209. Social Media Call to Action - Be Imperfect with Karlyn Ankrom

If you've been toying with leaving social media or you're ready to dive deeper, today's conversation is going to help. These platforms are so engaging, but they can cause so much strife. People get canceled. Some go viral.

Karlyn Ankrom is the founder and lead strategist of Oh Snap Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses who've been tempted to fake their own deaths and flee to Tahiti at the mere thought of content creation.
Social media has made us global citizens. Balancing how to live in this reality and still needing to work is complicated. Participate and do what's right for you with as much awareness and compassion as possible.

The world is coming at us very fast, and navigating that can be hard. Karlyn had a client ready to launch a new program as the news started to break about Palestine and Israel. The client opted to wait.

Karlyn says these decisions need to align with you. If you’re someone who can speak on topics, then do. If you’re not, don’t. Never post because you think you should be posting. 

“Have grace for other people when they get it wrong,” says Karyn. “Social media is not a very forgiving place in a lot of ways, and that's why I always tell people to curate your feed for the mood that you want to have when you open an app.”

She says a lot of her clients overthink every word; they care deeply about the people they are trying to serve. But most people don’t remember what they had for breakfast this morning, let alone what you posted on social media two weeks ago. If it worked, figure out how to repurpose it. Share it. People are there and gone in two seconds. 

Karlyn says the first thing to look at with your calls to action are whether you want them to be internal or external. Internal means content that's on the platform and keeping people engaged there. External is to get people from the platform to your website, to your landing page, etc.

For internal calls to action, Karlyn says taking the time to tell people what you want them to do after they read your caption is a missed opportunity. From an internal perspective, it can be as simple as asking the user: save for later, double tap if you found this helpful, drop a thumbs up emoji if you agree, if you found this helpful, share it, or send me a direct message. 

Make sure that you're including external calls to action, as they are essentially the dot connectors that take people from the conversation on social to a place where you actually own the data (your website or landing page). 

Remember the behaviors of the community on those platforms. So, just thinking about how you can add some type of action for the person to do; people are not mind readers, and you have to make it simple. Don't be afraid to share your opinions based on your experience with your audience.

Karlyn has a ton of downloads available that she's constantly updating with the latest and greatest resources about social media: https://ohsnapsocial.com/resources/

Connect with Karlyn: www.instagram.com/ohsnapsocialkarlyn and www.linkedin.com/in/karlynankrom/

Other GoG episodes you might want to check out:

Fall Back In Love With Social Media: https://sarahwalton.com/what-to-post-on-social-media/  

How to Use ChatGPT Without Losing Your Personality: https://sarahwalton.com/how-to-use-chat-gpt/  

You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

Thank you so much for listening. I'm so honored that you're here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people!

(If you’re not sure how to leave a review, you can watch this quick tutorial.) 

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