" to "They're lucky to have me" (and how this shift changes everything from negotiations to pricing)

→ Why mindset is a strategy - You can't tactics your way out of believing you're not good enough

→ Richa's sales philosophy: Fight for the prospect's future, not just for the sale (when you care more about transformation than commission, sales becomes service)

→ How to scale past seven figures without losing profit margins or service quality (and why growth means letting go of control)

→ Why women (and many coaches) put clients on a pedestal and make themselves feel small (and how that creates imposter syndrome)

→ The continuum from passive to arrogant (and why women almost never overshoot into arrogance when making this shift)

Links Richa refers to on the episode:

Her Career Masterclass link: https://rise.pinkcareers.com/rp-masterclass-live

Connect directly with Richa on LinkedIn: https://www.linkedin.com/in/richabansal10/

Real insights from the episode:

• How Richa went from senior leadership at Amazon to building Pink Careers and crossing seven figures

• Why she was almost always the only woman in leadership roles (oil and gas, Amazon's operational leadership)

• The mission to help one million women step into leadership roles and close the gender gap in the C-suite

• Why "always be the buyer" is one of the most powerful sales mindsets you can adopt

• How Richa runs the largest women's leadership program across the federal government of Canada

• The tactical, no-fluff approach that gets clients 30%, 40%, sometimes 50% pay increases

• Why your internal purpose shifts once you cross a certain revenue threshold

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode319

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https://www.instagram.com/colinboyd/