Overcome the Fear of Visibility
Expert Edge Podcast
Growing your business isn’t just about better strategies, smarter funnels, or posting more content. At a certain point, the thing holding most experts back isn’t tactical at all - it’s visibility. In this episode of The Expert Edge, I unpack the real reason so many coaches and course creators struggle to be seen, heard, and chosen - even when they know their work actually helps people. And no, it’s not because you’re “bad on camera” or don’t have enough confidence. We talk about why visibility triggers fear at a nervous-system level, how success can feel unsafe when your...
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Influencing Humans in an AI Generation
Expert Edge Podcast
AI is getting faster, smarter, and more accessible by the day. Content is cheaper. Tactics are everywhere. And “good enough” is now automated. So why does it feel harder than ever to actually influence people? In this episode of The Expert Edge, Colin breaks down what still moves humans in an AI-driven world and why influence today has far less to do with tools, prompts, or platforms… and everything to do with presence, trust, and conviction. This isn’t an episode about fighting AI or avoiding it. It’s about understanding the one thing AI can’t replicate, human influence, and how...
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Running Transformational Workshops For Your Clients
Expert Edge Podcast
Most workshops don’t fail because the content is bad… They fail because nothing actually changes afterward. People leave inspired, take a few notes, and then go right back to doing the exact same things they were doing before. No behavior shift. No momentum. No real results. In this episode of The Expert Edge, I break down what actually makes a workshop transformational instead of just informational - and how you can design experiences that create real breakthroughs for your clients (and make your offers feel like a no-brainer to say yes to). We talk about: Why teaching more doesn’t...
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Planning For High-Revenue Months
Expert Edge Podcast
Big revenue months shouldn’t feel like a surprise. Yet for most coaches and course creators, they do. One month feels great. The next feels… confusing. And somewhere in between, you’re wondering if you did something wrong or if this is just how business works. In this episode of The Expert Edge, I break down why inconsistent income is almost never a strategy problem and almost always a planning problem. This isn’t about complicated spreadsheets or rigid forecasts. It’s about creating intentional space for high-revenue months before they arrive. You’ll learn: Why most people plan...
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3 Beliefs For Adding Big Revenue This New Year
Expert Edge Podcast
What if the income ceiling in your business has less to do with strategy and everything to do with what you believe is possible for yourself? In this episode of The Expert Edge, I share a moment that quietly changed everything for me. At the time, I was doing around $110- $120K a year in my coaching business and felt constantly frustrated. Not because I was failing but because I knew people making five times that, and deep down, I believed I was just as capable. That tension led to a realization that stung a little… and then unlocked a completely new level of growth. Your income is a...
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Creating A Personal Brand That Stands The Test Of Time
Expert Edge Podcast
Most people think building a personal brand is about better content, sharper hooks, or posting more consistently. That’s part of it - but it’s not the reason some brands last while others fade the second the algorithm changes. In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds. You’ll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand. Inside this episode, I unpack: ...
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Using The "4 Birds System" To Grow Your Coaching Business w/ Merrick Rosenberg
Expert Edge Podcast
Most coaches think their biggest challenge is messaging, funnels, pricing, or niching… But more often than not? It’s communication. In this week’s episode of The Expert Edge, I sit down with Merrick Rosenberg - author, speaker, and the creator of the 4 Birds System, a personality framework used by major organizations around the world. And trust me: once you understand these “birds,” you’ll never look at coaching, selling, or even your spouse the same way again. We break down the four bird types - Eagle, Parrot, Dove, and Owl - and how each one buys, learns, communicates, and...
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10 Biggest Lessons From 2025 (Part 2) w/ Sarah & Colin Boyd
Expert Edge Podcast
In Part 2 of our annual reflection series, Colin and Sarah Boyd take you behind the scenes of their real, unfiltered year - one filled with cross-country moves, business pivots, health challenges, parenting wins (and fails), and the hard-earned lessons that shaped it all. This episode is a must-listen if you want to grow your business without burning out your nervous system. Together, Colin and Sarah unpack the 10 biggest insights they gained this year - around leadership, relationships, resilience, teamwork, identity, and what it truly takes to stay grounded while scaling. You’ll hear: ...
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10 Biggest Lessons From 2025 (Part 1) w/ Sarah & Colin Boyd
Expert Edge Podcast
Most business owners move from one year to the next like they’re jumping between moving trains - no pause, no reflection, no integration. But if there was ever a year that deserved a real look under the hood, it’s this one. In this episode, Sarah and I sit down for our annual “State of the Union” conversation. A candid, honest, sometimes vulnerable breakdown of what actually happened this year behind the scenes. The wins, the losses, the lessons, the surprises, the stuff that stretched us… and the stuff that steadied us. You’ll hear: • The patterns we noticed across hundreds of...
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Reaching Financial Freedom While Building a Coaching Business w/ Justin Donald
Expert Edge Podcast
What if the entire point of building a coaching or course business wasn’t to work harder, scale faster, or stuff more clients into your calendar… …but to buy back your time and design a life you actually want to live? In this episode of the Expert Edge, Colin sits down with Justin Donald, author of The Lifestyle Investor and the guy people call the “Warren Buffett of passive income,” to talk about the uncommon path to financial freedom as a coach or entrepreneur. Justin breaks down how he went from grinding nonstop to creating a portfolio of simple, low-risk investments that allowed...
info_outlineNot all “stages” are created equal and choosing the right one can completely change your business growth trajectory.
In this episode of The Expert Edge, I break down how to decide which type of “stage” will help you grow faster whether that’s webinars, workshops, podcasts, or full-blown live events. You’ll learn how to find the sweet spot between your skill set, your audience, and your business model so that every time you speak, you create connection, credibility, and conversions.
Here’s what we dive into:
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The 3 Superpowers that every stage offers (and how to use them to your advantage)
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How to know when it’s time to move from virtual stages to live, in-person events
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Why your “first stage” might be smaller than you think - and that’s a good thing
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My favorite stage formats for new vs. established coaches and course creators
If you’ve ever wondered how to grow your audience and income without adding more complexity, this episode will show you how to use the right stage to amplify your message and multiply your results.
You can also pre-order Colin’s new book One Presentation Away at onepresentationawaybook.com - and when you order in bulk, you’ll get access to exclusive bonuses, including a 1:1 strategy session with Colin’s head coach and the Nail Your Niche masterclass.
[Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.
Check out the details here:
https://training.colinboyd.co/inner-circle-mastermind-application
Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you.
PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at
https://onepresentationawaybook.com/
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode291
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/