From Wedding Dreams to a Fashion Empire: Jennifer Ann Johnson on Growing True Fashionistas into Florida’s Leading Lifestyle Resale Brand—Blending Passion, Purpose & Perseverance for Unstoppable Business Success. (Episode 735 - Jennifer Ann Johnson)

In this episode of Grow a Small Business, host Troy Trewin interviews Jennifer Ann Johnson, founder of True Fashionistas, Florida’s leading lifestyle resale brand. Jennifer shares her inspiring journey from running a wedding planning business to building a thriving fashion resale empire. She talks about overcoming challenges like COVID-19 and hurricanes, the power of core values, and her belief in consistency and passion as keys to success. Jennifer also discusses leadership lessons, team culture, and how resilience and innovation helped her business grow from a small store to a 13,000-square-foot powerhouse.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

 

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   According to Jennifer Ann Johnson, the hardest thing in growing a small business is “staying the course.” She explains that it’s easy to get distracted by competitors or trends, but true growth comes from staying focused, keeping your blinders on, and competing only with yourself. Her mindset is all about perseverance — focusing on your own path and goals rather than comparing yourself to others.
   
   

2. What's your favorite business book that has helped you the most?
   
   Jennifer Ann Johnson’s favorite business book that has helped her the most is “Begin With We” by Kyle McDowell. She loves it because it focuses on company culture and leadership, emphasizing how standing shoulder-to-shoulder with your employees—rather than above them—creates stronger teams and a more successful business.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Jennifer Ann Johnson recommends exploring The Confident Entrepreneur, her own podcast focused on leadership, growth, and confidence for business owners. She also provides valuable free tools and resources on her website to help entrepreneurs thrive. Beyond her work, she suggests tuning into other insightful shows like The Small Business Growth Podcast, The How of Business, and Masters of Scale by Reid Hoffman — all offering practical lessons on scaling, marketing, and managing small businesses effectively.
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Jennifer Ann Johnson recommends using The Confident Entrepreneur Podcast and her online resources as powerful tools for small business growth. Through her podcast, she shares real-world stories, leadership lessons, and actionable strategies on marketing, consistency, and scaling a business. Her website also offers free resources, coaching, and blogs that help entrepreneurs strengthen their mindset, improve operations, and build confidence while avoiding common business pitfalls.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Jennifer Ann Johnson’s advice to herself on day one of starting out in business would be simple yet powerful — “You can do hard things.” She believes entrepreneurship is full of challenges, but success comes from trusting your abilities, facing obstacles head-on, and staying resilient no matter how tough things get.

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Quotable quotes from our special Grow A Small Business podcast guest:

Success isn’t about reaching a destination, it’s about loving what you do and finding joy in the journey — Jennifer Ann Johnson

The moment you stop learning is the moment you stop growing as a leader and as a business owner — Jennifer Ann Johnson

Consistency, core values, and courage are the foundation of every thriving business — Jennifer Ann Johnson