259. How Building an Email List Helped Increase my Revenue 10X With Sena Wheeler
The Game On Girlfriend Podcast
Release Date: 12/17/2024
287. The $68 Trillion Wealth Transfer: Why the Future of Money is Feminine with Chelsea Williams
The Game On Girlfriend Podcast
The largest wealth transfer in human history is already underway - and women are positioned to inherit the majority of it. But most women aren't prepared for what's coming, and the implications extend far beyond individual bank accounts. In this transformative episode, I sit down with Chelsea Williams, fractional CFO and self-proclaimed "money whisperer," who reveals the shocking truth about women's exclusion from the financial system and why the next 20 years will reshape society itself. Chelsea accidentally discovered accounting in college when everyone told her to avoid it. That "mistake"...
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286. Mastering Magnetic Communication Through Masculine/Feminine Balance with Nicola Navon
The Game On Girlfriend Podcast
When your business relationships mirror your personal ones, there's a deeper pattern at work. Nicola Navon, relationship communication coach and host of the Divine Union podcast, discovered this firsthand when her people-pleasing patterns in romantic relationships showed up as client codependency in her business. In this conversation, Nicola shares her signature Union Method framework and explains how balancing masculine energy (structure, boundaries, direct communication) with feminine energy (intuition, receptivity, play) creates magnetic communication that builds both intimacy and...
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285. Creating a Multi-Million Dollar Franchise Business Out of Joy with Rhea Lana Riner
The Game On Girlfriend Podcast
When I tell you you can start a business out of anything, do you have like an internal eye roll? Today’s guest started a business out of her living room. You can start a company simply because you want to help others. It really is that simple, but simple doesn’t mean easy. Rhea Lana Riner is the CEO and founder of Rhea Lana’s Children Consignment Events, a national franchise with 120 locations in 26 states. What started as a simple clothing swap in her living room has evolved into a multi-million-dollar business. Listen for the moments of courage – we're talking about the courage to...
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284. Why Marketing Online Feels Awful with Authority Coach Christine Blosdale
The Game On Girlfriend Podcast
Is marketing online enough to make you want to stick a fork in your eye? If you've been feeling that way, I want you to know one, you're not alone, and two, something's happening in online marketing that not enough people are talking about: the authenticity factor. We have a nose for BS. We know when people feel desperate. We know when things aren't going well. We know when someone is showing up just to show up, because they think they're supposed to. If you've been wondering how you can show up in an authentic way and have people really be attracted to you and not in the I'm going to call it...
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283. How to Find Your Signature Talk With Speaking Coach Jen Oliver
The Game On Girlfriend Podcast
Are you someone who wants to give a TED Talk? The entire idea of that platform is ideas worth spreading. Maybe you want to be better on stage or understand what makes a speaker so compelling. There's something that makes people connect to us when we're on a screen or on a stage. Sometimes, it works, and sometimes, it doesn't. How does the person's authentic, awesome, gooey-goodness self get up and deliver something that hits us in a way that is so compelling we can't look away? Jen Oliver has devoted her life to becoming a speaking coach. As an executive...
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282. The Impact of Your Small Steps on Success with Kate Maguire
The Game On Girlfriend Podcast
Time is limited, but it's also, there's lots of it. So you've got room to make mistakes. Have you ever wondered what people do to get successful? What makes the difference? Today’s guest, Kate McGuire, will share her journey, and she talks about those moments in life that you think are like the success moments. The ones where you think “I’ve made it!” For her, it was her first $100,000 month. What do you do with milestones like that? What are the steps you're supposed to take first? Kate is a dynamic entrepreneur, devoted mother, and a passionate advocate for health and personal...
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281. How to Make BIG Changes and Invest in Yourself When You’re Scared with Sun Yong Kim-Manzolini
The Game On Girlfriend Podcast
What causes people to change? We have a really tough time actually shifting who we are, and how we’re walking through the world. The answer is one that I touched on, in the very first podcast episode of the Game on Girlfriend podcast when I said, “don't live a life of almosts.” Sun Yong Kim-Manzolini was born in South Korea and abandoned at birth by her family. She spent her early years in an orphanage, enduring hardships that she likened to living in a modern-day concentration camp. Today, Sun Yong is a highly successful seven-figure entrepreneur and the CEO of Lush Enterprises, LLC. In...
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280. You’re Not Falling Behind in Life, Here’s The Proof with Kim Rogne
The Game On Girlfriend Podcast
You cannot do big things if you don’t slow down. We're tackling that ever pesky, always present feeling of overwhelm. We live in such a hustle society where the to-do list keeps growing, everything keeps happening, and you can’t shake that hamster wheel feeling. Kim Rogne is a high performance coach, and she specializes in supporting working moms. The way that Kim approaches this work is she really talks about the phase of life that you're in, understanding what that phase brings to your life, what you can and cannot do in that phase, but also remembering that that phase ends. Kim started...
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279. Can Goodness and Wealth Go Hand-In-Hand? with Myra Salzer
The Game On Girlfriend Podcast
When someone inherits money, you have to mourn the loss of your life as you have known it up until that time before you can move on. Most people don't think about that. They think, “Oh, $18 million, woohoo!” But it's a big change. If the idea of making a lot of money scares you, because you think it will make you a jerk, today’s episode will give you insight into the mindset of heirs to incredible wealth. We are leaving so much about our relationship with wealth and money unexamined. Let’s blow the relationship with wealth wide open: People with and without money are almost identical...
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278. Your Dream Body IS Possible with Laura Conley
The Game On Girlfriend Podcast
If hunger isn't the problem, food isn't the solution. If you're hating your body, starving it, or overfeeding it, chances are you're hindering your impact on this planet. Because when we don't feel good, we don't want to show up. Your health is your number one business asset. How you view your body, walk around inside your body, and use your body daily furthers your mission. Today's guest, Laura Conley, is the founder of the Yummy Mummy Method, which has successfully helped hundreds of women lose weight for the last time. Her clients have lovingly labeled her the fun weight loss coach. This is...
info_outlineBeing a CEO is no joke. If you are running a business, you are a CEO. You may not think of yourself that way, but when you're a CEO, you must learn specific skills to make the business grow and remain healthy and strong.
Today’s guest Sena Wheeler has the best story about the one skill she doubled down on to increase her revenue to keep her family's business afloat. And it's something she still uses every single day. Her family's mission is to make sure that we get really healthy, pristine, beautiful food, specifically fish on our plates.
It was on an eight-hour drive to Thanksgiving dinner, where she was talking to her husband and suggested how to market his fishing business, and he reeled her in.
It was a good fit; Sena had studied onboard handling techniques that correlated to flavor and quality attributes. She knew how to market the Copper River salmon he was catching.
“I took [Marie Forleo and Laura Belgray’s] B-School and just set up the business while we had the site going, and we were selling fish by the time he left for Alaska. … So it was actually like a pretty, pretty fast,” says Sena. “And if it hadn't gone fast, I think I probably would have overthought it.”
Sena says that first summer was a lot of trial and error. There were weeks where Sena was tempted to quit, but she says her husband telling her, “You’re the CEO” helped change her mindset. She would ask herself, “what would a CEO do?” when she felt like she wanted to quit.
“It forced me to be like, have we exhausted every avenue? Is there something else to try? Let's try this.”
She started writing emails for her small but growing list every other week.
“I would get like $500 of sales on an email,” says Sena. “Very early on, I could see that that was the needle that's making the business move, you know, when not many other things are.”
She leaned into writing and did The Copy Cure. It took a bit of time. Sena says when you’re writing to a list there are levers, how good the email is and how many people are on the list.
“My best emails, I sit down to write one thing, and I write something else, and something else just comes out and, and it just starts going in a new direction,” says Sena, who finds consistency in imperfection. Getting a first draft done, even a terrible one, is better than not writing at all. Now she’s sending emails every Monday and started a Fish Friday email, which is a recipe and link to the featured fish.
“I'm going to say like 30% of the time, I'm like, ‘oops, well, this is the email that came out. So this is what we're doing.’ ”
Sena says she sets a challenge for herself to see what she can tie back to her business when she writes. Writing helped open the door for people to understand where their food is coming from and that connection provides value.
“When we have kids over, I'm going to feed them fish, right? … I will talk about Rich and how he caught it. And maybe my kid’s right there. They were out on the boat, too,” says Sena. “Just bringing that connection immediately changes how they how they perceive the food.”
Connect with Sena Wheeler and download free cookbook: https://www.senasea.com
The Copy Cure: https://www.marieforleo.com/the-copy-cure
Other GoG episodes you might want to check out:
How to Write Sales Copy That Sells https://sarahwalton.com/how-to-write-sales-copy/
How to Use ChatGPT Without Losing Your Personality https://sarahwalton.com/how-to-use-chat-gpt/
Does Your Story Matter? (More Than You Know) https://sarahwalton.com/your-story-matters/
You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
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