HALO Talks Fast Break: Timing Your Sale-Sell Your Business When You're Winning
HALO Talks: Elevating Wellness
Release Date: 07/31/2025
HALO Talks: Elevating Wellness
In this episode of HALO Talks, industry veteran CJ Bouchard opens up to host Pete Moore about the realities of entrepreneurship in the fitness industry, sharing candid stories of risk, resilience, and what it really means to build from the ground up. From betting his savings on a fledgling franchise in North Carolina and initially making daily two-hour commutes, to pivoting and learning tough lessons about club size, site selection, and market expansion, CJ reveals how grit, adaptability, and a clear mission have fueled Excel Fitnessโs phenomenal growth. Planet Fitness (NYSE:PLNT) is one of...
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In this episode of HALO Talks, host Pete Moore sits down with long-time friend and industry veteran Tom Muller, owner of Elevate Fitness in Syracuse, NY. With roots that stretch back to the Gold's Gym days, Tom shares his journey through decades of shifting trends, club expansions, and the pivotal decision to rebrand and tech-enable his business for the modern member experience. From innovative fitness programming and thriving tennis and swim programs to the impact of major local investments like Micron and Amazon, Tom reveals the strategies that have kept Elevate thriving in a stable,...
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Excited to share highlights from this weekโs HALO Talks FastBreak featuring Kaitlin Miller from Court Kings. A level 5 player herself, Kaitlin and Pete dive deep into the rapid growth of pickleball and how Court Kings innovative court solutions are shaping the industryโespecially for health and fitness facilities. 3 key takeaways: Booming Demand: Pickleball courts in NYC (especially at ) are booked solid from open to closeโsometimes with waitlists to join! If your facility hasnโt added pickleball yet, now is the time. Turnkey Court Solutions: Court Kings was recently named the...
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Welcome to another episode of HALO Talks! In todayโs episode, Integrity Square Founder and host Pete Moore sits down with Steve Marchese, the founder of LightStim, to dig into the transformative power of LED light technology and its growing role in med spas and wellness centers across the country. Steve shares the LightStim origin story, which was born out of a personal mission to help his own son combat dangerously high blood pressure when traditional medicine offered no solutions. What started as a family "Hail Mary" turned into years of rigorous innovation, FDA collaboration,...
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Welcome to HALO Talks, where we dive into the entrepreneurial journeys and strategic insights shaping the HALO sector! (Health, Active Lifestyle, Outdoors.) In this episode, host Pete Moore sits down with longtime friend and industry veteran Jim Solomon, founder of Hone Fitness. Broadcasting on location from Toronto, Jim shares his story of more than 26 years in the fitness space, from his early days as a senior associate at Goldโs Gym to building and selling clubs in Torontoโs unique urban neighborhoods. They talk candidly about the โpuzzleโ that is site selection in metropolitan...
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Welcome to another episode of HALO Talks! Today, host Pete Moore sits down with Luke Hartelust--a dynamic entrepreneur and now the founder of MNLY--who made the leap from the oil and gas rigs off the coast of Australia to Californiaโs innovative health tech scene. Luke shares his journey from the grueling world of offshore drilling to launching and scaling fitness businesses, including his instrumental role in bringing F45 Training to Southern California. The conversation dives deep into his latest venture, a groundbreaking menโs health platform that uses AI, cutting-edge blood...
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Welcome to HALO Talks! In todayโs episode, host Pete Moore sits down with Rick Dennis, Co-Founder of Bakersfieldโs Body Xchange and a definite "OG" in the HALO sector. With over 30 years of experienceโincluding a storied career at Family Fitness, 24 Hour Fitness, and launching successful clubs with longtime partner John OvanessianโRick shares insights on evolving gym models, member experience, and responding to changing trends. Rick and Pete chat about how Body Xchange became a place โwhere everybody trains,โ adapting to the post-COVID demand for more strength training, flexible...
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Welcome to another episode of HALO Talks! Today, host Pete Moore sits down with Duff McDonald, former investment banker and well known business journalist, for a fantastic chat. Duff, whose career has spanned investment banking, business journalism, and bestselling books like โThe Golden Passportโ and โTickled,โ shares insights on how numbers and data have come to dominate our understanding of business and lifeโbut why they often fail to capture what really matters. In this episode, youโll hear Duff break down the difference between โexpertsโ and โspecialists,โ challenge...
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On this episode of HALO Talks, host Pete Moore sits down with Logan Chierotti, founder of Physicianโs Choice supplements, to dig into the in's and out's of building a high-growth company in the HALO space. Logan discusses his journey from working in digital marketing to launching what is now the top probiotic brand on Amazon, with annual revenues approaching $250 million. He opens up about the importance of focusing on value and science-backed products, the challenges of navigating both e-com and retail distribution, and the lessons learned in building a top-tier executive team. Whether...
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In todayโs episode, host Pete Moore sits down with returning guest Jason Moore, CEO and founder of Spren (formerly Elite HRV.) Jason shares the journey of his companyโs cutting-edge technology, which transforms any smartphone into an advanced biomarker and body composition analysis tool. With over a million users and thousands of coaches trained, Sprenโs platform is accelerating how gyms, coaches, and fitness enthusiasts track results and stay motivated. Pete and Jason dive into the evolution of Sprenโs technology, lessons learned from the pandemic, and how partnerships with industry...
info_outlineHope youโre having a winning week! Weโre back with this weekโs ๐๐ข๐ด๐ต๐๐ณ๐ฆ๐ข๐ฌ and today we're focusing on a game-changing question that we get asked a lot at Integrity Square: When is the best time to sell?
Here are some things to keep in mind:
๐ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐ฟ๐ถ๐๐ฒ๐ ๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฉ๐ฎ๐น๐๐ฎ๐๐ถ๐ผ๐ป๐
Just like in sports, the HALO space rewards winners. Brands and businesses that consistently outperform, scale effectively, and deliver more value to their members are the ones catching the eye of investors and securing higher valuations.
๐ ๐ง๐ถ๐บ๐ถ๐ป๐ด ๐ถ๐ ๐๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด
Are things going well for your business after the challenges of recent years? Now might be the ideal time to think about your exit strategy. Selling when youโre on topโwhen revenues and EBITDA are strongโmeans youโre more likely to get a premium valuation. Donโt wait for another downturn when performance and prospects might dip.
๐ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐๐น๐๐๐ฟ๐ฒ = ๐ฆ๐ฐ๐ฎ๐น๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐
The best franchises (in any industry) have a repeatable playbook, a winning culture, and fans who stick around. Whether itโs jerseys sold or fitness memberships renewed, sustained excellence sets you apartโand attracts both area developers and investors.
๐ก๐ฃ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ ๐ณ๐ผ๐ฟ ๐ข๐๐ป๐ฒ๐ฟ๐:
- Build and maintain a culture of consistent achievement.
- Track your performance, and recognize when youโre โwinning.โ
- If youโre considering selling, do it from a position of strengthโnot as a turnaround.
Go HALO!
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