204. Fall Back In Love With Social Media with Katie McKiever
The Game On Girlfriend Podcast
Release Date: 11/28/2023
332. Work-Life Balance a Myth? Dr. Anokhi Kapasi on Career-Life Integration
The Game On Girlfriend Podcast
"Balance is a myth." It's one of the most repeated messages out there — and Dr. Anokhi Kapasi thinks it's doing women serious harm. In this episode of the Game On Girlfriend® podcast, I sit down with Dr. Anokhi Kapasi, founder of Solve for Mom and host of the Science Careers for Moms podcast. With a PhD in Molecular Pathology and 15 years of experience in scientific research and consulting, Anokhi built a six-step framework she called CLIP — Career Life Integration Protocol™ — to help women make clear, confident career decisions that actually fit their whole lives. We talk about why...
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331. Spiritual Simplicity: Quiet the Noise and Hear Your Intuition with Diana Firth
The Game On Girlfriend Podcast
Most of us aren't stuck. We're cluttered. That's one of the first things Diana Firth said in this conversation. Diana is an Intuitive Guide, Author, and Speaker, and one of my closest friends for over 25 years. She's also one of the clearest, most grounded people I know when it comes to helping people cut through the noise and actually hear themselves again. In this episode of the Game On Girlfriend® podcast, I sit down with Diana to talk about spiritual simplicity — what it really means, what spiritual clutter actually looks and feels like, and why the feeling of being stuck is almost...
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330. Build a Business That Supports Your Life with Erin Bradley
The Game On Girlfriend Podcast
There's a moment Erin Bradley has never forgotten. It's July 2008. She's just ridden her bike five miles to meet a client — because she doesn't have gas money — and gotten there early so the sweat has time to dry. She steps up to the coffee counter. Her credit card gets declined for $2. She keeps her face completely neutral, tells him it's her debit card, and says she'll call the bank. He buys her coffee. She walks out mortified — and calls her dad. Her dad asked her one simple question: " Do you think you're going to be good at this someday?” She said yes. He said, "Then you do...
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329. Should I Stay or Should I Go? Finding Relationship Clarity with Karyn Spetz
The Game On Girlfriend Podcast
Most women I know have asked some version of this question at some point in their primary relationship. And if you haven't, you almost certainly have a friend who has. In this episode, I sit down with Karyn Spetz — a licensed clinical social worker and certified relationship coach — to talk honestly about what's really happening beneath the 'should I stay or should I go?' question. Not the dramatic version. The quiet, lingering, exhausting version that a lot of women carry alone for way too long. This conversation isn't about pushing anyone to leave or convincing anyone to stay. It's about...
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328. Your Story Is Enough: Building a Mission-Driven Business From the Inside Out with Shelby Perry
The Game On Girlfriend Podcast
Building a business from your story doesn't always start with a business plan. For Shelby Perry, it started with a snowboarding accident, months of surgeries, and a forced stillness that turned into the most productive season of her life. Shelby is the founder of Eyehesive — a global, women-led platform dedicated to empowering people living with one eye. After losing her right eye in a snowboarding accident, she built a community, launched a physical product line of sleek adhesive eye patches, and is now hosting a retreat in Tulum. She did all of this while navigating sobriety, surgeries,...
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327. Are Online Courses Dead? What's Really Happening in the Course Creation Space with Jasmine Jonte
The Game On Girlfriend Podcast
Are online courses dead? It's the question everyone in the online business world has been asking — especially after some very big names stepped away from courses over the past couple of years. In this episode, I sit down with Jasmine Jonte — founder of CRE8TION and one of the sharpest minds in course creation — to talk about what's actually happening, what it means for the rest of us, and what it takes to build a course that delivers real results for students. Jasmine has built over 140 programs and 1,600+ lessons for clients. She started her career teaching kindergarten and first grade...
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326. Seasons of Life for Women Entrepreneurs: Learning to Work With Where You Are with Amber Richardson
The Game On Girlfriend Podcast
You know that feeling when you're in the middle of something — a project, a launch, a life transition — and everything feels like pushing water uphill? Like nothing is working, nothing is moving, and you're the only one who can't seem to get it together? In this episode, I sit down with Amber Richardson — life coach, speaker, and author of Seasonal Syncing: A Woman's Guide to Harmony and Wholeness One Season at a Time — to talk about why that feeling isn't a sign that something is wrong with you. It's a sign that you might be fighting your season instead of working with it. Amber...
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325. Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People with Patricia Viscount
The Game On Girlfriend Podcast
There are three questions every human being is asking: Do you see me? Do you hear me? And do I matter? When the voice you're putting out into the world doesn't actually sound like you — when it's been sanded down into something professional and polished and unrecognizable — those three questions go unanswered for the very people you are trying to reach. In this episode, I sit down with Patricia Viscount — brand voice strategist, former Canadian Army Public Affairs Officer with NATO tours in Bosnia and Kosovo, and Communication Specialist in the international energy sector — to...
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324. Raising Resilient Kids: Why Letting Go Is the Most Loving Thing You Can Do with Randi Crawford
The Game On Girlfriend Podcast
Parenting. Just that one word is enough to make your shoulders tighten, isn’t it? In this episode, I sit down with Randi Crawford — certified life coach, speaker, author, and mom — to talk honestly about what it actually takes to raise kids who can handle life when you’re not there to fix it for them. Randi spent years coaching young women before she realized the real work needed to happen one generation up — with the moms. What she found, over and over, was that the struggle these girls were experiencing traced directly back to one thing: parents who loved their kids so much they...
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323. How to Declutter Your Home and Make Money Selling Pre-Loved Items with Jessica James
The Game On Girlfriend Podcast
You did the hard part. You sorted through the closets, cleared out the garage, and made the piles. Now you are standing there looking at all of it, wondering what actually comes next. That is exactly the problem Jessica James built Madilyn James to solve. In this episode, I sit down with Jessica — serial entrepreneur, tech founder, and the woman behind a brand new e-commerce platform built specifically for people who want to sell secondhand items online without juggling multiple platforms, paying anything upfront, or figuring out a marketing strategy on top of everything else. Jessica walks...
info_outlineDo you have a love-hate relationship with social media? Today I want to introduce you to my social media coach, Katie McKiever. I think we all know that side of it where everyone’s snarky, everyone’s mean. Katie’s going to walk us through how to deal with that side of it and give us a framework for what to post on social media to be a positive resource.
Katie says when social media came along, it was like hitting the jackpot. Social media meant connecting to people at scale, with the power to hold it in your hands.
“If we aren’t reaching out to people and telling them our gifts and our passions, we are doing people a disservice,” says Katie. “And this hang up of ‘who am I to share this message? Who am I to be talking about these things? If not you, then who?’”
The key is to reframe social media posting as a service. There is a person on the other end who could be helped by you or your business! Every time you go to think of content or what to post ask yourself, “what can I help somebody with today?”
That question puts so much of the best energy into the world and it takes the weight off of you. It’s an internal process to really own who you are, what you’re doing and why.
Get ready to plan your three posts for next week. Katie explains you can use her 3-2-1 framework – three posts, two sessions of engagement on one platform -- consistently for a month.
Here are Katie’s three post ideas:
Something you learned. Maybe it’s a book you’re reading, a quote you heard, a podcast you heard. Where this gets strategic is that you tag in the brand or author to bring in other audiences.
Something you teach or something you want others to know. This is something that comes from what you or your brand represents. It shows you’re an expert in what you do.
Something you’re proud of. This is strategic because you can humblebrag and show off some things about your business. Remember you always want to lead with value, the other person in mind, and service.
For engagement time, block off two, 15-minute sessions a week. It will get you started, especially if you are pressed for time. Reply to comments – even if it’s just a thanks for posting. Then, proactively look on the platform for other people to engage with who might be of interest to you. Get into this rhythm of using social media as a two-way street. It's not just you pumping out content.
When you’re out there as a person, it’s a different experience. It can be warm and inviting; it doesn’t have to be awkward where you’re wondering how you’re being perceived, because it’s a conversation.
Katie says to avoid overwhelm, be consistent on one platform for one to three months. It doesn’t matter which platform. It’s about building the consistency and getting what you do out there in the world.
Connect with Katie McKiever: https://katiemckiever.com/
You can find her on LinkedIn, Instagram, Tiktok, and Facebook using the handle, katiemckiever.
Trying to keep up with the latest social media? Katie's got you covered. Sign up for her Social Media News to Use newsletter: http://socialmedianewstouse.com/
Other GoG episodes you might want to check out:
How to Write Sales Copy That Sells: https://sarahwalton.com/how-to-write-sales-copy/
How to Use ChatGPT Without Losing Your Personality: https://sarahwalton.com/how-to-use-chat-gpt/
How to Make Money Podcasting (Without Burning Out!): https://sarahwalton.com/make-money-podcasting/
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#ContentWriting #ContentCreation #IntuitiveBusinessCoach #SalesCoach
#WomenInBusiness #AskExpert
You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
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