HALO Talks Fast Break: Timing Your Sale-Sell Your Business When You're Winning
HALO Talks: Elevating Wellness
Release Date: 07/31/2025
HALO Talks: Elevating Wellness
On this episode of HALO Talks, host Pete Moore welcomes industry veteran Steve Roderick, the man behind Bozeman, Montanaโs Ridge Athletic. Steve began his career in the HALO sector serendipitouslyโthanks to a chance encounter in a Wyoming barโRoderick talks about how his love for athletics fueled his vision to elevate community health and wellness. From building the Ridge from the ground up to navigating the constantly evolving landscape of Bozeman, he reflects on the importance of creating a multi-generational, welcoming environment, his strategies for growth, and the value of...
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On this episode of HALO Talks, host Pete Moore sits down with Johnny HilbrantโSoulCycle instructor turned viral sensation, also known as โPE Guy.โ From his roots riding and teaching at Soul in Chicago and Boston, Johnny talks about his journey from fitness enthusiast to comedic creator, blending his knack for improv and sharp observational humor to lampoon a familiar character . . . the "private equity bro" you inevitably get cornered by at a wedding or some other event. The conversation gets into how Johnny developed his PE Guy persona, why the character resonates so widely (with both...
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Welcome to another episode of HALO Talks! Host Pete Moore sits down with branding expert and MonoGram Group founder Scott Markman for a wide-ranging conversation on private equity, marketing, and the art of standing out in a competitive landscape. From Scott's early days building powerhouse brands in PEโlike Antares Capitalโto the inside stories and lessons learned from working with over 100 PE firms, youโll get a front-row seat to how branding and storytelling have evolved in finance and beyond. Pete and Scott riff on everything from the importance of humanizing private equity...
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In this episode of HALO Talks, host Pete Moore catches up with good friend and industry veteran Rich Novelli, marking his second appearance on the show. With over 40 years in the HALO space, Rich shares how heโs now turning his focus from traditional health clubs to the rapidly-growing world of corporate wellness. He discusses how his new platform, Alegria Wellness, leverages tech and personalized coaching to drive higher employee participationโespecially in small and underserved businesses. Novelli explains why simply offering discounted gym memberships just isnโt enough, how...
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In this episode of HALO Talks, host Pete Moore sits down with Reka Gobis from Kisaco Research. They discuss how their Connected Health & Fitness Conference is evolving to bring together industry leadersโfrom boutique gyms and major brands like Nike and Adidas, to healthcare giants like Mayo Clinic and Cleveland Clinic. They discuss the importance of creating actionable, science-backed insights and meaningful connections in an intimate setting, all designed to help operators deliver tech-enabled solutions and drive real change in the HALO sector. If youโre looking for fresh ideas,...
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In this episode of HALO Talks, industry veteran CJ Bouchard opens up to host Pete Moore about the realities of entrepreneurship in the fitness industry, sharing candid stories of risk, resilience, and what it really means to build from the ground up. From betting his savings on a fledgling franchise in North Carolina and initially making daily two-hour commutes, to pivoting and learning tough lessons about club size, site selection, and market expansion, CJ reveals how grit, adaptability, and a clear mission have fueled Excel Fitnessโs phenomenal growth. Planet Fitness (NYSE:PLNT) is one of...
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In this episode of HALO Talks, host Pete Moore sits down with long-time friend and industry veteran Tom Muller, owner of Elevate Fitness in Syracuse, NY. With roots that stretch back to the Gold's Gym days, Tom shares his journey through decades of shifting trends, club expansions, and the pivotal decision to rebrand and tech-enable his business for the modern member experience. From innovative fitness programming and thriving tennis and swim programs to the impact of major local investments like Micron and Amazon, Tom reveals the strategies that have kept Elevate thriving in a stable,...
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Excited to share highlights from this weekโs HALO Talks FastBreak featuring Kaitlin Miller from Court Kings. A level 5 player herself, Kaitlin and Pete dive deep into the rapid growth of pickleball and how Court Kings innovative court solutions are shaping the industryโespecially for health and fitness facilities. 3 key takeaways: Booming Demand: Pickleball courts in NYC (especially at ) are booked solid from open to closeโsometimes with waitlists to join! If your facility hasnโt added pickleball yet, now is the time. Turnkey Court Solutions: Court Kings was recently named the...
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Welcome to another episode of HALO Talks! In todayโs episode, Integrity Square Founder and host Pete Moore sits down with Steve Marchese, the founder of LightStim, to dig into the transformative power of LED light technology and its growing role in med spas and wellness centers across the country. Steve shares the LightStim origin story, which was born out of a personal mission to help his own son combat dangerously high blood pressure when traditional medicine offered no solutions. What started as a family "Hail Mary" turned into years of rigorous innovation, FDA collaboration,...
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Welcome to HALO Talks, where we dive into the entrepreneurial journeys and strategic insights shaping the HALO sector! (Health, Active Lifestyle, Outdoors.) In this episode, host Pete Moore sits down with longtime friend and industry veteran Jim Solomon, founder of Hone Fitness. Broadcasting on location from Toronto, Jim shares his story of more than 26 years in the fitness space, from his early days as a senior associate at Goldโs Gym to building and selling clubs in Torontoโs unique urban neighborhoods. They talk candidly about the โpuzzleโ that is site selection in metropolitan...
info_outlineHope youโre having a winning week! Weโre back with this weekโs ๐๐ข๐ด๐ต๐๐ณ๐ฆ๐ข๐ฌ and today we're focusing on a game-changing question that we get asked a lot at Integrity Square: When is the best time to sell?
Here are some things to keep in mind:
๐ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐ฟ๐ถ๐๐ฒ๐ ๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฉ๐ฎ๐น๐๐ฎ๐๐ถ๐ผ๐ป๐
Just like in sports, the HALO space rewards winners. Brands and businesses that consistently outperform, scale effectively, and deliver more value to their members are the ones catching the eye of investors and securing higher valuations.
๐ ๐ง๐ถ๐บ๐ถ๐ป๐ด ๐ถ๐ ๐๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด
Are things going well for your business after the challenges of recent years? Now might be the ideal time to think about your exit strategy. Selling when youโre on topโwhen revenues and EBITDA are strongโmeans youโre more likely to get a premium valuation. Donโt wait for another downturn when performance and prospects might dip.
๐ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐๐น๐๐๐ฟ๐ฒ = ๐ฆ๐ฐ๐ฎ๐น๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐
The best franchises (in any industry) have a repeatable playbook, a winning culture, and fans who stick around. Whether itโs jerseys sold or fitness memberships renewed, sustained excellence sets you apartโand attracts both area developers and investors.
๐ก๐ฃ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ ๐ณ๐ผ๐ฟ ๐ข๐๐ป๐ฒ๐ฟ๐:
- Build and maintain a culture of consistent achievement.
- Track your performance, and recognize when youโre โwinning.โ
- If youโre considering selling, do it from a position of strengthโnot as a turnaround.
Go HALO!
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