347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield
The Game On Girlfriend Podcast
Release Date: 08/25/2026
355. How to Heal Your Nervous System When You Feel Like the Problem, with Lori Montry
The Game On Girlfriend Podcast
Spend five minutes on Instagram, and you’ll get a message about something else you need to fix. Buy this hair curler, get these sneakers, and starting tomorrow morning, drink the water, get the sleep, and be the best at everything you do all the time. It’s exhausting, and honestly, it makes us feel terrible. Who can change that many things at once? I’m Sarah Walton, a wealth consciousness coach and the host of the Game On Girlfriend® podcast, where we talk about wealth in every area of life: money, health, relationships, and personal growth. Today, I sit down with Lori Montry, a...
info_outline
354. How to Stop People-Pleasing and Stand in Your Truth, with Tracy Litt
The Game On Girlfriend Podcast
So many of us have read the books, taken the courses, and really tried to put it all into practice. Over time, maybe one or two things sort of stick. Then you forget them and catch yourself saying, "Oh, God, I know better than this." It's so annoying. If you've been wondering what a girl's got to do to get something to actually stick, you're going to love this episode. I'm Sarah Walton, a wealth consciousness coach and the host of the Game On Girlfriend® podcast, where we talk about wealth in every area of life: money, health, relationships, and personal growth. Today, I sit down with Tracy...
info_outline
353. How to Create Opportunities by Listening to Your Heart, with Debi Hemmeter
The Game On Girlfriend Podcast
I talk all the time about how the pathways to wealth are always here. We just don’t always see them. And by wealth, I don’t only mean money. I mean loving what you do, letting your heart be full, and living a life that’s true to you. This conversation is packed with evidence of how real those pathways are. I’m sitting down with Debi Hemmeter, president of the Inner Mountain Foundation and co-founder of the global Lean In movement alongside Sheryl Sandberg. After 25+ years as a Fortune 50 executive at PepsiCo, Wells Fargo, and Bank of America, Debi now helps women stop chasing external...
info_outline
352. The Achievement Wound: Why Success Never Feels Like Enough
The Game On Girlfriend Podcast
There's a specific feeling that hits about 45 seconds after something great happens. You have a great launch, reach a new milestone, or get a raise, and almost right away, your brain starts asking, "What now? Was this enough?" I see it in every single woman I coach. Recently, I realized how much of it was running inside me, too. On this solo episode of the Game On Girlfriend® podcast, I'm giving that feeling a name: the achievement wound. From the outside, it looks like ambition and success, and those things are real. Inside, though, it feels like a treadmill that never stops. In fact, the...
info_outline
351. How to Give Yourself Permission — with Charlotte Jukes
The Game On Girlfriend Podcast
Some people just make us feel calm. You call them when you're upset, you love being in their presence, and you keep going back for their advice because they feel so wise and so joyful to be around. If those are your people, you're going to love my conversation with Charlotte Jukes. She's one of my favorite people to be with, and there's so much going on right now that a lot of us could use a little of that. I’m sitting down with Charlotte Jukes, an ICM Mastery Method coach, former registered nurse, and host of the Pickleball & Partnership podcast. I’ve spent VIP days with her, and...
info_outline
350. Why You're Afraid to Sell — with Nikki Rausch
The Game On Girlfriend Podcast
If you run a business, you have to know how to sell — and yet so many of us do this thing I call the mom voice the second it’s time to say a price out loud. Something like, “It’s $300,” in this careful, coaxing tone, like we’re convincing a kid to tie their shoes. Meanwhile we’re talking to a fully capable adult who actually wants to work with us. This week I’m joined by Nikki Rausch, a sales strategist, speaker, and the founder of Sales Maven. Nikki spent 17 years in corporate sales, mostly in a male-dominated, technology-driven world, before she started coaching women...
info_outline
349. Why Strength Training in Midlife Isn’t Optional — with Mary Ellen Loranger
The Game On Girlfriend Podcast
My guest this week had a childhood nickname: Muscles. She wasn't the smallest kid on the block, but she could always outrun the boys and knock a softball clean out of the park. Somewhere along the way, that name got buried — and stayed that way for decades. Mary Ellen Loranger is a 56-year-old entrepreneur, author, and wellness leader who’s spent the past eight years, alongside her husband Wayne, coaching thousands of women through nutrition, health, and lifestyle transformation. A former Ironman athlete, she’s spent the last few years building Midlife Strong®, a strength training and...
info_outline
348. The Mother Line: The Real Block to Receiving — with Sabine O’Laughlin
The Game On Girlfriend Podcast
My guest this week spent forty years studying death — first as a pathologist doing autopsies, later coaching people from inside her own pathology office. What she found in that work wasn't morbid. She found more life force in the morgue than she usually found walking around on an ordinary day, and that contradiction sent her looking for why. Sabine O'Laughlin calls what she found the mother line: the idea that everybody has one mother, whatever your relationship with her looks like, and that mother gave you exactly one thing — your life. Until you can accept that fully, Sabine says, you...
info_outline
347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield
The Game On Girlfriend Podcast
Lindsey Busfield’s resume doesn’t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she’s the vice president of one of the country’s top legal marketing firms. None of it was the plan. For years, Lindsey figured she’d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn’t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk...
info_outline
346. Certainty Is a Skill (And You Can Learn It)
The Game On Girlfriend Podcast
Most of us think certainty means confidence — that bold, "everything always works out for me" kind of energy. It doesn't. Confidence is built on evidence: you earn it by looking back at what you've already proven. Certainty is different. It's a deep inner knowing you can access before you have any proof at all, and it's one of the most important skills for building a genuinely wealthy life — not just a life with more money in it, but one where you trust your next move even when you can't yet explain why. In this solo episode, I break down the real difference between certainty and...
info_outlineLindsey Busfield’s resume doesn’t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she’s the vice president of one of the country’s top legal marketing firms.
None of it was the plan. For years, Lindsey figured she’d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn’t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run.
In this episode, Lindsey and I talk about what shifted once she stopped fighting that, how she landed in SEO for personal injury lawyers almost by accident, and why she built her business, and her team’s schedule, around time with her two young daughters instead of just a bigger bank account. We also break down what SEO actually is, in plain language, and why it matters even more now that AI is part of how people search.
WHAT YOU’LL LEARN
- Why a philosophy degree really only points toward two career paths, and how the less obvious one led Lindsey to Starbucks
- What auditing Amish chicken barns taught her about process and project management, and why that skill kept following her from job to job
- What a two-day aptitude test at Johnson O’Connor revealed about the gap between the entrepreneur Lindsey assumed she’d become and who she actually is
- The real difference between being a subject matter expert and being a visionary founder, and why knowing which one you are changes how you build
- What SEO actually is, explained simply, and why AI search has changed what it takes for a business to get found
- Why Lindsey designed her agency’s culture, and her own schedule, around time freedom instead of chasing a bigger bank account alone
RESOURCES MENTIONED
- Johnson O’Connor aptitude testing — the two-day assessment Lindsey credits with changing the direction of her career
- Lindsey’s book, How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why — https://www.amazon.com/dp/B0H1NB4ZDK
- Optimize My Firm — https://optimizemyfirm.com/
- Personal Injury Marketing Minute podcast, hosted by Lindsey
CONNECT WITH LINDSEY BUSFIELD
- Website: Optimize My Firm — https://optimizemyfirm.com/
- LinkedIn: https://www.linkedin.com/in/lindsey-busfield/
- Optimize My Firm on LinkedIn: https://www.linkedin.com/company/optimizemyfirm/
- Her book: https://www.amazon.com/dp/B0H1NB4ZDK
ABOUT LINDSEY BUSFIELD
Lindsey Busfield is the vice president of Optimize My Firm, one of the nation’s leading legal marketing firms. Having navigated a complex career path of her own, she put the pieces of her professional puzzle together and now leads the team behind some of the most powerful law firm websites in the country. She’s also the host of the Personal Injury Marketing Minute podcast and the author of How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why. Beyond the legal space, Lindsey is a proud mom of two little girls and an avid pickleball player.
READY TO BUILD YOUR CONFIDENCE?
This episode might have you thinking about the parts of your own path that never seemed to add up, or the ways you’ve been trying to be someone you’re not in your business. If so, let’s talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We’ll talk about where you are right now and what might be getting in the way.
Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195
FREE GIFT FROM SARAH
Get Sarah’s Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom
LEARN FROM SARAH
Explore Sarah's online courses and free resources to start building your business with confidence.
- Online Courses: https://sarahwalton.com/online-courses
- Free Resources: https://sarahwalton.com/free-resources
CONNECT WITH SARAH
- Website: https://sarahwalton.com/podcast
- YouTube: https://www.youtube.com/@TheSarahWalton
- Instagram: https://instagram.com/thesarahwalton
ABOUT SARAH WALTON
Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love.
Her mission is simple: to put more money in the hands of more women.
She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast.
Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.
RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE:
- Episode 299: From Corporate Layoffs to Creative Freedom — How Trinette Faint Built Her Multi-Hyphenate Career — https://sarahwalton.com/career-reinvention-after-job-loss/
- Episode 316: How to Stop Being Invisible Online: The Real Work Behind Getting Found, with Carrolee Moore — https://sarahwalton.com/stop-being-invisible-online-carrolee-moore
- Episode 253: Ready to Reinvent Yourself? A Conversation With Anita Rombough — https://sarahwalton.com/reinvent-yourself/
LOVE THE SHOW? LEAVE US A REVIEW!
Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community!
(If you're not sure how to leave a review, you can watch this quick tutorial.)