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325. Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People with Patricia Viscount

The Game On Girlfriend Podcast

Release Date: 03/24/2026

355. How to Heal Your Nervous System When You Feel Like the Problem, with Lori Montry show art 355. How to Heal Your Nervous System When You Feel Like the Problem, with Lori Montry

The Game On Girlfriend Podcast

Spend five minutes on Instagram, and you’ll get a message about something else you need to fix. Buy this hair curler, get these sneakers, and starting tomorrow morning, drink the water, get the sleep, and be the best at everything you do all the time. It’s exhausting, and honestly, it makes us feel terrible. Who can change that many things at once? I’m Sarah Walton, a wealth consciousness coach and the host of the Game On Girlfriend® podcast, where we talk about wealth in every area of life: money, health, relationships, and personal growth. Today, I sit down with Lori Montry, a...

info_outline 354. How to Stop People-Pleasing and Stand in Your Truth, with Tracy Litt show art 354. How to Stop People-Pleasing and Stand in Your Truth, with Tracy Litt

The Game On Girlfriend Podcast

So many of us have read the books, taken the courses, and really tried to put it all into practice. Over time, maybe one or two things sort of stick. Then you forget them and catch yourself saying, "Oh, God, I know better than this." It's so annoying. If you've been wondering what a girl's got to do to get something to actually stick, you're going to love this episode. I'm Sarah Walton, a wealth consciousness coach and the host of the Game On Girlfriend® podcast, where we talk about wealth in every area of life: money, health, relationships, and personal growth. Today, I sit down with Tracy...

info_outline 353. How to Create Opportunities by Listening to Your Heart, with Debi Hemmeter show art 353. How to Create Opportunities by Listening to Your Heart, with Debi Hemmeter

The Game On Girlfriend Podcast

I talk all the time about how the pathways to wealth are always here. We just don’t always see them. And by wealth, I don’t only mean money. I mean loving what you do, letting your heart be full, and living a life that’s true to you. This conversation is packed with evidence of how real those pathways are. I’m sitting down with Debi Hemmeter, president of the Inner Mountain Foundation and co-founder of the global Lean In movement alongside Sheryl Sandberg. After 25+ years as a Fortune 50 executive at PepsiCo, Wells Fargo, and Bank of America, Debi now helps women stop chasing external...

info_outline 352. The Achievement Wound: Why Success Never Feels Like Enough show art 352. The Achievement Wound: Why Success Never Feels Like Enough

The Game On Girlfriend Podcast

There's a specific feeling that hits about 45 seconds after something great happens. You have a great launch, reach a new milestone, or get a raise, and almost right away, your brain starts asking, "What now? Was this enough?" I see it in every single woman I coach. Recently, I realized how much of it was running inside me, too. On this solo episode of the Game On Girlfriend® podcast, I'm giving that feeling a name: the achievement wound. From the outside, it looks like ambition and success, and those things are real. Inside, though, it feels like a treadmill that never stops. In fact, the...

info_outline 351. How to Give Yourself Permission — with Charlotte Jukes show art 351. How to Give Yourself Permission — with Charlotte Jukes

The Game On Girlfriend Podcast

Some people just make us feel calm. You call them when you're upset, you love being in their presence, and you keep going back for their advice because they feel so wise and so joyful to be around. If those are your people, you're going to love my conversation with Charlotte Jukes. She's one of my favorite people to be with, and there's so much going on right now that a lot of us could use a little of that. I’m sitting down with Charlotte Jukes, an ICM Mastery Method coach, former registered nurse, and host of the Pickleball & Partnership podcast. I’ve spent VIP days with her, and...

info_outline 350. Why You're Afraid to Sell — with Nikki Rausch show art 350. Why You're Afraid to Sell — with Nikki Rausch

The Game On Girlfriend Podcast

If you run a business, you have to know how to sell — and yet so many of us do this thing I call the mom voice the second it’s time to say a price out loud. Something like, “It’s $300,” in this careful, coaxing tone, like we’re convincing a kid to tie their shoes. Meanwhile we’re talking to a fully capable adult who actually wants to work with us. This week I’m joined by Nikki Rausch, a sales strategist, speaker, and the founder of Sales Maven. Nikki spent 17 years in corporate sales, mostly in a male-dominated, technology-driven world, before she started coaching women...

info_outline 349. Why Strength Training in Midlife Isn’t Optional — with Mary Ellen Loranger show art 349. Why Strength Training in Midlife Isn’t Optional — with Mary Ellen Loranger

The Game On Girlfriend Podcast

My guest this week had a childhood nickname: Muscles. She wasn't the smallest kid on the block, but she could always outrun the boys and knock a softball clean out of the park. Somewhere along the way, that name got buried — and stayed that way for decades. Mary Ellen Loranger is a 56-year-old entrepreneur, author, and wellness leader who’s spent the past eight years, alongside her husband Wayne, coaching thousands of women through nutrition, health, and lifestyle transformation. A former Ironman athlete, she’s spent the last few years building Midlife Strong®, a strength training and...

info_outline 348. The Mother Line: The Real Block to Receiving — with Sabine O’Laughlin show art 348. The Mother Line: The Real Block to Receiving — with Sabine O’Laughlin

The Game On Girlfriend Podcast

My guest this week spent forty years studying death — first as a pathologist doing autopsies, later coaching people from inside her own pathology office. What she found in that work wasn't morbid. She found more life force in the morgue than she usually found walking around on an ordinary day, and that contradiction sent her looking for why. Sabine O'Laughlin calls what she found the mother line: the idea that everybody has one mother, whatever your relationship with her looks like, and that mother gave you exactly one thing — your life. Until you can accept that fully, Sabine says, you...

info_outline 347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield show art 347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield

The Game On Girlfriend Podcast

Lindsey Busfield’s resume doesn’t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she’s the vice president of one of the country’s top legal marketing firms. None of it was the plan. For years, Lindsey figured she’d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn’t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk...

info_outline 346. Certainty Is a Skill (And You Can Learn It) show art 346. Certainty Is a Skill (And You Can Learn It)

The Game On Girlfriend Podcast

Most of us think certainty means confidence — that bold, "everything always works out for me" kind of energy. It doesn't. Confidence is built on evidence: you earn it by looking back at what you've already proven. Certainty is different. It's a deep inner knowing you can access before you have any proof at all, and it's one of the most important skills for building a genuinely wealthy life — not just a life with more money in it, but one where you trust your next move even when you can't yet explain why. In this solo episode, I break down the real difference between certainty and...

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There are three questions every human being is asking: Do you see me? Do you hear me? And do I matter? 

When the voice you're putting out into the world doesn't actually sound like you — when it's been sanded down into something professional and polished and unrecognizable — those three questions go unanswered for the very people you are trying to reach.

In this episode, I sit down with Patricia Viscount — brand voice strategist, former Canadian Army Public Affairs Officer with NATO tours in Bosnia and Kosovo, and Communication Specialist in the international energy sector — to talk about why so many coaches and consultants perform a version of professionalism that has nothing to do with who they actually are, and what it looks like to finally stop.

You are going to love Patricia's story. There were several points in our conversation where my mouth was just open. This woman has been through things most people haven't. She has seen things most people haven't seen. And what she does now — helping entrepreneurs uncover the genuine voice that was already there — makes complete sense when you hear where she's been.

This conversation is also going to remind you of how abundant your life is. And how much we all owe to the people who stand up and use their voices every day, inspiring the rest of us to do the same.

 

WHAT YOU'LL LEARN

  • Why coaches and consultants perform a "professional" version of themselves in writing — and how to stop

  • Why confidence is borrowable — and how to use someone else's belief in you as a bridge to your own

  • Why ready is a decision, not a feeling — and what that means for every move you're afraid to make

  • What a brand voice guide actually looks like and how it removes you as the bottleneck in your own content

  • How Patricia went from 15 years in the Canadian Army to building a business around helping entrepreneurs find their genuine voice

 

SPECIAL GIFT FROM PATRICIA

Take Patricia's free Brand Voice Quiz to discover your brand voice personality: https://www.tryinteract.com/share/quiz/61f1aa1322fd240018d65068




CONNECT WITH PATRICIA

 

ABOUT PATRICIA 

Before starting her business, Patricia had a 15-year career as a Public Affairs Officer in the Canadian Army, with NATO tours in Bosnia and Kosovo. This was followed by a diverse career as a Communication Specialist in the international energy sector, where she continued to herd all the cats. She helps coaching and consulting businesses refine their brand voice and messaging, and streamline their content — website, sales pages, and email marketing — so they can grow and attract aligned, premium clients with ease.



READY TO BUILD YOUR CONFIDENCE?

Book a free 15-min call with Sarah to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781

 

FREE GIFT FROM SARAH

Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom

 

LEARN FROM SARAH

Explore Sarah's online courses and free resources to start building your business with confidence.

 

CONNECT WITH SARAH

 

ABOUT SARAH WALTON

Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies.

 

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