Thrive in Global Markets
Technical authors are highly skilled at presenting complex information clearly, using very precise vocabulary. They have strong attention to detail and comprehensive knowledge of the subject matter they are writing about. When a technical writer requires one of their documents to be translated, it is crucial that it be performed accurately — maintaining the meaning of any specialized terminology and ensuring that the document remains easy to understand. In this episode of 'Thrive in Global Markets' podcast, join your host Levent Yildizgoren to learn the first 5 things important to technical...
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In this special episode of the Thrive in Global Markets podcast, we welcome Russell Armstrong, inventor of hotun detect and the hotun dry trap tundish and the Managing Director of RA Tech. RA Tech is the sponsor of this year's Translation Challenge competition. Translation Challenge has been running for 10 years and provides translation students with the opportunity to gain real-world experience by working on a translation project for a real client and this year, the students will be translating for Russell's company and product. In this episode, Russell expresses his expectations for the...
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Edith Bendermacher is the Director of Globalization Strategy and Localization Operations at NetApp, based in San Jose, California. Focused on the end goal of delivering the best global Customer Experience, her team is responsible for the strategic planning and execution of globalization across all departments, including delivery, innovation, uptake, and return of the globalization investments. Under her lead, the Globalization Center of Excellence provides localized offerings in up to 15 languages. Edith is a regular speaker on globalization in panels and globalization industry events. Edith...
info_outline Globalization: Hitting the Right Tones with Anna SchlegelThrive in Global Markets
Anna Schlegel is VP of Product, Global Infrastructure, International Markets, and Globalization at Procore Technologies, co-founder of Women in Localization, a non-profit based on 30 worldwide sites with 7000 global members, and the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years. Anna has led globalization teams at top technology companies in Silicon Valley, including Cisco, VeriSign, VMware, Xerox, and NetApp. Her work has been published in Forbes, Fortune, the European Union, Gala-Global, Multilingual, and many other...
info_outline Decoding Consumer Behaviour with Tugce BulutThrive in Global Markets
Tugce Bulut is the founder and CEO of Streetbees which connects with real people in real-time through conversational AI, capturing the reality of everyday life. While working as a strategic advisor, Tugce Bulut was continually exposed to the limitations of the traditional consumer intelligence space, which was struggling to uncover growth opportunities as they continue to use outdated survey methods that relied on unrealistic claims of professional survey takers. In 2015, Tugce founded Streetbees to build a marketplace for the world’s largest companies and organisations to truly build an...
info_outline Uber's Global Aspects with Pia BresnanThrive in Global Markets
Pia Bresnan is Senior Localization Manager at Uber. She was technically born in NY but is a Citizen of the world. She spent her childhood in Europe before coming back to the US for her under-grad studies in International Relations. Pia started her second career in Localization at a single language vendor, learning the ropes from the linguists' perspective then worked her way up the value chain, now at for the past 4 years leading a team of Localization Program Managers at Uber. She has over 18+ years of Localization strategy experience with extensive hands-on operational know-how,...
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Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd, a high-growth SME in the Advanced Engineering Sector producing innovative patented coating materials and thermal management products. The business was established in 2005 and currently exports 60-80% of its turnover to 22 countries worldwide. Chris is an entrepreneur, Chartered Marketer, and Engineer who has specialised knowledge in establishing relationships between blue-chip companies and early-stage technology businesses to exploit new innovations, and markets. He has a broad knowledge of general management in an international...
info_outline Loss of Natural Language with Monika SchmidThrive in Global Markets
Professor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York. She received her PhD at the University of Dusseldorf and speaks five languages; German, Dutch, English, French, and Spanish. Her main area of research is the loss of natural language among multilingual people. It’s a problem she’s experienced directly as a multi-linguist herself. KEY TAKEAWAYS We are never lost when it comes to languages. Even if you haven’t used them in a while, all knowledge of the language is still inside your brain and can be accessed again with some...
info_outline Exceptionally Precise Manufacturing with Anne FordThrive in Global Markets
Anne Ford runs PGM Reball with her husband Mehdi Sabet and is a proud UK manufacturer of small precision ballscrews that fly in the demanding and harsh conditions of aerospace and space. She is passionate about manufacturing, SMEs, her county of Leicestershire as well as the role of women in the workplace, particularly in engineering. Following a 30-year career in Human Resources in the corporate world, Anne joined her husband’s SME business in 2014 and applied her expertise in process mapping and project management to underpin the business with strong cloud-based systems...
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Simon Severino helps business owners in SaaS and Services run their companies more effectively resulting in sales that soar. His services are trusted by Google, Roche, Consilience Ventures, Amgen, and AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. He is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and member of the SVBS Silicon Valley Blockchain Society. KEY TAKEAWAYS The key to doubling your company's revenue lies in identifying bottlenecks and solving them. Solving a bottleneck is one of the most...
info_outlineProfessor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York. She received her PhD at the University of Dusseldorf and speaks five languages; German, Dutch, English, French, and Spanish. Her main area of research is the loss of natural language among multilingual people. It’s a problem she’s experienced directly as a multi-linguist herself.
KEY TAKEAWAYS
We are never lost when it comes to languages. Even if you haven’t used them in a while, all knowledge of the language is still inside your brain and can be accessed again with some practice. With every passing day, our ability will improve so much more that soon enough these forgotten phrases could come back into use.
BEST MOMENTS
“There has been quite a bit of research about children who are raised with more than one language about the fact that they are able to take on the outlook of other people have sort of more, there tends to be sort of measures of empathy and measures of understanding. Children who grow up with more than one language tend to do better on that. There's a really interesting thing.”
“We need to, particularly when we train people, when we train students to work in a multilingual environment. You know, we have to teach them these kinds of things. We have to make them aware of the difficulties and pitfalls of intercultural communication.”
“German has a lot of kind of particles that are used to sort of slightly change that doesn’t actually have any meaning as such, but sort of, are used to change the tone of the of the message.”
“Brain handles language in a way that is different from any other knowledge that we have because I mean, it stands to reason that you forget things and stuff if you don't use it. However, there seems to be and we know this from other experiments, all the languages that we have in our brain are interconnected. And so basically whenever you use any language, all the other links all the knowledge of other languages that you have receives a little bit of simulation and that seems to be enough to prevent it deteriorating. What does deteriorate is your ability to quickly get out it.”
“The words in all the languages that you have the words that mean the same thing are situated quite closely to each other and sometimes you reach for them because we talk at a rate of five words per second. So you have to make these decisions very quickly and sometimes you just take the wrong one.”
“We don't lose the language. We don't lose the knowledge. What we lose is the access to that knowledge, just sort of sort of nice, fluent way of getting it out.”
ABOUT THE HOST
Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
CONTACT METHOD
Linkedin: https://www.linkedin.com/in/leventyildizgoren/
Twitter: https://twitter.com/yildizgoren
IG: https://www.instagram.com/levent.yildizgoren/
ABOUT THE GUEST
Professor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York.
CONTACT METHOD
https://www.linkedin.com/in/monika-s-schmid-1538378a/
https://languageattrition.org/
VALUABLE RESOURCES
Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR