295. Making More Money Doesn't Start with Marketing
The Game On Girlfriend Podcast
Release Date: 08/26/2025
316. How to Stop Being Invisible Online: The Real Work Behind Getting Found with Carrolee Moore
The Game On Girlfriend Podcast
You're posting consistently. Writing newsletters that take hours. You've got the degrees, certifications, and experience. But when someone searches for what you do? You're nowhere. If you've ever thought, "I've tried everything and nothing works," this conversation is for you. Sarah sits down with Carrolee Moore, founder of the Podcast Pitching Society, to unpack what it actually means to be visible—especially as a woman entrepreneur in a digital world full of noise. From the Currency of Visibility framework to using AI without losing your voice, Carrolee shares why authentic visibility...
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315. Out of the Ashes: The Fire That Changed Everything with Melanie Rhora
The Game On Girlfriend Podcast
What happens when your whole world burns down—literally—and it turns out to be the start of your real life? In this deeply personal episode, Sarah sits down with Melanie Rhora, founder of The Phoenix Path, to explore how burnout, perfectionism, and people-pleasing can mask as success—until something forces you to pause. Melanie shares how a devastating house fire cleared the way for profound transformation, how she rebuilt her life by honoring her truth, and how she now helps high-capacity women recognize burnout signs and set real boundaries without guilt. Because when life burns down,...
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314: Embody the Momentum—How to Grow Your Business in 2026 Without Starting Over
The Game On Girlfriend Podcast
Happy 2026! Welcome to your first episode of the year. If you're tired of tearing everything down and rebuilding from scratch every January, this episode is for you. We're building on momentum this year, not starting over. In this New Year's solo, I'm sharing my word of the year and why it took me forever to land on it. You guys, this word is shaping not just my business, but the energy, strategy, and focus behind every decision this year. But this episode isn't just about one word—it's about honoring what's already working and building from it. Whether you're craving clarity in your...
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313. But What About the Money? Why Your Nervous System Determines Your Income
The Game On Girlfriend Podcast
Turning the calendar doesn't reset your nervous system. All the vision boards in the world won't rearrange your limiting beliefs about money. So what about the money? In this final episode of 2025, I'm getting vulnerable about the money fears that keep women entrepreneurs stuck financially—including my own. You'll hear exactly what happened when I confronted my hidden fear: "If I become truly wealthy, will people think I'm a bad person?" The truth? You can only earn at the speed of safety. When your nervous system feels unsafe, you physically cannot show up at the level required to grow your...
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312. Awakening, Abundance & Ancient Wisdom — Rewriting Your Money Story with Halle Eavelyn
The Game On Girlfriend Podcast
What if money isn't as "real" as we think it is? This week, Sarah talks to spiritual coach, tour leader, and money mindset mentor Halle Eavelyn about the deep, often hidden beliefs that shape women's relationships with wealth. From a life-changing awakening in Egypt to writing The Passive Income Power Plan, Halle shares how she helps women remember their power—and step fully into it. Here's something wild: women couldn't open their own bank accounts until 1974. Today, we still receive only 3% of venture capital funding. These aren't just statistics—they're symptoms of deep programming...
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311. Soul Setting Over Goal Setting: A Year-End Reflection for Women Entrepreneurs
The Game On Girlfriend Podcast
In this quiet but powerful close-to-the-end-of-the-year episode, I'm inviting you into a deeper kind of reflection: not a noisy checklist of goals, but a wholehearted look at what your life and work have really been built on—and what needs to shift. I'm writing this after attending a funeral, and after finding out my Aunt Wendy passed away. Some of you met her in episode 148. Through these stories of grief and loss, I'm exploring how pause can bring clarity, and how to choose a slower, more intentional path into the new year. Whether you're a business owner, a creative, or simply someone...
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310. How One Courageous Conversation Led to 11.6 Million Lives Impacted with Carrie Rich
The Game On Girlfriend Podcast
You know that idea pulling at your heart? The one you immediately follow up with "who am I to do this?" Carrie Rich had one of those ideas while mopping hospital floors as a graduate student. She didn't wait until she had it all figured out. She cracked a joke in an attendance meeting. Made one bold ask. Then another. Then another. Now? Her work has impacted 11.6 million lives across 70 countries through the Global Good Fund. But here's what really changed everything for Carrie: a stack of napkins pushed across a desk and one question - "Do you have a financial life plan?" At 25 years old, her...
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309. From Beauty Tips to Building an Empire: Sarai Martinez on Confidence, Community & Career Growth
The Game On Girlfriend Podcast
What does it take to build your dreams when the path isn't easy? In today's episode, I sit down with Sarai Martinez—a rising voice in beauty and TV—to chat about perseverance, passion, and what it really takes to build something meaningful as a woman of color. Sarai shares her natural love for self-care and fashion, how those early interests evolved into public-facing work, and how she's navigating the challenge-heavy path of entrepreneurship with power and grace. We dig into identity, confidence, and what happens when you don't wait until you "have it all figured out" to go for it. ...
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308. What Trauma Actually Costs Entrepreneurs (And Why Sean/a's Story Will Restore Your Faith) | Dr. Kirsten Viola Harrison
The Game On Girlfriend Podcast
We're harsh with each other right now. Judging people we don't know based on where they live or how they voted. But what if we got curious instead? Dr. Kirsten Viola Harrison spent 35 years as a trauma psychologist working with severe PTSD, dissociative identity disorder, schizophrenia, and near-death experience survivors. This conversation changed how I see everyone—including myself. High achievers are often high-functioners—people who've adapted to trauma in remarkably creative ways. The executive who never misses a deadline might be falling apart inside. The entrepreneur who appears...
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307. Stop Hustling & Start Leading with Grace: The Grace Codes with Dr. Kelly Martin Schuh
The Game On Girlfriend Podcast
You can't 10X your business by just working harder. Actually, the harder you push, the more you push away what you're trying to create. Dr. Kelly Martin Schuh shares The Grace Codes framework—and this conversation wrecked me in the best way. Five hours into climbing Mount Kilimanjaro, a guide asked Dr. Kelly to hand over her backpack. She refused. Every other woman had surrendered theirs, but she insisted she was fine. Then she realized she was weaving on the trail—a sign of oxygen deprivation she hadn't even noticed. The truth? It took 28 porters and guides to get 5 women to the summit....
info_outlineYou're told to niche down, get visible, raise your prices, do the things. And you want to—you're smart, you're trained, maybe you have certifications stacked like pancakes. But still, something keeps stalling. In this episode, I'm sharing why strategy only works when your nervous system actually feels safe receiving success. Through real coaching stories and scientific insights, discover the hidden connection between your childhood experiences, nervous system responses, and your ability to earn more money. This isn't about branding or marketing—it's about the inner work that makes or breaks your next chapter. Learn why profit comes AFTER safety and how to build a business from the inside out.
What You'll Learn
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Why highly educated, certified professionals struggle to sell their services despite having all the qualifications
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How to spot when what looks like self-sabotage is actually your nervous system trying to protect you
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The real reason you keep procrastinating, undervaluing your work, or avoiding follow-up calls
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Why success feels dangerous instead of thrilling if you grew up in chaos, poverty, or pressure
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How childhood experiences of instability directly impact your adult earning capacity and business confidence
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The difference between building confidence through external validation versus internal safety
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How to hold your pricing like a spell, not a price tag, and develop unshakeable confidence in your worth
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Why your "weird" passions and unconventional life chapters are actually your biggest business advantages
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The concept of nervous system anchoring and creating emotional contracts with yourself for success
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Practical steps to build safety before you build your brand, so your strategy actually works
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How to shift from "I can do this once I'm more confident" to "confidence comes through doing"
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Why feeling behind or stuck doesn't mean you're doing anything wrong—you're just building on the right foundation
Key Topics Covered
• Nervous system regulation for entrepreneurs
• Trauma-informed business coaching approaches
• The connection between childhood experiences and adult earning capacity
• Self-sabotage patterns in high-achieving women
• Safety versus growth in business development
• Internal blocks to pricing and visibility
• Converting unique life experiences into business value
• The psychology of money and success fears
• Healing as a prerequisite to business growth
• Building containers for client transformation
Episode Summary
In this powerful solo episode, Sarah is challenging everything you've been told about building a successful business. Opening with the frustration many entrepreneurs feel—having all the right credentials and training but still feeling stuck—Sarah introduces her revolutionary concept that "you earn at the speed of safety."
Through intimate coaching stories, she reveals how a client learned to hold her pricing "like a spell, not a price tag," and how confidence doesn't come from external validation but from building internal safety first. Sarah explains the neuroscience behind why success feels dangerous to those who grew up in chaos or instability, and how what we label as "self-sabotage" is often brilliant self-protection.
The episode explores how your unconventional story and "weird" passions are actually your greatest business advantages, not obstacles to overcome. Sarah addresses the common entrepreneurial fear of being "behind" or "late," reframing this experience as being perfectly positioned to build sustainable success on a solid foundation.
Throughout the episode, Sarah weaves together psychology, neuroscience, and practical business wisdom to create a roadmap for building businesses from the inside out. She emphasizes that the real work isn't about perfecting your marketing funnel—it's about creating safety within your nervous system so that strategy can actually work.
The episode concludes with an invitation to examine where you still feel unsafe to be seen, receive, or trust yourself, positioning these insights as the true portal to business transformation and sustainable income growth.
Related Episodes from the Game on Girlfriend® Podcast
• Ep. 197: Money Beliefs That Hold You Back from Making More https://sarahwalton.com/money-beliefs/
• Ep. 18: Why On Earth Did You Do That? https://sarahwalton.com/why-that/
• Ep. 1: Don't Live A Life of "Almosts" https://sarahwalton.com/dont-live-a-life-of-almosts/
Free gift from Sarah:
Book a free 15-minute call to explore working together: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781
Ready to shift from chasing to receiving in your business? Book your call with Sarah today and discover how The Abundance Academy can help you scale with soul, strategy, and sanity.
Work with Sarah:
Apply for The Abundance Academy group coaching program https://sarahwalton.com/abundance-academy/
Connect with Sarah Walton:
1. Website:https://sarahwalton.com/
2. Social Media: https://www.instagram.com/thesarahwalton/
3. You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton
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About Sarah Walton:
Sarah Walton is a business coach who helps women entrepreneurs overcome the internal barriers that keep them stuck. With a background in trauma-informed coaching and nervous system regulation, she takes a holistic approach that addresses both mindset and tactical business skills. Featured on The Today Show and speaking at women's conferences worldwide, Sarah has helped hundreds of women build profitable, sustainable businesses aligned with their values while healing the deeper blocks that keep them playing small. She's the creator of The Money Mindset Course, The Sales Mastermind, The Abundance Academy, and host of the 5-star rated Game On Girlfriend Podcast, becoming the go-to source for women who want to build businesses that honor both their ambition and their nervous system's need for safety.