Using The "4 Birds System" To Grow Your Coaching Business w/ Merrick Rosenberg
Release Date: 12/16/2025
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info_outlineMost coaches think their biggest challenge is messaging, funnels, pricing, or niching…
But more often than not? It’s communication.
In this week’s episode of The Expert Edge, I sit down with Merrick Rosenberg - author, speaker, and the creator of the 4 Birds System, a personality framework used by major organizations around the world. And trust me: once you understand these “birds,” you’ll never look at coaching, selling, or even your spouse the same way again.
We break down the four bird types - Eagle, Parrot, Dove, and Owl - and how each one buys, learns, communicates, and responds to coaching. If you’ve ever had a client who overwhelmed you with details, ghosted you when it got emotional, or bulldozed through every call… you’re going to feel very seen.
Inside the episode, you’ll learn:
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Why some clients light up your coaching calls and others drain the life out of you.
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How to adjust your delivery on the spot to create instant connection and trust.
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The personality types that make buying decisions fast… and the ones who need a completely different approach.
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How to use the 4 Birds System to write better copy, close more sales, and run smoother group programs.
Whether you’re coaching, presenting, or simply trying to understand the humans living in your house, this system will make your life easier—and your business more profitable.
Listen now to transform how you communicate forever.
Take Merrick’s free DISC personality test: https://MerrickRosenberg.com
Learn more about the 4 Birds training and tools: https://TakeFlightLearning.com
Merrick’s Books:
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The Chameleon
-
Which Bird Are You?
(Both available at the links above.)
If you want to coach better, sell better, and understand people at a whole new level, this episode is for you.
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode299
Connect with Colin on Instagram:
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