285. Creating a Multi-Million Dollar Franchise Business Out of Joy with Rhea Lana Riner
The Game On Girlfriend Podcast
Release Date: 06/17/2025
287. The $68 Trillion Wealth Transfer: Why the Future of Money is Feminine with Chelsea Williams
The Game On Girlfriend Podcast
The largest wealth transfer in human history is already underway - and women are positioned to inherit the majority of it. But most women aren't prepared for what's coming, and the implications extend far beyond individual bank accounts. In this transformative episode, I sit down with Chelsea Williams, fractional CFO and self-proclaimed "money whisperer," who reveals the shocking truth about women's exclusion from the financial system and why the next 20 years will reshape society itself. Chelsea accidentally discovered accounting in college when everyone told her to avoid it. That "mistake"...
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286. Mastering Magnetic Communication Through Masculine/Feminine Balance with Nicola Navon
The Game On Girlfriend Podcast
When your business relationships mirror your personal ones, there's a deeper pattern at work. Nicola Navon, relationship communication coach and host of the Divine Union podcast, discovered this firsthand when her people-pleasing patterns in romantic relationships showed up as client codependency in her business. In this conversation, Nicola shares her signature Union Method framework and explains how balancing masculine energy (structure, boundaries, direct communication) with feminine energy (intuition, receptivity, play) creates magnetic communication that builds both intimacy and...
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285. Creating a Multi-Million Dollar Franchise Business Out of Joy with Rhea Lana Riner
The Game On Girlfriend Podcast
When I tell you you can start a business out of anything, do you have like an internal eye roll? Today’s guest started a business out of her living room. You can start a company simply because you want to help others. It really is that simple, but simple doesn’t mean easy. Rhea Lana Riner is the CEO and founder of Rhea Lana’s Children Consignment Events, a national franchise with 120 locations in 26 states. What started as a simple clothing swap in her living room has evolved into a multi-million-dollar business. Listen for the moments of courage – we're talking about the courage to...
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284. Why Marketing Online Feels Awful with Authority Coach Christine Blosdale
The Game On Girlfriend Podcast
Is marketing online enough to make you want to stick a fork in your eye? If you've been feeling that way, I want you to know one, you're not alone, and two, something's happening in online marketing that not enough people are talking about: the authenticity factor. We have a nose for BS. We know when people feel desperate. We know when things aren't going well. We know when someone is showing up just to show up, because they think they're supposed to. If you've been wondering how you can show up in an authentic way and have people really be attracted to you and not in the I'm going to call it...
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283. How to Find Your Signature Talk With Speaking Coach Jen Oliver
The Game On Girlfriend Podcast
Are you someone who wants to give a TED Talk? The entire idea of that platform is ideas worth spreading. Maybe you want to be better on stage or understand what makes a speaker so compelling. There's something that makes people connect to us when we're on a screen or on a stage. Sometimes, it works, and sometimes, it doesn't. How does the person's authentic, awesome, gooey-goodness self get up and deliver something that hits us in a way that is so compelling we can't look away? Jen Oliver has devoted her life to becoming a speaking coach. As an executive...
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282. The Impact of Your Small Steps on Success with Kate Maguire
The Game On Girlfriend Podcast
Time is limited, but it's also, there's lots of it. So you've got room to make mistakes. Have you ever wondered what people do to get successful? What makes the difference? Today’s guest, Kate McGuire, will share her journey, and she talks about those moments in life that you think are like the success moments. The ones where you think “I’ve made it!” For her, it was her first $100,000 month. What do you do with milestones like that? What are the steps you're supposed to take first? Kate is a dynamic entrepreneur, devoted mother, and a passionate advocate for health and personal...
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281. How to Make BIG Changes and Invest in Yourself When You’re Scared with Sun Yong Kim-Manzolini
The Game On Girlfriend Podcast
What causes people to change? We have a really tough time actually shifting who we are, and how we’re walking through the world. The answer is one that I touched on, in the very first podcast episode of the Game on Girlfriend podcast when I said, “don't live a life of almosts.” Sun Yong Kim-Manzolini was born in South Korea and abandoned at birth by her family. She spent her early years in an orphanage, enduring hardships that she likened to living in a modern-day concentration camp. Today, Sun Yong is a highly successful seven-figure entrepreneur and the CEO of Lush Enterprises, LLC. In...
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280. You’re Not Falling Behind in Life, Here’s The Proof with Kim Rogne
The Game On Girlfriend Podcast
You cannot do big things if you don’t slow down. We're tackling that ever pesky, always present feeling of overwhelm. We live in such a hustle society where the to-do list keeps growing, everything keeps happening, and you can’t shake that hamster wheel feeling. Kim Rogne is a high performance coach, and she specializes in supporting working moms. The way that Kim approaches this work is she really talks about the phase of life that you're in, understanding what that phase brings to your life, what you can and cannot do in that phase, but also remembering that that phase ends. Kim started...
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279. Can Goodness and Wealth Go Hand-In-Hand? with Myra Salzer
The Game On Girlfriend Podcast
When someone inherits money, you have to mourn the loss of your life as you have known it up until that time before you can move on. Most people don't think about that. They think, “Oh, $18 million, woohoo!” But it's a big change. If the idea of making a lot of money scares you, because you think it will make you a jerk, today’s episode will give you insight into the mindset of heirs to incredible wealth. We are leaving so much about our relationship with wealth and money unexamined. Let’s blow the relationship with wealth wide open: People with and without money are almost identical...
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278. Your Dream Body IS Possible with Laura Conley
The Game On Girlfriend Podcast
If hunger isn't the problem, food isn't the solution. If you're hating your body, starving it, or overfeeding it, chances are you're hindering your impact on this planet. Because when we don't feel good, we don't want to show up. Your health is your number one business asset. How you view your body, walk around inside your body, and use your body daily furthers your mission. Today's guest, Laura Conley, is the founder of the Yummy Mummy Method, which has successfully helped hundreds of women lose weight for the last time. Her clients have lovingly labeled her the fun weight loss coach. This is...
info_outlineWhen I tell you you can start a business out of anything, do you have like an internal eye roll? Today’s guest started a business out of her living room. You can start a company simply because you want to help others. It really is that simple, but simple doesn’t mean easy.
Rhea Lana Riner is the CEO and founder of Rhea Lana’s Children Consignment Events, a national franchise with 120 locations in 26 states. What started as a simple clothing swap in her living room has evolved into a multi-million-dollar business.
Listen for the moments of courage – we're talking about the courage to start small and try again when something doesn't work exactly as planned the first time. It takes courage to keep going when you're not sure what the next step will look like.
Rhea Lana was a stay-at-home mom who grew up in a military family. She was an introvert and, according to her, not someone you'd call a leader.
“There was a season in our life where my husband left the corporate world and went into nonprofit work. We moved to another state, and I had these three small children under the age of five,” says Rhea Lana.
She loved the hunt for secondhand shopping. However, the experiences with secondhand shopping weren't great at that time, ranging from garage sales to consignment stores – Rhea Lana felt there had to be a better way with more accountability.
She got 11 women to sign up as consignors. It was a win. But no shoppers came to her first sale. She asked for a second chance and got to work on grassroots invitations. She printed flyers and made yard signs.
“I wanted each mom that was selling her things with me; I wanted her to be able to see exactly what sold and exactly how much so that there would be no questions of just integrity of what happened.”
You really can start with nothing and turn it into something. As women we're so creative; we generate idea after idea. It's essential that we find joy in what we do in business, and we don't have to undertake huge, risky ventures. It can be moment by moment.
Rhea Lana says for that first sale, expectations were low. She remembers when she made $200; it was a win. She went out and bought a fancy purse – the first new thing she'd bought for herself in a long time.
“Because all the money that came in, it went for the kids, or the bills, or the house payment. And I do think that's what women do experience,” says Rhea Lana. “We tend to put ourselves last. And so when I did this little business, all of a sudden, Of course, there was some tension.”
She had to spend money but also felt the freedom to buy for herself, which was motivating. She says that the push for growth helped her narrow her focus to grow and increase her earnings. Her business grew gradually with each event. After working for a few years, Rhea Lana realized she was making in one event what a friend made in a year.
“It was just part of the journey of probably giving me the push I needed to kind of take that next step towards franchising.”
She didn't have the money to hire a consultant; instead, her sister helped her test an event in another community. She read "Franchising for Dummies".
“It just kind of felt manageable. And, sure, there's a level of risk, but just a small amount. And we didn't know if anybody would buy it. I had no idea.”
For some women, chasing their dreams or finding their purpose in life is about being good at what they do. Success isn't cookie-cutter. Expanding into your joy and what truly makes you happy and trusting yourself to have the courage to take step after step -- that's a little bit different for everybody.
Free gift: Book a complimentary, 30-minute consultation call to offer women in your audience valuable insights on the next step in their journey. Maybe it's a business or entrepreneurial interest in our franchise system, or maybe it's something else. I will also be sending a free leadership resource to aid them in their journey of personal growth, along with some free Rhea Lana's merch! Book your call here https://www.rhealana.com/podcast/#contactform
Connect with guest Rhea Lana Riner: https://www.rhealana.com
Other GoG episodes you might want to check out:
The Impact of Your Small Steps on Success: https://sarahwalton.com/small-steps-success/
How to Make BIG Changes and Invest in Yourself When You’re Scared: https://sarahwalton.com/invest-in-yourself/
You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
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