347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield
The Game On Girlfriend Podcast
Release Date: 08/25/2026
350. Why You're Afraid to Sell — with Nikki Rausch
The Game On Girlfriend Podcast
If you run a business, you have to know how to sell — and yet so many of us do this thing I call the mom voice the second it’s time to say a price out loud. Something like, “It’s $300,” in this careful, coaxing tone, like we’re convincing a kid to tie their shoes. Meanwhile we’re talking to a fully capable adult who actually wants to work with us. This week I’m joined by Nikki Rausch, a sales strategist, speaker, and the founder of Sales Maven. Nikki spent 17 years in corporate sales, mostly in a male-dominated, technology-driven world, before she started coaching women...
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349. Why Strength Training in Midlife Isn’t Optional — with Mary Ellen Loranger
The Game On Girlfriend Podcast
My guest this week had a childhood nickname: Muscles. She wasn't the smallest kid on the block, but she could always outrun the boys and knock a softball clean out of the park. Somewhere along the way, that name got buried — and stayed that way for decades. Mary Ellen Loranger is a 56-year-old entrepreneur, author, and wellness leader who’s spent the past eight years, alongside her husband Wayne, coaching thousands of women through nutrition, health, and lifestyle transformation. A former Ironman athlete, she’s spent the last few years building Midlife Strong®, a strength training and...
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348. The Mother Line: The Real Block to Receiving — with Sabine O’Laughlin
The Game On Girlfriend Podcast
My guest this week spent forty years studying death — first as a pathologist doing autopsies, later coaching people from inside her own pathology office. What she found in that work wasn't morbid. She found more life force in the morgue than she usually found walking around on an ordinary day, and that contradiction sent her looking for why. Sabine O'Laughlin calls what she found the mother line: the idea that everybody has one mother, whatever your relationship with her looks like, and that mother gave you exactly one thing — your life. Until you can accept that fully, Sabine says, you...
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347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield
The Game On Girlfriend Podcast
Lindsey Busfield’s resume doesn’t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she’s the vice president of one of the country’s top legal marketing firms. None of it was the plan. For years, Lindsey figured she’d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn’t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk...
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346. Certainty Is a Skill (And You Can Learn It)
The Game On Girlfriend Podcast
Most of us think certainty means confidence — that bold, "everything always works out for me" kind of energy. It doesn't. Confidence is built on evidence: you earn it by looking back at what you've already proven. Certainty is different. It's a deep inner knowing you can access before you have any proof at all, and it's one of the most important skills for building a genuinely wealthy life — not just a life with more money in it, but one where you trust your next move even when you can't yet explain why. In this solo episode, I break down the real difference between certainty and...
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345. Joy as a Default Setting — with Roberta Ravella, Founder of The Joy Experiment
The Game On Girlfriend Podcast
Roberta Ravella spent 25 years in mortgage origination. She was good at it. She was also, by her own account, a classic case of burnout. She tried coaching. She tried marketing. She even opened an AI business with a friend. Two months in, something in her said no, and she couldn't push past it the way she used to. So she stopped. Her mentor sent her on a six-week break with one rule: shut it all off. What Roberta found on the other side of that break is what she now calls The Joy Experiment. This conversation is about what it took to get there, and what her mornings look like now that she's...
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344. Why You Struggle to Receive Money (Even When You're Good at Making It)
The Game On Girlfriend Podcast
Most of us don't actually have trouble making money. It's the keeping of it — the receiving of it — that's the problem. If you added up how much money has passed through your hands over your lifetime, the number would probably surprise you. It comes in, you manage it, you pay bills, and then it's "gone," so you never really see how much you're circulating. That's not a money-making problem. That's a receiving problem, and most women were never taught the skill. In this solo episode, I break down what receiving actually is, why we were never taught to do it, and how you can start practicing...
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343. Real Estate Investing One Step at a Time — with Abi Horton, Founder of Aros
The Game On Girlfriend Podcast
For years, Abi Horton believed real estate investing wasn't for her. Not enough money, not enough experience, not the right background. So she stayed on the sidelines and told herself it was something for later. Then things shifted, not through one big moment, but through a lot of small, unplanned ones. Voice acting taught her she was capable of running a business. That confidence opened a door she hadn't been looking for, and stepping through it eventually led to Aros, a real estate investment technology company built around mid-term rentals. Abi is candid about what that process actually...
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342. The Energy Drains for Women Entrepreneurs No One Warns You About
The Game On Girlfriend Podcast
Some days you do everything right, and by 3 p.m. you're still completely wiped out. That's not burnout from working too hard. It's the specific exhaustion of doing tasks that were never yours to carry in the first place. In this solo episode, I walk through the exact questions I ask my own clients when they tell me they should be further along by now, or that something feels harder for them than it looks for everyone else online. Grab a journal, because I want you to actually answer these questions as you listen. WHAT YOU'LL LEARN The exact question to ask when a task drains you,...
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341. How to Increase Your Capacity for Happiness — with Dr. Peggy DeLong, The Gratitude Psychologist™
The Game On Girlfriend Podcast
Most of us have been told, at some point or another, to just be happy. Just let it go. Just choose joy. And if you've tried that and found it completely unhelpful, you are in very good company. Dr. Peggy DeLong is back on the podcast for her third visit, and what she shares in this episode about how to increase your capacity for happiness is not what most people are teaching. It's not about ignoring what's hard. It's not about thinking positively until the feeling kicks in. And it has nothing to do with luck or your current circumstances. Peggy discovered the power of gratitude while sitting...
info_outlineLindsey Busfield’s resume doesn’t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she’s the vice president of one of the country’s top legal marketing firms.
None of it was the plan. For years, Lindsey figured she’d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn’t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run.
In this episode, Lindsey and I talk about what shifted once she stopped fighting that, how she landed in SEO for personal injury lawyers almost by accident, and why she built her business, and her team’s schedule, around time with her two young daughters instead of just a bigger bank account. We also break down what SEO actually is, in plain language, and why it matters even more now that AI is part of how people search.
WHAT YOU’LL LEARN
- Why a philosophy degree really only points toward two career paths, and how the less obvious one led Lindsey to Starbucks
- What auditing Amish chicken barns taught her about process and project management, and why that skill kept following her from job to job
- What a two-day aptitude test at Johnson O’Connor revealed about the gap between the entrepreneur Lindsey assumed she’d become and who she actually is
- The real difference between being a subject matter expert and being a visionary founder, and why knowing which one you are changes how you build
- What SEO actually is, explained simply, and why AI search has changed what it takes for a business to get found
- Why Lindsey designed her agency’s culture, and her own schedule, around time freedom instead of chasing a bigger bank account alone
RESOURCES MENTIONED
- Johnson O’Connor aptitude testing — the two-day assessment Lindsey credits with changing the direction of her career
- Lindsey’s book, How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why — https://www.amazon.com/dp/B0H1NB4ZDK
- Optimize My Firm — https://optimizemyfirm.com/
- Personal Injury Marketing Minute podcast, hosted by Lindsey
CONNECT WITH LINDSEY BUSFIELD
- Website: Optimize My Firm — https://optimizemyfirm.com/
- LinkedIn: https://www.linkedin.com/in/lindsey-busfield/
- Optimize My Firm on LinkedIn: https://www.linkedin.com/company/optimizemyfirm/
- Her book: https://www.amazon.com/dp/B0H1NB4ZDK
ABOUT LINDSEY BUSFIELD
Lindsey Busfield is the vice president of Optimize My Firm, one of the nation’s leading legal marketing firms. Having navigated a complex career path of her own, she put the pieces of her professional puzzle together and now leads the team behind some of the most powerful law firm websites in the country. She’s also the host of the Personal Injury Marketing Minute podcast and the author of How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why. Beyond the legal space, Lindsey is a proud mom of two little girls and an avid pickleball player.
READY TO BUILD YOUR CONFIDENCE?
This episode might have you thinking about the parts of your own path that never seemed to add up, or the ways you’ve been trying to be someone you’re not in your business. If so, let’s talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We’ll talk about where you are right now and what might be getting in the way.
Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195
FREE GIFT FROM SARAH
Get Sarah’s Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom
LEARN FROM SARAH
Explore Sarah's online courses and free resources to start building your business with confidence.
- Online Courses: https://sarahwalton.com/online-courses
- Free Resources: https://sarahwalton.com/free-resources
CONNECT WITH SARAH
- Website: https://sarahwalton.com/podcast
- YouTube: https://www.youtube.com/@TheSarahWalton
- Instagram: https://instagram.com/thesarahwalton
ABOUT SARAH WALTON
Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love.
Her mission is simple: to put more money in the hands of more women.
She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast.
Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.
RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE:
- Episode 299: From Corporate Layoffs to Creative Freedom — How Trinette Faint Built Her Multi-Hyphenate Career — https://sarahwalton.com/career-reinvention-after-job-loss/
- Episode 316: How to Stop Being Invisible Online: The Real Work Behind Getting Found, with Carrolee Moore — https://sarahwalton.com/stop-being-invisible-online-carrolee-moore
- Episode 253: Ready to Reinvent Yourself? A Conversation With Anita Rombough — https://sarahwalton.com/reinvent-yourself/
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