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318. How to Structure Your Business for Venture Capital Funding with Ms. Cat

The Game On Girlfriend Podcast

Release Date: 02/03/2026

318. How to Structure Your Business for Venture Capital Funding with Ms. Cat show art 318. How to Structure Your Business for Venture Capital Funding with Ms. Cat

The Game On Girlfriend Podcast

Only 3% of venture capital funding goes to women-owned businesses. But here's the thing—it's not because your idea isn't good enough. It's because of foundational mistakes you're making before you even apply. Business strategist Ms. Cat (Catherine Mitchell) joins Sarah to break down exactly what keeps women entrepreneurs from accessing the billions in funding that's actually available. From choosing the wrong business name to using your personal Gmail account, these structural errors are disqualifying you before funders even look at your pitch. Ms. Cat walks through the NAICS code trap, why...

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317. Breaking Free from Burnout Without Losing Your Edge with Wendy Meadows show art 317. Breaking Free from Burnout Without Losing Your Edge with Wendy Meadows

The Game On Girlfriend Podcast

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The Game On Girlfriend Podcast

Happy 2026! Welcome to your first episode of the year. If you're tired of tearing everything down and rebuilding from scratch every January, this episode is for you. We're building on momentum this year, not starting over. In this New Year's solo, I'm sharing my word of the year and why it took me forever to land on it. You guys, this word is shaping not just my business, but the energy, strategy, and focus behind every decision this year. But this episode isn't just about one word—it's about honoring what's already working and building from it. Whether you're craving clarity in your...

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The Game On Girlfriend Podcast

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310. How One Courageous Conversation Led to 11.6 Million Lives Impacted with Carrie Rich show art 310. How One Courageous Conversation Led to 11.6 Million Lives Impacted with Carrie Rich

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More Episodes

Only 3% of venture capital funding goes to women-owned businesses. But here's the thing—it's not because your idea isn't good enough. It's because of foundational mistakes you're making before you even apply.

Business strategist Ms. Cat (Catherine Mitchell) joins Sarah to break down exactly what keeps women entrepreneurs from accessing the billions in funding that's actually available. From choosing the wrong business name to using your personal Gmail account, these structural errors are disqualifying you before funders even look at your pitch.

Ms. Cat walks through the NAICS code trap, why your LLC address matters more than you think, and the exact moment you should start looking for funding. Plus, she gets real about the burning desire you need to make the leap from side hustle to main hustle—and why entrepreneurship isn't for everyone. This conversation is part of Sarah's mission to put more money in the hands of more women.

 

WHAT YOU'LL LEARN

  • The 5 foundational mistakes that disqualify businesses from funding—including why certain business names are considered "high risk" and how your NAICS code can knock you out of the game

  • When to actually start looking for venture capital funding (and the capital gap test to know if you're ready)

  • Why using your home address on your LLC is a red flag to investors—and what funders are really looking for when they Google your business

  • The 3-4x rule for knowing when your side hustle is ready to become your main hustle

  • Why funding challenges have nothing to do with your product or service—it's all about foundation and structure

  • How women disqualify themselves before they even ask for funding (and how proper structure gives you the confidence to apply)

  • The burning desire you need beyond just a good idea to survive entrepreneurship

 

READY TO BUILD A BUSINESS FOUNDATION THAT POSITIONS YOU FOR GROWTH?

Ready to build a business foundation that positions you for growth and funding? Book a free 15-minute chat with Sarah to discover how you can work together.

Book Your Free Call → https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781



CONNECT WITH MS. CAT

 

ABOUT MS. CAT (CATHERINE MITCHELL)

Ms. Cat is a business strategist, entrepreneur, and co-host of the rising podcast Both Sides of the Check. She is the founder of Concept2Company, a program designed to help entrepreneurs structure their businesses for funding, make their first $10K in 30 days, and land consistent clients without leaning on friends and family.

With years of experience guiding business owners through scaling, funding, and systems-building, Ms. Cat has built a reputation for simplifying complex strategies into step-by-step blueprints that actually get results. Her unique approach combines tough-love accountability with practical, actionable tools that help entrepreneurs go from idea to income.

In addition to consulting, Ms. Cat owns her own tax software company, equipping professionals with training and mentorship under her ERO Expansion Hub mentorship program.

 

ABOUT SARAH WALTON

Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies.

 

FREE GIFT FROM SARAH

Get Sarah's Freedom Calculator and discover how much your business needs to make so you can finally be free.

 → Download: https://sarahwalton.com/freedom

 

LEARN FROM SARAH

Explore Sarah's online courses and free resources to start building your business with confidence.



CONNECT WITH SARAH

 

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