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325. Brand Voice for Women Entrepreneurs: Stop Performing and Start Attracting Your People with Patricia Viscount

The Game On Girlfriend Podcast

Release Date: 03/24/2026

345. Joy as a Default Setting — with Roberta Ravella, Founder of The Joy Experiment show art 345. Joy as a Default Setting — with Roberta Ravella, Founder of The Joy Experiment

The Game On Girlfriend Podcast

Roberta Ravella spent 25 years in mortgage origination. She was good at it. She was also, by her own account, a classic case of burnout. She tried coaching. She tried marketing. She even opened an AI business with a friend. Two months in, something in her said no, and she couldn't push past it the way she used to. So she stopped. Her mentor sent her on a six-week break with one rule: shut it all off. What Roberta found on the other side of that break is what she now calls The Joy Experiment. This conversation is about what it took to get there, and what her mornings look like now that she's...

info_outline 344. Why You Struggle to Receive Money (Even When You're Good at Making It) show art 344. Why You Struggle to Receive Money (Even When You're Good at Making It)

The Game On Girlfriend Podcast

Most of us don't actually have trouble making money. It's the keeping of it — the receiving of it — that's the problem. If you added up how much money has passed through your hands over your lifetime, the number would probably surprise you. It comes in, you manage it, you pay bills, and then it's "gone," so you never really see how much you're circulating. That's not a money-making problem. That's a receiving problem, and most women were never taught the skill. In this solo episode, I break down what receiving actually is, why we were never taught to do it, and how you can start practicing...

info_outline 343. Real Estate Investing One Step at a Time — with Abi Horton, Founder of Aros show art 343. Real Estate Investing One Step at a Time — with Abi Horton, Founder of Aros

The Game On Girlfriend Podcast

For years, Abi Horton believed real estate investing wasn't for her. Not enough money, not enough experience, not the right background. So she stayed on the sidelines and told herself it was something for later. Then things shifted, not through one big moment, but through a lot of small, unplanned ones. Voice acting taught her she was capable of running a business. That confidence opened a door she hadn't been looking for, and stepping through it eventually led to Aros, a real estate investment technology company built around mid-term rentals. Abi is candid about what that process actually...

info_outline 342. The Energy Drains for Women Entrepreneurs No One Warns You About show art 342. The Energy Drains for Women Entrepreneurs No One Warns You About

The Game On Girlfriend Podcast

Some days you do everything right, and by 3 p.m. you're still completely wiped out. That's not burnout from working too hard. It's the specific exhaustion of doing tasks that were never yours to carry in the first place. In this solo episode, I walk through the exact questions I ask my own clients when they tell me they should be further along by now, or that something feels harder for them than it looks for everyone else online. Grab a journal, because I want you to actually answer these questions as you listen.   WHAT YOU'LL LEARN  The exact question to ask when a task drains you,...

info_outline 341. How to Increase Your Capacity for Happiness — with Dr. Peggy DeLong, The Gratitude Psychologist™ show art 341. How to Increase Your Capacity for Happiness — with Dr. Peggy DeLong, The Gratitude Psychologist™

The Game On Girlfriend Podcast

Most of us have been told, at some point or another, to just be happy. Just let it go. Just choose joy. And if you've tried that and found it completely unhelpful, you are in very good company. Dr. Peggy DeLong is back on the podcast for her third visit, and what she shares in this episode about how to increase your capacity for happiness is not what most people are teaching. It's not about ignoring what's hard. It's not about thinking positively until the feeling kicks in. And it has nothing to do with luck or your current circumstances. Peggy discovered the power of gratitude while sitting...

info_outline 340. How to Map a Customer Journey for Your Small Business show art 340. How to Map a Customer Journey for Your Small Business

The Game On Girlfriend Podcast

Some women market without even trying, and their posts land, their emails get opened, their offers sell. Meanwhile, you're doing all the right things and still hearing crickets. The difference usually isn't talent. It's whether you've actually mapped your customer journey. In episode 336, I released a free lesson from my signature program, Effortless Sales, and the response was so strong that I wanted to share another one. This lesson is all about the customer journey, from the moment someone meets you to the moment they buy and beyond. Grab a journal for this one. It's short, but it's dense....

info_outline 339. Why Listening to Your Intuition Matters More Than Hustle — with Bron Watson show art 339. Why Listening to Your Intuition Matters More Than Hustle — with Bron Watson

The Game On Girlfriend Podcast

Most of us grip tighter when life feels uncertain. We work harder, plan more, and try to control everything within reach. This week I'm joined by Bron Watson, a nurse, educator, and entrepreneur who built a thriving coaching business while a quiet voice kept telling her something wasn't right. She ignored it until a breast cancer diagnosis in 2017 changed everything. Five years later, a second diagnosis followed: an incurable blood cancer. In this conversation, Bron and I talk about what it costs to override your own intuition, and what it actually means to control the controllables when...

info_outline 338. Inside the Wealthy CEO Intensive: Why Capacity Comes Before Strategy show art 338. Inside the Wealthy CEO Intensive: Why Capacity Comes Before Strategy

The Game On Girlfriend Podcast

You could find fifteen strategies in ten seconds. Ask ChatGPT, ask Claude; they'll hand you every tactic on the internet. Strategy was never the hard part. This week I'm pulling back the curtain on my Wealthy CEO Intensive, a three-day experience I just wrapped with a small group of women. I walk through what happened on each day and why so many smart, capable women hit a ceiling that strategy alone can't explain. This one's for the woman who's already done the work, already seen success, and still feels like the money slips through her hands faster than it should. Pop in those earphones....

info_outline 337. Why Pausing Is the Strategy for Women Entrepreneurs Right Now — with Kami Guildner show art 337. Why Pausing Is the Strategy for Women Entrepreneurs Right Now — with Kami Guildner

The Game On Girlfriend Podcast

If the pace of running your business has felt heavier lately — more noise, more pressure, more competition for attention — this episode is for you. This week I'm joined by Kami Guildner, a business coach for high-vibe women entrepreneurs. Last year, she put her usual work aside and spent months just listening — having real conversations with hundreds of women business owners about what was actually going on for them. What she heard surprised her, and it might surprise you too. We get into what she learned, how it's showing up in the businesses that are actually growing right now, and...

info_outline How to Sell Without Feeling Slimy — Sales Tools That Actually Work show art How to Sell Without Feeling Slimy — Sales Tools That Actually Work

The Game On Girlfriend Podcast

When you hear "limited-time offer" or "doors closing Friday," how do you feel? If you're like a lot of women entrepreneurs, one of two things happens. Either you avoid these tools entirely because they feel manipulative — or you use them while holding your breath, hoping you don't come across as pushy. Here's what I want you to know: it doesn't have to feel that way. This episode is actually lesson 10 from Effortless Sales, a 12-week course I used to offer that has since evolved into The Art of Receiving. I was going through the archives with my team, and it was so clear we had to publish...

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There are three questions every human being is asking: Do you see me? Do you hear me? And do I matter? 

When the voice you're putting out into the world doesn't actually sound like you — when it's been sanded down into something professional and polished and unrecognizable — those three questions go unanswered for the very people you are trying to reach.

In this episode, I sit down with Patricia Viscount — brand voice strategist, former Canadian Army Public Affairs Officer with NATO tours in Bosnia and Kosovo, and Communication Specialist in the international energy sector — to talk about why so many coaches and consultants perform a version of professionalism that has nothing to do with who they actually are, and what it looks like to finally stop.

You are going to love Patricia's story. There were several points in our conversation where my mouth was just open. This woman has been through things most people haven't. She has seen things most people haven't seen. And what she does now — helping entrepreneurs uncover the genuine voice that was already there — makes complete sense when you hear where she's been.

This conversation is also going to remind you of how abundant your life is. And how much we all owe to the people who stand up and use their voices every day, inspiring the rest of us to do the same.

 

WHAT YOU'LL LEARN

  • Why coaches and consultants perform a "professional" version of themselves in writing — and how to stop

  • Why confidence is borrowable — and how to use someone else's belief in you as a bridge to your own

  • Why ready is a decision, not a feeling — and what that means for every move you're afraid to make

  • What a brand voice guide actually looks like and how it removes you as the bottleneck in your own content

  • How Patricia went from 15 years in the Canadian Army to building a business around helping entrepreneurs find their genuine voice

 

SPECIAL GIFT FROM PATRICIA

Take Patricia's free Brand Voice Quiz to discover your brand voice personality: https://www.tryinteract.com/share/quiz/61f1aa1322fd240018d65068




CONNECT WITH PATRICIA

 

ABOUT PATRICIA 

Before starting her business, Patricia had a 15-year career as a Public Affairs Officer in the Canadian Army, with NATO tours in Bosnia and Kosovo. This was followed by a diverse career as a Communication Specialist in the international energy sector, where she continued to herd all the cats. She helps coaching and consulting businesses refine their brand voice and messaging, and streamline their content — website, sales pages, and email marketing — so they can grow and attract aligned, premium clients with ease.



READY TO BUILD YOUR CONFIDENCE?

Book a free 15-min call with Sarah to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781

 

FREE GIFT FROM SARAH

Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom

 

LEARN FROM SARAH

Explore Sarah's online courses and free resources to start building your business with confidence.

 

CONNECT WITH SARAH

 

ABOUT SARAH WALTON

Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies.

 

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