ROOK: Data Integration & Its Utility In Our Industry With Marco Benitez
Release Date: 04/15/2025
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Key Trends That Will Shape The Global Fitness Industry — Live from FitLife’s Club Network Conference With Bryan O'Rourke
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The Future of Fitness LIVE From Beyond Activ With Bryan O'Rourke
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In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his keynote, “The Key Trends Creating Opportunities and Challenges for the Global Fitness Industry in the Next 5 Years” live from Beyond Activ in Singapore. Bryan shares the spotlight for what’s next for fitness across the globe — from emerging technologies and programming innovations to finance, business models, and the forces reshaping how to serve members and scale impact. Whether you lead a gym, studio, supplier brand, or digital platform, this talk is designed to challenge your thinking and equip you for...
info_outlineThis week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marco Benitez to the show. Marco is the CEO & Founder of ROOK, a wearable API that transforms health data and empowers apps and software with actionable insights. ROOK easily processes and embeds data from hundreds of wearables with single integration and shares access to deeper understanding and more actionable insights that allows users to make more informed decisions, find better solutions, and drive innovation. Today, Marco joins Bryan to talk about his business, data usage, and the implications on our industry.
One Powerful Quote:
15:36: “The alignment between healthcare and fitness is the new name of wellness. Wellness is prevention.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:50: Bryan asks Marco about his background and his business, ROOK.
10:34: Bryan inquires with Marco about unifying data standards as the biggest opportunity and challenge for health.
13:46: Bryan and Marco talk about the delivery system of healthcare and benefitting from data collection.
19:58: Bryan and Marco talk about ROOK.
22:25: Marco shares his pearls of wisdom to the listeners.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/marcobzg/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/