loader from loading.io

318. How to Structure Your Business for Venture Capital Funding with Ms. Cat

The Game On Girlfriend Podcast

Release Date: 02/03/2026

325. Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People with Patricia Viscount show art 325. Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People with Patricia Viscount

The Game On Girlfriend Podcast

There are three questions every human being is asking: Do you see me? Do you hear me? And do I matter?  When the voice you're putting out into the world doesn't actually sound like you — when it's been sanded down into something professional and polished and unrecognizable — those three questions go unanswered for the very people you are trying to reach. In this episode, I sit down with Patricia Viscount — brand voice strategist, former Canadian Army Public Affairs Officer with NATO tours in Bosnia and Kosovo, and Communication Specialist in the international energy sector — to...

info_outline 324. Raising Resilient Kids: Why Letting Go Is the Most Loving Thing You Can Do with Randi Crawford show art 324. Raising Resilient Kids: Why Letting Go Is the Most Loving Thing You Can Do with Randi Crawford

The Game On Girlfriend Podcast

Parenting. Just that one word is enough to make your shoulders tighten, isn’t it?   In this episode, I sit down with Randi Crawford — certified life coach, speaker, author, and mom — to talk honestly about what it actually takes to raise kids who can handle life when you’re not there to fix it for them.   Randi spent years coaching young women before she realized the real work needed to happen one generation up — with the moms. What she found, over and over, was that the struggle these girls were experiencing traced directly back to one thing: parents who loved their kids...

info_outline 323. How to Declutter Your Home and Make Money Selling Pre-Loved Items with Jessica James show art 323. How to Declutter Your Home and Make Money Selling Pre-Loved Items with Jessica James

The Game On Girlfriend Podcast

You did the hard part. You sorted through the closets, cleared out the garage, and made the piles. Now you are standing there looking at all of it, wondering what actually comes next. That is exactly the problem Jessica James built Madilyn James to solve. In this episode, I sit down with Jessica — serial entrepreneur, tech founder, and the woman behind a brand new e-commerce platform built specifically for people who want to sell secondhand items online without juggling multiple platforms, paying anything upfront, or figuring out a marketing strategy on top of everything else. Jessica walks...

info_outline 322. Tax Tips for Women Entrepreneurs: What the Tax Industry Doesn't Want You to Know with Hannah Cole show art 322. Tax Tips for Women Entrepreneurs: What the Tax Industry Doesn't Want You to Know with Hannah Cole

The Game On Girlfriend Podcast

Say the word "taxes" out loud. Did your shoulders just clench? Yeah. That's not an accident. In this episode, I sit down with Hannah Cole — artist, tax expert, author of Taxes for Humans, and founder of Sunlight Tax — to talk about why the tax industry profits from keeping you afraid, and what you can actually do about it. Hannah breaks down the three main IRA options available to self-employed women in plain, clear language that finally makes it click. She talks about why creatives, women, and anyone who doesn't fit the traditional financial mold has been left out of this conversation on...

info_outline 321. Dating Smart: The Real Reason Successful Women Struggle in Love, with Laura Nagiel show art 321. Dating Smart: The Real Reason Successful Women Struggle in Love, with Laura Nagiel

The Game On Girlfriend Podcast

Your success isn't scaring men away. But the energy you had to adopt to build that success? That might be creating a problem you didn't know existed. In this episode, Sarah talks with Laura Nagiel, a dating and confidence coach who works specifically with high-achieving women. Laura shares why being "twice as masculine as the men around you" at work can completely backfire when you're trying to build a romantic connection—and what to do about it. They explore the "second gear" successful women need to shift between work mode and dating mode, how to actually assess someone's level of ambition...

info_outline 320. Building Confidence Through Small Wins with Jen Mueller show art 320. Building Confidence Through Small Wins with Jen Mueller

The Game On Girlfriend Podcast

Ever walked into a room wondering if you really belonged there? Like they're going to find out you don't actually know what you're doing? Here's what Jen Mueller will tell you: If you're in the room, you're supposed to be there. Stop selling past the close. In this episode, Sarah welcomes Jen Mueller, founder of Talk Sporty to Me, to talk about the small wins that build unshakable confidence. They unpack why "hello" became Jen's measure of success, how bubble gum moments prove your small actions are stacking up, and why you need to stop over-proving yourself once you're already in the door....

info_outline 319. Why Your Business Feels Stuck (And the Limiting Beliefs Keeping You There) with Dr. LaChelle Wieme show art 319. Why Your Business Feels Stuck (And the Limiting Beliefs Keeping You There) with Dr. LaChelle Wieme

The Game On Girlfriend Podcast

Ever felt like your business is technically moving forward—but you're still stuck in the "fine vortex"? Like you've traded your 9-to-5 for 24/7, your income swings from $2,000 to $8,000 to $3,000, and you're hustling harder but getting nowhere? In this powerful episode, Sarah welcomes Dr. LaChelle Wieme, entrepreneur, transformational speaker, and former anesthesiologist, to talk about the invisible "puppet strings" (limiting beliefs) that are running your business on autopilot—and how to cut them. They unpack what it takes to exit the fine vortex, rewire subconscious beliefs formed before...

info_outline 318. How to Structure Your Business for Venture Capital Funding with Ms. Cat show art 318. How to Structure Your Business for Venture Capital Funding with Ms. Cat

The Game On Girlfriend Podcast

Only 3% of venture capital funding goes to women-owned businesses. But here's the thing—it's not because your idea isn't good enough. It's because of foundational mistakes you're making before you even apply. Business strategist Ms. Cat (Catherine Mitchell) joins Sarah to break down exactly what keeps women entrepreneurs from accessing the billions in funding that's actually available. From choosing the wrong business name to using your personal Gmail account, these structural errors are disqualifying you before funders even look at your pitch. Ms. Cat walks through the NAICS code trap, why...

info_outline 317. Breaking Free from Burnout Without Losing Your Edge with Wendy Meadows show art 317. Breaking Free from Burnout Without Losing Your Edge with Wendy Meadows

The Game On Girlfriend Podcast

Have you ever felt burned out? Not the "I don't feel like working today" kind—but the deep burnout where you're gaining weight you can't explain, nothing brings you joy, and you're hanging on by your fingernails just trying to get through each day? Former family law litigator Wendy Meadows knows this intimately. After years of fighting in courtrooms and bringing that combative energy home, she made a shift that changed everything. She became a health and wellness coach, discovered how coaching could transform her legal practice, and eventually left litigation for collaborative law and...

info_outline 316. How to Stop Being Invisible Online: The Real Work Behind Getting Found with Carrolee Moore show art 316. How to Stop Being Invisible Online: The Real Work Behind Getting Found with Carrolee Moore

The Game On Girlfriend Podcast

You're posting consistently. Writing newsletters that take hours. You've got the degrees, certifications, and experience. But when someone searches for what you do? You're nowhere. If you've ever thought, "I've tried everything and nothing works," this conversation is for you. Sarah sits down with Carrolee Moore, founder of the Podcast Pitching Society, to unpack what it actually means to be visible—especially as a woman entrepreneur in a digital world full of noise. From the Currency of Visibility framework to using AI without losing your voice, Carrolee shares why authentic visibility...

info_outline
 
More Episodes

Only 3% of venture capital funding goes to women-owned businesses. But here's the thing—it's not because your idea isn't good enough. It's because of foundational mistakes you're making before you even apply.

Business strategist Ms. Cat (Catherine Mitchell) joins Sarah to break down exactly what keeps women entrepreneurs from accessing the billions in funding that's actually available. From choosing the wrong business name to using your personal Gmail account, these structural errors are disqualifying you before funders even look at your pitch.

Ms. Cat walks through the NAICS code trap, why your LLC address matters more than you think, and the exact moment you should start looking for funding. Plus, she gets real about the burning desire you need to make the leap from side hustle to main hustle—and why entrepreneurship isn't for everyone. This conversation is part of Sarah's mission to put more money in the hands of more women.

 

WHAT YOU'LL LEARN

  • The 5 foundational mistakes that disqualify businesses from funding—including why certain business names are considered "high risk" and how your NAICS code can knock you out of the game

  • When to actually start looking for venture capital funding (and the capital gap test to know if you're ready)

  • Why using your home address on your LLC is a red flag to investors—and what funders are really looking for when they Google your business

  • The 3-4x rule for knowing when your side hustle is ready to become your main hustle

  • Why funding challenges have nothing to do with your product or service—it's all about foundation and structure

  • How women disqualify themselves before they even ask for funding (and how proper structure gives you the confidence to apply)

  • The burning desire you need beyond just a good idea to survive entrepreneurship

 

READY TO BUILD A BUSINESS FOUNDATION THAT POSITIONS YOU FOR GROWTH?

Ready to build a business foundation that positions you for growth and funding? Book a free 15-minute chat with Sarah to discover how you can work together.

Book Your Free Call → https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781



CONNECT WITH MS. CAT

 

ABOUT MS. CAT (CATHERINE MITCHELL)

Ms. Cat is a business strategist, entrepreneur, and co-host of the rising podcast Both Sides of the Check. She is the founder of Concept2Company, a program designed to help entrepreneurs structure their businesses for funding, make their first $10K in 30 days, and land consistent clients without leaning on friends and family.

With years of experience guiding business owners through scaling, funding, and systems-building, Ms. Cat has built a reputation for simplifying complex strategies into step-by-step blueprints that actually get results. Her unique approach combines tough-love accountability with practical, actionable tools that help entrepreneurs go from idea to income.

In addition to consulting, Ms. Cat owns her own tax software company, equipping professionals with training and mentorship under her ERO Expansion Hub mentorship program.

 

ABOUT SARAH WALTON

Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies.

 

FREE GIFT FROM SARAH

Get Sarah's Freedom Calculator and discover how much your business needs to make so you can finally be free.

 → Download: https://sarahwalton.com/freedom

 

LEARN FROM SARAH

Explore Sarah's online courses and free resources to start building your business with confidence.



CONNECT WITH SARAH

 

RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE

 

LOVE THE SHOW? LEAVE US A REVIEW!

Thank you so much for listening. I'm honored that you're here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community!

(If you're not sure how to leave a review, you can watch this quick tutorial.)