The Future of Fitness Presentation: LIVE From SIBEC With Bryan O'Rourke
Release Date: 05/20/2025
Operate Fit: Building Better Systems For Nonprofits With Jim Paro
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Jim Paro, Founder of Operate Fit, to the show. Operate Fit is a platform designed to help community-focused organizations modernize how they manage their operations. By replacing paper forms, scattered spreadsheets, and manual processes with centralized digital workflows, the platform helps facilities save time, reduce operational risk, and maintain compliance. In this conversation, Jim joins Bryan to discuss the operational challenges many facilities face today, why digitizing workflows is becoming essential...
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Perkville: Driving Loyalty & Retention Innovation With Sunil Saha
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Sunil Saha back to the show. Sunil is the Co-Founder and CEO of Perkville, a customer rewards and referral platform that integrates with e-commerce, point-of-sale, membership, and scheduling systems to deliver a seamless experience that drives engagement, referrals, and long-term loyalty. In this conversation, Sunil joins Bryan to explore member engagement strategies, gamification, system integration, and the evolving role of technology in strengthening customer relationships across the fitness industry. RSVP...
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The Research Behind The Fitness Membership Divide With Melissa Rodriguez
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Melissa Rodriguez, a market research leader in the fitness industry. Melissa has worked with organizations including HFA and Mindbody and has conducted numerous independent research initiatives. She recently founded her own firm, Datagonist, where she combines practitioner experience with research leadership to deliver strategic insights to the industry. Datagonist focuses on market dynamics and consumer behavior across the fitness and wellness landscape, providing data-driven insights that help operators,...
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FitnessKPI Webinar: Adopting Proven AI Management Tools In Your Gym Operation With Pablo Viñaspre
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke presents his webinar, “Adopting Proven AI Management Tools in Your Gym Operation,” alongside Pablo Viñaspre of FitnessKPI. This in-depth session explores how fitness operators can implement practical AI solutions to streamline staff workflows, personalize member experiences, optimize marketing and sales performance, and improve retention and profitability. Bryan and Pablo break down which AI tools are delivering measurable results today, how to integrate them into existing systems, and how to responsibly scale AI...
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Agentic AI And The Future Of Fitness: A Conversation With Steffie Bryant
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Steffie Bryant to the show. Steffie brings a strong background in gym operations, sales, and currently serves as President of Keepme.ai, an AI-powered sales and marketing CRM platform designed specifically for the fitness industry. Since its launch in April 2019, Keepme.ai has expanded globally, supporting hundreds of fitness clubs in driving member acquisition, engagement, and retention. In this conversation, Bryan and Steffie explore the evolution of artificial intelligence, with a particular focus on agentic...
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FitnessKPI Webinar: Strategies For Implementing Data Solutions For Gym Chains With Pablo Viñaspre
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke shares his recent webinar, “Strategies For Implementing Data Solutions For Gym Chains,” presented alongside Pablo Viñaspre, Founder and CEO of FitnessKPI. This in-depth session examines proven strategies for successfully implementing data solutions across multi-site gym operations. Bryan and Pablo discuss how operators can adopt and scale analytics to improve member retention, enhance pricing strategies, and uncover new revenue opportunities. Designed for multi-site executives and industry leaders, this...
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Capital, Strategy, & Innovation In Fitness With Pete Moore
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back strategic advisor Pete Moore, Managing Partner at Integrity Square. Pete and his firm specialize in supporting passionate entrepreneurs, high-growth companies, and experienced executives by connecting them with the right sources of capital. At Integrity Square, Pete leads efforts in the health, active lifestyle, and outdoor sectors. During this insightful conversation, Bryan and Pete explore business strategy with a focus on mergers and acquisitions, private equity, and the current dynamics of the capital...
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Operational Excellence & Tech Integration With Carrie Kepple
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back industry veteran Carrie Kepple. Bryan and Carrie share a professional relationship spanning over 15 years, including their time serving together on the IHRSA Board of Directors. Carrie is a board member of the Fitness Industry Technology Council and a distinguished leader in the global fitness industry, having worked with prominent organizations such as Gold’s Gym International and Les Mills. Her expertise lies in club operations, and she is the visionary behind Styles Studios, a pioneering fitness...
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FitnessKPI Webinar: Using Data & Technology To Drive Club Revenues With Pablo Viñaspre
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar, “Using Data & Technology To Drive Club Revenues,” alongside Pablo Viñaspre of FitnessKPI. The session explores how data and digital tools are reshaping fitness business performance, with a focus on practical, real-world application. Listeners will gain actionable insights on improving member retention, optimizing pricing strategies, and unlocking new revenue opportunities through smarter use of analytics and technology. Designed for operators, managers, and industry professionals, this webinar...
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Building Smarter Tech Stacks For The Future Of Fitness With Vic Kurs
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke welcomes Vic Kurs, Senior Technology Advisor at Qodeca. Vic leads sales strategy, partnerships, and client success for Qodeca, a firm specializing in custom software and consulting for the fitness, sport, and healthcare sectors. With extensive experience across SaaS and health club operations, he helps organizations streamline workflows, enhance member engagement, and accelerate growth through integrated, data-driven digital solutions. Today, Vic joins Bryan to discuss practical technology adoption, the realities operators...
info_outlineIn this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today’s evolving fitness landscape.
You’ll hear his insights on the rise of recovery and luxury experiences, the shifting role of human capital, the obsolescence of traditional SAAS platforms, and the growing demand for personalization in an “impatience economy.”
To view the slideshow, visit: https://www.slideshare.net/slideshow/future-of-fitness-2025-sibec-2025-talk/279416288
One Powerful Quote:
5:50: “The challenge is how do you see the future, execute the present, and migrate through that gap?”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
1:50: Bryan opens his presentation with speaking on navigating global micro and macro trends.
8:13: Bryan articulates on why courage and leadership are the greatest elixirs for organizations.
9:43: Bryan covers why clarity is power to serving customer beliefs.
16:34: Bryan highlights the trends in experiences around recovery and luxury.
20:17: Bryan goes into human capital structures.
22:24: Bryan talks about digital fitness and the obsolescence of SAAS club management systems.
24:52: Bryan touches upon the consolidation of the industry and new technologies.
30:24: Bryan elaborates on personalization as it relates to the cost of hesitation and the impatience economy.
33:12: Bryan wraps up his presentation by sharing the new age of marketing.
35:27: Bryan recaps his presentation.
Bullet List of Resources:
Guest Contact Information:
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/