How to Sell Without Feeling Slimy — Sales Tools That Actually Work
The Game On Girlfriend Podcast
Release Date: 06/09/2026
355. How to Heal Your Nervous System When You Feel Like the Problem, with Lori Montry
The Game On Girlfriend Podcast
Spend five minutes on Instagram, and you’ll get a message about something else you need to fix. Buy this hair curler, get these sneakers, and starting tomorrow morning, drink the water, get the sleep, and be the best at everything you do all the time. It’s exhausting, and honestly, it makes us feel terrible. Who can change that many things at once? I’m Sarah Walton, a wealth consciousness coach and the host of the Game On Girlfriend® podcast, where we talk about wealth in every area of life: money, health, relationships, and personal growth. Today, I sit down with Lori Montry, a...
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354. How to Stop People-Pleasing and Stand in Your Truth, with Tracy Litt
The Game On Girlfriend Podcast
So many of us have read the books, taken the courses, and really tried to put it all into practice. Over time, maybe one or two things sort of stick. Then you forget them and catch yourself saying, "Oh, God, I know better than this." It's so annoying. If you've been wondering what a girl's got to do to get something to actually stick, you're going to love this episode. I'm Sarah Walton, a wealth consciousness coach and the host of the Game On Girlfriend® podcast, where we talk about wealth in every area of life: money, health, relationships, and personal growth. Today, I sit down with Tracy...
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353. How to Create Opportunities by Listening to Your Heart, with Debi Hemmeter
The Game On Girlfriend Podcast
I talk all the time about how the pathways to wealth are always here. We just don’t always see them. And by wealth, I don’t only mean money. I mean loving what you do, letting your heart be full, and living a life that’s true to you. This conversation is packed with evidence of how real those pathways are. I’m sitting down with Debi Hemmeter, president of the Inner Mountain Foundation and co-founder of the global Lean In movement alongside Sheryl Sandberg. After 25+ years as a Fortune 50 executive at PepsiCo, Wells Fargo, and Bank of America, Debi now helps women stop chasing external...
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352. The Achievement Wound: Why Success Never Feels Like Enough
The Game On Girlfriend Podcast
There's a specific feeling that hits about 45 seconds after something great happens. You have a great launch, reach a new milestone, or get a raise, and almost right away, your brain starts asking, "What now? Was this enough?" I see it in every single woman I coach. Recently, I realized how much of it was running inside me, too. On this solo episode of the Game On Girlfriend® podcast, I'm giving that feeling a name: the achievement wound. From the outside, it looks like ambition and success, and those things are real. Inside, though, it feels like a treadmill that never stops. In fact, the...
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351. How to Give Yourself Permission — with Charlotte Jukes
The Game On Girlfriend Podcast
Some people just make us feel calm. You call them when you're upset, you love being in their presence, and you keep going back for their advice because they feel so wise and so joyful to be around. If those are your people, you're going to love my conversation with Charlotte Jukes. She's one of my favorite people to be with, and there's so much going on right now that a lot of us could use a little of that. I’m sitting down with Charlotte Jukes, an ICM Mastery Method coach, former registered nurse, and host of the Pickleball & Partnership podcast. I’ve spent VIP days with her, and...
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350. Why You're Afraid to Sell — with Nikki Rausch
The Game On Girlfriend Podcast
If you run a business, you have to know how to sell — and yet so many of us do this thing I call the mom voice the second it’s time to say a price out loud. Something like, “It’s $300,” in this careful, coaxing tone, like we’re convincing a kid to tie their shoes. Meanwhile we’re talking to a fully capable adult who actually wants to work with us. This week I’m joined by Nikki Rausch, a sales strategist, speaker, and the founder of Sales Maven. Nikki spent 17 years in corporate sales, mostly in a male-dominated, technology-driven world, before she started coaching women...
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349. Why Strength Training in Midlife Isn’t Optional — with Mary Ellen Loranger
The Game On Girlfriend Podcast
My guest this week had a childhood nickname: Muscles. She wasn't the smallest kid on the block, but she could always outrun the boys and knock a softball clean out of the park. Somewhere along the way, that name got buried — and stayed that way for decades. Mary Ellen Loranger is a 56-year-old entrepreneur, author, and wellness leader who’s spent the past eight years, alongside her husband Wayne, coaching thousands of women through nutrition, health, and lifestyle transformation. A former Ironman athlete, she’s spent the last few years building Midlife Strong®, a strength training and...
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348. The Mother Line: The Real Block to Receiving — with Sabine O’Laughlin
The Game On Girlfriend Podcast
My guest this week spent forty years studying death — first as a pathologist doing autopsies, later coaching people from inside her own pathology office. What she found in that work wasn't morbid. She found more life force in the morgue than she usually found walking around on an ordinary day, and that contradiction sent her looking for why. Sabine O'Laughlin calls what she found the mother line: the idea that everybody has one mother, whatever your relationship with her looks like, and that mother gave you exactly one thing — your life. Until you can accept that fully, Sabine says, you...
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347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield
The Game On Girlfriend Podcast
Lindsey Busfield’s resume doesn’t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she’s the vice president of one of the country’s top legal marketing firms. None of it was the plan. For years, Lindsey figured she’d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn’t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk...
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346. Certainty Is a Skill (And You Can Learn It)
The Game On Girlfriend Podcast
Most of us think certainty means confidence — that bold, "everything always works out for me" kind of energy. It doesn't. Confidence is built on evidence: you earn it by looking back at what you've already proven. Certainty is different. It's a deep inner knowing you can access before you have any proof at all, and it's one of the most important skills for building a genuinely wealthy life — not just a life with more money in it, but one where you trust your next move even when you can't yet explain why. In this solo episode, I break down the real difference between certainty and...
info_outlineWhen you hear "limited-time offer" or "doors closing Friday," how do you feel? If you're like a lot of women entrepreneurs, one of two things happens. Either you avoid these tools entirely because they feel manipulative — or you use them while holding your breath, hoping you don't come across as pushy.
Here's what I want you to know: it doesn't have to feel that way.
This episode is actually lesson 10 from Effortless Sales, a 12-week course I used to offer that has since evolved into The Art of Receiving. I was going through the archives with my team, and it was so clear we had to publish this one. With what's happening in sales right now — everything starting to feel a little hollow, AI making things sound the same, the pressure building — this lesson is more relevant than ever.
I walk you through what scarcity tools actually are, why they work with the human brain, and the one condition that determines whether they help people or harm them. We also get into why your sales numbers are not a measure of your worth, why authenticity will always outperform a perfected pitch, and why the pressure of one launch is genuinely smaller than you think.
Save this one. Come back to it before your next launch, before you rewrite sales copy, and before your next sales call.
What You'll Learn:
- Why the structure of your business — not just your mindset — determines whether the next launch feels like stress or freedom
- What the human brain actually needs in order to make a buying decision — and why that's not manipulation
- The one condition that makes a scarcity tool genuinely helpful versus genuinely harmful
- Why small, tangible wins convert better than big promises — and how to use that in your own sales copy and conversations
- How to use your own authentic experience as your most powerful sales tool
- Why your business is your agreement with the universe — and what Carl Sagan has to do with your next launch
Ready to Build Your Business?
Book a free 30-minute discovery call with me to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195
Free Gift from Sarah
Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom
Resources Mentioned in This Episode
Carl Sagan, Pale Blue Dot (1994) — referenced in episode
Learn from Sarah:
Explore Sarah's online courses and free resources to start building your business with confidence.
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Online Courses: https://sarahwalton.com/online-courses
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Free Resources: https://sarahwalton.com/free-resources
Related Game On Girlfriend® Episodes You'll Love
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Episode 94: 3 Ways You're Killing Your Sales — https://sarahwalton.com/sales/
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Episode 319: Why Your Business Feels Stuck (And the Limiting Beliefs Keeping You There) — https://sarahwalton.com/why-business-feels-stuck-limiting-beliefs/
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Episode 263: How Your Nervous System Shapes Your Money Habits — with Stephanie Crochet — https://sarahwalton.com/nervous-system-regulation/
Connect with Sarah
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Website: https://sarahwalton.com/podcast
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Instagram: https://instagram.com/thesarahwalton
About Sarah Walton
Sarah Walton is a wealth consciousness coach, strategic advisor, and the host of the Game On Girlfriend® podcast. Her mission is simple: to put more money in the hands of more women. She helps women entrepreneurs build profitable, sustainable businesses without burnout — working through both the mindset and the strategy sides of growth. Because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast.
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