334. What You Don't Know in Business (And Why That's Not a Failure)
The Game On Girlfriend Podcast
Release Date: 05/26/2026
The Game On Girlfriend Podcast
Most of us think certainty means confidence — that bold, "everything always works out for me" kind of energy. It doesn't. Confidence is built on evidence: you earn it by looking back at what you've already proven. Certainty is different. It's a deep inner knowing you can access before you have any proof at all, and it's one of the most important skills for building a genuinely wealthy life — not just a life with more money in it, but one where you trust your next move even when you can't yet explain why. In this solo episode, I break down the real difference between certainty and...
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If the pace of running your business has felt heavier lately — more noise, more pressure, more competition for attention — this episode is for you. This week I'm joined by Kami Guildner, a business coach for high-vibe women entrepreneurs. Last year, she put her usual work aside and spent months just listening — having real conversations with hundreds of women business owners about what was actually going on for them. What she heard surprised her, and it might surprise you too. We get into what she learned, how it's showing up in the businesses that are actually growing right now, and...
info_outlineWhen you make a mistake in your business, shame usually shows up right along with it. The kind that whispers you should have known better, moved faster, or figured it out sooner.
But in business, there are certain things you cannot know until you know them. That's not a reflection of your ability. That's just how learning works.
In this solo episode, I'm walking you through three categories of knowing — and making a real case for why the third one is where growth actually begins. Along the way, we get into what self-forgiveness actually is (it's not what most people think), the quiet cost of giving your attention away for free, and one specific challenge I want you to take on before this episode ends.
If you've been wondering why your business isn't moving the way you know it could — or beating yourself up for not knowing something sooner — this one's for you.
WHAT YOU'LL LEARN
- The three categories of knowing — and why the third one is where real growth begins
- Why business mistakes carry so much shame, and why that shame isn't earned
- What self-forgiveness actually is — and why it's an ongoing choice, not a destination
- The real cost of giving your attention away for free — and what it's doing to your business and your life
- A specific challenge to complete before this episode ends
READY TO BUILD YOUR BUSINESS?
Book a free 30-minute discovery call with me to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195
FREE GIFT FROM SARAH
Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom
RESOURCES MENTIONED IN THIS EPISODE
- Screen Zen — the app Sarah uses every day to block social media during non-work hours. Available in the App Store and Google Play
LEARN FROM SARAH
Explore Sarah's online courses and free resources to start building your business with confidence.
- Online Courses: https://sarahwalton.com/online-courses
- Free Resources: https://sarahwalton.com/free-resources
RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE
- Episode 333: Soul Debt: What Overgiving in Business Is Costing You — and What Comes Next — https://sarahwalton.com/overgiving-in-business-women-entrepreneurs/
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Episode 331: How to Quiet the Noise and Hear Your Intuition — with Diana Firth — https://sarahwalton.com/spiritual-simplicity-diana-firth/
- Episode 319: Why Your Business Feels Stuck (And the Limiting Beliefs Keeping You There) — https://sarahwalton.com/why-business-feels-stuck-limiting-beliefs/
CONNECT WITH SARAH
- Website: https://sarahwalton.com/podcast
- YouTube: https://www.youtube.com/@TheSarahWalton
- Instagram: https://instagram.com/thesarahwalton
ABOUT SARAH WALTON
Sarah Walton is a wealth consciousness coach, strategic advisor, and the host of the Game On Girlfriend® podcast. Her mission is simple: to put more money in the hands of more women. She helps women entrepreneurs build profitable, sustainable businesses without burnout — working through both the mindset and the strategy sides of growth. Because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast.
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