Episode 12: Boosting Revenue in a Clinic - Upselling and Bundling Services
Release Date: 09/09/2024
Episode 32: Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked)
The Go-To Aesthetics Coach
Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked) 🎧 Episode Summary: You’re booked solid, your schedule looks like a dream… but your bank account says otherwise. In this episode, Kayla Petrasek—business coach and founder of Allora Agency—pulls back the curtain on one of the most frustrating (and common) struggles in the aesthetic industry: why you’re not profitable, even when you're “successful” on the surface. If you’ve ever wondered where your money is going—or felt like you’re working 24/7 and still not seeing the kind of income you...
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Episode 31: The Myth of Being Fully Booked - Unveiling Profitability Secrets
The Go-To Aesthetics Coach
The Myth of Being Fully Booked: Unveiling Profitability Secrets In this episode, Kayla Petrasek dives into the common misconception that being fully booked equates to profitability. Discover why a packed schedule might not be the success indicator you think it is and learn actionable strategies to transform your clinic's financial health. Being fully booked doesn't guarantee profitability. The importance of pricing, packaging, and positioning. How to shift from selling services to offering solutions. The role of strategic marketing and leadership in scaling your business. Reflection Task:...
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Episode 30: Reinventing Yourself to Become the Woman Who Leads the Brand
The Go-To Aesthetics Coach
🎙️: Masquerade Identity Shift: Reinventing Yourself to Become the Woman Who Leads the Brand Hosted by: Kayla Petrasek, The Go-To Aesthetic Coach™ Episode Summary: This episode is not about marketing hacks or morning routines — it's about who you are becoming behind the business. Inside this deeply transformational solo episode, Kayla guides you through the process of unmasking the identity that’s been keeping you stuck… and claiming the empowered, embodied, next-level entrepreneur you’re meant to be. If you’ve ever felt caught between who you were and who you’re becoming...
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Episode 29: Magnetic Branding - The Identity Shift That Attracts Clients, Wealth & Real Success
The Go-To Aesthetics Coach
🎙️ Podcast Title: Magnetic Branding: The Identity Shift That Attracts Clients, Wealth & Real Success 🔥 Episode Description: In this powerful solo episode of The Go-To Aesthetics Coach, Kayla dives deep into the truth behind magnetic branding—and why it’s not about surface-level visuals or catchy taglines. It’s about who you are, how you show up, and the energetic frequency you carry in your business. If you're feeling like you're doing "all the right things" but still not attracting the right clients, not growing fast enough, or not hitting the income levels you know...
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Episode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning
The Go-To Aesthetics Coach
Episode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning 💼 Episode Summary In this episode of The Go-To Aesthetic Coach podcast, Kayla Petrasek interviews industry expert Raquel Merlini, a Certified Aesthetic Nurse Specialist (CANS) with over 30 years of experience and 40,000+ clinical hours in the medical aesthetics field. Raquel shares her strategic insights into building a high-retention client base, scaling authority as a practitioner, and staying ahead in a competitive and rapidly evolving industry. She walks us through the...
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Episode 27: Identity Shifts & Fearless Entrepreneurship: Break Through What’s Holding You Back
The Go-To Aesthetics Coach
🎙️ Identity Shifts & Fearless Entrepreneurship: Break Through What’s Holding You Back 💡 Episode Keywords: identity shift, entrepreneurship, fearlessness, personal growth, limiting beliefs, heart-led business, success principles 🧠 Episode Summary: In this powerful solo episode, Kayla Petrasek guides you through a heart-led exploration of what it really takes to create identity shifts, build unshakable confidence, and succeed in entrepreneurship with alignment and purpose. You’ll uncover the beliefs, stories, and fears that have been quietly holding you back — and walk...
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EPISODE 26: Magnetic Momentum — The Scalable Clinic Strategy You’ve Never Been Taught
The Go-To Aesthetics Coach
🎙️ EPISODE 26: Magnetic Momentum — The Scalable Clinic Strategy You’ve Never Been Taught Is your clinic running... or are you running after it? In this power-packed episode, Kayla Petrasek introduces the Momentum Model — a bold new framework designed for medspa owners who are ready to grow smarter, not harder. Whether you’re stuck in inconsistent bookings, team misalignment, or you’re simply exhausted from marketing that feels like it goes nowhere, this episode breaks down the exact strategy you need to shift from chaotic to scalable. You’ll learn how to: Reclaim...
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Episode 25: Emotional Mastery for Medspa Owners: The CEO Skill No One Talks About
The Go-To Aesthetics Coach
Episode 25: “Emotional Mastery for Medspa Owners: The CEO Skill No One Talks About” 📄 Show Notes: As a medspa entrepreneur, you’ve mastered treatments, branding, and maybe even marketing—but have you mastered the most important CEO skill of all? 👉 Your emotional state. In this episode of The Go-To Aesthetics Coach, Kayla Petrasek breaks down why your emotions are not just personal—they’re strategic. From handling client cancellations to launching high-ticket offers, how you feel directly impacts how you show up, how you sell, and how you lead. Inside this episode, you’ll...
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Episode 24: “Fear Isn’t the Enemy—It’s the Sign You’re Growing”
The Go-To Aesthetics Coach
In this episode of The Go-To Aesthetics Coach, Kayla Petrasek dives deep into the one thing holding back so many medspa owners and beauty entrepreneurs: fear. From raising your prices to hiring your first team member to going live on Instagram—fear often shows up the moment you're on the brink of expansion. But what if fear wasn’t a stop sign... what if it was the doorway to your next level? In this powerful solo episode, Kayla shares: Why fearless doesn’t exist (and what to build instead) How your brain and body are biologically wired to avoid success Tools to leverage fear...
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Episode 23: The Secret to Scaling Your Med Spa—Client Retention Over Client Acquisition
The Go-To Aesthetics Coach
🎙️ Episode 23: The Secret to Scaling Your Med Spa—Client Retention Over Client Acquisition Host: Kayla Petrasek Category: Medical Aesthetics, Business Growth, Marketing Strategy EPISODE SUMMARY In this value-packed episode, Kayla Petrasek dives deep into one of the most overlooked strategies for sustainable med spa growth: client retention. While the beauty industry often focuses on gaining new leads, Kayla reveals why keeping your current clients engaged, happy, and coming back is the real path to profitability. You’ll learn how to reactivate dormant clients, design personalized...
info_outlineIn this episode, Kayla Petrasek shares quick and tangible ways to boost revenue for aesthetic clinics. She suggests upselling additional services by bundling skincare with devices, implementing loyalty programs, and offering promotions. Kayla also emphasizes the importance of cross-training staff, training them in sales techniques, and incentivizing them to sell. She highlights the value of client testimonials, SEO optimization, and monthly newsletter blasts. Additionally, she encourages market research and offers a mindset practice for achieving goals. Kayla concludes by promoting her Millionaire Mentorship program and Sip and Social community.
Takeaways
- Upsell additional services by bundling skincare with devices
- Implement loyalty programs and promotions to incentivize clients
- Cross-train staff to handle a broader range of client needs
- Train staff in sales techniques and incentivize them to sell
- Collect client testimonials and optimize SEO for better online visibility
- Send monthly newsletter blasts to nurture existing clients
- Conduct market research to understand client preferences
- Practice mindset exercises to achieve goals
- Consider joining the Millionaire Mentorship program and Sip and Social community
- "Upselling additional services by bundling skincare with devices"
- "Implementing loyalty programs to build community and retain clients"
- "Cross-training staff to handle a broader range of client needs"