Episode 325: Practical vs Perfect: The Reality of Running a Fitness Studio
Release Date: 02/12/2026
fitSpot Guru
What We Cover In This Episode: Why the curated Instagram version of studio ownership is a lie and how to stop letting digital personas make you feel like garbage [7:06] Practical ways to solve your staffing bottlenecks without committing to a $60k salary before you’re ready [14:50] When it’s okay to play it safe with your OGs while migrating the rest of your studio to a modern pricing menu [16:20] Why you shouldn’t let ChatGPT or "integrated tech stacks" replace the manual TLC your systems actually need [18:09] A reality check on why teaching classes and working the front desk...
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What We Cover In This Episode: The real truth about August and December slumps and why most boutique fitness businesses are more seasonal than owners want to admit [0:53] Why relying on late cancel revenue is actually a "lagging indicator" of a broken schedule [3:18] The tactical way to cut underperforming classes without sparking a revolt from your auto-renew members [7:52] When to cut your losses and why marketing harder won't fix a "vibe" problem [9:53] Quotes: "Sustainable revenue comes from attendance, not penalties. If people are consistently late canceling, “How...
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What We Cover In This Episode: The core responsibilities of a studio manager and why defining clear "ownership" is the first step toward reclaiming your time as an owner [4:59] How one pivotal role drives revenue, manages the sales funnel, and keeps your studio's community expanding [6:15] The ways in which another key role focuses on the "human element" to keep members happy, engaged, and loyal [8:07] Why a high-level coordinator is essential for seamless day-to-day operations [9:19] How to structure cleaning roles to ensure your space remains a premium environment [10:20] When to...
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What We Cover In This Episode: The real truth about booking platform frustrations and why it’s important to stop chasing "shiny objects [0:53] How to evaluate the true client experience and how it’s about so much more than just a pristine demo environment [3:25] Boutique software: do you really get what you pay for? [6:23] Some of the common software mistakes that stunt studio growth [7:41] Why you should buy your own intro offer to test your flows and how a 15-minute support call can be much more effective than days of back-and-forth emails [9:59] Quotes: “Write out...
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What We Cover In This Episode: Defining bandwidth vs. motivation and why we need to stop treating every "stuck" feeling the same way [4:22] How it is completely normal to hit walls as a business owner, but what the goal should be when this happens [4:28] The power of honest self-assessments and moving beyond the “I’m just busy” excuse [6:39] The reasons that viewing business pivots and system changes as strategic investments rather than personal shortcomings is the key to longevity [8:29] Warning signs you are dealing with a bandwidth issue and how to be proactive in this...
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What We Cover In This Episode: How to master the "consultant" approach to sales in order to grow your client base [1:10] The “software trap” and why it’s the biggest mistake studio owners make when wanting to generate new leads [7:33] The reasons that automation should be a tool for efficiency, not a replacement for personality [10:00] What the #1 growth lever for the new year should be if you only have 90 days to move the needle [14:12] We debunk the BIG myth most studio owners believe right now about the path to growth [15:23] Quotes: “Automation is to help...
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What We Cover In This Episode: The first “step” you must optimize before a client even steps through the doors of your studio [4:48] What you can do to eliminate friction in the decision-making process by using proper, descriptive class names and difficulty levels [5:33] The deliberate actions and communication strategies that keep new clients engaged long enough to solidify fitness habits [10:11] How to begin creating certainty and a clear starting point for your clients [12:15] Why it’s important to understand that your welcome email is not a suggestion, it's a directive...
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Hey fitFam! Today, we’re bringing you a short and straightforward update about the next few weeks for the podcast. We know this time of year gets chaotic. Studios are packed, schedules shift, families take priority, and honestly, everyone’s just trying to get through the holidays in one piece. So we’re making a small adjustment on our end to support that. fitSpot Guru will be taking a brief holiday break on December 11th, 18th, and 25th, and there will be no new episodes those weeks. We’ll pick things right back up on January 1st, and we’re coming back with a new format that we’re...
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What We Cover In This Episode: Where you can find sources for high-quality, trustworthy, and low-cost business education [6:20] How to use self-coaching methods for better self-assessment and self-correction [6:55] What you can do to cultivate an essential mindset of curiosity, experimentation, and resourcefulness for growth [7:36] Tips for strategically building your self-education stack through focused content curation, not just consumption [8:43] Ways to leverage industry organizations and local chambers that provide accessible training and teaching [11:00] The power finding or...
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What We Cover In This Episode: How research confirms that offering experiences for free often creates lower perceived long-term value for your clients [4:20] Why perceived value drives conversion far more effectively than merely lowering the actual price of your service or product [6:15] The “Discount Dilemma” and the need to be cautious when using deep discounts [8:28] The key reasons that effective introductory offers should be treated as a strategic client on-boarding system designed to build habits [10:00] A reminder that scarcity and urgency still matter and can...
info_outlineWhat We Cover In This Episode:
-
Why the curated Instagram version of studio ownership is a lie and how to stop letting digital personas make you feel like garbage [7:06]
-
Practical ways to solve your staffing bottlenecks without committing to a $60k salary before you’re ready [14:50]
-
When it’s okay to play it safe with your OGs while migrating the rest of your studio to a modern pricing menu [16:20]
-
Why you shouldn’t let ChatGPT or "integrated tech stacks" replace the manual TLC your systems actually need [18:09]
-
A reality check on why teaching classes and working the front desk isn't "failing" [19:39]
-
How to stop waiting for the stars to align and start making tweaks that increase clarity this quarter [21:26]
-
Why there should be zero shame in admitting that you need to pivot in business [23:47]
Quotes:
“If you want a certain income out of the studio, you are going to have to be an employee of the studio as well to get that income. What is practical is teaching half of your classes or a third of your classes and building up instructors.” [Nick, 20:04]
“I don't think teaching at your own studio is the end of the world, I don't think doing your front desk is the end of the world. I think that is probably where you should be until you realize ‘hey, I can coach someone up to do this.’” [Nick, 20:46]
“Stop delaying launches or changes until everything is ready. Instead make decisions that reduce stress and increase clarity, this quarter, not some day.” [21:33]
“It is just about making progress, taking steps, sometimes taking risks, sometimes playing it safe because the risk is not worth the time it will put out on the other end.” [25:31]
“Practicality is usually the bridge to the outcome you want.” [25:55]
LINKS:
Episode 323: Delegation for Studio Owners Who Do Not Have a Manager Yet
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