10 reasons why technical authors love working with us - Part 1
Thrive in Global Markets
Technical authors are highly skilled at presenting complex information clearly, using very precise vocabulary. They have strong attention to detail and comprehensive knowledge of the subject matter they are writing about. When a technical writer requires one of their documents to be translated, it is crucial that it be performed accurately — maintaining the meaning of any specialized terminology and ensuring that the document remains easy to understand. In this episode of 'Thrive in Global Markets' podcast, join your host Levent Yildizgoren to learn the first 5 things important to technical...
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Special Episode: 10th year of Translation Challenge with Russell Armstrong
Thrive in Global Markets
In this special episode of the Thrive in Global Markets podcast, we welcome Russell Armstrong, inventor of hotun detect and the hotun dry trap tundish and the Managing Director of RA Tech. RA Tech is the sponsor of this year's Translation Challenge competition. Translation Challenge has been running for 10 years and provides translation students with the opportunity to gain real-world experience by working on a translation project for a real client and this year, the students will be translating for Russell's company and product. In this episode, Russell expresses his expectations for the...
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Seamless Customer Experience with Edith Bendermacher
Thrive in Global Markets
Edith Bendermacher is the Director of Globalization Strategy and Localization Operations at NetApp, based in San Jose, California. Focused on the end goal of delivering the best global Customer Experience, her team is responsible for the strategic planning and execution of globalization across all departments, including delivery, innovation, uptake, and return of the globalization investments. Under her lead, the Globalization Center of Excellence provides localized offerings in up to 15 languages. Edith is a regular speaker on globalization in panels and globalization industry events. Edith...
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Globalization: Hitting the Right Tones with Anna Schlegel
Thrive in Global Markets
Anna Schlegel is VP of Product, Global Infrastructure, International Markets, and Globalization at Procore Technologies, co-founder of Women in Localization, a non-profit based on 30 worldwide sites with 7000 global members, and the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years. Anna has led globalization teams at top technology companies in Silicon Valley, including Cisco, VeriSign, VMware, Xerox, and NetApp. Her work has been published in Forbes, Fortune, the European Union, Gala-Global, Multilingual, and many other...
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Decoding Consumer Behaviour with Tugce Bulut
Thrive in Global Markets
Tugce Bulut is the founder and CEO of Streetbees which connects with real people in real-time through conversational AI, capturing the reality of everyday life. While working as a strategic advisor, Tugce Bulut was continually exposed to the limitations of the traditional consumer intelligence space, which was struggling to uncover growth opportunities as they continue to use outdated survey methods that relied on unrealistic claims of professional survey takers. In 2015, Tugce founded Streetbees to build a marketplace for the world’s largest companies and organisations to truly build an...
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Uber's Global Aspects with Pia Bresnan
Thrive in Global Markets
Pia Bresnan is Senior Localization Manager at Uber. She was technically born in NY but is a Citizen of the world. She spent her childhood in Europe before coming back to the US for her under-grad studies in International Relations. Pia started her second career in Localization at a single language vendor, learning the ropes from the linguists' perspective then worked her way up the value chain, now at for the past 4 years leading a team of Localization Program Managers at Uber. She has over 18+ years of Localization strategy experience with extensive hands-on operational know-how,...
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International Trade Network with Chris Walker
Thrive in Global Markets
Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd, a high-growth SME in the Advanced Engineering Sector producing innovative patented coating materials and thermal management products. The business was established in 2005 and currently exports 60-80% of its turnover to 22 countries worldwide. Chris is an entrepreneur, Chartered Marketer, and Engineer who has specialised knowledge in establishing relationships between blue-chip companies and early-stage technology businesses to exploit new innovations, and markets. He has a broad knowledge of general management in an international...
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Loss of Natural Language with Monika Schmid
Thrive in Global Markets
Professor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York. She received her PhD at the University of Dusseldorf and speaks five languages; German, Dutch, English, French, and Spanish. Her main area of research is the loss of natural language among multilingual people. It’s a problem she’s experienced directly as a multi-linguist herself. KEY TAKEAWAYS We are never lost when it comes to languages. Even if you haven’t used them in a while, all knowledge of the language is still inside your brain and can be accessed again with some...
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Exceptionally Precise Manufacturing with Anne Ford
Thrive in Global Markets
Anne Ford runs PGM Reball with her husband Mehdi Sabet and is a proud UK manufacturer of small precision ballscrews that fly in the demanding and harsh conditions of aerospace and space. She is passionate about manufacturing, SMEs, her county of Leicestershire as well as the role of women in the workplace, particularly in engineering. Following a 30-year career in Human Resources in the corporate world, Anne joined her husband’s SME business in 2014 and applied her expertise in process mapping and project management to underpin the business with strong cloud-based systems...
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Doubling Your Revenue with Simon Severino
Thrive in Global Markets
Simon Severino helps business owners in SaaS and Services run their companies more effectively resulting in sales that soar. His services are trusted by Google, Roche, Consilience Ventures, Amgen, and AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. He is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and member of the SVBS Silicon Valley Blockchain Society. KEY TAKEAWAYS The key to doubling your company's revenue lies in identifying bottlenecks and solving them. Solving a bottleneck is one of the most...
info_outlineTugce Bulut is the founder and CEO of Streetbees which connects with real people in real-time through conversational AI, capturing the reality of everyday life. While working as a strategic advisor, Tugce Bulut was continually exposed to the limitations of the traditional consumer intelligence space, which was struggling to uncover growth opportunities as they continue to use outdated survey methods that relied on unrealistic claims of professional survey takers. In 2015, Tugce founded Streetbees to build a marketplace for the world’s largest companies and organisations to truly build an intimate relationship with their consumers.
In a short time, Streetbees has become an indispensable tool for the world’s largest companies, such as Pepsico, Unilever, Nestle and a number of governmental organisations and hedge funds. Streetbees now has over five million users globally and c.200 employees in London and Lisbon offices, as well as a global remote team.
KEY TAKEAWAYS
With the recent advances in conversational AI, it's now easier than ever to understand how consumers behave differently across cultures. But one thing that should never be forgotten about each country is its unique set of happiness and satisfaction scores which will affect what statistics are used when considering product/service quality.
BEST MOMENTS
“You realize the variances in behavioural courage and how people perceive things differently, how that influences their demand for consumer products as well. So it definitely allowed us to think about how do we capture that level of granularity and differentiation in consumer demands in international trade.”
“One thing you also need to correct for statistically is people's expression of levels of happiness, etc is also very different. We always talk about French unhappiness. If you're looking at comparing globally about a given product, the average French score categorically will be lower than your average Indian score, Indonesian score, Turkish score, etc.”
“You need to be market specific by market meaning countries but even sometimes within the countries there might be subgroups and you need to really understand who's buying this, who's your audience, and make sure your messaging on the brand, on the packaging, even the materials you use on the packaging, etc resonates with that particular audience group. It is all about precision now.”
“It's really the people that you brought together who keeps that innovative culture. I think a couple of things you're going to hire the right type of people to begin with, and there's nothing wrong with being either type. They have different jobs. Now as a scaler where we are with the company, the innovative group is a smaller percentage of the business because we also need people who can maintain systems, build processes which is a different type of personality. For innovative part, it's important to engage them in the interview process.”
“Everyone is different, and everyone's cultural code is very different. And the reason why we become very successful in integrating different teams is that because we train our teams not to make assumptions and not to expect certain behavioural courage.”
ABOUT THE HOST
Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
CONTACT METHOD
Linkedin: https://www.linkedin.com/in/leventyildizgoren/
Twitter: https://twitter.com/yildizgoren
IG: https://www.instagram.com/levent.yildizgoren/
ABOUT THE GUEST
Tugce Bulut is the founder and CEO of Streetbees which connects with real people in real-time through conversational AI, capturing the reality of everyday life.
CONTACT METHOD
https://www.linkedin.com/in/tugce-bulut/
https://www.linkedin.com/company/streetbees/
VALUABLE RESOURCES
Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR