309. From Beauty Tips to Building an Empire: Sarai Martinez on Confidence, Community & Career Growth
The Game On Girlfriend Podcast
Release Date: 12/02/2025
325. Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People with Patricia Viscount
The Game On Girlfriend Podcast
There are three questions every human being is asking: Do you see me? Do you hear me? And do I matter? When the voice you're putting out into the world doesn't actually sound like you — when it's been sanded down into something professional and polished and unrecognizable — those three questions go unanswered for the very people you are trying to reach. In this episode, I sit down with Patricia Viscount — brand voice strategist, former Canadian Army Public Affairs Officer with NATO tours in Bosnia and Kosovo, and Communication Specialist in the international energy sector — to...
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324. Raising Resilient Kids: Why Letting Go Is the Most Loving Thing You Can Do with Randi Crawford
The Game On Girlfriend Podcast
Parenting. Just that one word is enough to make your shoulders tighten, isn’t it? In this episode, I sit down with Randi Crawford — certified life coach, speaker, author, and mom — to talk honestly about what it actually takes to raise kids who can handle life when you’re not there to fix it for them. Randi spent years coaching young women before she realized the real work needed to happen one generation up — with the moms. What she found, over and over, was that the struggle these girls were experiencing traced directly back to one thing: parents who loved their kids...
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323. How to Declutter Your Home and Make Money Selling Pre-Loved Items with Jessica James
The Game On Girlfriend Podcast
You did the hard part. You sorted through the closets, cleared out the garage, and made the piles. Now you are standing there looking at all of it, wondering what actually comes next. That is exactly the problem Jessica James built Madilyn James to solve. In this episode, I sit down with Jessica — serial entrepreneur, tech founder, and the woman behind a brand new e-commerce platform built specifically for people who want to sell secondhand items online without juggling multiple platforms, paying anything upfront, or figuring out a marketing strategy on top of everything else. Jessica walks...
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322. Tax Tips for Women Entrepreneurs: What the Tax Industry Doesn't Want You to Know with Hannah Cole
The Game On Girlfriend Podcast
Say the word "taxes" out loud. Did your shoulders just clench? Yeah. That's not an accident. In this episode, I sit down with Hannah Cole — artist, tax expert, author of Taxes for Humans, and founder of Sunlight Tax — to talk about why the tax industry profits from keeping you afraid, and what you can actually do about it. Hannah breaks down the three main IRA options available to self-employed women in plain, clear language that finally makes it click. She talks about why creatives, women, and anyone who doesn't fit the traditional financial mold has been left out of this conversation on...
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321. Dating Smart: The Real Reason Successful Women Struggle in Love, with Laura Nagiel
The Game On Girlfriend Podcast
Your success isn't scaring men away. But the energy you had to adopt to build that success? That might be creating a problem you didn't know existed. In this episode, Sarah talks with Laura Nagiel, a dating and confidence coach who works specifically with high-achieving women. Laura shares why being "twice as masculine as the men around you" at work can completely backfire when you're trying to build a romantic connection—and what to do about it. They explore the "second gear" successful women need to shift between work mode and dating mode, how to actually assess someone's level of ambition...
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320. Building Confidence Through Small Wins with Jen Mueller
The Game On Girlfriend Podcast
Ever walked into a room wondering if you really belonged there? Like they're going to find out you don't actually know what you're doing? Here's what Jen Mueller will tell you: If you're in the room, you're supposed to be there. Stop selling past the close. In this episode, Sarah welcomes Jen Mueller, founder of Talk Sporty to Me, to talk about the small wins that build unshakable confidence. They unpack why "hello" became Jen's measure of success, how bubble gum moments prove your small actions are stacking up, and why you need to stop over-proving yourself once you're already in the door....
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319. Why Your Business Feels Stuck (And the Limiting Beliefs Keeping You There) with Dr. LaChelle Wieme
The Game On Girlfriend Podcast
Ever felt like your business is technically moving forward—but you're still stuck in the "fine vortex"? Like you've traded your 9-to-5 for 24/7, your income swings from $2,000 to $8,000 to $3,000, and you're hustling harder but getting nowhere? In this powerful episode, Sarah welcomes Dr. LaChelle Wieme, entrepreneur, transformational speaker, and former anesthesiologist, to talk about the invisible "puppet strings" (limiting beliefs) that are running your business on autopilot—and how to cut them. They unpack what it takes to exit the fine vortex, rewire subconscious beliefs formed before...
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318. How to Structure Your Business for Venture Capital Funding with Ms. Cat
The Game On Girlfriend Podcast
Only 3% of venture capital funding goes to women-owned businesses. But here's the thing—it's not because your idea isn't good enough. It's because of foundational mistakes you're making before you even apply. Business strategist Ms. Cat (Catherine Mitchell) joins Sarah to break down exactly what keeps women entrepreneurs from accessing the billions in funding that's actually available. From choosing the wrong business name to using your personal Gmail account, these structural errors are disqualifying you before funders even look at your pitch. Ms. Cat walks through the NAICS code trap, why...
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317. Breaking Free from Burnout Without Losing Your Edge with Wendy Meadows
The Game On Girlfriend Podcast
Have you ever felt burned out? Not the "I don't feel like working today" kind—but the deep burnout where you're gaining weight you can't explain, nothing brings you joy, and you're hanging on by your fingernails just trying to get through each day? Former family law litigator Wendy Meadows knows this intimately. After years of fighting in courtrooms and bringing that combative energy home, she made a shift that changed everything. She became a health and wellness coach, discovered how coaching could transform her legal practice, and eventually left litigation for collaborative law and...
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316. How to Stop Being Invisible Online: The Real Work Behind Getting Found with Carrolee Moore
The Game On Girlfriend Podcast
You're posting consistently. Writing newsletters that take hours. You've got the degrees, certifications, and experience. But when someone searches for what you do? You're nowhere. If you've ever thought, "I've tried everything and nothing works," this conversation is for you. Sarah sits down with Carrolee Moore, founder of the Podcast Pitching Society, to unpack what it actually means to be visible—especially as a woman entrepreneur in a digital world full of noise. From the Currency of Visibility framework to using AI without losing your voice, Carrolee shares why authentic visibility...
info_outlineWhat does it take to build your dreams when the path isn't easy?
In today's episode, I sit down with Sarai Martinez—a rising voice in beauty and TV—to chat about perseverance, passion, and what it really takes to build something meaningful as a woman of color.
Sarai shares her natural love for self-care and fashion, how those early interests evolved into public-facing work, and how she's navigating the challenge-heavy path of entrepreneurship with power and grace.
We dig into identity, confidence, and what happens when you don't wait until you "have it all figured out" to go for it.
In this conversation, we cover:
→ What it means to truly persevere as a woman of color
→ The link between beauty, confidence, and performance
→ Sarai's latest work in television segments and what lights her up
→ Her long-term vision for building a brand empire—and involving her kids along the way
→ And yes, some beauty truths, like why it's never a good idea to cut your own bangs
Other Episodes You Might Love
→ Episode 153: Loneliness: The Truth About Entrepreneurship That No One Tells You About https://sarahwalton.com/loneliness-entrepreneurship/
→ Episode 50: The Power of Grit (and YES! You can learn it!) https://sarahwalton.com/grit/
→ Episode 300: 300 Episodes: What I've Learned About Consistency, Confidence & Refusing to Quit https://sarahwalton.com/dreams-in-progress-300-episodes/
Connect with Sarai Martinez
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Website: saraibyday.com
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Instagram: @saraibyday
About Sarai Martinez
Sarai Martinez is a hair stylist and make-up artist serving all of New England represented by Anchor Artist. She is Ambassador and brand executive to Electric London Hair care products.
In her early years, Sarai worked in a local neighborhood salon in Dorchester where she tapped into her skills; little did she know it would be her life calling. She attended college in Canada to pursue fashion design, and afterwards found her way to hair school, earning her cosmetology license in 2004.
Sarai assisted for 4 years at Dellaria's on Newbury Street in Boston, MA. Constantly looking for new challenges, Sarai continued her education on the North Shore, bringing fresh city vibes and the newest trends along with her.
With over 20 years experience, Sarai has quickly become a guru in the industry, being showcased at New York Fashion Week, Paris Fashion Week, Milan Fashion Week, Miami Swim Week, and in Glam Hair Magazine also New Yorker Magazine, Northshore Magazine, and Boston Common Magazine. Sarai has worked alongside celebrity stylists such as Ted Gibson, Jason Backe, and Aubrey Loots, Gary Barker, Mark Wholley, Brendan O'Sullivan. Has worked with celebrities such as Shohei Ohtani, Willie Geist, Dana Walden, Ty Law and Lisa Henry,Tyson Beckford, Suzi Welch, and Meghan Moss.
Sarai has made it her life to focus on fashion, beauty, apparel and all it brings, which allows her to distinguish her work from the rest with the most current trends. Sarai has won several awards for example : best of salem, readers choice award, to most recently Boston Common Magazines Best of Beauty Award!
Free gift from Sarah
Book a free 15-minute call to explore working together:
https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781
Ready to shift from chasing to receiving in your business? Book your call with Sarah today and discover how The Abundance Academy can help you scale with soul, strategy, and sanity.
Work with Sarah
Apply for The Abundance Academy group coaching program https://sarahwalton.com/abundance-academy/
Connect with Sarah
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Website: https://sarahwalton.com/
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Instagram: https://www.instagram.com/thesarahwalton/
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You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
Thank you so much for listening. I'm honored that you're here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people!
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About Sarah Walton
Sarah Walton is a business coach specializing in helping women entrepreneurs overcome internal barriers to success. With a background in trauma-informed coaching and nervous system regulation, she takes a holistic approach that addresses both mindset and tactical business skills. Featured on The Today Show and speaking at women's conferences worldwide, Sarah has helped hundreds of women build profitable, sustainable businesses aligned with their values while healing the deeper blocks that keep them playing small. She's the creator of The Money Mindset Course, The Abundance Academy, and Effortless Sales, and the host of the 5-star-rated Game On Girlfriend® Podcast, becoming the go-to source for women who want to build businesses that honor both their ambition and their nervous system's need for safety.