261. 3 Trends to Boost Your Service-Based Business in 2025
The Game On Girlfriend Podcast
Release Date: 12/31/2024
The Game On Girlfriend Podcast
The largest wealth transfer in human history is already underway - and women are positioned to inherit the majority of it. But most women aren't prepared for what's coming, and the implications extend far beyond individual bank accounts. In this transformative episode, I sit down with Chelsea Williams, fractional CFO and self-proclaimed "money whisperer," who reveals the shocking truth about women's exclusion from the financial system and why the next 20 years will reshape society itself. Chelsea accidentally discovered accounting in college when everyone told her to avoid it. That "mistake"...
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When your business relationships mirror your personal ones, there's a deeper pattern at work. Nicola Navon, relationship communication coach and host of the Divine Union podcast, discovered this firsthand when her people-pleasing patterns in romantic relationships showed up as client codependency in her business. In this conversation, Nicola shares her signature Union Method framework and explains how balancing masculine energy (structure, boundaries, direct communication) with feminine energy (intuition, receptivity, play) creates magnetic communication that builds both intimacy and...
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When I tell you you can start a business out of anything, do you have like an internal eye roll? Today’s guest started a business out of her living room. You can start a company simply because you want to help others. It really is that simple, but simple doesn’t mean easy. Rhea Lana Riner is the CEO and founder of Rhea Lana’s Children Consignment Events, a national franchise with 120 locations in 26 states. What started as a simple clothing swap in her living room has evolved into a multi-million-dollar business. Listen for the moments of courage – we're talking about the courage to...
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Is marketing online enough to make you want to stick a fork in your eye? If you've been feeling that way, I want you to know one, you're not alone, and two, something's happening in online marketing that not enough people are talking about: the authenticity factor. We have a nose for BS. We know when people feel desperate. We know when things aren't going well. We know when someone is showing up just to show up, because they think they're supposed to. If you've been wondering how you can show up in an authentic way and have people really be attracted to you and not in the I'm going to call it...
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Are you someone who wants to give a TED Talk? The entire idea of that platform is ideas worth spreading. Maybe you want to be better on stage or understand what makes a speaker so compelling. There's something that makes people connect to us when we're on a screen or on a stage. Sometimes, it works, and sometimes, it doesn't. How does the person's authentic, awesome, gooey-goodness self get up and deliver something that hits us in a way that is so compelling we can't look away? Jen Oliver has devoted her life to becoming a speaking coach. As an executive...
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Time is limited, but it's also, there's lots of it. So you've got room to make mistakes. Have you ever wondered what people do to get successful? What makes the difference? Today’s guest, Kate McGuire, will share her journey, and she talks about those moments in life that you think are like the success moments. The ones where you think “I’ve made it!” For her, it was her first $100,000 month. What do you do with milestones like that? What are the steps you're supposed to take first? Kate is a dynamic entrepreneur, devoted mother, and a passionate advocate for health and personal...
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What causes people to change? We have a really tough time actually shifting who we are, and how we’re walking through the world. The answer is one that I touched on, in the very first podcast episode of the Game on Girlfriend podcast when I said, “don't live a life of almosts.” Sun Yong Kim-Manzolini was born in South Korea and abandoned at birth by her family. She spent her early years in an orphanage, enduring hardships that she likened to living in a modern-day concentration camp. Today, Sun Yong is a highly successful seven-figure entrepreneur and the CEO of Lush Enterprises, LLC. In...
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You cannot do big things if you don’t slow down. We're tackling that ever pesky, always present feeling of overwhelm. We live in such a hustle society where the to-do list keeps growing, everything keeps happening, and you can’t shake that hamster wheel feeling. Kim Rogne is a high performance coach, and she specializes in supporting working moms. The way that Kim approaches this work is she really talks about the phase of life that you're in, understanding what that phase brings to your life, what you can and cannot do in that phase, but also remembering that that phase ends. Kim started...
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When someone inherits money, you have to mourn the loss of your life as you have known it up until that time before you can move on. Most people don't think about that. They think, “Oh, $18 million, woohoo!” But it's a big change. If the idea of making a lot of money scares you, because you think it will make you a jerk, today’s episode will give you insight into the mindset of heirs to incredible wealth. We are leaving so much about our relationship with wealth and money unexamined. Let’s blow the relationship with wealth wide open: People with and without money are almost identical...
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If hunger isn't the problem, food isn't the solution. If you're hating your body, starving it, or overfeeding it, chances are you're hindering your impact on this planet. Because when we don't feel good, we don't want to show up. Your health is your number one business asset. How you view your body, walk around inside your body, and use your body daily furthers your mission. Today's guest, Laura Conley, is the founder of the Yummy Mummy Method, which has successfully helped hundreds of women lose weight for the last time. Her clients have lovingly labeled her the fun weight loss coach. This is...
info_outlineIf you want to make a difference based on your passion, experience, or expertise, and you're looking at 2025 thinking, 'What the heck are we going to do?" Let's talk about the top three trends you're going to see as an online business owner in 2025.
The first trend is AI; it's not going anywhere. How are you going to use it? Have you noticed how many people are starting to sound the same? I want you to look at your AI-produced content and remove the words "unlock" and "embark." I don't want any rockets in your copy. You know what I'm saying?
Don't have it be obvious.
As you're looking to build your business, make enough money to pay yourself, make sure your family has what they need, hire the right people, hit new financial goals you've never seen before, and have enough time to create beautiful content, use these tools that we have access to.
They can help you brainstorm. That's where I'd love to see you use them the most: give me ideas for different ways to say this. How many people are actually suffering from this? What are people searching for when they're upset about XYZ? Those are the different ways you can use AI to support your content creation.
Use these tools to help craft an outline of what you'd like to say. And if you're going to use ChatGPT (or my personal favorite, Claude), don't just copy and paste it. It's really transparent when someone uses AI copy that they haven't put themselves into in any way, shape, or form.
All of these tools are going to get smarter and better. Still—don't copy and paste it. I want you to ask yourself if that's how you talk. If someone's reading it, can they hear your voice? Does your brand shine through? Are you actually speaking to them, or is AI speaking to everyone because that will kill your business in 2025?
The second trend is micro-communities. We have all these different people teaching very similar things. So, how the heck are you supposed to stand out in 2025? What you can do is start to think of your people as a tight little baby community or micro-community.
What I mean is that you know who you're speaking to. It takes work to understand your micro-community—many people call it niching down (but I don't like that!). We're talking to people.
So, micro-communities have similarities that bring us together. Making more money in business is mine. I have heart-centered, passionate women who've started to have some success in business, but they're hitting plateaus and not growing. Those are my women.
We talk about that, your next 90 days, how we're going to get you to hit your next big, huge financial goal, and what that will take from you if it calls to you. You know you're one of my people. That's my micro-community.
Listen in for the third trend. Before I wrap up this episode, there's one more thing I want to leave you with: Find the joy in your business again. Daily, who are you looking to help? How do you want to change this planet? We have a lot going on, and I really believe we probably need you and what you're here to offer.
You're here to do what you are here to do and don't let anyone take that from you. In 2025, it is time for you to shine as yourself and grow your online business. Because over here at Team Sarah, it's our job to put more money in the hands of more women. Happy New Year, and let's make this one great.
Other GoG episodes you might want to check out:
How to Use ChatGPT Without Losing Your Personality with Leanne Shelton
https://sarahwalton.com/how-to-use-chat-gpt/
How to Increase Revenue In Your Business, Quickly
https://sarahwalton.com/increase-your-business-revenue/
You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
Thank you so much for listening. I'm so honored that you're here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people!
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