QFF: Etinosa Agbonlahor, CEO of Decision Alpha, shares how behavioral economics and confident pricing boost revenue, improve customer retention, and drive lasting business growth through smarter pricing psychology. (Episode 743 - Etinosa Agbonlahor)
Release Date: 11/06/2025
Success in Business by Working Smarter, Not Harder with Sam Carpenter (Centratel) — How Systems Thinking Built a $7M Call Center, 25–30% Profit Margins, Total Freedom, and the “Work the System” philosophy. (Episode 762 - Sam Carpenter)
Grow A Small Business Podcast
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , founder and CEO of , shares how he built a $7M emergency call center business by focusing on systems instead of hustle. Sam opens up about working 80–100 hour weeks, hitting burnout, and the mindset shift that changed everything. He explains his “Work the System” philosophy and how documenting processes created freedom, profit, and scale. The conversation dives into pricing courage, delegation, and building a business that runs without you. A powerful lesson on achieving real success in business through...
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From Concrete to $15M Online Sales: Matthew Stafford of Build Grow Scale on E-Commerce Growth, CRO+, Scaling Teams, Cash Flow Challenges, and the Real Mindset Behind Long-Term Business Success. (Episode 761 - Matthew Stafford)
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From earning $35 a week to leading a thriving salon, owner of Hairport One reveals insights on consistency, leadership, Facebook ads, team growth, and scaling a hair and beauty business through lockdowns and rapid expansion. (Episode 760 - Maya Khoweiss)
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Success in Business: Building a Scalable Sports Tech Company Through Smart Pivots and Data-Driven Growth, Co-Founder of Athlete Agent — Creating the IMDb for Athletes and Turning Vision into a Profitable Platform. (Episode 759 - Ryan Rottman)
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In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews , Co-Founder of , shares how he built a scalable sports tech platform by identifying market gaps and making smart pivots. He explains the power of data-driven decisions, focus, and customer feedback in driving sustainable growth. Ryan also discusses leadership lessons, managing teams, and adapting quickly in competitive industries. This conversation highlights how resilience and clarity turn ideas into profitable ventures. A practical story of building long-term success in business. Why would you wait any longer...
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From Corporate Payroll to $3M Growth: Natalee Leach of The Payroll Collective shares how she scaled fast, built a values-driven team, retained clients, avoided burnout, and turned payroll into a people-first powerhouse. (Episode 758 - Natalee Leach)
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From $1,500 to a $4.2M Powerhouse: Ryan Hughes of Phil Hughes Office Solutions on Family Legacy, Scaling Smart, Valuing People, and Doing ‘Cool Stuff’ While Building a Thriving Business in Tasmania. (Episode 757 - Ryan Hughes)
Grow A Small Business Podcast
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From Disney to Deliver Service Now: How Vance Morris Built a High-Growth Service Empire, Mastered Customer Experience, and Scaled Multiple Home Service Businesses While Working Just 90 Minutes a Week. (Episode 756 - Vance Morris)
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QFF: From Stalled Growth to Scalable Success: Mike Goldman Shares How Strong Leadership Teams Fix People Problems, Restore Momentum, Boost Profit, and Build Businesses That Run Smoothly Without Burnout or Micromanagement. (Episode 755 - Mike Goldman)
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob...
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From Filmmaker to 4,000+ Members: Bobby DeMars of Blind Barrels shares how he built a double-blind whiskey membership, scaled fast, beat industry hurdles, and created a community-driven craft spirits brand. (Episode 754 - Bobby DeMars)
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QFF: Andrew Griffiths joins the Grow A Small Business Podcast to discuss his book ‘Someone Has to Be the Most Expensive,’ showing how premium pricing boosts business, attracts clients, and elevates owner mindset. (Episode 753 - Andrew Griffiths)
Grow A Small Business Podcast
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Michael Denehey...
info_outlineQFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!
Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.
Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!
In this episode of Quick Fire Friday, host Rob Cameron interviews Etinosa Agbonlahor, CEO of Decision Alpha, about how behavioral economics can transform pricing strategies for small businesses. Etinosa explains how confident pricing decisions not only increase revenue but also strengthen customer retention and long-term growth. She shares insights into using psychology to frame prices effectively and highlights the importance of reviewing pricing regularly. The conversation also touches on overcoming the fear of raising prices and building confidence as a business owner.
Etinosa’s Behavioral Pricing Playbook explains how to create pricing that scales, sticks, and prevents revenue leaks. Around 80% of businesses undervalue their offerings—and it shows. Most pricing decisions are reactive, based on gut feelings, competitor comparisons, or fear of losing clients. Many business owners postpone pricing optimization until much later, missing out on the powerful compounding effect it could have early on. Studies reveal that improving pricing delivers 2–4 times greater revenue impact than focusing solely on customer acquisition.
Key Takeaways for Small Business Owners:
Review Your Pricing Regularly – Treat pricing as a business feature, not a one-time task. Revisit it quarterly to ensure it reflects your current value and market position.
Confidence is Key – Most pricing problems come from mindset, not the market. Believe in the value you provide before setting or adjusting prices.
Use Psychology in Pricing – How you frame your prices matters as much as the numbers themselves. Smart positioning can make your offers more appealing.
Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?
Simplify the Customer’s Choice – Structure pricing tiers so customers naturally choose your ideal package. Most buyers lean toward the middle option when presented clearly.
Reduce the “Pain of Paying” – For low-cost products, consider annual payments over monthly ones to lessen customer resistance and reduce churn.
Retain Before You Acquire – Focus on keeping existing customers happy and increasing their spending rather than constantly chasing new ones.
One action small business owners can take:
According to Etinosa Agbonlahor, one action small business owners can take is to review their pricing strategy regularly—analyzing whether it truly reflects the value they offer and aligns with customer perception. By treating pricing as an ongoing process rather than a one-time setup, business owners can boost profitability, strengthen confidence, and ensure sustainable growth.
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Quotable quotes from our special Grow A Small Business podcast guest:
Pricing isn’t just about numbers, it’s about confidence and the value you believe you deliver – Etinosa Agbonlahor
The biggest pricing challenge often lives between your ears, not in the market – Etinosa Agbonlahor
Treat your pricing like a living feature of your business, not a set-and-forget decision – Etinosa Agbonlahor