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316. How to Stop Being Invisible Online: The Real Work Behind Getting Found with Carrolee Moore

The Game On Girlfriend Podcast

Release Date: 01/20/2026

325. Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People with Patricia Viscount show art 325. Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People with Patricia Viscount

The Game On Girlfriend Podcast

There are three questions every human being is asking: Do you see me? Do you hear me? And do I matter?  When the voice you're putting out into the world doesn't actually sound like you — when it's been sanded down into something professional and polished and unrecognizable — those three questions go unanswered for the very people you are trying to reach. In this episode, I sit down with Patricia Viscount — brand voice strategist, former Canadian Army Public Affairs Officer with NATO tours in Bosnia and Kosovo, and Communication Specialist in the international energy sector — to...

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The Game On Girlfriend Podcast

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The Game On Girlfriend Podcast

You did the hard part. You sorted through the closets, cleared out the garage, and made the piles. Now you are standing there looking at all of it, wondering what actually comes next. That is exactly the problem Jessica James built Madilyn James to solve. In this episode, I sit down with Jessica — serial entrepreneur, tech founder, and the woman behind a brand new e-commerce platform built specifically for people who want to sell secondhand items online without juggling multiple platforms, paying anything upfront, or figuring out a marketing strategy on top of everything else. Jessica walks...

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The Game On Girlfriend Podcast

Say the word "taxes" out loud. Did your shoulders just clench? Yeah. That's not an accident. In this episode, I sit down with Hannah Cole — artist, tax expert, author of Taxes for Humans, and founder of Sunlight Tax — to talk about why the tax industry profits from keeping you afraid, and what you can actually do about it. Hannah breaks down the three main IRA options available to self-employed women in plain, clear language that finally makes it click. She talks about why creatives, women, and anyone who doesn't fit the traditional financial mold has been left out of this conversation on...

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The Game On Girlfriend Podcast

Your success isn't scaring men away. But the energy you had to adopt to build that success? That might be creating a problem you didn't know existed. In this episode, Sarah talks with Laura Nagiel, a dating and confidence coach who works specifically with high-achieving women. Laura shares why being "twice as masculine as the men around you" at work can completely backfire when you're trying to build a romantic connection—and what to do about it. They explore the "second gear" successful women need to shift between work mode and dating mode, how to actually assess someone's level of ambition...

info_outline 320. Building Confidence Through Small Wins with Jen Mueller show art 320. Building Confidence Through Small Wins with Jen Mueller

The Game On Girlfriend Podcast

Ever walked into a room wondering if you really belonged there? Like they're going to find out you don't actually know what you're doing? Here's what Jen Mueller will tell you: If you're in the room, you're supposed to be there. Stop selling past the close. In this episode, Sarah welcomes Jen Mueller, founder of Talk Sporty to Me, to talk about the small wins that build unshakable confidence. They unpack why "hello" became Jen's measure of success, how bubble gum moments prove your small actions are stacking up, and why you need to stop over-proving yourself once you're already in the door....

info_outline 319. Why Your Business Feels Stuck (And the Limiting Beliefs Keeping You There) with Dr. LaChelle Wieme show art 319. Why Your Business Feels Stuck (And the Limiting Beliefs Keeping You There) with Dr. LaChelle Wieme

The Game On Girlfriend Podcast

Ever felt like your business is technically moving forward—but you're still stuck in the "fine vortex"? Like you've traded your 9-to-5 for 24/7, your income swings from $2,000 to $8,000 to $3,000, and you're hustling harder but getting nowhere? In this powerful episode, Sarah welcomes Dr. LaChelle Wieme, entrepreneur, transformational speaker, and former anesthesiologist, to talk about the invisible "puppet strings" (limiting beliefs) that are running your business on autopilot—and how to cut them. They unpack what it takes to exit the fine vortex, rewire subconscious beliefs formed before...

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The Game On Girlfriend Podcast

Only 3% of venture capital funding goes to women-owned businesses. But here's the thing—it's not because your idea isn't good enough. It's because of foundational mistakes you're making before you even apply. Business strategist Ms. Cat (Catherine Mitchell) joins Sarah to break down exactly what keeps women entrepreneurs from accessing the billions in funding that's actually available. From choosing the wrong business name to using your personal Gmail account, these structural errors are disqualifying you before funders even look at your pitch. Ms. Cat walks through the NAICS code trap, why...

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The Game On Girlfriend Podcast

Have you ever felt burned out? Not the "I don't feel like working today" kind—but the deep burnout where you're gaining weight you can't explain, nothing brings you joy, and you're hanging on by your fingernails just trying to get through each day? Former family law litigator Wendy Meadows knows this intimately. After years of fighting in courtrooms and bringing that combative energy home, she made a shift that changed everything. She became a health and wellness coach, discovered how coaching could transform her legal practice, and eventually left litigation for collaborative law and...

info_outline 316. How to Stop Being Invisible Online: The Real Work Behind Getting Found with Carrolee Moore show art 316. How to Stop Being Invisible Online: The Real Work Behind Getting Found with Carrolee Moore

The Game On Girlfriend Podcast

You're posting consistently. Writing newsletters that take hours. You've got the degrees, certifications, and experience. But when someone searches for what you do? You're nowhere. If you've ever thought, "I've tried everything and nothing works," this conversation is for you. Sarah sits down with Carrolee Moore, founder of the Podcast Pitching Society, to unpack what it actually means to be visible—especially as a woman entrepreneur in a digital world full of noise. From the Currency of Visibility framework to using AI without losing your voice, Carrolee shares why authentic visibility...

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You're posting consistently. Writing newsletters that take hours. You've got the degrees, certifications, and experience. But when someone searches for what you do? You're nowhere.

If you've ever thought, "I've tried everything and nothing works," this conversation is for you.

Sarah sits down with Carrolee Moore, founder of the Podcast Pitching Society, to unpack what it actually means to be visible—especially as a woman entrepreneur in a digital world full of noise. From the Currency of Visibility framework to using AI without losing your voice, Carrolee shares why authentic visibility starts with becoming visible to yourself first.

Together, they explore the difference between being an influencer and running a sustainable business, why "I've tried everything" usually means you haven't, and the power of owning your voice even when it makes people uncomfortable.

 

IN THIS EPISODE, YOU'LL LEARN:

  • The biggest visibility mistake experts make (and why corporate training keeps you invisible)

  • Why becoming visible to yourself comes before marketing to the world

  • How to use AI as your assistant—not your brain

  • Breaking the performance bonds that keep you playing small

  • Why your visibility must make money, not just noise

  • The "to what end" question that should guide every visibility decision

  • How to stop being nice and start being real in your marketing

  • Why the only critics who matter are ahead of you on the path

 

READY TO BUILD A BUSINESS YOU LOVE?

If you're tired of being invisible and ready to build a business that reflects your authentic voice, let's talk. Book a free call with Sarah to discuss your business and explore how working together could help you move forward. This isn't a sales call—it's a genuine conversation about your business and your goals.

Book Your Free Call → https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781

 

CARROLEE'S SPECIAL GIFT FOR LISTENERS:

Book your FREE 30-Minute Visibility Strategy Session with Carrolee—she'll create a personalized plan to grow your visibility in 2026. → https://api.leadconnectorhq.com/widget/bookings/oppchat

 

EPISODE RESOURCES:

 

ABOUT CARROLEE MOORE:

Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.

After being laid off in 2020 and moving cross-country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi-six-figure agency in under two years—built without ads, SEO, or social media marketing.

She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who's Who of America for her contributions to marketing and communications.

 

**About Sarah Walton:**

Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies.

 

**Free Gift from Sarah:**

Get Sarah's Freedom Calculator and discover how much your business needs to make so you can finally be free.

Download: https://sarahwalton.com/freedom

 

**Learn from Sarah:**

Explore Sarah's online courses and free resources to start building your business with confidence.

Online Courses: https://sarahwalton.com/online-courses 

Free Resources: https://sarahwalton.com/free-resources 

 

**Connect with Sarah:**

Website: sarahwalton.com

 

**Related Game On Girlfriend® Episodes You’ll Love:**

  • Episode 214: Coaching the Unconscious Mind: Unlock Your Genius with Jenn Beninger - If Carrolee's point about becoming visible to yourself first resonated with you, this episode goes deeper into uncovering and releasing the most vulnerable judgments you have about yourself. Jenn explains why that inner work is the number one thing stopping you from anything you want to do in your life. Listen here → https://sarahwalton.com/coaching-unconscious-mind/

  • Episode 188: Social Media is NOT a Marketing Strategy with Ruthie Sterrett - Carrolee talked about how people think they've tried everything when they've only posted on social media a few times. Ruthie breaks down why social media is just a container for your marketing strategy—not the strategy itself—and gives you practical steps to create content that actually drives revenue. Listen here → https://sarahwalton.com/social-media-marketing-strategy/

  • Episode 134: An Honest Conversation with My Podcast Agent, Julie Fry - Want to learn more about podcast guesting as a visibility strategy? Julie Fry, Sarah's podcast agent, shares insider tips on how to pitch yourself to podcast hosts, what makes a great guest, and her number one tip for your call to action at the end of episodes. Listen here → https://sarahwalton.com/julie/

 

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