326. Seasons of Life for Women Entrepreneurs: Learning to Work With Where You Are with Amber Richardson
The Game On Girlfriend Podcast
Release Date: 03/31/2026
The Game On Girlfriend Podcast
You know that feeling when you're in the middle of something — a project, a launch, a life transition — and everything feels like pushing water uphill? Like nothing is working, nothing is moving, and you're the only one who can't seem to get it together? In this episode, I sit down with Amber Richardson — life coach, speaker, and author of Seasonal Syncing: A Woman's Guide to Harmony and Wholeness One Season at a Time — to talk about why that feeling isn't a sign that something is wrong with you. It's a sign that you might be fighting your season instead of working with it. Amber...
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There are three questions every human being is asking: Do you see me? Do you hear me? And do I matter? When the voice you're putting out into the world doesn't actually sound like you — when it's been sanded down into something professional and polished and unrecognizable — those three questions go unanswered for the very people you are trying to reach. In this episode, I sit down with Patricia Viscount — brand voice strategist, former Canadian Army Public Affairs Officer with NATO tours in Bosnia and Kosovo, and Communication Specialist in the international energy sector — to...
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Parenting. Just that one word is enough to make your shoulders tighten, isn’t it? In this episode, I sit down with Randi Crawford — certified life coach, speaker, author, and mom — to talk honestly about what it actually takes to raise kids who can handle life when you’re not there to fix it for them. Randi spent years coaching young women before she realized the real work needed to happen one generation up — with the moms. What she found, over and over, was that the struggle these girls were experiencing traced directly back to one thing: parents who loved their kids...
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You did the hard part. You sorted through the closets, cleared out the garage, and made the piles. Now you are standing there looking at all of it, wondering what actually comes next. That is exactly the problem Jessica James built Madilyn James to solve. In this episode, I sit down with Jessica — serial entrepreneur, tech founder, and the woman behind a brand new e-commerce platform built specifically for people who want to sell secondhand items online without juggling multiple platforms, paying anything upfront, or figuring out a marketing strategy on top of everything else. Jessica walks...
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Say the word "taxes" out loud. Did your shoulders just clench? Yeah. That's not an accident. In this episode, I sit down with Hannah Cole — artist, tax expert, author of Taxes for Humans, and founder of Sunlight Tax — to talk about why the tax industry profits from keeping you afraid, and what you can actually do about it. Hannah breaks down the three main IRA options available to self-employed women in plain, clear language that finally makes it click. She talks about why creatives, women, and anyone who doesn't fit the traditional financial mold has been left out of this conversation on...
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Your success isn't scaring men away. But the energy you had to adopt to build that success? That might be creating a problem you didn't know existed. In this episode, Sarah talks with Laura Nagiel, a dating and confidence coach who works specifically with high-achieving women. Laura shares why being "twice as masculine as the men around you" at work can completely backfire when you're trying to build a romantic connection—and what to do about it. They explore the "second gear" successful women need to shift between work mode and dating mode, how to actually assess someone's level of ambition...
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Ever walked into a room wondering if you really belonged there? Like they're going to find out you don't actually know what you're doing? Here's what Jen Mueller will tell you: If you're in the room, you're supposed to be there. Stop selling past the close. In this episode, Sarah welcomes Jen Mueller, founder of Talk Sporty to Me, to talk about the small wins that build unshakable confidence. They unpack why "hello" became Jen's measure of success, how bubble gum moments prove your small actions are stacking up, and why you need to stop over-proving yourself once you're already in the door....
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Ever felt like your business is technically moving forward—but you're still stuck in the "fine vortex"? Like you've traded your 9-to-5 for 24/7, your income swings from $2,000 to $8,000 to $3,000, and you're hustling harder but getting nowhere? In this powerful episode, Sarah welcomes Dr. LaChelle Wieme, entrepreneur, transformational speaker, and former anesthesiologist, to talk about the invisible "puppet strings" (limiting beliefs) that are running your business on autopilot—and how to cut them. They unpack what it takes to exit the fine vortex, rewire subconscious beliefs formed before...
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Only 3% of venture capital funding goes to women-owned businesses. But here's the thing—it's not because your idea isn't good enough. It's because of foundational mistakes you're making before you even apply. Business strategist Ms. Cat (Catherine Mitchell) joins Sarah to break down exactly what keeps women entrepreneurs from accessing the billions in funding that's actually available. From choosing the wrong business name to using your personal Gmail account, these structural errors are disqualifying you before funders even look at your pitch. Ms. Cat walks through the NAICS code trap, why...
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Have you ever felt burned out? Not the "I don't feel like working today" kind—but the deep burnout where you're gaining weight you can't explain, nothing brings you joy, and you're hanging on by your fingernails just trying to get through each day? Former family law litigator Wendy Meadows knows this intimately. After years of fighting in courtrooms and bringing that combative energy home, she made a shift that changed everything. She became a health and wellness coach, discovered how coaching could transform her legal practice, and eventually left litigation for collaborative law and...
info_outlineYou know that feeling when you're in the middle of something — a project, a launch, a life transition — and everything feels like pushing water uphill? Like nothing is working, nothing is moving, and you're the only one who can't seem to get it together?
In this episode, I sit down with Amber Richardson — life coach, speaker, and author of Seasonal Syncing: A Woman's Guide to Harmony and Wholeness One Season at a Time — to talk about why that feeling isn't a sign that something is wrong with you. It's a sign that you might be fighting your season instead of working with it.
Amber developed her Seasonal Syncing framework after hitting her own wall inside a mastermind — showing up, working hard, and having nothing measurable to show for it. Instead of spiraling (okay, she spiraled a little first), she asked herself a simple question: if my life right now is a season, which one am I in? What followed was years of research, a cross-country move, a seriously ill daughter, and ultimately a self-published book she wrote by candlelight in the quiet dark of the morning. She didn't just write about honoring your seasons. She lived it.
This is one of those conversations that will make you exhale. Because the pressure to always be in spring — always activating, always growing, always visible — is costing us. And there's a better way.
WHAT YOU'LL LEARN
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Why we live in a spring-centric culture — and why that's burning women out
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The four seasons of life, what each one requires, and the critical practices for each
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How to identify which season you're actually in right now
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Why your seasons have nothing to do with the weather outside
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How to tell the difference between genuine seasonal readiness and fear-based pushing
FREE GIFT FROM AMBER RICHARDSON
Amber is giving away a free PDF copy of her book, Seasonal Syncing: A Woman's Guide to Harmony and Wholeness One Season at a Time, exclusively for Game On Girlfriend® listeners. Get your free copy here: https://amberlrichardson.com/gameongirlfriend
CONNECT WITH AMBER RICHARDSON
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Website: https://amberlrichardson.com
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Instagram: https://www.instagram.com/lifewithcoachamber
ABOUT AMBER RICHARDSON
Amber Richardson is a grateful wife, mother, author, life coach, and speaker. A public servant by trade, she spent the majority of her career as the assistant principal of a public charter high school. However, a series of significant life events prompted her transition to the professions of her dreams — full-time mother and entrepreneur. She recently self-published her first book, Seasonal Syncing: A Woman's Guide to Harmony and Wholeness One Season at a Time. She has a deep passion for and commitment to this work. Additionally, she loves being out in nature, getting her sweat on at Burn Boot Camp, writing, reading, connecting with friends and family, and spending quality time with her husband and their three children.
READY TO BUILD YOUR CONFIDENCE?
Book a free 15-min call with Sarah to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781
FREE GIFT FROM SARAH
Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom
LEARN FROM SARAH
Explore Sarah's online courses and free resources to start building your business with confidence.
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Online Courses: https://sarahwalton.com/online-courses
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Free Resources: https://sarahwalton.com/free-resources
CONNECT WITH SARAH
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Website: https://sarahwalton.com/podcast
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Instagram: https://instagram.com/thesarahwalton
ABOUT SARAH WALTON
Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.
RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE
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Episode 253: Ready to Reinvent Yourself? A Conversation With Anita Rombough — https://sarahwalton.com/reinvent-yourself/
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Episode 231: Finding Your Purpose After Hitting Rock Bottom with Jacki Semerau Tait — https://sarahwalton.com/rock-bottom-to-success/
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Episode 300: 300 Episodes — What I've Learned About Consistency, Confidence & Refusing to Quit — https://sarahwalton.com/dreams-in-progress-300-episodes/
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