Your Next Million
Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It’s time to stop doing a million different things and start leveraging one big thing. In this replay of the debut episode, Frank Kern shares a personal breakthrough from 2016 that transformed his business model. By digging through eight years of sales data, he discovered a "hidden jewel": a simple newsletter program he once considered a failure had actually generated nearly $3 million with minimal effort. Frank introduces the Best...
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Over 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy. But not what you think. The hardest part isn't writing the words. It’s finding the Hook. The Big Idea. The Angle. Once you have that, the rest is easy. But finding it usually takes forever. So today, I’m going to show you how to use AI to find a multi-million dollar hook... in less than 3 minutes. And we're going to do it without typing a single prompt. We're going to take a random transcript of an Alex Hormozi interview and write a sales letter...
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Everyone says you can sell more stuff with AI. But if you’ve actually tried to use it, you probably found out that it writes stuff that isn't any good. Or you have to spend all day typing perfect prompts. That’s a pain and it takes forever. (And it still totally sounds like AI wrote it.) So, today I’m going to show you how to write an entire marketing campaign that sounds like you (but better)... without even typing. By "campaign", I mean everything. All of the copy for the offer, the emails, the follow up, the social content... the whole thing. This is the stuff an agency would charge...
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Don't use emotion to fight price objections. When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic. I break down two Advanced AI Copywriting frameworks that make your price feel completely irrelevant: The "Apples to Oranges" Close and the "Identity Reframe." I’m going to give you the specific AI Prompts that mathematically prove their price objections are silly. T hen, we cover the "Identity Challenge." This is the prompt structure that lets you call out the difference between who they say they are and what they're actually doing—without...
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Stories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on eBay increased its final selling price by 64%. They found the same result with wine, art, and charitable donations (Those used real stories though. They call it the "Rokia" Effect). Stories don't change the product. They change the value of the product in the customer's mind. But it can be hard to come up with them because we think they have to be about us, our amazing accomplishments, or our lives. THEY DON'T. In this video, I break down: The...
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If you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing channel online. It said email gets a 4,000% ROI. That's amazing. Especially since most people don't send follow up emails at all. Probably because writing email sequences is a PAIN. Until now. In this one, I show you exactly how to use AI to create killer email follow-up sequences that actually convert. You'll discover my 3-step process for creating AI email sequences that sound like YOU (not like AI). Plus I show you real results from my own...
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Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. Another reason is because you and I are in the right place at the right time. You'll see what I mean in this episode. Here's how and when: CHAPTERS: 0:00 - When more conversions = less money (example included) 3:42 - Why testimonials can hurt sales. (example included) 4:46 - Why ads you can't click can get you more customers. 7:08 - How to become a household name for 11 cents. 9:43 - What to do when people are stupid. 14:52 - The Quick Win method...
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Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a customer NOT to use a sales letter. Which is like "Marketing Heresy!" In this episode, I show you why. You'll also discover an amazing marketing lesson I learned from a COP. (This applies to everyone. You can use it immediately). Plus you'll see what your prospects are REALLY doing ...and why it's not always a good idea to try to sell them something. The tool I used for...
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It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...
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If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on the phone, really. Yeah, I'd get them on the phone. I'm assuming I at least have a phone...
info_outlineHave you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book.
I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We all talk about, well not we all, but we all at least hear about a morning routine, and the importance of a morning routine...