Episode 236: How to deal with noncommittal clients with Afi of LenzVU
Release Date: 03/14/2024
Episode 306: Hiring & Training Seasonal Staff
fitSpot Guru
What We Cover In This Episode: How to decide between seasonal hires or a skeleton schedule during busy periods [3:44] What to consider when building a streamline training plan for your team [9:27] Why you should use reporting tools to check last year's attendance data for better planning [11:56] The way to utilize onboarding cheat sheets to get new staff up to speed quickly [12:43] Why considering “shadow shifts” is an effective strategy when onboarding seasonal staff [13:09] The benefits of offering staff incentives for less desirable shifts [13:26] How announcing...
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Episode 305: Surviving Instructor Time-Off Season
fitSpot Guru
What We Cover In This Episode: Why standardizing the way instructors request time off is a key strategy for a smooth season [4:08] The reasons that building a reliable sub pool in advance of the season is an effective strategy to focus on [5:28] Why it's essential to over-communicate schedule changes [9:14] How to streamline communication and substitutions utilizing specific software [9:44] The benefits you’ll see by proactively managing time off and requiring instructors to submit requests well in advance [12:13] What you can do to incentivize last-minute coverage [17:47] Why...
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Episode 304: No-Show & Late Cancel Policies That Actually Work
fitSpot Guru
What We Cover In This Episode: Why your studio's demand should dictate your no-show and late-cancel policies [4:35] Tips on how to select a penalty that deters repeat offenders without alienating your best members [6:36] The key ways in which waivers can be a powerful tool for formalizing your policies [9:01] How to use automated notifications and your client communication channels to ensure members are always aware of your policies [15:30] Why it's crucial for your entire team to understand and enforce your policies in the exact same way [15:49] The reasons that making your...
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Episode 303: Bartering in Fitness: Legal Do’s, Don’ts, and Danger Zones
fitSpot Guru
What We Cover In This Episode: The key difference between an independent contractor and an employee to be aware of as a studio owner [6:36] Why having contractors in your studio might not be in your best interest and the hidden "pain points" that could arise [8:29] How to choose the best practices for classifying staff as either 1099 independent contractors or employees, depending on your state's laws [10:54] Where bartering really fits in for a boutique fitness business [15:28] Best practice for bartering with a contractor in a legal way [21:34] How to pay someone...
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Episode 302: Should You Start Fresh or Buy Existing? A Studio Owner’s First Big Decision
fitSpot Guru
What We Cover In This Episode: Why your business model should match your personal strengths and tolerance for uncertainty [1:27] The “Vision Test” and why a profitable studio might not be the right choice for you [2:18] How to approach building hype for your new studio before the doors even open [7:55] The specific risks involved when you inherit a studio’s client base [8:49] What to be aware of in terms of the hidden costs involved when purchasing a studio [11:27] Why expanding nearby to a second locations requires an certain evolution of your business [27:19] ...
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Episode 301: The Power of Pause: Managing Freeze Requests Strategically
fitSpot Guru
What We Cover In This Episode: How reframing the freeze request at allows studio owners to view it not as a cancellation, but as a retention opportunity [3:56] Why having a clearly defined policy is essential for consistency in managing freeze requests [4:47] The way to effectively communicate the expectations around freezes [9:42] How to keep the door open and effectively reach out to members [14:07] What you can to do utilize membership adjustment features [15:24] How adding automated tags or labels to track membership freezes, suggested at simplifies monitoring current freeze...
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Episode 300: Back to Routine, Back to Revenue: How to Capitalize on the Fall Rush
fitSpot Guru
What We Cover In This Episode: How to adapt your studio's schedule and offerings to meet the specific needs and routines of parents and teachers returning to their structured lives [5:08] Effective strategies to help clients build lasting habits throughout September, ensuring long-term retention [6:35] Ways to craft "welcome back" emails with special class challenges or limited-time offers to re-ignite client interest for the fall season [10:41] How to use back-to-school specials to offer targeted discounts or bonus class packs specifically for teachers, parents, and students [13:07] ...
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Episode 299: Click-to-Cancel is Canceled? What Studio Owners Still Need to Know
fitSpot Guru
What We Cover In This Episode: Why the much-anticipated FTC click-to-cancel rule was halted just days before launch, and how it impacts your fitness business [3:06] The need for continued vigilance, even after the rule was nullified [6:22] Essential federal rules for your business and what to do to get clarity on the ongoing federal requirements your studio must follow [6:59] State specific laws to be aware of if you are operating in California and NY [10:00] Expert tips on having clear sales scripts, ensuring waiver signatures, and following up with clients for strong, compliant...
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Episode 298: Handling Client Complaints Without Losing Your Mind
fitSpot Guru
What We Cover In This Episode: How to separate your personal feelings from client feedback to maintain a clear perspective and prevent burnout [6:20] The reasons why you should take a moment to compose yourself before addressing a complaint, whether in person or via message [9:10] Tips for using a consistent framework to acknowledge, clarify, restate policies, and politely close interactions [10:25] Why it’s important to understand that many complaints stem from external factors affecting the client, not necessarily your business [11:59] How to log and track complaints with by...
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Episode 297: Membership Perks That Don’t Cost a Dime (But Feel Like a Fortune)
fitSpot Guru
What We Cover In This Episode: How you can use priority booking access to create exclusivity, without any extra effort on your part [4:51] What you can do on members’ birthdays or anniversaries to make them feel seen, special, and appreciated [6:50] The way that offering members first dibs on events recognizes their loyalty and consistent support [7:59] Ideas for featuring a "member of the month" on your announcements or social media [9:22] How using client goal tracking recognition to acknowledge members who hit streaks or milestones, fosters motivation as well as a sense of...
info_outlineWhat We Cover In This Episode:
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What inspired Afi to into this space building the LenzVU platform [1:18]
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Some of the game changing features it has to boost your sales and retain clients [3:12]
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How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels [5:09]
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The most surprising feedback so far that LenzVu has gotten from its clients [7:09]
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A few of the ways that targeted marketing specifically addresses the challenge of converting noncommittal clients [9:16]
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A look at how LenzVu facilitates their marketing engines [15:05]
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What to understand about data and success rates [22:04]
Quotes:
“LenzVU helps the studios understand what brought them to the studio and also engages them through targeted marketing, which would be more appealing than just [saying], ‘Here are 5 ways to take classes at the studio.” [Afi, 4:05]
“It's crucial for a studio to grasp specific needs and the decision-making factors of their clients.” [Afi, 10:15]
“That’s what target marketing is about, engaging clients with information that is aligned with their needs, rather than sending all the information and expecting them to be enticed by a piece of information that satisfies their needs.” [Afi, 12:31]
“The power that LenzVu brings to the table is that it natively allows for the studios to engage the clients to find out their needs or interests.” [15:15]
LINKS:
Afi’s Blog Post, Elevate Your Studio's Revenue By Leveraging The Proven Effectiveness Of Targeted Marketing
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