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328. Your Story Is Enough: Building a Mission-Driven Business From the Inside Out with Shelby Perry

The Game On Girlfriend Podcast

Release Date: 04/14/2026

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The Game On Girlfriend Podcast

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Building a business from your story doesn't always start with a business plan. For Shelby Perry, it started with a snowboarding accident, months of surgeries, and a forced stillness that turned into the most productive season of her life. Shelby is the founder of Eyehesive — a global, women-led platform dedicated to empowering people living with one eye. After losing her right eye in a snowboarding accident, she built a community, launched a physical product line of sleek adhesive eye patches, and is now hosting a retreat in Tulum. She did all of this while navigating sobriety, surgeries,...

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Building a business from your story doesn't always start with a business plan. For Shelby Perry, it started with a snowboarding accident, months of surgeries, and a forced stillness that turned into the most productive season of her life.

Shelby is the founder of Eyehesive — a global, women-led platform dedicated to empowering people living with one eye. After losing her right eye in a snowboarding accident, she built a community, launched a physical product line of sleek adhesive eye patches, and is now hosting a retreat in Tulum. She did all of this while navigating sobriety, surgeries, recovery, and the very real doubt that comes with building something from nothing.

This conversation is for every woman who has ever wondered whether what she's been through is enough to build something real. The answer is yes. And Shelby shows you exactly why.

Here's what we cover: how Shelby turned a life-altering injury into a thriving mission-driven business, why following your intuition is actually a strategy, how she handles self-doubt and slow sales the same way she handled losing her eye, why your story doesn't need to be the most dramatic one in the room, and what to do on the days you want to quit.

 

WHAT YOU'LL LEARN

→ Why building a mission-driven business from your story doesn't require the most dramatic experience in the room — and what actually matters more

→ How Shelby built Eyehesive one intuitive step at a time — from social media journal entries to a physical product launch, four and a half years in the making

→ The reframe she applies to slow sales weeks, low engagement, and hard seasons — the same one she used when she lost her eye

→ Why your lived experience carries wisdom, gold, and lessons that someone out there needs — and why sharing it is a responsibility, not a risk

→ What to do on the days you want to quit (this one is simple, and it works)

CONNECT WITH SHELBY PERRY

ABOUT SHELBY PERRY

Shelby Perry is the founder of Eyehesive, a global, women-led platform dedicated to empowering people living with one eye. After losing her right eye in a snowboarding accident, Shelby experienced firsthand the lack of support and adult-friendly solutions for eye loss. She turned that challenge into purpose by creating Eyehesive — offering sleek, functional adhesive eye patches and a thriving community focused on visibility, confidence, and connection. Shelby is passionate about building mission-driven businesses that combine innovation, advocacy, and community impact.

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ABOUT SARAH WALTON

Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.

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