204. Fall Back In Love With Social Media with Katie McKiever

Do you have a love-hate relationship with social media? Today I want to introduce you to my social media coach, Katie McKiever. I think we all know that side of it where everyone’s snarky, everyone’s mean. Katie’s going to walk us through how to deal with that side of it and give us a framework for what to post on social media to be a positive resource.

Katie says when social media came along, it was like hitting the jackpot. Social media meant connecting to people at scale, with the power to hold it in your hands.

“If we aren’t reaching out to people and telling them our gifts and our passions, we are doing people a disservice,” says Katie. “And this hang up of ‘who am I to share this message? Who am I to be talking about these things? If not you, then who?’”

The key is to reframe social media posting as a service. There is a person on the other end who could be helped by you or your business! Every time you go to think of content or what to post ask yourself, “what can I help somebody with today?” 

That question puts so much of the best energy into the world and it takes the weight off of you. It’s an internal process to really own who you are, what you’re doing and why.

Get ready to plan your three posts for next week. Katie explains you can use her 3-2-1 framework – three posts, two sessions of engagement on one platform -- consistently for a month. 

Here are Katie’s three post ideas:

Something you learned. Maybe it’s a book you’re reading, a quote you heard, a podcast you heard. Where this gets strategic is that you tag in the brand or author to bring in other audiences.
Something you teach or something you want others to know. This is something that comes from what you or your brand represents. It shows you’re an expert in what you do.
Something you’re proud of. This is strategic because you can humblebrag and show off some things about your business. Remember you always want to lead with value, the other person in mind, and service.

For engagement time, block off two, 15-minute sessions a week. It will get you started, especially if you are pressed for time. Reply to comments – even if it’s just a thanks for posting. Then, proactively look on the platform for other people to engage with who might be of interest to you. Get into this rhythm of using social media as a two-way street. It's not just you pumping out content.

When you’re out there as a person, it’s a different experience. It can be warm and inviting; it doesn’t have to be awkward where you’re wondering how you’re being perceived, because it’s a conversation. 

Katie says to avoid overwhelm, be consistent on one platform for one to three months. It doesn’t matter which platform. It’s about building the consistency and getting what you do out there in the world.

Connect with Katie McKiever: https://katiemckiever.com/
You can find her on LinkedIn, Instagram, Tiktok, and Facebook using the handle, katiemckiever.

Trying to keep up with the latest social media? Katie's got you covered. Sign up for her Social Media News to Use newsletter: http://socialmedianewstouse.com/ 

Other GoG episodes you might want to check out:

How to Write Sales Copy That Sells: https://sarahwalton.com/how-to-write-sales-copy/ 

How to Use ChatGPT Without Losing Your Personality: https://sarahwalton.com/how-to-use-chat-gpt/ 

How to Make Money Podcasting (Without Burning Out!): https://sarahwalton.com/make-money-podcasting/ 

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#ContentWriting #ContentCreation #IntuitiveBusinessCoach #SalesCoach
#WomenInBusiness #AskExpert

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

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