204. Fall Back In Love With Social Media with Katie McKiever
The Game On Girlfriend Podcast
Release Date: 11/28/2023
287. The $68 Trillion Wealth Transfer: Why the Future of Money is Feminine with Chelsea Williams
The Game On Girlfriend Podcast
The largest wealth transfer in human history is already underway - and women are positioned to inherit the majority of it. But most women aren't prepared for what's coming, and the implications extend far beyond individual bank accounts. In this transformative episode, I sit down with Chelsea Williams, fractional CFO and self-proclaimed "money whisperer," who reveals the shocking truth about women's exclusion from the financial system and why the next 20 years will reshape society itself. Chelsea accidentally discovered accounting in college when everyone told her to avoid it. That "mistake"...
info_outline
286. Mastering Magnetic Communication Through Masculine/Feminine Balance with Nicola Navon
The Game On Girlfriend Podcast
When your business relationships mirror your personal ones, there's a deeper pattern at work. Nicola Navon, relationship communication coach and host of the Divine Union podcast, discovered this firsthand when her people-pleasing patterns in romantic relationships showed up as client codependency in her business. In this conversation, Nicola shares her signature Union Method framework and explains how balancing masculine energy (structure, boundaries, direct communication) with feminine energy (intuition, receptivity, play) creates magnetic communication that builds both intimacy and...
info_outline
285. Creating a Multi-Million Dollar Franchise Business Out of Joy with Rhea Lana Riner
The Game On Girlfriend Podcast
When I tell you you can start a business out of anything, do you have like an internal eye roll? Today’s guest started a business out of her living room. You can start a company simply because you want to help others. It really is that simple, but simple doesn’t mean easy. Rhea Lana Riner is the CEO and founder of Rhea Lana’s Children Consignment Events, a national franchise with 120 locations in 26 states. What started as a simple clothing swap in her living room has evolved into a multi-million-dollar business. Listen for the moments of courage – we're talking about the courage to...
info_outline
284. Why Marketing Online Feels Awful with Authority Coach Christine Blosdale
The Game On Girlfriend Podcast
Is marketing online enough to make you want to stick a fork in your eye? If you've been feeling that way, I want you to know one, you're not alone, and two, something's happening in online marketing that not enough people are talking about: the authenticity factor. We have a nose for BS. We know when people feel desperate. We know when things aren't going well. We know when someone is showing up just to show up, because they think they're supposed to. If you've been wondering how you can show up in an authentic way and have people really be attracted to you and not in the I'm going to call it...
info_outline
283. How to Find Your Signature Talk With Speaking Coach Jen Oliver
The Game On Girlfriend Podcast
Are you someone who wants to give a TED Talk? The entire idea of that platform is ideas worth spreading. Maybe you want to be better on stage or understand what makes a speaker so compelling. There's something that makes people connect to us when we're on a screen or on a stage. Sometimes, it works, and sometimes, it doesn't. How does the person's authentic, awesome, gooey-goodness self get up and deliver something that hits us in a way that is so compelling we can't look away? Jen Oliver has devoted her life to becoming a speaking coach. As an executive...
info_outline
282. The Impact of Your Small Steps on Success with Kate Maguire
The Game On Girlfriend Podcast
Time is limited, but it's also, there's lots of it. So you've got room to make mistakes. Have you ever wondered what people do to get successful? What makes the difference? Today’s guest, Kate McGuire, will share her journey, and she talks about those moments in life that you think are like the success moments. The ones where you think “I’ve made it!” For her, it was her first $100,000 month. What do you do with milestones like that? What are the steps you're supposed to take first? Kate is a dynamic entrepreneur, devoted mother, and a passionate advocate for health and personal...
info_outline
281. How to Make BIG Changes and Invest in Yourself When You’re Scared with Sun Yong Kim-Manzolini
The Game On Girlfriend Podcast
What causes people to change? We have a really tough time actually shifting who we are, and how we’re walking through the world. The answer is one that I touched on, in the very first podcast episode of the Game on Girlfriend podcast when I said, “don't live a life of almosts.” Sun Yong Kim-Manzolini was born in South Korea and abandoned at birth by her family. She spent her early years in an orphanage, enduring hardships that she likened to living in a modern-day concentration camp. Today, Sun Yong is a highly successful seven-figure entrepreneur and the CEO of Lush Enterprises, LLC. In...
info_outline
280. You’re Not Falling Behind in Life, Here’s The Proof with Kim Rogne
The Game On Girlfriend Podcast
You cannot do big things if you don’t slow down. We're tackling that ever pesky, always present feeling of overwhelm. We live in such a hustle society where the to-do list keeps growing, everything keeps happening, and you can’t shake that hamster wheel feeling. Kim Rogne is a high performance coach, and she specializes in supporting working moms. The way that Kim approaches this work is she really talks about the phase of life that you're in, understanding what that phase brings to your life, what you can and cannot do in that phase, but also remembering that that phase ends. Kim started...
info_outline
279. Can Goodness and Wealth Go Hand-In-Hand? with Myra Salzer
The Game On Girlfriend Podcast
When someone inherits money, you have to mourn the loss of your life as you have known it up until that time before you can move on. Most people don't think about that. They think, “Oh, $18 million, woohoo!” But it's a big change. If the idea of making a lot of money scares you, because you think it will make you a jerk, today’s episode will give you insight into the mindset of heirs to incredible wealth. We are leaving so much about our relationship with wealth and money unexamined. Let’s blow the relationship with wealth wide open: People with and without money are almost identical...
info_outline
278. Your Dream Body IS Possible with Laura Conley
The Game On Girlfriend Podcast
If hunger isn't the problem, food isn't the solution. If you're hating your body, starving it, or overfeeding it, chances are you're hindering your impact on this planet. Because when we don't feel good, we don't want to show up. Your health is your number one business asset. How you view your body, walk around inside your body, and use your body daily furthers your mission. Today's guest, Laura Conley, is the founder of the Yummy Mummy Method, which has successfully helped hundreds of women lose weight for the last time. Her clients have lovingly labeled her the fun weight loss coach. This is...
info_outlineDo you have a love-hate relationship with social media? Today I want to introduce you to my social media coach, Katie McKiever. I think we all know that side of it where everyone’s snarky, everyone’s mean. Katie’s going to walk us through how to deal with that side of it and give us a framework for what to post on social media to be a positive resource.
Katie says when social media came along, it was like hitting the jackpot. Social media meant connecting to people at scale, with the power to hold it in your hands.
“If we aren’t reaching out to people and telling them our gifts and our passions, we are doing people a disservice,” says Katie. “And this hang up of ‘who am I to share this message? Who am I to be talking about these things? If not you, then who?’”
The key is to reframe social media posting as a service. There is a person on the other end who could be helped by you or your business! Every time you go to think of content or what to post ask yourself, “what can I help somebody with today?”
That question puts so much of the best energy into the world and it takes the weight off of you. It’s an internal process to really own who you are, what you’re doing and why.
Get ready to plan your three posts for next week. Katie explains you can use her 3-2-1 framework – three posts, two sessions of engagement on one platform -- consistently for a month.
Here are Katie’s three post ideas:
Something you learned. Maybe it’s a book you’re reading, a quote you heard, a podcast you heard. Where this gets strategic is that you tag in the brand or author to bring in other audiences.
Something you teach or something you want others to know. This is something that comes from what you or your brand represents. It shows you’re an expert in what you do.
Something you’re proud of. This is strategic because you can humblebrag and show off some things about your business. Remember you always want to lead with value, the other person in mind, and service.
For engagement time, block off two, 15-minute sessions a week. It will get you started, especially if you are pressed for time. Reply to comments – even if it’s just a thanks for posting. Then, proactively look on the platform for other people to engage with who might be of interest to you. Get into this rhythm of using social media as a two-way street. It's not just you pumping out content.
When you’re out there as a person, it’s a different experience. It can be warm and inviting; it doesn’t have to be awkward where you’re wondering how you’re being perceived, because it’s a conversation.
Katie says to avoid overwhelm, be consistent on one platform for one to three months. It doesn’t matter which platform. It’s about building the consistency and getting what you do out there in the world.
Connect with Katie McKiever: https://katiemckiever.com/
You can find her on LinkedIn, Instagram, Tiktok, and Facebook using the handle, katiemckiever.
Trying to keep up with the latest social media? Katie's got you covered. Sign up for her Social Media News to Use newsletter: http://socialmedianewstouse.com/
Other GoG episodes you might want to check out:
How to Write Sales Copy That Sells: https://sarahwalton.com/how-to-write-sales-copy/
How to Use ChatGPT Without Losing Your Personality: https://sarahwalton.com/how-to-use-chat-gpt/
How to Make Money Podcasting (Without Burning Out!): https://sarahwalton.com/make-money-podcasting/
#SocialMediaPost #SocialMediaContent #Branding #SocialMediaMarketing
#ContentWriting #ContentCreation #IntuitiveBusinessCoach #SalesCoach
#WomenInBusiness #AskExpert
You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
Thank you so much for listening. I'm so honored that you're here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review."Then, we'll get to inspire even more people!
(If you’re not sure how to leave a review, you can watch this quick tutorial.)