213. Building Community Online with Elizabeth Henson
The Game On Girlfriend Podcast
Release Date: 01/30/2024
225. Recognizing Your Self Worth When Things Feel “Too Hard” With Tiffany Houser
The Game On Girlfriend Podcast
Only you can compromise your self-worth. No one else can. This isn’t about your compensation or competence; we're talking about your intrinsic belief in yourself that you are worthy and valuable as a human being. Self-worth is often used incorrectly in the entrepreneurial world; we say things like “charge what you're worth.” (I’ve done it, too!) But you are a human being. Your worth is invaluable. As an executive and leadership coach and entrepreneur, Tiffany Houser knows firsthand about the rollercoaster ride of self-worth. As the founder of EVOLVE, Tiffany coaches senior leaders who...
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224. Master the Art of Hiring with Jamie Van Cuyk
The Game On Girlfriend Podcast
If you start a small business, you're the one doing everything and it takes a lot of courage and a lot of trust to start to turn things over to someone else. Today’s guest will share three steps to help you delegate and hire the right people. Jamie Van Cuyk, the owner and lead strategist of Growing Your Team, helps women who own small businesses become confident leaders who hire right every single time. Drawing from over 15 years of leadership experience, Jamie teaches her clients how to master the art of hiring. By learning the dynamics of each company and their specific needs, she helps...
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223. Feeling Stressed? Catch Your Breath with Harmony Slater
The Game On Girlfriend Podcast
With stress management and spiritual wellness techniques, Harmony Slater is focused on supporting spiritually curious entrepreneurs with science backed Wu to eliminate burnout. If you're running a business and you're feeling the day-to-day stress Harmony gives us tangible, workable tips in this episode that you can start using right away for free. Harmony is a National Board-Certified Health Coach, trained in Quantum Coaching and in the Mastery Method. She's also Certified Ashtanga Yoga Teacher, one of less than 20 women in the world to hold this honor, after training in India for 15...
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222. Does Networking Freak You Out? Cara Steinmann Makes It Fun
The Game On Girlfriend Podcast
It’s time to take back the word networking so it doesn't freak us out. Connecting with other entrepreneurs should be something you enjoy doing because you care about people -- that is what’s at the heart of networking. Cara Steinmann is the founder of the Ravel Collective. She helps purpose driven women who are service providers build strategic networks that lead to referrals, collaboration, visibility and fun. If you've ever thought, I don't like this part of my life, or I'd like to pivot around this area, and yet you felt guilty about it, this conversation is going to be really...
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221. Sharing Women’s Success – Who is a Torchbearer? with Wamite Muthura
The Game On Girlfriend Podcast
There are women that stand beside us and there are women that go before us, and there are women that are coming behind us. If you feel alone, know that you are surrounded, whether you believe it or not, by torchbearers or mini torches behind you, trying to make the path better. Wamite Muthura is the founder and chief storyteller of Career Safari, a platform that spotlights and celebrates the diverse career journeys of women. It offers authentic advice and resources to help women more boldly navigate the challenges of career life and redefine their own definition of success. If you've been...
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220. Top 3 Strengths of the Highly Sensitive Entrepreneur With Heather Dominick
The Game On Girlfriend Podcast
As entrepreneurs, we’re living in a time when we get flooded, overwhelmed, and hit new heights of frustration or even fear. There is so much change, so much intensity and as humans we’re seeing a collapse of faith and institutions and movements for social change. It's enough to send highly sensitive people running for the hills. Heather Dominick is both highly sensitive and highly successful. For more than a decade, she’s trained and mentored highly sensitive entrepreneurs (HSEs) and leaders so they are able to work less while making more impact and income. Highly sensitive people...
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219. Make Money With Your Photography Business with Jane Goodrich
The Game On Girlfriend Podcast
Ever felt like there is a missing link between being really talented at something and actually making money doing that thing? Jane Goodrich is an accomplished newborn and family photographer and a photography seasoned expert. She mentors professional photographers about the business side of photography, and is the visionary Founder of Picsello. Picsello is purpose-built software designed to provide the tools and support for photographers in the management, marketing and monetization of their businesses. Whether you’re just starting out, or hitting new levels of success in your business, it's...
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218. Business Cash Flow: How to Pay Yourself (and the IRS) Consistently with Erica Goode
The Game On Girlfriend Podcast
Cash flow planning helps us look forward and know what you can plan out in your business to make those good investment decisions, hiring decisions, pay yourself more, or plan for taxes. Erica Goode, CPA and host of the Coaches, Consultants, and Money podcast, helps business owners manage their money. She also runs a virtual accounting firm that supports coaches and consultants with bookkeeping, tax planning, and CFO services. Goode, a former director of finance at Walgreens, started her career as an editor at KPMG. "I love talking money, getting hold of money in a mental kind of way," says...
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217. Creative but Stuck? The Key to Simplicity with HeatherAsh Amara
The Game On Girlfriend Podcast
HeatherAsh Amara is one of those women who was really cracked open the code to what we need to feel free internally, and what we need to understand that our inner knowing is probably going to be our best guide. She skillfully and unconditionally guides people to shift from self-judgment to discernment, from victimhood to authentic vulnerability. She helps us shed limiting domestication so we can ground into the self-intimacy, steadiness, and stillness that exists all around us. HeatherAsh’s love of writing started when she was a child. She started working as a journalist, working with women...
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216. How I Made $1 Million in a Year With Kendall SummerHawk
The Game On Girlfriend Podcast
You don't wait to make $1 million to become the million-dollar business owner. You start being that person today and tomorrow and the next day. Kendall SummerHawk started filtering all of her decisions and activities through that lens. Money is power, money is freedom, money is choice. She’s been making $1 million or more every year since 2008. There’s no magic here. There's work, there's goal setting, and there's understanding what your blocks are. Kendall says she began her career in IT working in corporate health care. She knew she wanted out. She also knew she was ambitious...
info_outlineFiguring out how to reach new audiences outside of paid advertising is a challenge. Social media is loud, and can be negative. Today’s guest, Elizabeth Henson, shares how to build and nurture an online community to leverage your authority.
Elizabeth Henson is the owner of Elizabeth Henson INC., founder of The Messy Success Podcast, and The Community Growth Lab. Elizabeth started out as a wedding photographer and grew her business to six figures. Rather than teach how to use a camera, she realized that she could package her love of building community and leadership with how much people were struggling with their social media groups.
Helping clients get that quick win with their Facebook group was the in to teach about community-based marketing. She notes that in pairing Facebook with an email newsletter, you can create a marketing system that takes one hour a week to run. Unlike Instagram, which requires more branding and content creation, the community aspect of a group – be it on Facebook or similar – means you just have to ask a question.
“80% of your content can be one line or less, and you have permission not to brand things and not make things pretty,” says Elizabeth. “You’re starting conversations versus being on a stage.”
There can be a dark side to social media where people bring negative energy. Elizabeth says it is possible to avoid. As long as you don’t engage or view the negative content, the algorithm will adjust. And social media isn’t going away – online communities are timeless.
One of the forgotten marketing strategies is casting your vision. Elizabeth says she likes to remind people why she does what she does and why the group helps achieve that every week.
Good leadership is more than the title. You spot a great leader when you feel important in their presence, says Elizabeth, who wants to be the best at making other people feel seen and heard. Introverts can be leaders. You don’t have to have a big following to be a leader.
“An influencer can just sell stuff because they have a big audience,” explains Elizabeth. “A leader is going to create a space where someone feels important, even if it's just one person.”
Elizabeth suggests thinking about how you want people to feel.
“You want them to feel like this is bigger than them, that it's more important than them, that this isn't bigger than you as the host,” she says. “If you can kind of treat your business mission like a movement, like you will naturally build community. And that's what makes marketing easy because then they advocate for you.”
One myth about community-based marketing that Elizabeth wants to debunk is that it’s hard and time consuming. Online relationship building is another point in your marketing ecosystem. You can nurture it for an hour a week and see it grow.
Wherever you choose to make your group, remember it’s another place where you can help people, where you can remind them of your offers. It’s not a be-all, end-all strategy, and it doesn’t have to take more than an hour a week to start some conversations and reach your audience.
Connect with Elizabeth Olson: https://elizabethhenson.co/
Facebook: https://www.facebook.com/groups/thecommunitybuilder
Other GoG episodes you might want to check out:
Social Media Call to Action – Be Imperfect https://sarahwalton.com/social-media-call-to-action/
Fall Back In Love With Social Media https://sarahwalton.com/what-to-post-on-social-media/
Social Media is NOT a Marketing Strategy https://sarahwalton.com/social-media-marketing-strategy/
You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!
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