202. How to Write Sales Copy That Sells with Kris Jones
The Game On Girlfriend Podcast
Release Date: 11/14/2023
345. Joy as a Default Setting — with Roberta Ravella, Founder of The Joy Experiment
The Game On Girlfriend Podcast
Roberta Ravella spent 25 years in mortgage origination. She was good at it. She was also, by her own account, a classic case of burnout. She tried coaching. She tried marketing. She even opened an AI business with a friend. Two months in, something in her said no, and she couldn't push past it the way she used to. So she stopped. Her mentor sent her on a six-week break with one rule: shut it all off. What Roberta found on the other side of that break is what she now calls The Joy Experiment. This conversation is about what it took to get there, and what her mornings look like now that she's...
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344. Why You Struggle to Receive Money (Even When You're Good at Making It)
The Game On Girlfriend Podcast
Most of us don't actually have trouble making money. It's the keeping of it — the receiving of it — that's the problem. If you added up how much money has passed through your hands over your lifetime, the number would probably surprise you. It comes in, you manage it, you pay bills, and then it's "gone," so you never really see how much you're circulating. That's not a money-making problem. That's a receiving problem, and most women were never taught the skill. In this solo episode, I break down what receiving actually is, why we were never taught to do it, and how you can start practicing...
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343. Real Estate Investing One Step at a Time — with Abi Horton, Founder of Aros
The Game On Girlfriend Podcast
For years, Abi Horton believed real estate investing wasn't for her. Not enough money, not enough experience, not the right background. So she stayed on the sidelines and told herself it was something for later. Then things shifted, not through one big moment, but through a lot of small, unplanned ones. Voice acting taught her she was capable of running a business. That confidence opened a door she hadn't been looking for, and stepping through it eventually led to Aros, a real estate investment technology company built around mid-term rentals. Abi is candid about what that process actually...
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342. The Energy Drains for Women Entrepreneurs No One Warns You About
The Game On Girlfriend Podcast
Some days you do everything right, and by 3 p.m. you're still completely wiped out. That's not burnout from working too hard. It's the specific exhaustion of doing tasks that were never yours to carry in the first place. In this solo episode, I walk through the exact questions I ask my own clients when they tell me they should be further along by now, or that something feels harder for them than it looks for everyone else online. Grab a journal, because I want you to actually answer these questions as you listen. WHAT YOU'LL LEARN The exact question to ask when a task drains you,...
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341. How to Increase Your Capacity for Happiness — with Dr. Peggy DeLong, The Gratitude Psychologist™
The Game On Girlfriend Podcast
Most of us have been told, at some point or another, to just be happy. Just let it go. Just choose joy. And if you've tried that and found it completely unhelpful, you are in very good company. Dr. Peggy DeLong is back on the podcast for her third visit, and what she shares in this episode about how to increase your capacity for happiness is not what most people are teaching. It's not about ignoring what's hard. It's not about thinking positively until the feeling kicks in. And it has nothing to do with luck or your current circumstances. Peggy discovered the power of gratitude while sitting...
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340. How to Map a Customer Journey for Your Small Business
The Game On Girlfriend Podcast
Some women market without even trying, and their posts land, their emails get opened, their offers sell. Meanwhile, you're doing all the right things and still hearing crickets. The difference usually isn't talent. It's whether you've actually mapped your customer journey. In episode 336, I released a free lesson from my signature program, Effortless Sales, and the response was so strong that I wanted to share another one. This lesson is all about the customer journey, from the moment someone meets you to the moment they buy and beyond. Grab a journal for this one. It's short, but it's dense....
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339. Why Listening to Your Intuition Matters More Than Hustle — with Bron Watson
The Game On Girlfriend Podcast
Most of us grip tighter when life feels uncertain. We work harder, plan more, and try to control everything within reach. This week I'm joined by Bron Watson, a nurse, educator, and entrepreneur who built a thriving coaching business while a quiet voice kept telling her something wasn't right. She ignored it until a breast cancer diagnosis in 2017 changed everything. Five years later, a second diagnosis followed: an incurable blood cancer. In this conversation, Bron and I talk about what it costs to override your own intuition, and what it actually means to control the controllables when...
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338. Inside the Wealthy CEO Intensive: Why Capacity Comes Before Strategy
The Game On Girlfriend Podcast
You could find fifteen strategies in ten seconds. Ask ChatGPT, ask Claude; they'll hand you every tactic on the internet. Strategy was never the hard part. This week I'm pulling back the curtain on my Wealthy CEO Intensive, a three-day experience I just wrapped with a small group of women. I walk through what happened on each day and why so many smart, capable women hit a ceiling that strategy alone can't explain. This one's for the woman who's already done the work, already seen success, and still feels like the money slips through her hands faster than it should. Pop in those earphones....
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337. Why Pausing Is the Strategy for Women Entrepreneurs Right Now — with Kami Guildner
The Game On Girlfriend Podcast
If the pace of running your business has felt heavier lately — more noise, more pressure, more competition for attention — this episode is for you. This week I'm joined by Kami Guildner, a business coach for high-vibe women entrepreneurs. Last year, she put her usual work aside and spent months just listening — having real conversations with hundreds of women business owners about what was actually going on for them. What she heard surprised her, and it might surprise you too. We get into what she learned, how it's showing up in the businesses that are actually growing right now, and...
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How to Sell Without Feeling Slimy — Sales Tools That Actually Work
The Game On Girlfriend Podcast
When you hear "limited-time offer" or "doors closing Friday," how do you feel? If you're like a lot of women entrepreneurs, one of two things happens. Either you avoid these tools entirely because they feel manipulative — or you use them while holding your breath, hoping you don't come across as pushy. Here's what I want you to know: it doesn't have to feel that way. This episode is actually lesson 10 from Effortless Sales, a 12-week course I used to offer that has since evolved into The Art of Receiving. I was going through the archives with my team, and it was so clear we had to publish...
info_outlineIf you’ve been struggling with sales copy this episode is going to change how you write and make your copy more effective – we’re even going to talk AI and how to use it.
Kris Jones helps women-owned small businesses create website copy that sells so they can multiply their revenue and focus on what they do best. And we mean multiply – she’s helped some of her clients to scale from $30,000 months to $300,000 months.
I’ve said it before, and I’ll say it again, copy is one of our most important business assets. It replicates you out there in the world. When your copy is done well, you can go off and relax and know that the copy is working hard on your behalf.
Kris started out as a visual storyteller; she was never someone who loved copy. Her journey started in website design. She had a client who was ready to launch a new business idea and was very excited. The client had a background in publishing and was going to write the copy. Cue the copy deadline, and Kris’ client called her frustrated. She couldn’t’ do it. When she tried to outsource the task, it didn’t feel like her voice.
Kris says she realized the visual story paired with the written story is the superpower. Even today in 2023, most people don’t have both.
Kris has advice for struggling sales copy writers. The biggest mistake we make is making ourselves the hero of our own story. We think this is my website, I need to talk about myself. But we want to be inviting our clients into the story with you, says Kris. The client should be the hero, and you are the guide.
The guide is the strongest character in the story; the hero is the weakest. The hero has the problem and we don’t know if they’re going to overcome it or not. But you are the guide who can solve their problem. You can show up with empathy and confidence.
The formula for every story ever told is the hero has a problem they don’t know how to solve. That's your client. They go searching around whether they're asking their friends or they're online asking Google. They're looking for a solution. The hero then meets a guide that has a solution that allows them to experience success.
That is, in a nutshell, every movie you ever watch, every book you ever read -- that is the structure of a compelling story.
When business owners can articulate the problems that their clients are struggling with, the client automatically think we’re the best ones to solve it. Doing that establishes resonance. It develops trust. It helps them feel seen and heard when you're just literally naming the problems that they have.
Kris notes that you can’t outsource your own voice. There are nuances about what you do that make you unique. That's why people hire you instead of your competitor. She believes AI is a powerful tool that can you explore ideas.
“I think of AI as kind of like a really great professional racehorse. It's been groomed, but you don't want it to run wild. To win the race it needs a jockey,” says Kris.
She notes AI is great for generating content, but it's not a strategic thinker. You want to generate a lot of content, but you still need to go in and edit it. It doesn't necessarily create copy that is touching, moving and representative of your voice.
Let’s get to it!
#SalesCopy #HowToWriteASalesPage #CopywritingTips #SalesPageTraining
#WriteBetter #CopyWritingSecrets #IntuitiveBusinessCoach #SalesCoach
Mentioned in this episode:
Write Compelling Copy That Sells—in 5 Minutes Flat: https://www.claritywithkris.com
You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
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