330. Build a Business That Supports Your Life with Erin Bradley
The Game On Girlfriend Podcast
Release Date: 04/28/2026
The Game On Girlfriend Podcast
If you run a business, you have to know how to sell — and yet so many of us do this thing I call the mom voice the second it’s time to say a price out loud. Something like, “It’s $300,” in this careful, coaxing tone, like we’re convincing a kid to tie their shoes. Meanwhile we’re talking to a fully capable adult who actually wants to work with us. This week I’m joined by Nikki Rausch, a sales strategist, speaker, and the founder of Sales Maven. Nikki spent 17 years in corporate sales, mostly in a male-dominated, technology-driven world, before she started coaching women...
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My guest this week had a childhood nickname: Muscles. She wasn't the smallest kid on the block, but she could always outrun the boys and knock a softball clean out of the park. Somewhere along the way, that name got buried — and stayed that way for decades. Mary Ellen Loranger is a 56-year-old entrepreneur, author, and wellness leader who’s spent the past eight years, alongside her husband Wayne, coaching thousands of women through nutrition, health, and lifestyle transformation. A former Ironman athlete, she’s spent the last few years building Midlife Strong®, a strength training and...
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My guest this week spent forty years studying death — first as a pathologist doing autopsies, later coaching people from inside her own pathology office. What she found in that work wasn't morbid. She found more life force in the morgue than she usually found walking around on an ordinary day, and that contradiction sent her looking for why. Sabine O'Laughlin calls what she found the mother line: the idea that everybody has one mother, whatever your relationship with her looks like, and that mother gave you exactly one thing — your life. Until you can accept that fully, Sabine says, you...
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Lindsey Busfield’s resume doesn’t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she’s the vice president of one of the country’s top legal marketing firms. None of it was the plan. For years, Lindsey figured she’d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn’t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk...
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Most of us think certainty means confidence — that bold, "everything always works out for me" kind of energy. It doesn't. Confidence is built on evidence: you earn it by looking back at what you've already proven. Certainty is different. It's a deep inner knowing you can access before you have any proof at all, and it's one of the most important skills for building a genuinely wealthy life — not just a life with more money in it, but one where you trust your next move even when you can't yet explain why. In this solo episode, I break down the real difference between certainty and...
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Roberta Ravella spent 25 years in mortgage origination. She was good at it. She was also, by her own account, a classic case of burnout. She tried coaching. She tried marketing. She even opened an AI business with a friend. Two months in, something in her said no, and she couldn't push past it the way she used to. So she stopped. Her mentor sent her on a six-week break with one rule: shut it all off. What Roberta found on the other side of that break is what she now calls The Joy Experiment. This conversation is about what it took to get there, and what her mornings look like now that she's...
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Most of us don't actually have trouble making money. It's the keeping of it — the receiving of it — that's the problem. If you added up how much money has passed through your hands over your lifetime, the number would probably surprise you. It comes in, you manage it, you pay bills, and then it's "gone," so you never really see how much you're circulating. That's not a money-making problem. That's a receiving problem, and most women were never taught the skill. In this solo episode, I break down what receiving actually is, why we were never taught to do it, and how you can start practicing...
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For years, Abi Horton believed real estate investing wasn't for her. Not enough money, not enough experience, not the right background. So she stayed on the sidelines and told herself it was something for later. Then things shifted, not through one big moment, but through a lot of small, unplanned ones. Voice acting taught her she was capable of running a business. That confidence opened a door she hadn't been looking for, and stepping through it eventually led to Aros, a real estate investment technology company built around mid-term rentals. Abi is candid about what that process actually...
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Some days you do everything right, and by 3 p.m. you're still completely wiped out. That's not burnout from working too hard. It's the specific exhaustion of doing tasks that were never yours to carry in the first place. In this solo episode, I walk through the exact questions I ask my own clients when they tell me they should be further along by now, or that something feels harder for them than it looks for everyone else online. Grab a journal, because I want you to actually answer these questions as you listen. WHAT YOU'LL LEARN The exact question to ask when a task drains you,...
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Most of us have been told, at some point or another, to just be happy. Just let it go. Just choose joy. And if you've tried that and found it completely unhelpful, you are in very good company. Dr. Peggy DeLong is back on the podcast for her third visit, and what she shares in this episode about how to increase your capacity for happiness is not what most people are teaching. It's not about ignoring what's hard. It's not about thinking positively until the feeling kicks in. And it has nothing to do with luck or your current circumstances. Peggy discovered the power of gratitude while sitting...
info_outlineThere's a moment Erin Bradley has never forgotten. It's July 2008. She's just ridden her bike five miles to meet a client — because she doesn't have gas money — and gotten there early so the sweat has time to dry. She steps up to the coffee counter. Her credit card gets declined for $2. She keeps her face completely neutral, tells him it's her debit card, and says she'll call the bank. He buys her coffee. She walks out mortified — and calls her dad.
Her dad asked her one simple question: " Do you think you're going to be good at this someday?” She said yes. He said, "Then you do whatever it takes."
In this episode of the Game On Girlfriend® podcast, I sit down with Erin Bradley — bestselling author, keynote speaker, coach, and host of the globally ranked Pursuing Freedom Podcast — to talk about what it actually takes to build a business that supports your life instead of consuming it. Not just the strategy. The energy behind the strategy.
Erin went from maxed-out credit card debt and 100% commission with no safety net to nearly doubling her business multiple times over — including during COVID, while homeschooling her kids on a six-month RV road trip. What got her there wasn't grinding harder. It was learning to subtract, to fill her own well first, and to make decisions with fear along for the ride instead of waiting to feel fearless.
If you're building something and still feel like the freedom you started all of this for keeps slipping just out of reach, this episode is going to feel like a breath of fresh air.
WHAT YOU'LL LEARN
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Why taking action from desperation produces different results than taking action from a place of genuine value — and how to shift your starting point
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What the go-giver philosophy actually teaches about leading from joy instead of lack
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Why women have been conditioned to give from empty wells — and what becomes available when you stop
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How the art of subtraction helped Erin go from two closings a month to seventeen
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What making decisions with fear along for the ride actually looks like in practice
FREE GIFT FROM ERIN BRADLEY
Take Erin's free Happiness & Fulfillment Meter Assessment and find out where you are right now on the emotional and energetic scale — not from a place of judgment, but from curiosity. It's designed to create awareness around fulfillment, energy, and lifestyle alignment so you can start making intentional changes toward more freedom and joy. Download here: https://sarahwalton.com/build-a-business-that-supports-your-life/
CONNECT WITH ERIN BRADLEY
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Instagram: https://www.instagram.com/pursuingfreedomofficial/
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LinkedIn: https://www.linkedin.com/in/erin-bradley
ABOUT ERIN BRADLEY
Erin Bradley is a dynamic speaker, bestselling author, coach, and host of the globally ranked Pursuing Freedom Podcast. With years of experience in the real estate and entrepreneurial space, Erin helps professionals build businesses that support their life instead of consuming it. Through mindset, systems, and leverage, she teaches freedom seekers how to create sustainable success and design a life they don't need a vacation from.
READY TO BUILD YOUR BUSINESS WITH MORE EASE?
Book a free 15-min call with Sarah to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781
FREE GIFT FROM SARAH
Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom
LEARN FROM SARAH
Explore Sarah's online courses and free resources to start building your business with confidence.
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Online Courses: https://sarahwalton.com/online-courses
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Free Resources: https://sarahwalton.com/free-resources
CONNECT WITH SARAH
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Website: https://sarahwalton.com/podcast
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Instagram: https://instagram.com/thesarahwalton
ABOUT SARAH WALTON
Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.
RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE
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Episode 253: Ready to Reinvent Yourself? A Conversation with Anita Rombough — https://sarahwalton.com/reinvent-yourself/
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Episode 87: Is It Ok to Be Happy Right Now? — https://sarahwalton.com/happy/
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Episode 240: Overcome Societal Expectations of 'You're Not Enough' with Wellness Coach Ali Sempek — https://sarahwalton.com/societal-expectations-for-women/
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