loader from loading.io

328. Your Story Is Enough: Building a Mission-Driven Business From the Inside Out with Shelby Perry

The Game On Girlfriend Podcast

Release Date: 04/14/2026

350. Why You're Afraid to Sell — with Nikki Rausch show art 350. Why You're Afraid to Sell — with Nikki Rausch

The Game On Girlfriend Podcast

If you run a business, you have to know how to sell — and yet so many of us do this thing I call the mom voice the second it’s time to say a price out loud. Something like, “It’s $300,” in this careful, coaxing tone, like we’re convincing a kid to tie their shoes. Meanwhile we’re talking to a fully capable adult who actually wants to work with us. This week I’m joined by Nikki Rausch, a sales strategist, speaker, and the founder of Sales Maven. Nikki spent 17 years in corporate sales, mostly in a male-dominated, technology-driven world, before she started coaching women...

info_outline 349. Why Strength Training in Midlife Isn’t Optional — with Mary Ellen Loranger show art 349. Why Strength Training in Midlife Isn’t Optional — with Mary Ellen Loranger

The Game On Girlfriend Podcast

My guest this week had a childhood nickname: Muscles. She wasn't the smallest kid on the block, but she could always outrun the boys and knock a softball clean out of the park. Somewhere along the way, that name got buried — and stayed that way for decades. Mary Ellen Loranger is a 56-year-old entrepreneur, author, and wellness leader who’s spent the past eight years, alongside her husband Wayne, coaching thousands of women through nutrition, health, and lifestyle transformation. A former Ironman athlete, she’s spent the last few years building Midlife Strong®, a strength training and...

info_outline 348. The Mother Line: The Real Block to Receiving — with Sabine O’Laughlin show art 348. The Mother Line: The Real Block to Receiving — with Sabine O’Laughlin

The Game On Girlfriend Podcast

My guest this week spent forty years studying death — first as a pathologist doing autopsies, later coaching people from inside her own pathology office. What she found in that work wasn't morbid. She found more life force in the morgue than she usually found walking around on an ordinary day, and that contradiction sent her looking for why. Sabine O'Laughlin calls what she found the mother line: the idea that everybody has one mother, whatever your relationship with her looks like, and that mother gave you exactly one thing — your life. Until you can accept that fully, Sabine says, you...

info_outline 347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield show art 347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield

The Game On Girlfriend Podcast

Lindsey Busfield’s resume doesn’t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she’s the vice president of one of the country’s top legal marketing firms. None of it was the plan. For years, Lindsey figured she’d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn’t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk...

info_outline 346. Certainty Is a Skill (And You Can Learn It) show art 346. Certainty Is a Skill (And You Can Learn It)

The Game On Girlfriend Podcast

Most of us think certainty means confidence — that bold, "everything always works out for me" kind of energy. It doesn't. Confidence is built on evidence: you earn it by looking back at what you've already proven. Certainty is different. It's a deep inner knowing you can access before you have any proof at all, and it's one of the most important skills for building a genuinely wealthy life — not just a life with more money in it, but one where you trust your next move even when you can't yet explain why. In this solo episode, I break down the real difference between certainty and...

info_outline 345. Joy as a Default Setting — with Roberta Ravella, Founder of The Joy Experiment show art 345. Joy as a Default Setting — with Roberta Ravella, Founder of The Joy Experiment

The Game On Girlfriend Podcast

Roberta Ravella spent 25 years in mortgage origination. She was good at it. She was also, by her own account, a classic case of burnout. She tried coaching. She tried marketing. She even opened an AI business with a friend. Two months in, something in her said no, and she couldn't push past it the way she used to. So she stopped. Her mentor sent her on a six-week break with one rule: shut it all off. What Roberta found on the other side of that break is what she now calls The Joy Experiment. This conversation is about what it took to get there, and what her mornings look like now that she's...

info_outline 344. Why You Struggle to Receive Money (Even When You're Good at Making It) show art 344. Why You Struggle to Receive Money (Even When You're Good at Making It)

The Game On Girlfriend Podcast

Most of us don't actually have trouble making money. It's the keeping of it — the receiving of it — that's the problem. If you added up how much money has passed through your hands over your lifetime, the number would probably surprise you. It comes in, you manage it, you pay bills, and then it's "gone," so you never really see how much you're circulating. That's not a money-making problem. That's a receiving problem, and most women were never taught the skill. In this solo episode, I break down what receiving actually is, why we were never taught to do it, and how you can start practicing...

info_outline 343. Real Estate Investing One Step at a Time — with Abi Horton, Founder of Aros show art 343. Real Estate Investing One Step at a Time — with Abi Horton, Founder of Aros

The Game On Girlfriend Podcast

For years, Abi Horton believed real estate investing wasn't for her. Not enough money, not enough experience, not the right background. So she stayed on the sidelines and told herself it was something for later. Then things shifted, not through one big moment, but through a lot of small, unplanned ones. Voice acting taught her she was capable of running a business. That confidence opened a door she hadn't been looking for, and stepping through it eventually led to Aros, a real estate investment technology company built around mid-term rentals. Abi is candid about what that process actually...

info_outline 342. The Energy Drains for Women Entrepreneurs No One Warns You About show art 342. The Energy Drains for Women Entrepreneurs No One Warns You About

The Game On Girlfriend Podcast

Some days you do everything right, and by 3 p.m. you're still completely wiped out. That's not burnout from working too hard. It's the specific exhaustion of doing tasks that were never yours to carry in the first place. In this solo episode, I walk through the exact questions I ask my own clients when they tell me they should be further along by now, or that something feels harder for them than it looks for everyone else online. Grab a journal, because I want you to actually answer these questions as you listen.   WHAT YOU'LL LEARN  The exact question to ask when a task drains you,...

info_outline 341. How to Increase Your Capacity for Happiness — with Dr. Peggy DeLong, The Gratitude Psychologist™ show art 341. How to Increase Your Capacity for Happiness — with Dr. Peggy DeLong, The Gratitude Psychologist™

The Game On Girlfriend Podcast

Most of us have been told, at some point or another, to just be happy. Just let it go. Just choose joy. And if you've tried that and found it completely unhelpful, you are in very good company. Dr. Peggy DeLong is back on the podcast for her third visit, and what she shares in this episode about how to increase your capacity for happiness is not what most people are teaching. It's not about ignoring what's hard. It's not about thinking positively until the feeling kicks in. And it has nothing to do with luck or your current circumstances. Peggy discovered the power of gratitude while sitting...

info_outline
 
More Episodes

Building a business from your story doesn't always start with a business plan. For Shelby Perry, it started with a snowboarding accident, months of surgeries, and a forced stillness that turned into the most productive season of her life.

Shelby is the founder of Eyehesive — a global, women-led platform dedicated to empowering people living with one eye. After losing her right eye in a snowboarding accident, she built a community, launched a physical product line of sleek adhesive eye patches, and is now hosting a retreat in Tulum. She did all of this while navigating sobriety, surgeries, recovery, and the very real doubt that comes with building something from nothing.

This conversation is for every woman who has ever wondered whether what she's been through is enough to build something real. The answer is yes. And Shelby shows you exactly why.

Here's what we cover: how Shelby turned a life-altering injury into a thriving mission-driven business, why following your intuition is actually a strategy, how she handles self-doubt and slow sales the same way she handled losing her eye, why your story doesn't need to be the most dramatic one in the room, and what to do on the days you want to quit.

 

WHAT YOU'LL LEARN

→ Why building a mission-driven business from your story doesn't require the most dramatic experience in the room — and what actually matters more

→ How Shelby built Eyehesive one intuitive step at a time — from social media journal entries to a physical product launch, four and a half years in the making

→ The reframe she applies to slow sales weeks, low engagement, and hard seasons — the same one she used when she lost her eye

→ Why your lived experience carries wisdom, gold, and lessons that someone out there needs — and why sharing it is a responsibility, not a risk

→ What to do on the days you want to quit (this one is simple, and it works)

CONNECT WITH SHELBY PERRY

ABOUT SHELBY PERRY

Shelby Perry is the founder of Eyehesive, a global, women-led platform dedicated to empowering people living with one eye. After losing her right eye in a snowboarding accident, Shelby experienced firsthand the lack of support and adult-friendly solutions for eye loss. She turned that challenge into purpose by creating Eyehesive — offering sleek, functional adhesive eye patches and a thriving community focused on visibility, confidence, and connection. Shelby is passionate about building mission-driven businesses that combine innovation, advocacy, and community impact.

READY TO BUILD YOUR CONFIDENCE?

Book a free 15-min call with Sarah to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781

FREE GIFT FROM SARAH

Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom

LEARN FROM SARAH

Explore Sarah's online courses and free resources to start building your business with confidence.

CONNECT WITH SARAH

ABOUT SARAH WALTON

Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.

RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE

LOVE THE SHOW? LEAVE US A REVIEW!

Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community!

(If you're not sure how to leave a review, you can watch this quick tutorial.)