204. Fall Back In Love With Social Media with Katie McKiever
The Game On Girlfriend Podcast
Release Date: 11/28/2023
226. The 5 Stages of Healing With Anat Peri
The Game On Girlfriend Podcast
The stories that pull at us, that keep us anxious and upset, that we tell ourselves over and over -- I'm not good enough. This isn't going to work. I've already tried this. – they all come from what we haven't healed. Anat Peri has dedicated her life to teaching people how to heal, specifically when it comes to generational trauma. In this episode, Anat walks us through the five stages of healing and gives us a timeline for how long it takes to truly heal. Anat says self-improvement found her at 25. She did her first self-development program and instantly felt at home. She loved witnessing...
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225. Recognizing Your Self Worth When Things Feel “Too Hard” With Tiffany Houser
The Game On Girlfriend Podcast
Only you can compromise your self-worth. No one else can. This isn’t about your compensation or competence; we're talking about your intrinsic belief in yourself that you are worthy and valuable as a human being. Self-worth is often used incorrectly in the entrepreneurial world; we say things like “charge what you're worth.” (I’ve done it, too!) But you are a human being. Your worth is invaluable. As an executive and leadership coach and entrepreneur, Tiffany Houser knows firsthand about the rollercoaster ride of self-worth. As the founder of EVOLVE, Tiffany coaches senior leaders who...
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224. Master the Art of Hiring with Jamie Van Cuyk
The Game On Girlfriend Podcast
If you start a small business, you're the one doing everything and it takes a lot of courage and a lot of trust to start to turn things over to someone else. Today’s guest will share three steps to help you delegate and hire the right people. Jamie Van Cuyk, the owner and lead strategist of Growing Your Team, helps women who own small businesses become confident leaders who hire right every single time. Drawing from over 15 years of leadership experience, Jamie teaches her clients how to master the art of hiring. By learning the dynamics of each company and their specific needs, she helps...
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223. Feeling Stressed? Catch Your Breath with Harmony Slater
The Game On Girlfriend Podcast
With stress management and spiritual wellness techniques, Harmony Slater is focused on supporting spiritually curious entrepreneurs with science backed Wu to eliminate burnout. If you're running a business and you're feeling the day-to-day stress Harmony gives us tangible, workable tips in this episode that you can start using right away for free. Harmony is a National Board-Certified Health Coach, trained in Quantum Coaching and in the Mastery Method. She's also Certified Ashtanga Yoga Teacher, one of less than 20 women in the world to hold this honor, after training in India for 15...
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222. Does Networking Freak You Out? Cara Steinmann Makes It Fun
The Game On Girlfriend Podcast
It’s time to take back the word networking so it doesn't freak us out. Connecting with other entrepreneurs should be something you enjoy doing because you care about people -- that is what’s at the heart of networking. Cara Steinmann is the founder of the Ravel Collective. She helps purpose driven women who are service providers build strategic networks that lead to referrals, collaboration, visibility and fun. If you've ever thought, I don't like this part of my life, or I'd like to pivot around this area, and yet you felt guilty about it, this conversation is going to be really...
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221. Sharing Women’s Success – Who is a Torchbearer? with Wamite Muthura
The Game On Girlfriend Podcast
There are women that stand beside us and there are women that go before us, and there are women that are coming behind us. If you feel alone, know that you are surrounded, whether you believe it or not, by torchbearers or mini torches behind you, trying to make the path better. Wamite Muthura is the founder and chief storyteller of Career Safari, a platform that spotlights and celebrates the diverse career journeys of women. It offers authentic advice and resources to help women more boldly navigate the challenges of career life and redefine their own definition of success. If you've been...
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220. Top 3 Strengths of the Highly Sensitive Entrepreneur With Heather Dominick
The Game On Girlfriend Podcast
As entrepreneurs, we’re living in a time when we get flooded, overwhelmed, and hit new heights of frustration or even fear. There is so much change, so much intensity and as humans we’re seeing a collapse of faith and institutions and movements for social change. It's enough to send highly sensitive people running for the hills. Heather Dominick is both highly sensitive and highly successful. For more than a decade, she’s trained and mentored highly sensitive entrepreneurs (HSEs) and leaders so they are able to work less while making more impact and income. Highly sensitive people...
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219. Make Money With Your Photography Business with Jane Goodrich
The Game On Girlfriend Podcast
Ever felt like there is a missing link between being really talented at something and actually making money doing that thing? Jane Goodrich is an accomplished newborn and family photographer and a photography seasoned expert. She mentors professional photographers about the business side of photography, and is the visionary Founder of Picsello. Picsello is purpose-built software designed to provide the tools and support for photographers in the management, marketing and monetization of their businesses. Whether you’re just starting out, or hitting new levels of success in your business, it's...
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218. Business Cash Flow: How to Pay Yourself (and the IRS) Consistently with Erica Goode
The Game On Girlfriend Podcast
Cash flow planning helps us look forward and know what you can plan out in your business to make those good investment decisions, hiring decisions, pay yourself more, or plan for taxes. Erica Goode, CPA and host of the Coaches, Consultants, and Money podcast, helps business owners manage their money. She also runs a virtual accounting firm that supports coaches and consultants with bookkeeping, tax planning, and CFO services. Goode, a former director of finance at Walgreens, started her career as an editor at KPMG. "I love talking money, getting hold of money in a mental kind of way," says...
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217. Creative but Stuck? The Key to Simplicity with HeatherAsh Amara
The Game On Girlfriend Podcast
HeatherAsh Amara is one of those women who was really cracked open the code to what we need to feel free internally, and what we need to understand that our inner knowing is probably going to be our best guide. She skillfully and unconditionally guides people to shift from self-judgment to discernment, from victimhood to authentic vulnerability. She helps us shed limiting domestication so we can ground into the self-intimacy, steadiness, and stillness that exists all around us. HeatherAsh’s love of writing started when she was a child. She started working as a journalist, working with women...
info_outlineDo you have a love-hate relationship with social media? Today I want to introduce you to my social media coach, Katie McKiever. I think we all know that side of it where everyone’s snarky, everyone’s mean. Katie’s going to walk us through how to deal with that side of it and give us a framework for what to post on social media to be a positive resource.
Katie says when social media came along, it was like hitting the jackpot. Social media meant connecting to people at scale, with the power to hold it in your hands.
“If we aren’t reaching out to people and telling them our gifts and our passions, we are doing people a disservice,” says Katie. “And this hang up of ‘who am I to share this message? Who am I to be talking about these things? If not you, then who?’”
The key is to reframe social media posting as a service. There is a person on the other end who could be helped by you or your business! Every time you go to think of content or what to post ask yourself, “what can I help somebody with today?”
That question puts so much of the best energy into the world and it takes the weight off of you. It’s an internal process to really own who you are, what you’re doing and why.
Get ready to plan your three posts for next week. Katie explains you can use her 3-2-1 framework – three posts, two sessions of engagement on one platform -- consistently for a month.
Here are Katie’s three post ideas:
Something you learned. Maybe it’s a book you’re reading, a quote you heard, a podcast you heard. Where this gets strategic is that you tag in the brand or author to bring in other audiences.
Something you teach or something you want others to know. This is something that comes from what you or your brand represents. It shows you’re an expert in what you do.
Something you’re proud of. This is strategic because you can humblebrag and show off some things about your business. Remember you always want to lead with value, the other person in mind, and service.
For engagement time, block off two, 15-minute sessions a week. It will get you started, especially if you are pressed for time. Reply to comments – even if it’s just a thanks for posting. Then, proactively look on the platform for other people to engage with who might be of interest to you. Get into this rhythm of using social media as a two-way street. It's not just you pumping out content.
When you’re out there as a person, it’s a different experience. It can be warm and inviting; it doesn’t have to be awkward where you’re wondering how you’re being perceived, because it’s a conversation.
Katie says to avoid overwhelm, be consistent on one platform for one to three months. It doesn’t matter which platform. It’s about building the consistency and getting what you do out there in the world.
Connect with Katie McKiever: https://katiemckiever.com/
You can find her on LinkedIn, Instagram, Tiktok, and Facebook using the handle, katiemckiever.
Trying to keep up with the latest social media? Katie's got you covered. Sign up for her Social Media News to Use newsletter: http://socialmedianewstouse.com/
Other GoG episodes you might want to check out:
How to Write Sales Copy That Sells: https://sarahwalton.com/how-to-write-sales-copy/
How to Use ChatGPT Without Losing Your Personality: https://sarahwalton.com/how-to-use-chat-gpt/
How to Make Money Podcasting (Without Burning Out!): https://sarahwalton.com/make-money-podcasting/
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#ContentWriting #ContentCreation #IntuitiveBusinessCoach #SalesCoach
#WomenInBusiness #AskExpert
You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
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