519 Mastering the Instagram Algorithm with Joanne Hernon
Fitness Business Podcast: Leadership, Innovation, and Profit
Release Date: 09/19/2023
Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529
Fitness Business Podcast: Leadership, Innovation, and Profit
As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention? Key Takeaways: - The importance of advocacy: Discover how industry associations are lobbying governments to create favourable policies for gyms. - The benefits of joining an association: Learn about the resources and support available to members, such as networking opportunities, educational materials, and industry expertise. - How...
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How to Improve Fitness Business Profitability, Lead Generation and Retention: Episode 528
Fitness Business Podcast: Leadership, Innovation, and Profit
Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level. Key Takeaways: - Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability. -...
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Welcome to the Fitness Business Podcast
Fitness Business Podcast: Leadership, Innovation, and Profit
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the...
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527 Navigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT Tamsett
Fitness Business Podcast: Leadership, Innovation, and Profit
The Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode. There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled with exactly that. Our guest is JT Tamsett, a business expert with extensive experience in the fitness industry. JT's work with Rex Roundtables and Active Management makes him the perfect person to share his knowledge and advice on the...
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526 The Value Proposition for Connected Fitness with Echelon Fitness
Fitness Business Podcast: Leadership, Innovation, and Profit
Lou Lentine believes connected fitness is here to stay, as it offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health. Summary: Join Sarah Pellegrino as she speaks with Lou Lentine, the founder and CEO of Echelon Fitness, who shares his background and story behind this global company. Echelon Fitness offers a range of smart fitness equipment, including bikes, rowers,...
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525 Tim Keightley: Lessons of a Fitness LIFEtime "Live It Fully Everyday"
Fitness Business Podcast: Leadership, Innovation, and Profit
The passion that fills today's episode is inspiring. Tim Keightley has dedicated his professional career to making a difference in the fitness industry. His journey is incredible and worth a listen as he shares what he has learned along the way. From his time in the British Royal Marines to his leadership roles in fitness clubs, Tim provides valuable insights on fortitude, leadership, and building successful businesses. Tim Keightley is a veteran in the fitness industry with over 25 years of experience. He has held various leadership positions in well-known fitness organizations, such as...
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524 Mastering the Art of Selling Personal Training with Anthony Amen
Fitness Business Podcast: Leadership, Innovation, and Profit
Learn how to take your personal training business to new heights with Anthony Amen, the owner and visionary behind Redefine Fitness in New York. Anthony shares his expertise in selling personal training. He emphasizes the importance of knowing how to sell to help more people and make a difference in their lives. He discusses the steps to take before starting the sales process, including creating a welcoming and clean gym environment, making a personal connection with potential clients, and offering a tour that focuses on building rapport. He also highlights the importance of...
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523 Terry Blachek: How to Build a Dream Team for Your Fitness Business
Fitness Business Podcast: Leadership, Innovation, and Profit
Terry Blachek, CEO and owner of Austin Fitness Group, LLC, which operates 133 Orangetheory studios across Texas, Arizona, and Kansas, shares his insights on building a dream team and cultivating a successful and productive work environment. Terry Blachek is a seasoned leader and entrepreneur with extensive experience in the fitness industry. He has successfully launched and managed multiple fitness businesses, and is known for his expertise in building dream teams. Terry is also the host of the podcast "Tuesdays with Terry," where he shares insights on self-development, leadership,...
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522 The ChatGPT Revolution & Simplifying Your Life with Donna McGeorge
Fitness Business Podcast: Leadership, Innovation, and Profit
Donna McGeorge joins the Fitness Business podcast to discuss the power of ChatGPT (also known as Charlie) in improving productivity. ChatGPT is a language model that can generate written content based on a vast amount of data it has been trained on. Donna explains that ChatGPT can be a valuable tool for fitness business owners in various aspects of their work, such as writing social media posts, marketing materials, and website copy. She emphasizes the importance of approaching ChatGPT with curiosity and using it as a tool to enhance and refine written communication. Donna also highlights the...
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521 The Value Proposition for Going Global with FIT Summit
Fitness Business Podcast: Leadership, Innovation, and Profit
Join Sarah Pellegrino as she speaks with Ross Campbell, CEO of FIT Summit, all the way in Singapore for September’s Value Proposition episode. FIT Summit is a global, business network for the health, fitness and wellness industry, with a focus on the Asia-Pacific market. FIT manages many business networks and events and produces exclusive business content, all while promoting the industry globally. When attending a FIT Summit, attendees can expect to see large scale operators representing several verticals: fitness, hotel, resorts, retreats. This is an amazing time for us to collaborate and...
info_outlineDiscover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan.
Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Instagram algorithm and creating authentic and engaging content.
Summary:
Joanne Hernan joins the Fitness Business podcast to discuss how to master the Instagram algorithm and use social media to grow your business. She emphasizes the importance of authenticity, consistency, and creating great content. Joanne explains that the Instagram algorithm looks at various data points, such as user behavior, content engagement, and hashtags, to determine what content to prioritize in users' feeds. She also shares tips for leveraging Instagram stories and reels to increase visibility and engagement. Joanne encourages listeners to conduct an audit of their Instagram accounts to identify areas for improvement, and offers a free audit tool to help with this process.
Get show notes: https://fitnessbusinesspodcast.com/519
| 0:00:06 | Introduction to the importance of social media for businesses |
| 0:01:03 | Sponsorship message from Hapana |
| 0:02:28 | Myzone's Fitbizpiration segment |
| 0:02:36 | Top three suggestions for getting content seen on Instagram |
| 0:03:33 | Sponsorship message from Myzone |
| 0:04:02 | Introduction to the interview with Joanne Hernan |
| 0:04:35 | Definition of the Instagram algorithm |
| 0:07:01 | Signals that Instagram uses to understand content preferences |
| 0:09:21 | Instagram's consideration of user-posted content and captions |
| 0:12:26 | Leveraging the algorithm for success on Instagram |
| 0:15:30 | Importance of branding and addressing customer problems in posts |
| 0:16:37 | Creating a professional persona for target audience |
| 0:17:50 | Reels have a bigger reach and longer shelf life than stories |
| 0:19:32 | Using an Instagram account audit to identify areas for improvement |
| 0:21:30 | Contact information for Joanne and subscription link provided |
| 0:22:46 | Quickfire Five introduction for next week's guest, Hank Ebling |
| 0:23:20 | Hank's guilty pleasure: chocolate chip cookies |
| 0:24:21 | Productivity habit: getting up early |
| 0:24:49 | Calming activity: cooking |
| 0:25:57 | Book recommendation: "Magic Words" about persuasion and relationships |
| 0:27:03 | Pitch for next week's episode on handling customer complaints |
| [0:28:24] | Thank yous |
| [0:28:24] | Founding partner, Active Management |
| [0:28:24] | Partners: myzone warrior instructor, Academy, Body Map, Hapana |
| [0:28:24] | Advertisers: Rex, Roundtables, Mxmetrics |
| [0:28:24] | Leaving a legacy |