294. Scale Your Business Without Burning Out - The Life-Proof Strategy with AnnMarie Rose
The Game On Girlfriend Podcast
Release Date: 08/19/2025
316. How to Stop Being Invisible Online: The Real Work Behind Getting Found with Carrolee Moore
The Game On Girlfriend Podcast
You're posting consistently. Writing newsletters that take hours. You've got the degrees, certifications, and experience. But when someone searches for what you do? You're nowhere. If you've ever thought, "I've tried everything and nothing works," this conversation is for you. Sarah sits down with Carrolee Moore, founder of the Podcast Pitching Society, to unpack what it actually means to be visible—especially as a woman entrepreneur in a digital world full of noise. From the Currency of Visibility framework to using AI without losing your voice, Carrolee shares why authentic visibility...
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315. Out of the Ashes: The Fire That Changed Everything with Melanie Rhora
The Game On Girlfriend Podcast
What happens when your whole world burns down—literally—and it turns out to be the start of your real life? In this deeply personal episode, Sarah sits down with Melanie Rhora, founder of The Phoenix Path, to explore how burnout, perfectionism, and people-pleasing can mask as success—until something forces you to pause. Melanie shares how a devastating house fire cleared the way for profound transformation, how she rebuilt her life by honoring her truth, and how she now helps high-capacity women recognize burnout signs and set real boundaries without guilt. Because when life burns down,...
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314: Embody the Momentum—How to Grow Your Business in 2026 Without Starting Over
The Game On Girlfriend Podcast
Happy 2026! Welcome to your first episode of the year. If you're tired of tearing everything down and rebuilding from scratch every January, this episode is for you. We're building on momentum this year, not starting over. In this New Year's solo, I'm sharing my word of the year and why it took me forever to land on it. You guys, this word is shaping not just my business, but the energy, strategy, and focus behind every decision this year. But this episode isn't just about one word—it's about honoring what's already working and building from it. Whether you're craving clarity in your...
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313. But What About the Money? Why Your Nervous System Determines Your Income
The Game On Girlfriend Podcast
Turning the calendar doesn't reset your nervous system. All the vision boards in the world won't rearrange your limiting beliefs about money. So what about the money? In this final episode of 2025, I'm getting vulnerable about the money fears that keep women entrepreneurs stuck financially—including my own. You'll hear exactly what happened when I confronted my hidden fear: "If I become truly wealthy, will people think I'm a bad person?" The truth? You can only earn at the speed of safety. When your nervous system feels unsafe, you physically cannot show up at the level required to grow your...
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312. Awakening, Abundance & Ancient Wisdom — Rewriting Your Money Story with Halle Eavelyn
The Game On Girlfriend Podcast
What if money isn't as "real" as we think it is? This week, Sarah talks to spiritual coach, tour leader, and money mindset mentor Halle Eavelyn about the deep, often hidden beliefs that shape women's relationships with wealth. From a life-changing awakening in Egypt to writing The Passive Income Power Plan, Halle shares how she helps women remember their power—and step fully into it. Here's something wild: women couldn't open their own bank accounts until 1974. Today, we still receive only 3% of venture capital funding. These aren't just statistics—they're symptoms of deep programming...
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311. Soul Setting Over Goal Setting: A Year-End Reflection for Women Entrepreneurs
The Game On Girlfriend Podcast
In this quiet but powerful close-to-the-end-of-the-year episode, I'm inviting you into a deeper kind of reflection: not a noisy checklist of goals, but a wholehearted look at what your life and work have really been built on—and what needs to shift. I'm writing this after attending a funeral, and after finding out my Aunt Wendy passed away. Some of you met her in episode 148. Through these stories of grief and loss, I'm exploring how pause can bring clarity, and how to choose a slower, more intentional path into the new year. Whether you're a business owner, a creative, or simply someone...
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310. How One Courageous Conversation Led to 11.6 Million Lives Impacted with Carrie Rich
The Game On Girlfriend Podcast
You know that idea pulling at your heart? The one you immediately follow up with "who am I to do this?" Carrie Rich had one of those ideas while mopping hospital floors as a graduate student. She didn't wait until she had it all figured out. She cracked a joke in an attendance meeting. Made one bold ask. Then another. Then another. Now? Her work has impacted 11.6 million lives across 70 countries through the Global Good Fund. But here's what really changed everything for Carrie: a stack of napkins pushed across a desk and one question - "Do you have a financial life plan?" At 25 years old, her...
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309. From Beauty Tips to Building an Empire: Sarai Martinez on Confidence, Community & Career Growth
The Game On Girlfriend Podcast
What does it take to build your dreams when the path isn't easy? In today's episode, I sit down with Sarai Martinez—a rising voice in beauty and TV—to chat about perseverance, passion, and what it really takes to build something meaningful as a woman of color. Sarai shares her natural love for self-care and fashion, how those early interests evolved into public-facing work, and how she's navigating the challenge-heavy path of entrepreneurship with power and grace. We dig into identity, confidence, and what happens when you don't wait until you "have it all figured out" to go for it. ...
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308. What Trauma Actually Costs Entrepreneurs (And Why Sean/a's Story Will Restore Your Faith) | Dr. Kirsten Viola Harrison
The Game On Girlfriend Podcast
We're harsh with each other right now. Judging people we don't know based on where they live or how they voted. But what if we got curious instead? Dr. Kirsten Viola Harrison spent 35 years as a trauma psychologist working with severe PTSD, dissociative identity disorder, schizophrenia, and near-death experience survivors. This conversation changed how I see everyone—including myself. High achievers are often high-functioners—people who've adapted to trauma in remarkably creative ways. The executive who never misses a deadline might be falling apart inside. The entrepreneur who appears...
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307. Stop Hustling & Start Leading with Grace: The Grace Codes with Dr. Kelly Martin Schuh
The Game On Girlfriend Podcast
You can't 10X your business by just working harder. Actually, the harder you push, the more you push away what you're trying to create. Dr. Kelly Martin Schuh shares The Grace Codes framework—and this conversation wrecked me in the best way. Five hours into climbing Mount Kilimanjaro, a guide asked Dr. Kelly to hand over her backpack. She refused. Every other woman had surrendered theirs, but she insisted she was fine. Then she realized she was weaving on the trail—a sign of oxygen deprivation she hadn't even noticed. The truth? It took 28 porters and guides to get 5 women to the summit....
info_outlineWhat if scaling your business didn't mean working more—or burning out? How to scale without working more hours is the question every entrepreneur asks. In this episode of the Game On Girlfriend® Podcast, Sarah sits down with Online Business Scaling Strategist AnnMarie Rose, who proves you can build a business that fuels both your income and your life. They get real about the strategies that actually work to grow a business sustainably: from workshop models that convert, to refining your offer suite, adapting to life transitions, and trusting your own clarity instead of falling back on outdated "rules." Whether you're making $100K or still finding your footing, this conversation is filled with actionable strategies to help you hit your growth goals minus the hustle hangover.
What You'll Learn
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How to scale with clarity and energy (not chaos and coffee)
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The secret sauce behind high-converting paid workshops (hint: specificity sells)
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AnnMarie's favorite reframe that makes "scaling" feel less scary and way more doable
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Why high-achieving women often hit an income ceiling—and how to break through it
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Ways to update your offers without losing revenue
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How to adapt your business model during major life transitions
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The difference between growth mode (0-100K) and scaling mode (100K+)
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Why "when people pay, they pay attention" changes everything about lead generation
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How to test new profitable offers without burning your current business to the ground
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The vision-intensive process for mapping out sustainable business growth in 2025
Key Topics Covered
Business Scaling Fundamentals
• Why scaling feels scary and how to overcome that fear
• Life-proof business strategy principles
• Smart improvements vs. starting over from scratch
Paid Workshop Strategy
• Why paid workshops outperform free webinars in 2025
• How to choose workshop topics that fill consistently
• The power of specificity in cutting through marketplace noise
• Using workshops to test new offers and business directions
• Converting workshop attendees to high-value clients
Business Model Optimization
• Offer suite refinement without losing current revenue
• How to position your message to reach more ideal clients
• Building businesses around life priorities, not the other way around
Mindset and Strategy Integration
• Overcoming the "I don't want to go back there" scaling resistance
• How to feel confident about trying new strategies
• Trusting your own clarity instead of outdated business rules
• Creating sustainable success that supports your dream life
Episode Summary
In Episode 294 of the Game On Girlfriend® podcast, Sarah Walton interviews AnnMarie Rose, an Online Business Scaling Strategist who specializes in helping entrepreneurs grow without burning out. AnnMarie demonstrates her own life-proof business principles while sharing actionable strategies for sustainable business growth in 2025.
The conversation begins with AnnMarie's unique approach to scaling: building businesses that fuel both income and life satisfaction. She addresses the common fear many entrepreneurs face when they hear "scale" - the terror of returning to the exhausting chaos of their startup days. AnnMarie emphasizes that scaling is about strategic refinement and leveraging existing assets, not starting over from scratch.
AnnMarie reveals her powerful reframe for scaling that eliminates overwhelm. She breaks down her signature paid workshop strategy, explaining why specificity sells in today's marketplace, and she outlines her complete life-proof business framework.
The episode explores AnnMarie's signature strategy: paid workshop trends for business coaching. She explains why paid workshops are outperforming free webinars, sharing insights about how specificity sells in today's noisy marketplace. Her key insight, "when people pay, they pay attention," revolutionizes how listeners think about lead generation and client acquisition.
AnnMarie reveals how entrepreneurs can test their most profitable ideas using workshops before fully committing to new offers. This approach allows business owners to validate concepts while maintaining current revenue streams. She also discusses how to adapt business models during major life transitions, proving that sustainable growth is possible even during significant personal changes.
Throughout the interview, AnnMarie provides practical frameworks for building what she calls a "life-proof business" - one that supports entrepreneurs' dream lives rather than consuming them. The conversation covers offer suite refinement, strategic messaging, and the mindset shifts necessary for sustainable scaling without working more hours.
The episode is particularly valuable for entrepreneurs who have achieved initial success but feel stretched thin and are afraid that growth means returning to unsustainable work patterns. AnnMarie proves that scaling can be strategic, sustainable, and aligned with personal values and life goals.
Related Episodes from the Game On Girlfriend® Podcast
• Ep 18: Why On Earth Did You Do That? https://sarahwalton.com/why-that/
• Ep 1: Don't Live A Life of "Almosts" https://sarahwalton.com/dont-live-a-life-of-almosts/
• Ep 287: The $68 Trillion Wealth Transfer: Why the Future of Money is Feminine with Chelsea Williams https://sarahwalton.com/wealth-transfer-women/
Special gift from AnnMarie Rose:
• The Workshop Workshop On-Demand Training https://annmarierose.com/workshoproi
• Workshop Toolkit (with special discount code for Game On Girlfriend® listeners): https://annmarierose.com/soldoutworkshoptoolkit (use coupon code: TOOLKIT50 for 50% off)
Connect with Guest AnnMarie Rose:
• https://annmarierose.com
• https://www.instagram.com/askannmarierose/
• https://www.linkedin.com/in/annmarierose/
About AnnMarie Rose:
AnnMarie Rose is an Online Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to navigate scaling mode with clarity and confidence.
She and her team have helped hundreds of business owners scale with (relative) ease by aligning their big picture business strategy to their highest vision, refining their offer suite, clarifying their brand message, and streamlining their marketing and sales systems so they can 4-10x their impact and income without overwhelm, chaos, or burnout.
Free gift from Sarah:
Book a free 15-minute call to explore working together: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781
Ready to shift from chasing to receiving in your business? Book your call with Sarah today and discover how The Abundance Academy can help you scale with soul, strategy, and sanity.
Work with Sarah:
Apply for The Abundance Academy group coaching program https://sarahwalton.com/abundance-academy/
Connect with Sarah Walton:
1. Website: https://sarahwalton.com/
2. Instagram: https://www.instagram.com/thesarahwalton/
3. You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
Thank you so much for listening. I'm honored that you're here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people!
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About Sarah Walton:
Sarah Walton is a business coach specializing in helping women entrepreneurs overcome internal barriers to success. With a background in trauma-informed coaching and nervous system regulation, she takes a holistic approach that addresses both mindset and tactical business skills. Featured on The Today Show and speaking at women's conferences worldwide, Sarah has helped hundreds of women build profitable, sustainable businesses aligned with their values while healing the deeper blocks that keep them playing small. She's the creator of The Money Mindset Course, The Sales Mastermind, The Abundance Academy, and host of the 5-star rated Game On Girlfriend® Podcast, becoming the go-to source for women who want to build businesses that honor both their ambition and their nervous system's need for safety.