The Future of Fitness Presentation: LIVE From SIBEC With Bryan O'Rourke
Release Date: 05/20/2025
Operational Excellence & Tech Integration With Carrie Kepple
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In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back industry veteran Carrie Kepple. Bryan and Carrie share a professional relationship spanning over 15 years, including their time serving together on the IHRSA Board of Directors. Carrie is a board member of the Fitness Industry Technology Council and a distinguished leader in the global fitness industry, having worked with prominent organizations such as Gold’s Gym International and Les Mills. Her expertise lies in club operations, and she is the visionary behind Styles Studios, a pioneering fitness...
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FitnessKPI Webinar: Using Data & Technology To Drive Club Revenues With Pablo Viñaspre
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In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar, “Using Data & Technology To Drive Club Revenues,” alongside Pablo Viñaspre of FitnessKPI. The session explores how data and digital tools are reshaping fitness business performance, with a focus on practical, real-world application. Listeners will gain actionable insights on improving member retention, optimizing pricing strategies, and unlocking new revenue opportunities through smarter use of analytics and technology. Designed for operators, managers, and industry professionals, this webinar...
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Building Smarter Tech Stacks For The Future Of Fitness With Vic Kurs
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In this episode of the Fitness + Technology Podcast, Bryan O’Rourke welcomes Vic Kurs, Senior Technology Advisor at Qodeca. Vic leads sales strategy, partnerships, and client success for Qodeca, a firm specializing in custom software and consulting for the fitness, sport, and healthcare sectors. With extensive experience across SaaS and health club operations, he helps organizations streamline workflows, enhance member engagement, and accelerate growth through integrated, data-driven digital solutions. Today, Vic joins Bryan to discuss practical technology adoption, the realities operators...
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European Fitness Market Trends In 2025 & Beyond LIVE From Portugal With Bryan O'Rourke
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his keynote, “European Fitness Market Trends In 2025 And Beyond” live from the SC Fitness Annual Convention in Portugal. Bryan shares the spotlight for what’s next in the European fitness market and the key differentiators needed for successful operators. Whether you lead a gym, studio, supplier brand, or digital platform, this talk is designed to expand your perspective and prepare you for what’s ahead. To view the slideshow, go to: Apply for the 2025 Innovation Awards: One Powerful Quote: 11:51: “The...
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Redefining Preventive Health & Medical Wellness With Uday Anumalachetty
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In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Uday Anumalachetty, Founder of Bright Medical Wellness, to the show. Uday is on a mission to redefine the health and wellness landscape by making transformative treatments—such as GLP-1 medications—more accessible to those who need them most. Motivated by his personal journey with weight challenges and the life-changing impact of GLP-1 therapies, Uday took the leap into entrepreneurship to build a service that not only improves access to these medications, but also prioritizes education, post-consultation...
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The Discipline Of Transformational Leadership: Lessons From Lindsay Vastola
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In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Lindsay Vastola to the show. With a rich background spanning corporate management and entrepreneurship, Lindsay brings a dynamic perspective to leadership and professional growth. Through her engaging keynote presentations, professional development workshops, and thought-provoking conversations, she empowers professionals to reach their full potential. As the founder of VastPotential, Lindsay helps organizations cultivate exceptional employee experiences and enhance performance through innovative staff...
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AI Front Desk: Transforming Frontline Work With Brian Holmes
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke welcomes Brian Holmes, CEO and Founder of AI Front Desk. With hiring, training, and retaining frontline workers becoming increasingly challenging, AI Front Desk offers innovative artificial intelligence solutions that handle complex business tasks directly. By reducing dependence on traditional staffing models, the company helps streamline operations, improve efficiency, and minimize errors. Brian joins Bryan to discuss his company’s approach and the practical impact these solutions are having across the industry. One...
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Key Trends That Will Shape The Global Fitness Industry — Live from FitLife’s Club Network Conference With Bryan O'Rourke
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his keynote presentation delivered live at FitLife’s Club Network Conference in Seattle. Bryan explores the key trends transforming the global fitness industry from rapid technological advancements to the evolving importance of human capital. He emphasizes why now is a pivotal moment for leaders to shape the future of fitness. To view Bryan’s slide deck, go to: One Powerful Quote: 16:54: “Clarity is a superpower.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:34: Bryan gives an...
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Exploring Integrative Coaching & Wellness Services With Chris Edwards
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back Chris Edwards, Founder and CEO of TriCore Wellness. TriCore focuses on the integration of technology, health data, and professional coaching to deliver comprehensive wellness solutions for individuals, employees, and organizations. Chris joins Bryan to discuss his business model and share valuable insights on current trends in integrative coaching and wellness services. One Powerful Quote: 7:51: “You have to unlearn before you can relearn.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics...
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Strategic Leadership & Growth at Life Time With Jeff Zwiefel
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke sits down with Jeff Zwiefel, Executive Director of Longevity & Performance at Life Time. With over three decades of leadership in the health, fitness, and wellness industry, Jeff brings a wealth of experience in strategic planning, brand evolution, and operational excellence. As a key architect behind Life Time’s transformation into a comprehensive healthy lifestyle company, Jeff shares his perspective on the future of wellness, the role of leadership in culture and innovation, and strategies for advancing health...
info_outlineIn this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today’s evolving fitness landscape.
You’ll hear his insights on the rise of recovery and luxury experiences, the shifting role of human capital, the obsolescence of traditional SAAS platforms, and the growing demand for personalization in an “impatience economy.”
To view the slideshow, visit: https://www.slideshare.net/slideshow/future-of-fitness-2025-sibec-2025-talk/279416288
One Powerful Quote:
5:50: “The challenge is how do you see the future, execute the present, and migrate through that gap?”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
1:50: Bryan opens his presentation with speaking on navigating global micro and macro trends.
8:13: Bryan articulates on why courage and leadership are the greatest elixirs for organizations.
9:43: Bryan covers why clarity is power to serving customer beliefs.
16:34: Bryan highlights the trends in experiences around recovery and luxury.
20:17: Bryan goes into human capital structures.
22:24: Bryan talks about digital fitness and the obsolescence of SAAS club management systems.
24:52: Bryan touches upon the consolidation of the industry and new technologies.
30:24: Bryan elaborates on personalization as it relates to the cost of hesitation and the impatience economy.
33:12: Bryan wraps up his presentation by sharing the new age of marketing.
35:27: Bryan recaps his presentation.
Bullet List of Resources:
Guest Contact Information:
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/