295. Making More Money Doesn't Start with Marketing

You're told to niche down, get visible, raise your prices, do the things. And you want to—you're smart, you're trained, maybe you have certifications stacked like pancakes. But still, something keeps stalling. In this episode, I'm sharing why strategy only works when your nervous system actually feels safe receiving success. Through real coaching stories and scientific insights, discover the hidden connection between your childhood experiences, nervous system responses, and your ability to earn more money. This isn't about branding or marketing—it's about the inner work that makes or breaks your next chapter. Learn why profit comes AFTER safety and how to build a business from the inside out.

 

What You'll Learn

• Why highly educated, certified professionals struggle to sell their services despite having all the qualifications

• How to spot when what looks like self-sabotage is actually your nervous system trying to protect you

• The real reason you keep procrastinating, undervaluing your work, or avoiding follow-up calls

• Why success feels dangerous instead of thrilling if you grew up in chaos, poverty, or pressure

• How childhood experiences of instability directly impact your adult earning capacity and business confidence

• The difference between building confidence through external validation versus internal safety

• How to hold your pricing like a spell, not a price tag, and develop unshakeable confidence in your worth

• Why your "weird" passions and unconventional life chapters are actually your biggest business advantages

• The concept of nervous system anchoring and creating emotional contracts with yourself for success

• Practical steps to build safety before you build your brand, so your strategy actually works

• How to shift from "I can do this once I'm more confident" to "confidence comes through doing"

• Why feeling behind or stuck doesn't mean you're doing anything wrong—you're just building on the right foundation

Key Topics Covered

    •    Nervous system regulation for entrepreneurs

    •    Trauma-informed business coaching approaches

    •    The connection between childhood experiences and adult earning capacity

    •    Self-sabotage patterns in high-achieving women

    •    Safety versus growth in business development

    •    Internal blocks to pricing and visibility

    •    Converting unique life experiences into business value

    •    The psychology of money and success fears

    •    Healing as a prerequisite to business growth

    •    Building containers for client transformation

 

Episode Summary

In this powerful solo episode, Sarah is challenging everything you've been told about building a successful business. Opening with the frustration many entrepreneurs feel—having all the right credentials and training but still feeling stuck—Sarah introduces her revolutionary concept that "you earn at the speed of safety."

Through intimate coaching stories, she reveals how a client learned to hold her pricing "like a spell, not a price tag," and how confidence doesn't come from external validation but from building internal safety first. Sarah explains the neuroscience behind why success feels dangerous to those who grew up in chaos or instability, and how what we label as "self-sabotage" is often brilliant self-protection.

The episode explores how your unconventional story and "weird" passions are actually your greatest business advantages, not obstacles to overcome. Sarah addresses the common entrepreneurial fear of being "behind" or "late," reframing this experience as being perfectly positioned to build sustainable success on a solid foundation.

Throughout the episode, Sarah weaves together psychology, neuroscience, and practical business wisdom to create a roadmap for building businesses from the inside out. She emphasizes that the real work isn't about perfecting your marketing funnel—it's about creating safety within your nervous system so that strategy can actually work.

The episode concludes with an invitation to examine where you still feel unsafe to be seen, receive, or trust yourself, positioning these insights as the true portal to business transformation and sustainable income growth.

 

Related Episodes from the Game on Girlfriend® Podcast

    • Ep. 197: Money Beliefs That Hold You Back from Making More https://sarahwalton.com/money-beliefs/

    • Ep. 18: Why On Earth Did You Do That? https://sarahwalton.com/why-that/

    • Ep. 1: Don't Live A Life of "Almosts" https://sarahwalton.com/dont-live-a-life-of-almosts/

 

Free gift from Sarah:

Book a free 15-minute call to explore working together: https://app.acuityscheduling.com/schedule/60d4f7f6/appointment/52999780/calendar/909961?appointmentTypelds%5B%5D=52999800

Ready to shift from chasing to receiving in your business? Book your call with Sarah today and discover how The Abundance Academy can help you scale with soul, strategy, and sanity.

 

Work with Sarah:

Apply for The Abundance Academy group coaching program https://sarahwalton.com/abundance-academy/

 

Connect with Sarah Walton:

1. Website:https://sarahwalton.com/

2. Social Media: https://www.instagram.com/thesarahwalton/

3. You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton 

 

Thank you so much for listening. I'm honored that you're here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people!

(If you're not sure how to leave a review, you can watch this quick tutorial.)

 

About Sarah Walton: 

Sarah Walton is a business coach who helps women entrepreneurs overcome the internal barriers that keep them stuck. With a background in trauma-informed coaching and nervous system regulation, she takes a holistic approach that addresses both mindset and tactical business skills. Featured on The Today Show and speaking at women's conferences worldwide, Sarah has helped hundreds of women build profitable, sustainable businesses aligned with their values while healing the deeper blocks that keep them playing small. She's the creator of The Money Mindset Course, The Sales Mastermind, The Abundance Academy, and host of the 5-star rated Game On Girlfriend Podcast, becoming the go-to source for women who want to build businesses that honor both their ambition and their nervous system's need for safety.