Expert Edge Podcast
This week in the podcast, we interviewed the exceptional career coach and advisor Richa Bansal from Pink Careers. "I am lucky to have this job." That sentence just cost you $50,000. Maybe more. Here's what most coaches miss: the same mindset that keeps corporate professionals undervaluing themselves is the exact same mindset that keeps you undercharging for your programs. You think "I'm lucky they want to work with me" instead of "they're lucky to work with me." You put potential clients on a pedestal. You make yourself feel small. You negotiate from scarcity instead of abundance. And then you...
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You know that thing you've been ignoring? That business move you keep putting off because it doesn't make logical sense? That pivot your gut keeps nudging you toward but your brain keeps talking you out of? Your intuition has been whispering. Then speaking. Now it's probably yelling. In this episode of The Expert Edge, I sit down with Dr. Jin Ong, an osteopath, acupuncturist, and herbalist who got a crystal-clear message from her intuition: "You can intuitively see the emotions stuck in people's bodies. You need to speak the truth to it." Her logical brain kicked in. "What will people think?...
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Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas. They weren't. It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight. That's what standards look like when you're a market leader. In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need...
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"Colin, how did you get connected to these big names you’ve collaborated and worked this? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?" Here's the honest answer nobody wants to hear: I paid to be in the same room as them. Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer. In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has...
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I was terrified to niche down. Genuinely terrified. I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..." You know what happened? Nothing. Crickets. Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem. My business tripled. In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program...
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99% of AI use is making you less efficient, not more. You open ChatGPT and ask "What are some things I can do with AI for my business?" Then you spend three hours going down rabbit holes, testing random prompts, and convincing yourself you're being productive. You're not. You're procrastinating with a fancy tool. In this episode of The Expert Edge, I sit down with Rick Mulready, an AI expert who shut down a million-dollar mastermind three years ago to go all-in on AI for online business owners. Rick breaks down the biggest mistake people make with AI - coming without a use case and asking...
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Your course isn't the problem. Your offer isn't broken. Your pricing isn't off. The problem is simpler - and harder to hear: People don't buy courses. They buy coaches. In this solo episode of The Expert Edge, I break down the psychology of building a personal brand that actually sells. Six months ago, I launched a high-level mastermind. Almost every person who got on a call with me said the same thing: "I'm not here because of the program. I'm here because of you." That was a massive reminder: They don't buy coaching programs. They buy coaches. They don't buy masterminds. They buy coaches. If...
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The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money. And they're right. Sort of. But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs. In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three. This...
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You know how to create success. You're already doing it in at least one area of your life. The question isn't whether you can build mastery - it's why you're not applying it everywhere. In this solo episode of The Expert Edge, I break down a four-level framework that shows you exactly where you're running mastery patterns and where you're running dabbling patterns. This is a life coaching model I learned 18 years ago that I recently shared with my Inner Circle clients (experts doing $300K+/year) and my Elite coaching group - and it's one of the most powerful growth models I've ever come...
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Month one looks great. Month two looks even better. Then month three hits and your revenue drops by 60%. What just happened? Your organic audience ran out of people. That's what happened. In this episode of The Expert Edge, I sit down with Kerry Egeler, a veteran in the expert space who's been running paid ads for nearly a decade across e-commerce and coaching businesses. Kerry breaks down the hard truth most coaches don't want to hear: you can't scale a business on organic content alone. You're capped by how much you can create and how much the algorithm decides to show it. We talk about when...
info_outlineYou know that thing you've been ignoring?
That business move you keep putting off because it doesn't make logical sense? That pivot your gut keeps nudging you toward but your brain keeps talking you out of?
Your intuition has been whispering. Then speaking. Now it's probably yelling.
In this episode of The Expert Edge, I sit down with Dr. Jin Ong, an osteopath, acupuncturist, and herbalist who got a crystal-clear message from her intuition: "You can intuitively see the emotions stuck in people's bodies. You need to speak the truth to it."
Her logical brain kicked in. "What will people think? This isn't in my scope of practice."
So she parked it. Meditated. Had a baby. Kept doing the "safe" thing.
Eventually, she realized the only thing she hadn't tried was actually doing what her intuition told her to do. So she moved countries, drained her bank account, stepped into the unknown, and built exactly what her intuition told her to build.
Her five-year vision happened in 18 months.
We dive deep into the cost of ignoring your intuition, why emotional work isn't just about feeling better, and how processing suppressed emotions can unlock everything from physical healing to business breakthroughs.
What you'll learn:
→ Your body is trying to tell you something - Jin tried pills, supplements, diet control, emotional therapies. Nothing worked until she stopped fixing externally and started listening
→ Emotional work creates space for courage - How Jin's emotional work gave her the courage to leave her job, move countries with a 20-month-old, and step into the unknown
→ You can't process your deepest emotions alone - Why navigating emotional work solo means you'll only work on the easy stuff, not what actually moves you forward
→ Pain is the gateway to liberation - How Jin's clients come wanting their pain to go away and end up with expanded lives, better relationships, business opportunities, and money flow
Real insights from the episode:
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Why Jin's body forced her into her gift through skin conditions, autoimmune issues, and constant sickness
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How suppressed emotions can bring up uncomfortable physical releases (and why that's actually your body feeling safe)
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Why Jin works with people with chronic health conditions, cancer, autoimmune disease, and fertility issues at an emotional level
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How Jin went from osteopath running clinics to helping people manifest incredible lives through emotional processing
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The difference between fixing things externally vs listening to what your body is actually trying to say
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Why ignoring your intuition shows up as stalled revenue, drained energy, or feeling off track
If you resonated with Jin's work and want to go deeper, check out her book Healing Beyond the Diagnosis. It's available on Amazon (ebook and paperback) or download chapter 3 for free at drjinong.com/hbd-book She also has an audiobook available on her website. The book includes 13 transformational client stories (real names, real results) showing how pain became the gateway to liberation.
Interested in working with me directly to scale your Expert business?
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode318
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/